In its current issue, the Sonntagszeitung relies on the results of a study conducted by the Rapperswil-based media monitoring institute Media Tenor on behalf of the UN Academic Impact program. All 2992 "Tagesschau" broadcasts from 2014 were examined. 14'056 actors appeared in the broadcasts. Media Tenor shows that in January - the month before the mass immigration initiative - only four percent of the features dealt with minority politics and immigration. Only one percent of the actors were foreigners. That is very little considering the 20 percent of foreigners in Switzerland, the study says.

After the vote, there was a high: 16 percent of the articles dealt with immigration, and the tone toward foreigners was increasingly positive. After that, interest fell sharply again, to two percent in September, and even the Ecopop initiative did not allow the share to climb above four percent in October. In addition, reports about foreigners tended to be negative again.

As a conclusion, Media Tenor concludes from the study that on Swiss television, the Swiss experience their fellow citizens primarily as a problem. SRF's media office tells the Sonntagszeitung that in the run-up to votes, strict care is taken to ensure that the pro and con sides have a balanced say. This guideline was also adhered to in the run-up to the Ecopop vote. (hae/SoZ)
 

Seitenkick's beginnings date back to 2003 and since then the agency has realized countless websites, competitions, applications and online banners for well-known clients. Eight years later, Znip Znap was founded, the first Swiss shopper marketing agency to focus on high-involvement competitions. Together with Seitenkick, Znip Znap has implemented competitions, web projects and applications for clients such as Emmi, Dr. Oetker, Rivella, Hug, Henkell, Morgarten 2015 and the Ital Reding-Haus Foundation. The two agencies are now pooling their expertise under the new name Responsive.

Responsive's managing partners are Tuan Nguyen and Patrik Marty. While Tuan Nguyen is primarily responsible for internal design development and realization, Patrik Marty is the direct line to Responsive. In addition to consumer promotions, the agency also offers the conception and realization of websites, mobile & Facebook applications and online banners.

Chnusper surprise packages: If you visit the new website now Responsive.ag will be rewarded. Anyone who finds out which new customer the agency has their heart set on and fills out the form on the website will receive a small surprise. 100 percent responsive.
 

As a rule, the Federal Council reviews every four years whether the level of radio and television reception fees is still appropriate. The last fee increase took place in 2007, and the Federal Council does not currently consider another one necessary. The fees are to remain at the current level until the new levy system is in place - probably until 2018. For the years 2015 to 2018, the Federal Council expects an average of eleven million francs more in fee revenue per year, according to the Department of the Environment, Transport, Energy and Communications (Uvek). The reason is the increasing number of paying households. In addition, there are fee surpluses from previous years. This should also be able to finance additional tasks resulting from the decided revision of the law until the introduction of the new fee system, according to the statement. Parliament had finalized the revision of the Radio and Television Act in the fall session.

Lower fees from 2019

This stipulates that all households must pay fees - regardless of whether they have a radio or television set. Companies with annual sales of CHF 500,000 or more will also be asked to pay. In this way, the Federal Council and Parliament want to take account of the fact that radio and TV programs can now also be consumed via computers or smartphones. The new levy system would lead to a noticeable reduction in radio and television fees for private households, the Uvek states. However, a referendum has been filed against the law. The trade association and the Stopbillag association have until January 15 to collect 50,000 signatures. The reception fees are used to finance the fulfillment of SRG's performance mandate. The private broadcasters also receive a share of the fees. (SDA)

The German food retailer Edeka publishes the obligatory Christmas ad right on time for the first Advent and has it posted on high-reach blogs for a fee for the sake of virality (e.g. DRLIMA). Captured by 13 hidden cameras, Edeka surprised its customers one fine shopping day with a spontaneous Christmas serenade - played by the cashiers, who were presumably practiced musicians. The highlight: the music was played with the scanning devices, which formed a large instrument with their different tones. The result was the "Checkout Symphony" - a version of "Jingle Bells" reminiscent of the 8-bit soundtracks of video games from past decades. The cash register sounds were underlaid with the rhythms of former European beatbox champion Robeat.

According to Edeka, this is exactly what happened. And the unsuspecting customers were completely surprised and were immediately captivated by the music. In the end, half the store was dancing - as is usual with viral hidden camera jokes. And presumably the elaborately choreographed performance worked on the first attempt and was then in the can. Of course, we like to believe that, again and again. (hae)

As part of the six-part "Dok" series "12,378 km Australia - Sven Furrer on the road", noble corn comedian Furrer explores the fifth continent. The show started on November 21 and is broadcast weekly. According to Schweiz am Sonntag, media politician Natalie Rickli is not very happy about the show. She considers it "absolutely unnecessary" that "such a program is produced with our fees. After all, countless TV stations have already broadcast documentaries and films about Australia, and all the information about this continent can be found on the Internet. Luck of the draw for Furrer: As Rickli told the newspaper by telephone, the criticism is not directed against his person - she thinks he is good as a comedian. SRF would not comment on the criticism. The next episode of the series will air on December 5 at 9 p.m. on SRF 1. (hae/SaS)
 

Private individuals can use Sharoo to rent out their car on the online platform and earn some extra money. Renters become more mobile and only pay for a car when they really need it. This makes both economic and ecological sense: according to the German Nature and Biodiversity Conservation Union, a car-sharing vehicle replaces an average of four to eight private cars. Nowadays, a car stands around unused for an average of 23 out of 24 hours*, which is a lot of unused potential. Sharoo offers a solution with which this potential can be better utilized in a simple way. Sharoo needs to raise its profile in order to achieve this even more comprehensively. The current campaign aims to attract additional landlords and tenants.

sharoo kicked things off with a colorful guerrilla campaign. For three days in November, colorful balloons with a voucher for the Access Kit worth CHF 399 were attached to cars in the city centers of Zurich, Bern and Basel. Job advertisements were placed in the Ronorp newsletter and on the social job-sharing platform Recomy, looking for "employees" who would like to earn some extra money without lifting a finger.

The statement "Let your car work for you" was also dramatized in a radio spot that is currently being broadcast on Radio Energy Zurich, Bern and Basel. As part of a cooperation, Sharoo is also providing information about the pioneering car-sharing model in radio interviews.

On a Saturday in November, sharoo also hijacked the parking garage at Limmatplatz. A manipulated ticket machine rewarded car owners with 20 francs for their parked car to illustrate the benefits of sharoo. The campaign was filmed and the video was published on YouTube, sharoo.com and other platforms such as Facebook and watson.ch - with over 100,000 views after just half a week, it is spreading like wildfire.

Responsible at Sharoo: Eva Lüthi (CEO), Carmen Spielmann (COO). Responsible at Webguerillas: Dino Ceccato (overall responsibility), Ryan Daynes (creative director), Simon Kümmin, Melanie Gut (text), Jan-Hendrik Senf (consulting), Michael Kindermann, Snapfilm (video), NJP Studios (radio spot).

 

Accordingly, the first action of the new partners is to be the auction of prints of the sunrises shown on Federer's Facebook profile for the benefit of his foundation. For days, Federer has been posting them with the hashtag #MySunriseToday.

Screenshots Facebook.com

According to Sunrise's head of marketing, Timm Degenhardt, Federer will represent the company's values, which have been built up over the past two years: Fairness, transparency and customer orientation. Subscriptions without fixed contract periods are listed here as an example.

Sunrise came to the deal with Switzerland's best advertiser - 90 percent of German-speaking Swiss know him, 80 percent find him likeable - by chance: Marketing Director Fabrice Allegro is the cousin of Federer's longtime doubles partner Yves Allegro, who made the initial contact. The partnership runs for several years and is not linked to Federer's success as a tennis player. In return, the star also has no exit clause should Sunrise be sold or the company run into problems (network quality, customer satisfaction). (hae/SoZ)

Teaser image (portrait of Roger Federer): Keystone
 

This is reported by the Online edition of 20 Minuten on Friday. In his article, Thiel harshly criticizes Islam, calling the Koran, among other things, a "call to violence," the "core of evil" and a "guide to war and oppression." According to Tagesanzeiger.ch Thiel was already threatened and insulted several times on Thursday - the day of publication - whereupon he called in the police. He is "currently being warned from all sides against Islamist attacks - by the Islam scientist as well as by the office worker on the street," Thiel told the portal. The Swiss satirist had already become the focus of public attention in October, when he clearly backed the Islam-critical statements of his German professional colleague Dieter Nuhr.

Website of Weltwoche paralyzed

According to Schweiz am Sonntag, the Weltwoche website was paralyzed on Saturday - "cyber hackers" are said to have been at work. Weltwoche.ch could not be reached on Sunday afternoon either. Thiel justifies his article in an interview with the newspaper. He had not published satire, but the research that is necessary for satire. He stuck to facts and refrained from polemics. He had turned to Weltwoche after reading three editions of the Koran, as well as parts of the Haditha and the biography of Mohammed. "People there were just as shocked as I was when I read the Koran for the first time," Thiel said. In a question about the interview, Schweiz am Sonntag calls the ariticle a "cheap provocation by Weltwoche." (hae)

Down: Weltwoche.ch

In addition to managing the overall advertising market of the Tages-Anzeiger, Pargätzi will also be responsible for the national marketing of the BZ Berner Zeitung, Der Bund and the Zürcher Regional Zeitungen as well as the SonntagsZeitung.

Oliver Pargätzi has been with Tages-Anzeiger since 2008, most recently in the position of Head of Advertising Sales National. The 40-year-old joined Tages-Anzeiger as a key account manager before taking over as national sales manager in 2010 and later also taking responsibility for the job market with Stellen-Anzeiger and Alpha. Previously, the federally certified marketing planner held various positions at Publicitas and Publisuisse.

Andy Bürki has headed the Tages-Anzeiger's advertising market since 2010 and also took over as head of the Newsnet advertising market three years later. The 40-year-old joined the Tages-Anzeiger in 2006 as Head of Sales and was responsible for the national marketing of the title from 2009. In addition, Bürki successfully completed an EMBA in General Management while working.

The parties agreed not to disclose details of the transaction. Adwebster, which is active in the field of digital advertising, wants to position itself again more as an independent partner for customers and publishers, according to a statement. At the beginning of 2012, the NZZ Media Group had joined Adwebster as part of the expansion of its online advertising activities (Werbewoche.ch reported). (SDA)

In conjunction with this, the two sponsoring associations SW Schweizer Werbung and PR Suisse are also combining the corresponding examinations in a basic section from 2016. The result: a practical, high-quality and labor-market-relevant qualification in higher vocational education with the possibility of also acquiring the core competencies of the other discipline with little additional effort.

Bringing together what belongs together

The two umbrella organizations for advertising and public relations, SW Schweizer Werbung and pr suisse, have developed a new type of training course for communications managers and PR consultants, respectively, integrated in the basic part. As before, this is strongly oriented towards practice, covers the entire spectrum of communication disciplines and meets all the requirements of a future-oriented continuing education program. "The two professions have been growing ever closer together for some time now, and already overlap in many respects," emphasizes Heinz Egli, head of examinations and continuing education officer at SW Schweizer Werbung. "The image building of companies, brands and products can no longer be clearly assigned to one of the two specializations. So why not bring together what belongs together anyway?" This initiative beautifully expresses the idea of integrated communication and thus the rejection of silo thinking, which is still frequently encountered in practice.

Common basic training - comprehensive communication perspective

SW Schweizer Werbung and pr suisse have cooperated closely with education providers SAWI, KV-Bildungsgruppe Schweiz including SPRI, and Bildungszentrum BVS St. Gallen in designing the new courses. The future courses for communications managers and PR consultants will be run jointly from spring 2015 in the basic training and will conclude with an intermediate examination at the end of January 2016. Subsequently, the specialization in one of the two fields will take place separately, but closely coordinated. This second training phase concludes with a diploma thesis and an oral examination in fall 2016. The previous federal diplomas "PR Consultant" and "Communications Manager" will continue to exist.

Future-oriented because it is in line with the labor market

"In addition to the synergies in terms of content, the great advantage for graduates is that - in keeping with the concept of integrated communication - the core competencies of the respective other specialization can be acquired after graduation with comparatively little additional effort," emphasizes Barbara Forster, Head of Examinations at pr suisse. "We are convinced that this will open up new prospects for the path to the practice-oriented Advanced Federal Diploma Examination. Incidentally, this already compares very favorably with the universities of applied sciences." Registration for the newly designed course, the content of which has been adapted to the rapidly changing requirements for advertising and PR professionals, is now open at Sawi and BVS, St. Gallen (communications manager) and at the KV-Bildungsgruppe Schweiz (PR consultant).
 

Küchler is currently a research assistant and deputy departmental secretary at the Department of Building and Spatial Development of the Canton of Obwalden. Previously, the trained primary school teacher and journalism scholar was, among other things, communications officer for the canton of Nidwalden. The former journalist Gusti Demuth worked for the State Chancellery of the Canton of Obwalden for 17 years.