Quizzenswert" is broadcast every Saturday at 6:45 p.m. and repeated every hour. Presenter Anna Steiner, known as the newswoman of regional broadcaster Tele M1, spontaneously engages passers-by on the street in a fast-paced question-and-answer game.

Whether waiting for the train, on the way to school, or at snack break - it can happen to anyone. The candidates have to answer three questions on regional topics, current affairs and general education. The special thing about it is that there is no predefined choice of answers and the candidates have to answer all the questions off the cuff. Whoever gets all three questions right wins 20 francs and has to decide: Keep this prize or face the risky question? If the answer is correct, the prize is five times that amount; if the answer is wrong, everything is gone again.

"Quizzenswert" will be broadcast every Saturday at 6:45 p.m. on TeleZüri, TeleM1 and TeleBärn starting on February 7, with hourly repeats.
 

Ultimately, it is the consumers who decide which trends will prevail. The Y&R Group asked over 1200 of them worldwide what the world will look like in ten years' time. The results of this and other surveys were given plenty of space at this year's customer event at the Kunsthaus Zurich.

For example, it was revealed that a whopping 77% of those surveyed think that we will use wearables to monitor our own health in the future. This will have a strong influence on consumer behavior in the future, according to the forecast. Wearables wearers will use the knowledge gained to optimize their consumption accordingly. Accordingly, Nestlé is already working on the development of vitamin cocktails in capsule form, which will be adapted to individual nutritional deficiencies.

However, 33% of buyers currently no longer use their wearable one year after purchasing it, according to another unsurprising result of a PWC survey. This does not mean that wearables will not become established. However, a more intelligent interaction between information and recommendation is needed so that the consumer can benefit sufficiently from the gadget.

Two other important trends for 2015 that you should be aware of, according to the Y&R speakers, are omni-channel retailing and the maker movement. You can find a summary of the trends survey in the flyer, which you can download here can order online. 

Simone Isliker

Photos: Ursina Maurer

78% of all advertising clients generally expected the economy to remain positive in 2015, continuing the trend of recent years. This is not surprising, as the majority of companies have performed well over the past six years. However, it was not possible to answer the question of what impact the appreciation of the Swiss franc has had on the communications industry, as the survey was conducted before the SNB released the exchange rate. BSW and the SWA assume that the forecast trend for 2015 could be somewhat dampened. Around 50% of all companies were already operating abroad in 2014 and were therefore directly affected by exchange rate changes. Almost a quarter of all companies already placed individual orders abroad in 2014 - primarily for cost reasons. This could now intensify.

The fundamentally positive conditions are only reflected to a limited extent in the planned communication investments. Just under half of all clients state that their communication and media budget will not change significantly in 2015. A quarter of clients are either reducing or increasing their investments in communication and media this year.

Continuing trend towards digital communication in 2015

The distribution of funds will change significantly in 2015. 75% of clients stated that they want to direct significantly more funds into digital and online communication, followed by dialog with 37% and sales promotion with 23%. In contrast, only 13% of all advertising clients want to invest significantly more in traditional advertising. This is a trend that is likely to intensify in the future.

With digitalization and the complexity of channels, the demands on clients and agencies are increasing. Investment security is also becoming more and more of an issue in communication and demonstrable RoCI (return on communication investment) is a must. Accordingly, over 81% of all clients stated that they will invest more money in efficiency measurement in 2015. In order to achieve even greater communication benefits, 80 percent of all clients also want to make more money available for strategy consulting and 82 percent for brand consulting. This demand is echoed by the bsw agencies, which are also investing massively in expanding their strategic consulting and efficiency measurement.

The complete study results are published on Bsw.ch/news

High response rate to the study

The study was conducted by e-mail by the FCI-HSG in November and December 2014. The addresses of the advertising clients were collected by the two associations. 8 percent or 108 people answered all the questions in the study. The response rates for individual areas were several times higher. The evaluation was carried out by the research center. The individual responses are confidential and cannot be viewed by the two associations.

Communications managers from over 30 sectors were surveyed. 88 percent of them are either fully or partially B2C-oriented, i.e. they address end consumers directly. Marketing enjoys a correspondingly high status in these companies. 86 percent assign a major to very major role to marketing. In cross-comparison with studies by SW "Die volkswirtschaftliche Bedeutung der Werbewirtschaft in der Schweiz 2013", the published gross media investments "Werbemarkt Trend 2014/12" by Mediafocus and estimates by BSW media agencies, the study represents around one seventh of all communication and media investments made in Switzerland.
 

Spektrum der Wissenschaft Verlagsgesellschaft and the Zeit Verlagsgruppe are also seeking to collaborate in selected areas. Both online offerings are marketed by iq digital. This is reported by Zeit Online.

In addition to the magazine of the same name, the publisher Spektrum der Wissenschaft also publishes the magazines *Gehirn und Geist* and *Sterne und Weltraum*, as well as *Spektrum – Die Woche*, Germany’s first digital science magazine. The online portal Spektrum.de is a German science portal—featuring exclusive articles from *Nature* magazine. Spektrum also operates SciLogs.de, a popular science blog portal.

Teaser image: Zeit.de

The chief of staff for Prime Minister Viktor Orban announced that the government would propose a reduction at a meeting of the governing parties on Wednesday. Janos Lazar, the minister in charge of Orban’s office, hinted in an interview with the MTI news agency on Tuesday that a 5 percent tax could be introduced. Currently, the maximum possible tax on advertising revenue is 50 percent.

Currently, RTL Klub—the country’s largest private media group—is the only entity required to pay the highest tax rate. The company is majority-owned by German interests. RTL’s news channel frequently airs critical reports about the Hungarian government.

The special tax was passed in June of last year by the Hungarian Parliament, which is dominated by right-wing conservatives. RTL filed a complaint with the European Commission in the fall, denouncing the tax as discriminatory and a threat to press freedom.

Lazar said that Budapest had recently received a letter from Brussels. According to him, the Commission expressed its concern about the tax in the letter. RTL stated that if the special tax were indeed reduced, it would be a «positive and important signal.» The broadcaster assured, however, that it would «continue its independent news coverage» in any case. (SDA)
 

Charlie Hebdo is due to be published again on February 25. The first issue of the weekly newspaper after the attack was produced in the editorial offices of the newspaper Libération and was published at the regular time. The magazine was printed 7.3 million times due to the high international demand. Before the terrorist attack that left twelve people dead, the weekly circulation had been around 60,000 copies, of which around half were sold.

The 2.37 million euros donated to the paper to date will go to the relatives of the victims, as the new editorial director Eric Portheault told the AFP news agency on Tuesday.

The magazine is expecting a net profit from magazine sales of around 10 million euros. Together with subscribers and other support, the magazine, which was in serious financial danger before the attack, can expect a boost of around30 million euros. (SDA)

Teaser image: Screenshot Charliehebdo.fr

The Left Shark has become a symbol for all those who do not want to follow the (choreography) rules.

He has started a real movement with it.

He can be found on movie posters:

as a 3-D model:

someone even already had the Shark tattooed:

and on Youtube you can watch a Left Shark flipbook:

Storyfilter.com even headlined: "Now Left Shark is becoming a real way of life". Probably a little exaggerated, but the movement is amazing. (uma)

Through a collaboration between Coop Rechtsschutz, the production company Maybaum Film, and Avista Films, a unique film concept has been developed. Four completely different stories convey CRS’s values and bring the tagline «simply different» to life. The film also employs various stylistic elements tailored to its core messages: for example, the reverse effect, which takes viewers along with CEO Daniel Siegrist to the origins of the legal cases. Or in the story set on Sechseläutenplatz, where protagonists associated with legal terms stand out from a faceless crowd stylized with motion blur. The film thrives on its highly symbolic, cinematic staging.

Film The concept and production are the result of a renewed collaboration between Maybaum Film and Avista Films. Working closely with the client, key partners from the legal protection insurance sector were selected and featured as testimonials. They range from lawyers to futurists. Filming took place at various locations throughout Switzerland.

The Movie It is primarily aimed at Coop Legal Protection’s partners and key accounts and helps convey the company’s philosophy. For this reason, the team broke new ground in terms of concept and produced the image film in keeping with the motto «simply different.».

Credits at Coop Legal Protection: Daniel Siegrist, Petra Huser, Andrea Mathys, and André Wyler. Credits at Maybaum Film: Laurent Ulrich (Concept/Director), Simon Usteri (Director of Photography), Angela Ryser (Editor), Roger Somm (Color Grading). Bluebox Sound Studios (mixing and mastering). Responsible at Avista Films: Hubert Staubli (concept/production manager).

The Swiss are a nation of radio listeners: Every day, between 83.9 and 87.8 percent listen to the radio in the three language regions, as Mediapulse's figures for the second half of 2014 published today show. In Ticino, the largest proportion of the population listens to the radio every day (87.8 percent). In German-speaking Switzerland (87.6 percent) and French-speaking Switzerland (83.9 percent), the figures are somewhat lower.

Both the daily reach of the medium of radio and the duration of use have remained at a high level over the years, with a tendency toward a slight decline. However, at 120.5 minutes a day in German-speaking Switzerland, 101.5 minutes in French-speaking Switzerland and 118.3 minutes in Ticino, the Swiss still spend around two hours a day in front of radio receivers.

The current radio data of the 2nd semester 2014 are now available on Mediapulse.ch available.

SRG stations make gains at the expense of private broadcasters

In German-speaking Switzerland, both SRG stations and private stations were listened to slightly less frequently and for less time than in the previous year. In terms of market share, however, the SRG stations were able to make slight gains again at the expense of the private stations. Compared to the second half of 2013, the market share of SRG stations rose from 64.2 percent to 64.9 percent, while that of private stations fell from 31.2 percent to 30.2 percent. Foreign stations increased their market share from 4.6 percent to 5.0 percent.

Radio 24 is still the leader among the private stations, with 2.6 percent, but lost market share slightly compared to the previous year. Radio Argovia and Radio FM1 follow in second place with 2.3 percent each. (SDA)

Zurich radios lose

"All Zurich private radio stations lost listeners in 2014." This is what Radio 1 wrote in a statement on Tuesday about the user figures from Mediapulse. The results are surprising and do not seem comprehensible, it continues. Unlike Claude Longchamp, Mediapulse/Publica Data does not have to pass a directly measurable plausibility test. Longchamp had announced major changes to its survey technique after the recent forecast flops, including the use of mobile phone numbers for the first time in selecting respondents. Mediapulse/Publica Data has not yet taken that step, he said. "Therefore, the available data should be taken with some caution," the statement concluded.

According to Alexander Grote (Promokant) and Curdin Decasper (Made), he is responsible for opening up new areas of business and for developing, optimizing and marketing new products, services and approaches. The newly created position is also intended to exploit the potential of the strategic alliance between the two agencies and to enliven the agencies with new impulses and in-house productions.

Paolo Palmerini looks back on a meanwhile 20-year and diverse career in the promotion and event sector. His last stations were management positions at Fisch.Meier.Promotion and the foundation of the promotion agency Subiaco People & Promotion. Since 2011, he has been a member of the Miss Central Switzerland jury and is responsible for the communication coaching of the finalists.
 

The robot, which is 58 centimeters tall and weighs 5.4 kilograms, is equipped with cameras and microphones and is designed to greet customers as they enter the bank. As a spokesperson for the Bank of Tokyo-Mitsubishi UFJ announced on Tuesday, the prototype—called NAO—is set to be deployed on a trial basis this spring at one or two branches in Tokyo. Once a customer has explained their request to the robot, it responds and directs the customer to the appropriate bank counter.

The humanoid robot can communicate in 19 different languages. NAO is manufactured by the French company Aldebaran Robotics, a subsidiary of the Japanese telecommunications giant SoftBank Corp. Its 25 movable joints help the robot gesticulate.

With an eye toward the 2020 Olympic Games in Tokyo, the financial institution hopes the robot will help it handle the expected increase in foreign customers. Initially, the bank plans to conduct a trial period during which the robot will assist its human colleagues to gauge how customers react to robotic customer service. Afterward, the bank will decide whether to officially introduce the humanoid robot, it said.

While that may not exactly fit the image of personalized customer service, in the 21st century, one can’t really expect the phrase «Good morning, how may I help you?» not to be automated sooner or later. (uma/SDA)

Image: Keystone
 

The advertisements ("Promoted Tweet") look so similar to regular tweets on Twitter. The ads will also be displayed on partner services in the future.

Twitter manager Ameet Ranadive wrote that Flipboard and Yahoo Japan are the first partners to spread Twitter advertising further. For companies, this could make advertising on Twitter more attractive because more users will see the ads. (SDA)