Anyone interested in reading the annual report could do so at the specially launched website Theoneandonly.myclimate.org whereupon the unique copy was delivered absolutely climate-neutral and picked up again days later - by bike courier or electric car. In this way, the annual report has been ordered for viewing by over 40 companies and private individuals in the last three months.

In addition to 2499 copies, the unique annual report saved a total of 389 tons of CO2. You can find out exactly how this saving was made up and what else was involved in this campaign in the film documentary. By the way, you can online still participate in the auction of the exclusive annual report.

Responsible at Myclimate: René Estermann (Managing Director), Kathrin Dellantonio (Division Manager Marketing & Sales), Andrea Altorfer (Deputy Division Manager Sales & Marketing), Kai Landwehr (Project Manager Marketing). Responsible at KSP Krieg Schlupp Partner: Benny Goldstein, Flo Wacker (creative direction); Christian Stüdi (text); Flavia Meyer, Marc Gooch (consulting); Detail (photos); Jyri Pasanen, (director/editor) Tobias Dengler (camera).

"The mix of high practical relevance and top speakers was enormously beneficial," says Matthias Singer from the Swiss Farmers' Association, assessing the compact course "Social Media - Companies in Dialogue". In the course, the graduates dealt with the strategic and conceptual requirements for the successful use of social media. They expanded their skills in dealing with the most important platforms as well as in content and community management. They also learned how brand management, media relations, crisis communication, employer branding and campaigns work on social media. Finally, the participants learned how to critically examine the impact of social media and how to deal with internal company resistance when introducing dialog media. "The compact course on social media," said Peter Kaufmann from the Swiss Bankers Association, "was time well spent!"

Have completed:
 

• Birrer Susann, Head of Corporate Communications, Zurich City Police
• Fischer Sandro, Managing Director, Fischer's Sailing School Lucerne
• Hammer Trix, presenter, editor and social media manager, Swiss Football Association
• Kaufmann Peter, Research Associate, Swiss Bankers Association
• Miglioranza Nadia, Secretary, Vocational Trainer and Social Media, Bader Gastronomie & Consulting
• Schgör Patrizia, Advertising / Social Media, HOPPE AG
• Singer Matthias, Project Manager, Swiss Farmers' Union
• Dispute Sandra
• Wishes Peter, Content Master, Swiss Armed Forces

The next compact course Social Media Editor starts on March 6, 2015. In addition, the compact course Online Editor will be offered from February 20, 2015.
 

Rather, cheese lovers were to get to grips with the brand's diversity of varieties in an entertaining way and make a clear commitment to their favorite variety. The E,T&H Werbeagentur AG BSW designed the stand design and an activating trade show concept for this purpose.

18'000 stand visitors chose their favorite Tilsiter after a taste test and cast their vote in a competition. In return, everyone was allowed to take a Tilsiter cow cap decorated with horns in the color of their favorite Tilsiter (red, green or yellow) and immortalize themselves with it in a fan photo. The mostly humorous results of the shoot were displayed on a large photo wall and also taken home by many of the 5'500 participants. In addition, hundreds of the pictures were downloaded from a landing page to share with friends on social media networks.

Because no less than 15,000 Tilsiter caps were put into circulation, the campaign continued to have a long-lasting effect directly in the Olma exhibition halls - fans with colored Tilsiter caps and beaming faces were encountered at every turn.

Responsible at Tilsiter Switzerland: Peter Rüegg (Managing Director), Claudia Moya (Marketing and Communications). Responsible at E,T&H Werbeagentur BSW, Rorschach: Peter Thoma (consulting), Axel Thoma (conception), Gertrud Weitz (creation/implementation), Thomas Widmer (media relations), Stefan Kress (digital). Photo station by Photocap.
 

SGV Director Hans-Ulrich Bigler confirmed a report in the Blick newspaper on Wednesday. The collection of signatures will continue for the time being, said Bigler. The referendum is expected to be submitted on January 12. The trade association is particularly offended by the fact that companies should also pay a device-independent fee. The association Aktion stopBillag.ch has also launched a referendum against the revised RTVA. It is particularly bothered by the fact that all households will have to pay a reception fee in future. The RTVA passed by Parliament provides for a change in the system: Accordingly, all households will have to pay reception fees in future, regardless of whether they own radio or television sets. Companies with an annual turnover of CHF 500,000 or more will also be asked to pay. As the number of fee payers will be spread across more households and companies, the fee could be reduced from the current CHF 462 per household per year to around CHF 400. (SDA)

Money gives us wings and puts us in shackles. It is the measure of all things and not worth mentioning. If faith in the franc breaks down, the nickel in the bag is just a piece of metal. The value of a share is also a commitment curve: it rises as long as investors believe in the future success of the company. This is the background to the exhibition's appearance - a tongue-in-cheek allusion to the metaphor of faith, religious symbolism and rhetoric: Money - Beyond Good and Evil.

Studio Roth&Maerchy was already the lead communication and design agency for "Entscheiden", last year's major success at the Stapferhaus (110,000 visitors). For the new "Money" theme, the Zurich-based studio was involved in the project development at an early stage together with scenographer Alain Rappaport. The result is an equally sensual and ambiguous realization of the complex theme.

In addition to developing the exhibition graphics and all means of communication, Studio Roth&Maerchy is responsible for the conception and realization of the exhibition publication - designed in a high-quality bible format with contributions from Katja Gentinetta (SRF Sternstunde Philosophie), Peer Teuwsen (journalist, NZZ), the party presidents Christian Levrat and Philipp Müller, star economist Tomáš Sedláček and many more.

Responsible at the Stapferhaus Lenzburg: Sibylle Lichtensteiger (Head of Stapferhaus Lenzburg), Detlef Vögeli (Deputy Head / Project Management), Michael Fässler (Marketing / Communication). Responsible at Studio Roth&Maerchy: Martin Roth (Creative Direction, Concept/Text), Tatjana Egorow (Art Direction, Graphics), Eleonora Nodari (Graphics), Patrick Oberholzer (Animation), Véronique Cuennet (Publication), Jan Steinbach (Publication), Bruno Muff (Publication - Illustration: Muff-illustration.ch), Exhibition scenography: Alain Rappaport (Rappaport.ch).

The three most valuable brands are the USA, China and Germany. In terms of brand value, Switzerland ranks 13th with a valuation of 1.15 trillion dollars, as Brand Finance announced on Wednesday. To determine the value of a brand, the authors of the study combine the strength of a country's brand with its economic power (gross domestic product), among other factors. In last year's study, Switzerland was still the world's strongest brand: now Germany and Singapore have overtaken Switzerland in the four categories that are essential for the ranking: The authors determine strength based on a country's "services", "tourism", "investment" and "talent".

Switzerland performs well in terms of "talent", a category that reflects the ability and availability of the workforce. Switzerland also ranks highly in the categories "Investment" and "Services".

Brand Finance justifies Germany's top position with its position as Europe's growth engine and the country's reputation for quality processing and efficiency. The German brand also benefits from low unemployment and the long-term effect of the 2006 Football World Cup. The brands of the Gulf state of Qatar, Bangladesh and Sri Lanka improved the most in the study. Ukraine, Lebanon and Croatia lost the most ground. (SDA)

SRG produced the world signal of all alpine races of Sochi 2014 (Downhill, Super G, Super Combined, Giant Slalom and Slalom) on behalf of the host broadcaster "Olympic Broadcasting Services". Responsible on the part of SRG were project manager Karin Nussbaumer and director Beni Giger with their teams. A good 100 employees from the SRG corporate units SRF, RTS, RSI and TPC were deployed for the Olympic production. The silver and bronze awards went to other producers for covering the figure skating and cross-country skiing competitions respectively.

The award ceremony took place in front of 500 invited guests, including Prince Albert II of Monaco and IOC President Thomas Bach. With the "IOC Olympic Golden Rings Awards" in gold, silver and bronze, the International Olympic Committee honors the best television productions of the Olympic Games every two years.

Teaser image: IOC/Arnaud Meylan

The reason for the streamlining of market activities is the difficult economic situation in Europe, as Graubünden Ferien (GRF) announced on Wednesday. In future, the marketing organization will concentrate on Germany, the UK and the Benelux countries of Belgium, Luxembourg and the Netherlands.

The focus on marketing is accompanied by a reduction in the workforce from 36 employees to 32. The job cuts are unavoidable in order to continue to generate sufficient funds on the market, according to GRF President Marcel Friberg. One member of management is also affected. Thobias Thut, who has been responsible for market development since June 2012, is leaving with immediate effect by "mutual agreement", according to GRF. Gieri Spescha, Head of Communications, is another member of the Executive Board taking his leave. However, his departure is independent of the reorganization, according to the statement. After 18 years, Spescha wants to "set off for new shores" professionally. (SDA)
 

Frank Marreau played a key role in the successful market launch of Marbet in Switzerland, as detailed in a press release.

Alexander Berger started at Marbet in December 2012. According to the press release, the relocation of Marbet Switzerland from Zurich to Rorschach provided the Vorarlberg native with an opportunity to join the globally active group. Alexander Berger brings with him many years of in-depth knowledge in event organization and communication. He would now like to continue to use these skills with his team for the success of Marbet's customers. "Marbet is certainly at a crossroads at the moment - we want to concentrate fully on our core competencies again. Our primary focus is on the needs and expectations of our customers - exceeding them with exceptional and creative concepts," says Alexander Berger. "I am looking forward to my new role at Marbet and I am now setting out with my highly motivated team to become one of the leading communications agencies in Switzerland. That is our declared goal," says Berger.
 

Bürki has 20 years of professional experience in the media industry. He acquired the necessary management skills during more than eight years in responsible positions at Tamedia, most recently as Head of Advertising for Tages-Anzeiger and Newsnet. Andy Bürki is a marketing planner with a Swiss federal diploma, a certified communications manager and holds an Executive MBA in General Management. He succeeds Stefan Bai, who has taken over as Head of the Advertising Market Eastern Switzerland.

A new growth area will be formed at NZZ Media Solutions for the expansion of the international and syndication business. Stephan Schwab will be responsible for the "International Markets and Special Products" area from March 1, 2015. Stephan Schwab is a proven media professional. He has headed the advertising market at Weltwoche Verlag for two and a half years. Prior to that, he worked for ten years at Tamedia in various marketing and sales functions. The 36-year-old is a trained SPOK media planner, a marketing planner with a federal certificate of proficiency, and holds an MAS in Communication Management and an Executive MBA in General Management.

Until a definitive successor is found, the three deputy editors-in-chief will lead the NZZ editorial team: René Zeller, Luzi Bernet and Colette Gradwohl. This will ensure continuity, according to the statement. Behind the departure are differing views on how the group should reorganize its journalistic management in the NZZ division. The business unit includes Neue Zürcher Zeitung, NZZ am Sonntag and the online portal Nzz.ch.

Spillmann was previously NZZ editor-in-chief and head of journalism in the NZZ division. The two functions are to be redefined and the journalistic processes reorganized accordingly, according to the statement. At present, the company is in the process of "specifically aligning itself to the requirements of a changed market environment". This also applies to the organization of the journalistic management in the NZZ division. The intention is to "spread the tasks over several shoulders". Spillmann and the Board of Directors of the NZZ Media Group had been in talks about this for some time.

Disagreement on implementation of changes

Spillmann and the Board of Directors agreed on the direction of the targeted changes, but not on the concrete implementation. For this reason, it was agreed that he would step down from his functions at the end of the year. In the coming weeks, the Board of Directors will now determine the future organization of the journalistic management. The search for a suitable successor to Spillmann has already begun.

NZZ brought into the digital world

Spillmann had been NZZ Editor-in-Chief since April 2006. In this role, he was also Head of Journalism in the NZZ division. The 47-year-old began working for the NZZ in 1995, initially as a staff editor and later as foreign editor. From 2001, he was involved in the launch of the NZZ am Sonntag. In spring 2002, he took over as head of the International Department and was deputy editor-in-chief.
 
During his time as NZZ editor-in-chief, Spillmann "successfully launched the transformation from the traditional newspaper to the digital world," the statement said. He introduced one of the first convergent editorial teams in the German-language media landscape. Among other things, Spillmann was responsible for the redesign of the NZZ, the relaunch of nzz.ch and Switzerland's first paywall, according to the release. In his roles as chairman of the NZZ Group Executive Board and later as a member of the Executive Board, he "contributed significantly to the strategic development of the Group." The Board of Directors would like to keep Spillmann in the company. Appropriate options will be examined together with him, the media group announced. Spillmann himself could not be reached.

With the NZZ since 1995

A native of Basel, Spillmann had studied history, political science and economics at the universities of Basel and Zurich. In 1995, he joined the Badener Tagblatt, but switched to the NZZ the same year. Spillmann lives in Zurich. He is married and the father of three children. It is not usual for someone to leave the NZZ editor-in-chief post prematurely. Spillmann's predecessors, Hugo Bütler (1985-2006), Fred Luchsinger (1968-1984) and Willy Bretscher (1933-1967), were all 62 or older when they stepped down.

The Board of Directors will determine the future organization of the journalistic management in the coming weeks and has initiated the search for suitable successors for Markus Spillmann. The NZZ will provide information as soon as the succession arrangements have been finalized. According to the Twitter According to rumors, Markus Somm is "in pole position" to succeed Spillmann. (SDA/hae)

Image: Keystone