According to the press release, just under 15 percent of TV viewers who currently receive their programs directly via satellite will be affected by the switch-off. They now have just over a year to switch from satellite to HD reception.

The majority of Swiss TV households already use modern, high-performance flat screens and receive their television programs in HD quality. For this reason, the SD distribution of SRF 1, SRF zwei, SRF info, RTS Un, RTS Deux, RSI LA 1 and RSI LA 2 will be discontinued on February 29, 2016. SRF info, which was not previously offered in HD, will be available in high definition from March 2015. (SDA)
 

"For around 800,000 people in Switzerland, every word is a salad of letters". The Neue Zürcher Zeitung is dedicating this year's Christmas campaign to this topic. The NZZ is offering its readers a Christmas subscription and combining this with the promotion of an educational project: the proceeds of every subscription sold will be donated to the Swiss Literacy and Basic Education Foundation SAGS, which provides further education for those affected by reading and writing difficulties.

The design concept of the campaign brings the problem of reading difficulties to life in a subtle way and shows the challenges those affected face on a daily basis.

Studio Roth&Maerchy is responsible for the development and implementation of the Christmas campaign. It can be seen on posters, subscription cards, in advertisements and various digital applications until the end of the year.

Responsible at NZZ: Christian Stieger (Head of Customer Management), Markus Sollberger (Direct Marketing Customer Management). Responsible at Studio Roth&Maerchy: Martin Roth (creative direction, text), Véronique Cuennet (art direction, graphics, illustration), Patrick Oberholzer (animations).

The joint venture has bought the magazine European Voice and will publish it under the name "Politico" from spring 2015, both companies announced on Wednesday. A website, a weekly newspaper and a subscription news service are planned.

However, there is a trademark dispute before the launch. This is because Firmenwelten, based in Bielefeld, Germany, registered "Politico" with the German Patent and Trademark Office in August 2013. "We hold the trademark rights in Germany and throughout Europe," Firmenwelten Chairman of the Board of Directors Rainer von Holst told the news agency Reuters. He himself plans to expand the existing online portal Politico24.eu with a political focus this year.

According to Holst, the US company Politico LLC offered to use the "Politico" brand by means of a license agreement for 20 years and two million euros per year. There was no response, but instead Politico LLC sued Firmenwelten for trademark piracy at the Bielefeld Regional Court at the beginning of December.

Springer reacted calmly to the ongoing proceedings, which had previously been reported on by Handelsblatt. "The launch of Politico is in no way threatened by the ongoing legal dispute over trademark rights," said a Springer spokeswoman. Firmenwelten only has the trademark rights for Germany, for the rest of Europe they are held by Politico.

Since the living atmosphere is very important to Möbel Schaller, visitors to the Website with large images and inspired by the world of Möbel Schaller. A central element of the website is the product range. Visitors can search for products directly on all end devices (smartphone, tablet, desktop) or filter the search by product and brand. An additional added value of the website is that visitors receive extensive care tips for different materials. They can also generate gift vouchers directly online.
 

"Web users are increasingly at risk of indiscriminate government surveillance," according to the 2014-2015 Index published in London on Thursday. Internet co-inventor and founder of the World Wide Web Foundation, Tim Berners-Lee, called for access to the internet to be recognized as a human right. "This means guaranteed and affordable access for everyone," he emphasized. In 84 percent of all countries worldwide, laws to protect against mass surveillance on the Internet are now weak. In 2013, this still applied to 63 percent of all countries. Censorship exists in 38% of countries, compared to 32% in the previous year.

The report criticized the fact that in many countries the Internet is not yet considered part of the public infrastructure like other supply networks. The legal regulations are correspondingly weak.

Scandinavia top

According to the report, the Scandinavian countries have managed to benefit the most from the internet in social, economic and political terms. Denmark tops the rankings ahead of Finland and Norway. Sweden comes fifth behind the UK.

Countries such as Brazil, Estonia and South Korea have made particularly great progress in recent years. In the internet "motherland" USA, on the other hand, ranked sixth in the web index, there is a risk of regression due to unequal treatment and distortions of competition.

Hungary leads the middle-income countries, ahead of Argentina and Costa Rica. Among the poor countries, Kenya leads the index ahead of Bangladesh and Uganda.

The web index continues to identify a strong imbalance in the use of the internet and therefore in access to information between low-income and high-income countries. In highly developed regions of the world, usage has increased from 45 to 78 percent of the population since 2005. In poor countries, it has stagnated below ten percent. (SDA)

Sascha Hardegger wants to further expand the corporate media company, putting the strengths of the interdisciplinary content experts at the service of companies and their communication strategies. "With him, we are gaining an experienced communications professional and an excellent networker," says Alfredo Trasatti, CEO of Infel Corporate Media.

Sascha Hardegger founded and positioned the text agency Etextera with his wife five years ago. About a year ago, he launched the media portalComticker.com. Previously, he held various management positions in nationally and internationally listed companies.
 

The referees also played a role, because without them nothing works: "No Refs. No Game" was the motto of the campaign. Dreiplus Werbearchitekten were commissioned to create the give-away: a referee memo with 20 referee signs. All in all, around 3,000 games were distributed to young referees on Swiss Ice Hockey Day.

With the change to the high-quality magazine in mid-2015, a claim is made to the quality of the content and design. A fresh look with lots of pictures will now characterize the content. According to Simon Stauber, Head of Club Services, the change in the TCS association, which was founded in 1896, is another reason for the switch: "We want to cater even more to families and younger people. A magazine that deals with mobility topics on a broad basis does not exist today. We want to fill this niche with the new Touring. It is to become the reference product for mobility topics."

The new magazine Touring is published twelve times a year in three languages with a circulation of 1.328 million copies (WEMF certified) and is sent free of charge to all TCS members.
 

Thomas Grossen will take over the operational management of the Trencommerce Group as of April 1, 2015. Stefan Schmid will be responsible for technology and development as of January 1, 2015. Steven Stüdeli joined the management team in October 2014 as Head of Market and Customer Development. The two call centers Call World Telemarketing and Dialog World, which also belong to the Group, will continue to be managed by Jürg Hüppi, who has been Managing Director for many years.

Whether the brave new world was really waiting for this is more than questionable. Unfortunately, the fact that sooner or later we won't be able to get around the issue of facial recognition is less so. It is no longer just for security reasons that we record who is where. In order to place advertising with pinpoint accuracy and without wastage, it's worth its weight in gold to know the person you're talking to as precisely as possible.
For example, Intel was already working 2012 on a set-top box, which recognizes the viewer's age and gender and places appropriate ads. This is also an interesting approach for ratings. For privacy, less so.

The company Amscreen has already set up thousands of outdoor screens with facial recognition across Europe. At gas stations or grocery stores, they record, among other things, age, gender, and the number of possible and effective viewers. What sounded like science fiction just a few years ago has long since become reality and is just waiting for a widespread breakthrough.

As the English newspaper The Telegraph reports, smart vending machines are now following in the footsteps of smart billboards. Once appreciated by many people as silent, anonymous dispensers of candy, cigarettes or condoms, the next generation of vending machines is now taking a closer look at who buys what. The company Smart Vend Solutions presents the "Luce x2 Touch TV beverage vending machine". The device identifies and greets customers personally and learns their buying habits. This can be useful, for example, if you don't want to click through the coffee menu every morning. Or the vending machine in the hotel is linked to an illustrated customer database and purchases are booked directly to the room bill.

But the vending machine can also educate or check: Schools feed the machines with the student database and thus prevent minors from buying certain products. Hospitals feed the vending machine with patient data, and suddenly diabetic Meier can no longer accidentally buy a Mars. And Ms. Müller can't buy a Snickers bar in the fitness center, even in diva mode - after all, she wants to stick to her diet plan.

In the near future, it should also be possible to pay directly via the smartphone in your pocket - so that the overburdened human race is relieved somewhat. We're not even allowed to pay ourselves yet. At least we are still being given a certain amount of freedom in our choice at the moment. Perhaps in the future we will be informed that with our estimated BMI, a piece of sugar in our coffee should actually be enough. (hae)
 

Among other things, he wants to know from Alex Tschäppät what the incomprehensible "official German expression" "Raumübergreifendes Grossgrün" stands for. It's quite clear to the Bernese Stapi: a "large green area spanning the entire region" can only be the city of Bern. Funny, but unfortunately wrong. The correct term would have been: a tree.

The social media campaign created and implemented by Shortcuts supports Postfinance's theme campaign on the difficult questions in life. The clip, which was launched on Postfinance's Facebook page, was additionally Quiz for private and business customers.

Tesa SE is a leading global supplier of adhesive tapes and self-adhesive system solutions for consumers and industry. Kreienbühl und Vogler has created a Christmas motif for Tesa Tape Switzerland to ring in the upcoming festive season. This can now be seen as an advertisement in the trade press and online.

Responsible at Tesa Tape Switzerland: Christoph Bossard (Marketing Manager Consumer), Daniela Portmann (Marketing tesa Industry), Anja Werner (Trade Marketing Manager). Responsible at Kreienbühl and Vogler advertising agency: Oli Kreienbühl, Reto Vogler, Marco Donada, Fabian Schiltknecht. Photography: Mathias Zuppiger. Image processing: Lorenz Wahl.