The TV series will be shown as "The Undertaker" on MHz Networks on US TV - and as "Croquemort" in Canada, on the French-language series and film portal ICI Tou.tv. The French-language version of "The Undertaker" has been airing on RTS television in French-speaking Switzerland since January 8 (Werbewoche.ch reported). SRF has also already sold the TV series to WDR in Germany. A spokeswoman confirmed a report in Blick on Thursday.

SRF's in-house production is a success story: The third season is already running in German-speaking Switzerland. And SRF is confident that it will be able to produce a fourth season. As "Bestatter", actor and comedian Mike Müller, alias gravedigger Luc Conrad, repeatedly reverts to his old role as a detective inspector. (SDA)

This is reported by the Aargauer newspaper on Thursday. The day before around 635,000 inhabitants of the Canton of Hearts flock to the kiosks at Aarau, Baden and Lenzburg railroad stations, Coop City in Aarau and Coop Aarepark in Würenlingen at the crack of dawn to secure a piece of terror history. With a guaranteed increase in value. This is practical, because once you have read the memorable cult edition, you can sell it on your trusted auction platform at top prices. Together with all the clever people who, as a first reaction after the massacre, put their Charlie Hebdo edition on E-Bay and achieved absurdly high prices. In memory of the victims and their families, of course. A nice return in the name of freedom of the press, freedom of opinion and whatever else it was all about.

Everyone is Charlie now. Even heads of state who are otherwise rather relaxed about all these freedom issues.

via Reedit.com

However, Aargau residents who come away empty-handed on Friday can rest assured: According to AZ, new copies should arrive as early as Monday. Ten or twelve issues should be expected - after all, Aargau is the fourth largest canton. And for those who manage the feat of not getting hold of a copy despite the numerous opportunities: the issue is already available on Ebay for 100 dollars. And also on Ricardo.ch you have a realistic chance of getting your very own piece of freedom of expression from 100 francs. Freedom has always had its price.

Thomas Häusermann (AG)
 

This was found out by the Cologne research institute YouGov on behalf of Zeit online. At the end of December 2014, 1043 people gave their opinion about the media. 47 percent of respondents supported the statement that the media report in a one-sided manner and are steered by politics. Only 40 percent believed in objective and independent reporting. The higher the respondents' educational attainment and monthly income, the stronger their distrust of the media.

Tough stuff. But not because this stretched left would really allow a statement about the quality of the media, but because of the undifferentiated nature of such statements. Of course, journalists and media people are traditionally among the most unpopular professions. They are regarded as immoral flies in the ointment, merciless in their search for the hottest story, if necessary over dead bodies. That's why "representative" surveys that corroborate this image are popular. In addition, skepticism and distrust are part of good manners among educated citizens. Because the smart person doesn't let himself be fooled. But is it always clever to celebrate skepticism?

From the inside, at least, media look different: Many a media representative - #jesuischarlie - lays down his life to show others how the world is. And most media makers I know invest a lot of time and accept a few gray hairs before offering a topic to their readers, listeners or viewers. Media help people form an opinion. To do that, the recipients don't have to have the same opinion as the journalist who expresses it.

That's why the 13 percent of survey participants who answered "don't know" to the question of whether the media in Germany report in a one-sided way seem to me to be the most honest. What kind of question is that anyway? Who are "the media"? In Germany, there are 361 daily and Sunday newspapers, 20 weekly newspapers, 842 consumer magazines, 1137 trade journals, about 60 television stations and countless online portals. So who could be meant by "the media"? And which of the media is it that reports one-sidedly and allows itself to be influenced by politicians?

It's amazing that no one in Germany is upset about this survey. But why should they? After all, it confirms common sense. So I'm all the more grateful to the Unwort des Jahres jury, which chose the word "lying press" for 2014. The reason given was that such a blanket condemnation prevents well-founded media criticism and thus contributes to endangering the freedom of the press, which is so important for democracy. The acute threat posed by extremism has become unmistakable, especially in recent days. Exactly.

Anne-Friederike Heinrich, Editor-in-Chief
[email protected]
 

Werbewoche: Everything is new at Somedia - a new media house, new logos for the individual divisions, a new layout for "Südostschweiz". What do you expect from the changes?
Andrea Masüger:We expect a great deal from this. For us, this is a new start across the board. We decided to build the media house in 2008 in order to bring all Somedia divisions under one roof and create synergies. But if we renew the hardware, i.e. the building, then we also have to renew the software, i.e. our brands and products. We couldn't move into such a modern media house with our 15 or 20-year-old logos. That's why we decided in 2011 to develop a strategy for the renewal of all structures. The desire for convergence was the background for everything: we knew that we would all move closer together in the media house and wanted to produce truly convergent media. Consequently, we also had to make our services convergent, for example by creating cross-media sales. Now everything is fresh and new and fits together.

This also explains why everything is happening at the same time. After all, you could have proceeded step by step.
Yes, not everything is running one hundred percent in parallel, but at the end of March everything will come together: the move into the new media house by all departments, the new brand management, the redesign of "Südostschweiz" and the implementation of the Südostschweiz media family. We believe we are well prepared for the challenges of the future - even if you never know exactly what will happen. We want to seize opportunities and take a positive approach to what lies ahead.

How much did it all cost?
The media building, including the radio and television studio and all the furnishings, cost 30 million francs, while the building itself cost around 26 million francs. The development of the new brand management and the relaunch of Südostschweiz cost a total of around CHF 1 million.

By building the media house and investing in a convergent brand, you are sending out a clear signal against the rampant downsizing trend in the Swiss media industry. Is Somedia doing so well?
Of course, our employees also asked this question. "Everyone has to save money and now we're building a hut like this." We too have gone through two rounds of savings and efficiency measures. But we don't want to sit like a rabbit in front of a snake and wait to see what happens. We want to play an active role in shaping the market. Our premise for the project was that the media house had to be cheaper for us than the five locations we currently operate. We have achieved this goal. We have low operating costs overall, leaner technology, fewer secretarial services, no courier costs, we were able to sell or rent out buildings. And with the media house, we are setting an example both internally and externally, for our readers, listeners and viewers and for our advertising customers: "We are present and actively involved in shaping the region."

When people talk about "Südostschweiz", they usually have the print newspaper in mind. Will the umbrella brand cause confusion in the future?
I don't think so. It's possible that, as with any brand change or new launch, an adjustment phase is necessary. Südostschweiz" is the largest medium in our media portfolio, which naturally has a special weight. But we wanted to link precisely those media that are somewhat overshadowed by the large "Südostschweiz" - for example Radio Grischa, whose name is already very much reduced to the canton of Graubünden - to the pull and power of the "Südostschweiz" brand. That's why we believe in the positive effect of the renaming. Of course, it's new to have four different media with the same name - it's unheard of anywhere else in Switzerland. But it underlines our goal of working convergently. That's why we also want to make a brand statement: No matter whether someone likes reading, listening, watching TV or surfing - all they need is Südostschweiz. Before, we had a huge salad of logos, lettering and labels. Of course, this has all grown over decades. But now we needed to tidy things up.

With such a major project, there are naturally a lot of skeptics, even within your own ranks. With what spirit did you manage to rally your employees behind you?
That was a lot of work, including psychological work. Under no circumstances should you say: "We have an idea - what do you think?" Then everything is immediately pulverized. You have to clearly define what goal you want to achieve and why, and then pick up the employees and let them help shape the way in which the goal can be achieved. We succeeded in doing this very well. In the editorial offices, for example, we set up a small newsroom at the old location where an editorial team could try out how it works. Only then did we define how to work in the news zone in the new media house: How do the editorial teams work together, who has what skills, what is the daily routine? If employees understand the goal and work on its implementation themselves, there will be the necessary acceptance.

Who developed the new logo for the four divisions?
We developed the theoretical concept for service brands and the corporate brand as well as the merger of the four divisions of Südostschweiz internally, in collaboration with the Zurich-based management consultancy AbegglenManagement Consultants. This gave us external input and an overview of what others are doing. And we commissioned the Zurich-based communication and design agency Tatin with the visual implementation of the logos.

And why was the new layout of Südostschweiz developed by the Berlin agency Einhorn Solutions?
The editorial team presented a theoretical concept of how the newspaper should be structured and designed in the future. We then held a pitch, which Einhorn won. They simply implemented the concept in the most appealing way.

The daily newspaper Südostschweiz has been completely revamped. Won't this scare off some of the mostly conservative, older newspaper readers who are attached to "their paper"?
Of course you have to expect that, even with a simple redesign, and we did a complete relaunch. As editor-in-chief of Südostschweiz, I was involved in three graphic changes and each time there were a few people who didn't like it, who couldn't read the font or something. That's daily business when you change something. But I am convinced that the changes will not lead to a general rejection. The newspaper will be different, but with its tile principle and the clearing out of small, unimportant texts, it will accommodate today's media usage behavior. Nothing ventured, nothing gained. Incidentally, we also conducted a study with focus groups that were representative of the readership. And the new Südostschweiz was very well received.

How did the editors of Südostschweiz react to the new orientation and focus of their newspaper?
The impetus to clean up Südostschweiz and adapt it to the changed user behavior of readers came from the editorial team. Actually, we only wanted to change the appearance, but then the impetus to do a complete relaunch came from the editorial team. And of course the editorial team is now supporting this.

How is the collaboration in the new media house going so far?
After initial skepticism, people are now happy and enjoying the new media center. Everyone finally wants to move. There were a few minor problems, but we carried out a pilot move to identify precisely these problems and solve them early on. Once we're all there, there will be a cultural change: people will be close to each other, will communicate more with each other, will have a lot of light and, in the truest sense, a clear view. And that will also open people's minds. The convergence that we've worked out in theory will very quickly be put into practice. I am convinced of that.
                                                                                      
The newspaper, radio and television editorial teams will remain independent, but will work together in the new media house in the joint news zone and at the newsdesk. How exactly will this work?
In the new media house, the news zone is the area in which all editorial offices are located; radio, television, print and online are then very close to each other. And the newsdesk is the daily command and decision-making center where the four heads of the media departments exchange information. This is where they discuss how individual topics of the day should be dealt with: Is it more for the newspaper? Or for the radio? Where do we cover what? How can the media complement each other? Do we prefer to bring a primeur quickly online, or with a lot of background in the newspaper or on television? Who provides which information? Theoretically, we could have created a super editorial team across all four media, but we didn't want to throw the baby out with the bathwater. How exactly the collaboration works will become clear in practice. Perhaps at some point we will also create a large editorial team, as we are not at the end of the development, but at the beginning.

As CEO of Somedia, you must be proud of this ambitious project. What does the journalist in you think about convergence, new forms of collaboration and increased demands on media professionals?
If I were still a journalist now, one side of my heart would feel a certain regret at not being able to work in peace for even ten years, as I am used to. Journalists certainly feel a certain melancholy, which I can understand. On the other hand, you have to adapt to developments, especially in this industry. A daily newspaper that is still produced in the same way as it was fifteen years ago will soon reach its end because at some point its specific readers will no longer be there. The future belongs to convergence. In the past, lead typesetting was done for 30 years, then film typesetting for 20 years, today something new develops within five years. You have to react to that.

Interview: Anne-Friederike Heinrich

The platform is aimed at marketing managers, advertising strategists and creatives. It provides information on Google's perspective on digital marketing as well as insights, inspiration, tools and solutions that advertisers need to drive their business forward. According to a press release, "Think with Google" shows agencies and advertisers why digital marketing is so important today and how they can make the internet work for them with Google. "Increasing digitalization is also impacting the world of advertising and marketing. Google offers a wealth of analyses, studies and tools that can help companies to fully exploit the opportunities of marketing in the digital world. With our new platform, we are now bundling all of these offerings and making them even more accessible for advertisers," says Philipp Justus, Vice President, Google Germany, Austria & Switzerland, explaining the "Think with Google" approach.

Whether with tools, studies or creative suggestions - the aim of all the offers on "Think with Google" is to help advertisers optimize their advertising measures. The fact that the website is clearly divided into different sections makes it easy for users to find their way around. For example, the "Success Stories" section presents the "YouTube Ads Leaderboard", which provides examples of successful advertising by brands on YouTube. The "Insights" section contains infographics and studies on trends in digital marketing. Under "Tools", Google also refers to numerous free tools that advertisers can use to implement their advertising ideas quickly and easily - the Consumer Barometer, an interactive tool with study results on the online behavior of consumers in dozens of countries, is just one of many examples on the platform.

Under the heading "Thought Leadership", the platform shows in the form of articles, interviews and webinars how advertisers can use Google's offerings for their marketing measures. Google gives users inspiration for their next marketing idea in the "Creative campaigns" section. Here you can see which well-known brands have already succeeded in winning over their target group with creative ideas and Google's tools. All the information presented on the platform helps advertisers and agencies to stay one step ahead of the competition.

Thinkwithgoogle.com
 

While we were fortunately spared things like the double tie, Griff's hat, or dehydrated pizza, others like computer glasses are almost a reality.

By the way, the closest thing to the world from Back to the Future is the International Consumer Electronics Show (CES) in Las Vegas, probably the largest consumer electronics trade show in the world. Only invited guests like industry experts, journalists and insiders are allowed to enter. Nevertheless, I'm somehow (almost) there live - thanks to social media.

The expectation for this year was clearly "connecting everything"; from watches to toothbrushes to virtual worlds. And yes, CES was all about the Internet of Things. In addition to self-driving cars and new smartphones, there were also gadgets and numerous other bizarre products and inventions at CES. I have collected a few curiosities for you.

A practical example for anyone without a green thumb: the intelligent flower pot called "Parrot Pot. It measures light, temperature, humidity and fertilizer and forwards this information to the user's smartphone. If necessary, the "Parrot Pot" even automatically supplies the contents with water. Also interesting is the unobtrusive "Netatmo Welcome" camera for the living room or bedroom, which is equipped with facial recognition and then also transmits this data immediately to an iPhone or Apple Watch. This way, you know around the clock who is staying within your own four walls. Perfect for the control freaks among us, but perhaps still a bit exaggerated. As will certainly be the case for many with the next invention, which is supposed to solve a widespread problem, bad breath. The handy gadget "Mint" from Breathometer analyzes the breath via an electrochemical cell and informs the user on an app whether only a chewing gum is needed or whether the teeth should be brushed right away.

Useful tools or a foretaste of the world of McFly & Co? That remains to be seen. But who knows, maybe some of them have the potential to become future blockbusters, because seriously, who would have thought a few years ago that a stick with a smartphone holder, a so-called selfie stick, would be a successful gadget?

My favorite gadget in this "Back to the Future" year doesn't come directly from CES, though. No, we won't see the Hooverboard on the streets. But most likely the self-lacing sneaker. Yes, you read that right. According to rumors, Nike has developed the legendary sneaker of the main character Marty McFly and will bring it to stores this year. Whether it's a marketing gag or not, the rumor is making headlines. We can't wait to see whether the sporting goods giant manages to launch the shoe by October 21, 2015. Why? Well, because that's the day Marty McFly will land in Hill Valley.

Manuel P. Nappo, Director of Studies CAS Social Media Management HWZ Hochschule für Wirtschaft Zürich. www.fh-hwz.ch/smm
 

With the horrific attacks in Paris, the threat of terrorism suddenly entered the collective consciousness. The slogans «Charlie Hebdo» and «Je suis Charlie» were shared millions of times. The social media platform Twitter played the biggest role in this: 12 million mentions of the hashtag within 36 hours. News sites covered the story by commenting on the tweets.
 
Why Twitter? Because it’s shorter, faster, more up-to-date, and unfiltered than the rest. Twitter is the alternative «Tagesschau»: no editorial staff, no moderators, no restrictions, no ombudsman, no public service. Twitter is a public forum. Anyone can tweet anything from anywhere: opinions and reports, accompanied by images, videos, and links. For decades, a spot before the «Tagesschau» was the advertising slot «to be.» Chronically fully booked and expensive, it was reserved for a wealthy brand elite. An ad spot on Twitter isn’t cheaper overall. But it’s different. Quite different. In impact, form, creation, and execution. Twitter is well-suited for advertising, marketing, and communication. What follows is an overview featuring statements about Twitter, each limited to 140 characters. Tweets on paper, so to speak. The continuation can be found via the link provided at the end.
 
CREDO – Twitter is committed to the open exchange of information. Communicate freely and openly to build trust. CENSORSHIP – In the first half of 2014, 25 profiles and 224 tweets were deleted worldwide. Is that all? TWEET – Length: 140 characters. Ideally 120 or fewer. Tweets with embedded videos and images spread more effectively than those containing only links. RETWEET – With a single click, users can share tweets. 20 retweets mean the tweet appears on the feeds of 20 Twitter users. NOTIFICATIONS Users receive an email as soon as they are mentioned in tweets with @username. Users like being mentioned. @PROFILE – Only those who have a profile can take part in everyday life on Twitter. There are 270 million profiles, 400,000 of which are in Switzerland. BOTS – 10%: All Twitter profiles are bots. These are computer-run profiles. The risk of deception is also present on Twitter. HACKS Twitter profiles can be compromised. It's important to monitor your own profile regularly. Tools like Hootsuite can help. SHITSTORMS Flaming often breaks out on Twitter. Ms. Leuthard just got torn apart. Empathy helps. But so does thinking before you tweet. OPINION LEADERS – Recruiting influencers with a large following and high-quality content is the most important task when building the network. PR – Journalists, editors, bloggers, and celebrities: They have a particularly strong presence on Twitter. Twitter is the most important PR tool. 24/7 – Twitter users couldn't care less about office hours. Opportunities and risks lurk around the clock. Long live shift work. CAMPAIGNS – Twitter gives messages wings—provided they’re relevant, presented in a cool way, and the team is fully committed. HASHTAG – # Jesuischarlie is a hashtag. Anyone who mentions it in a tweet right now is automatically contributing to the coverage. NEWSJACKING – The lights go out at the Mercedes-sponsored stadium. Audi tweets live: “We’re sending you some LEDs.” 12,000 retweets! EVENTS Thanks to users tweeting live with hashtags, the event’s reach extends far beyond the event community. This offers brands opportunities for conversation. SECOND SCREEN – 95%: Discussions about TV shows take place on Twitter. TV and Twitter—a dream team. But the creatives are still lacking ideas. PROMOTED TWEETS are tweets that are paid to be promoted. Warning: Twitter users react strongly and vocally to irrelevant tweets. PROMOTED VIDEOS are sponsored tweets with videos. The service is currently in beta and is designed for second-screen campaigns. Example: #SelfieABC. Click here for the link. BUY BUTTON – In-Tweet sales are currently available in the U.S. as a beta feature. When it comes here, you should be ready. REPLIES Responding to tweets is a priority. Acknowledging compliments, answering questions, or calming heated tempers. Speed is important. FAVORITE It's a small token of appreciation. Users appreciate things like that. Favorites are added to the favorites list and can be viewed. DIRECT MESSAGES are those reservations that follow one another. And only they can see the content. TWITTER LISTS is a feature that allows you to create user groups. This is where the printed version of this post ends. Beat Hürlimann
 
You can find out more about Twitter on Storify via huerlimanncc.com.

All business units of the Zug-based company specializing in university marketing and employer branding will be integrated into Jim & Jim. Fabio Emch, managing partner at Jim & Jim, will take over the management of Studimedia. The parties have agreed not to disclose the purchase price.

With the takeover, the agency is specifically expanding its competencies in the areas of employer branding, personnel marketing and recruiting. In the future, jim & jim will thus be able to support companies in addressing and recruiting generations Y and Z beyond product marketing. Thanks to the expertise gained in media planning and the comprehensive portfolio of target group-specific trade media, young people and students can also be reached from a single source and thus even more effectively.

Studimedia was founded in April 2004 and quickly established itself as a leading agency in the fields of recruiting and media planning in the university environment. Studimedia's existing clients include renowned companies such as SBB and Pricewaterhouse Coopers.

Founded in 2011 and based in Zurich and Lucerne, Jim & Jim is Switzerland's leading agency in the field of youth and student marketing. Its core competencies primarily include the development of strategic marketing concepts, the creation and comprehensive realization of interdisciplinary marketing campaigns, as well as an in-house promotions pool and the implementation of representative youth studies. Renowned brands such as Zweifel, H&M, Migros, Adecco, Orange, Olx.ch, TCS and Stucard.ch rely on Jim & Jim's expertise in youth marketing.

He will also be responsible for expanding and developing Advendio's business in the country. The company already serves leading media companies in Switzerland with clients such as Ringier, NZZ and Stailmedia. The 40-year-old will report directly to Manuel Koubek, Vice President Marketing & Sales Europe at Advendio.

"We are delighted to have found an experienced colleague in Pierino Simonelli to build up our Swiss branch," said Manuel Koubek in a statement. "He knows both the Swiss and Italian markets very well. With his many years of experience in advertising marketing, he perfectly complements the team with an excellent understanding of the needs of potential customers. It was important for us to be able to offer our customers a direct line to ADvendio locally. In Pierino, we have found the right colleague for this task!"

Before joining Advendio, Simonelli spent five years as Sales Director and member of the Executive Board at Ticinonline, the news portal for Italian-speaking Switzerland. Prior to that, he was Head of Internet Consulting and a member of the Executive Board of Qualiclick / Adlink Internet Media for six years. Simonelli has also been Managing Director of Simomedia, the company he founded, since 2011. He continues to support clients in this position.

"Advendio's ad management solution meets the current requirements and needs of publishers and marketers exactly. Keywords such as automation or the minimization of media disruptions have become an integral part of the advertising business. I look forward to making Advendio even better known in both markets and helping our customers to make their processes more efficient," adds Pierino Simonelli.

 

If the problems are taken seriously and actively addressed, they can usually be resolved. Conflicts that are dealt with openly and fairly can even provide valuable impetus. However, in many companies they are perceived as disruptive, ignored or suppressed. In doing so, employers violate their legal duty of care.

Read the full article by Irmtraud Bräunlich Keller, Team Leader of the Employment Department at the Beobachter Advisory Center, in the current print edition of Werbewoche (01/2015).

The host of the Herzbaracke, Federico Pfaffen, who has been anchoring his "little salon ship" at Zurich's Bellevue for 16 winters, remained calm in the face of the rough seas and conjured up a delicious multi-course meal for the thirty or so guests - spiced up with amusing sayings from the theater maker. For the sixth time, the nostalgic Wunderkammer provided the perfect setting for SW Schweizer Werbung's graduation ceremony for its federally recognized communications managers.

Urs Schneider, president of the examination board, and examination director Heinz Egli presented the hard-earned diplomas. Melanie Bachofner and Corinne Hert, two of the three ex-aequo best in class, were specially honored; due to illness, the third in the bunch, Alexandra Cathrin Fitzi, had to pass. Like their comrades-in-arms, they received not only the federal diploma and a one-year membership in SW Schweizer Werbung, but also an English-language Diploma Supplement, which is intended to make personnel managers from abroad who are unfamiliar with the Swiss educational landscape understand the high value of this training. On the other hand, you were the only ones to be richly presented with gifts from the sponsors publisuisse (iPad mini), Faber-Castell (high-quality writing set) and Touring-Zeitung (travel voucher). The culinary delights, the musical intermezzo by the blues duo Christina Jaccard & Dave Ruosch, and the flowers for the ladies were also gratefully provided by APG, Bildungszentrum BVS St. Gallen, Marketing & Kommunikation, mediaschneider, and Sawi.

Great success rate

Of the 14 candidates who took the demanding oral and written examinations last fall, twelve were able to receive the highly deserved diploma after 22 months and 470 lessons. This corresponds to a very good success rate of over 85 percent. This year's class also confirmed the trend that more and more women are taking the reins in advertising. On the one hand, they were clearly in the majority with 9 female candidates; on the other hand, as mentioned above, they provided the three best candidates of the year with an average of 4.9 each. The newly awarded diploma candidates in alphabetical order: Melanie Bachofner, Glattbrugg, Tonino D'Agati, Fahrweid, Alexandra Cathrin Fitzi, St. Gallen, Corinne Hert, Gerlafingen, Agnes Immersi, Hergiswil, Bernd Marte, Dornbirn, Nadine Meier, Therwil, Dimitrija Mitrovic, Wettingen, Melanie Nolte, Allschwil, Manuel Schmid, Kriens, Christoph Welti, Kaiseraugst, and Jasmin Wendt, Bern.

Urs Schneider, president of the examination board (right) and examination director Heinz Egli (left) with two of the three best in class Corinne Hert (left) and Melanie Bachofner.