There they are—the Mona Lisa, Vincent van Gogh, and Jan Vermeer’s famous Girl with a Pearl Earring—sitting back and relaxing in first-class airplane cabins, enjoying themselves. The three subjects appear in art-related contexts in newspapers, magazines, and on posters.

Contact at Welti-Furrer Fine Art Ltd: Thomas Aebischer (Manager, Fine Art Transports & Storage). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Florian Birkner (Copy), Isabelle Hauser (Art Direction), Tanja Felix (Consulting). Photography: Jonathan Heyer. CGI: Tobias Stierli (flaeck.ch).
 

René Brodbeck is taking over as Key Account Manager at Publicitas Lugano, with immediate effect responsible for marketing "Corriere del Ticino" in the German and French-speaking Swiss markets. In his new function, he will report to Fabio Balmelli, Director Sales Svizzera italiana. Fabio Balmelli, Director Sales Svizzera italiana: "In René Brodbeck, we have gained an excellent professional who has many years of experience in the media industry and knows the business of advertising marketing inside out."
 

In the morning there were croissants, various bands played throughout the day or Grenchen personalities were interviewed and in the evening "Fürabebier" was distributed. The "We move the Grenchen region" promotion was organized by Radio Canal 3 together with BGU.

There's also one of the recordings Video clip.
 

Keystone wants to give Magnum more presence in Switzerland, company CEO Jann Jenatsch was quoted as saying in a statement. Magnum's high-quality images are a strong complement to the imagery supplied by Keystone, he said. The new partnership is being launched by the "Black Monday" platform. In February, the platform will show the exhibition "10 by Magnum" in Zurich, featuring works by ten photographers.

The renowned Magnum photo agency was founded in Paris in 1947 by Robert Capa, George Rodger, David Seymour and Henri Cartier-Bresson. Zurich-based René Burri, who died last fall at the age of 81, was also a member of Magnum. (SDA)

Exhibition "10 by Magnum": February 2 to 28, West Wing, Zurich

Guggisberg initially worked as a teacher before studying history, political science and communications at the University of Zurich. After completing her doctorate in 1975, she worked for DRS radio and television for ten years. She presented various information programs on the radio and was also the first woman to be responsible for the information department in the Zurich radio studio.

Guggisberg became known to a wider television audience in 1980 when she became the first woman to present the main edition of the Tagesschau. As she always appeared in a blouse, she was nicknamed the "Blüüsli der Nation". After a year, she gave up presenting again. Guggisberg later switched to communications. She initially worked for the Federal Military Department before moving to Swiss Life as Head of Communications. She worked for SBB from 1993 until her retirement in 2003. Guggisberg lived in Zurich. (SDA)

Teaser image: Srf.ch

Almost 100 members of management, marketing and sponsorship managers responded to the call of the "Swiss Sponsorship Think Tank" to the Olympic Museum in Lausanne to select the best sponsorships of 2014. The ceremony, which was preceded by a seminar and conference program on measuring success and new international trends in sponsorship, took place for the third time.

The nine-member jury, consisting of the President of IMD Business School, Dominique Turpin, the CEO of MCI Group, Sébastien Tondeur, the CEO of Bongénie-Grieder, Pierre Brunschwig, the President of the Paléo Festival, Daniel Rosselat, the President of the Swiss Sponsorship Think Tank, Sebastian Chiappero, the Head of Marketing of IBM, Antonio Rossetti, the Deputy Head of Sponsoring at Swisscom, Simon Hofmann, the Education and Universities Manager at UEFA Thomas Junod and the CEO of CCI Cotting and IE Business School faculty member Patrick Cotting nominated three campaigns each for the Sport, Culture and Society categories in advance.

The president of the jury, Patrick Cotting, pointed out right at the beginning of the ceremony that the Swiss Sponsorship Awards wanted to recognize the best sponsorships of the year and not just those who submitted a project, as is the case with other awards. "All nominees are therefore already winners. The jury looked at a large number of sponsorships and each jury member was only allowed to vote for two projects in each category." Swisscom jury member Simon Hofmann was only allowed to vote for the best social sponsorship, as Swisscom was nominated for the sport and culture categories. When presenting their campaigns, all nominees - with the exception of the Migros representatives who were not present - pointed out what was special about their campaign: why it was done, what made it special and how it was implemented.

Five awards presented

During the bilingual event in the national languages German and French, five of the nine nominated campaigns were honored:
- Best Sport Sponsorship of the Year 2014: Ragusa (Camille Bloch) - Lara Gut
- Best Cultural Sponsorship of the Year 2014 : Swisscom - Energy Air
- Best Social Sponsorship of the Year 2014 : Migros - Program with WWF for children and young people
- Best Overall Sponsorship of the Year 2014 (Public Award) : Zweifel - Chips on Tour
- IBM Digital Activation Award : Swisscom - Patrouille des Glaciers

A hybrid program

In line with the vision of the "Swiss Sponsorship Think Tank" to encourage decision-makers in companies and institutions to professionalize the use of the sponsorship instrument, an in-depth seminar was offered in the afternoon. Yann Gurtner from Orange spoke about how Orange has defined KPIs and implemented a system to measure the success of sponsorship. Richard Chassot, director of the Tour de Romandie, Patrick Metrey from Raiffeisen and Patrice Iseli, sports manager for the city of Lausanne, discussed success factors for major sporting events. Lukas Porro from Feldschlösschen spoke about customer loyalty with the help of sponsoring, Christoph Kaderli from IBM about the latest tools at IBM and Clément Charles from All the Content about the creation of content. The seminar was rounded off with a panel discussion on the challenges of international sponsorship. This was attended by Yan Lefort, Head of Global Partnerships at IWC Schaffhausen, Alexandre Gueschir, Marketing and Events Director of the FIA (including Formula 1) and Andreas Sigle, Global Brand and Sponsorship Director of Nissan.

The President of the Swiss Sponsorship Think Tank, Sebastian Chiappero, closed the event by announcing that the fourth Swiss Sponsorship Awards will once again be held in Zurich at the beginning of February 2016.

Winners and nominees:

Sport: Ragusa - Lara Gut (winner), Swisscom - Patrouille des Glaciers (nominated), Swiss Life - Mir sind d'Nati (nominated)

Culture: Swisscom - Energy Air (winner), H&M - Caprices Festival (nominated), Zweifel - Chips on Tour (nominated)

Society: Migros - WWF program (winner), Coop - community duel (nominated), Nestlé - Athletissima (nominated)

Best sponsorship of 2014 from the perspective of all marketing and sponsorship experts present: Zweifel - Chips on Tour

Best Digital Sponsorship: Swisscom - Patrouille des Glaciers

The company already communicated a corresponding declaration of intent last November (Werbewoche.ch reported).

The NZZ media group will close its printing center in Schlieren. The Neue Zürcher Zeitung and NZZ am Sonntag will be printed at Tamedia's Zurich printing center from the middle of the year. The final decision was preceded by a consultation process. An intensive, transparent exchange took place between employer and employee representatives, according to a statement from the NZZ Media Group. The Board of Directors and company management of the NZZ Media Group carefully examined the proposals of the employee representatives. They have come to the conclusion that, from a business and strategic point of view, no other scenario would be nearly as expedient as the closure of the printing center. Veit Dengler, CEO of the NZZ Media Group: "The closure of the printing center is a painful decision, but one that is right and important for the future of the media group."

The company management will now do everything in its power to mitigate the consequences for the affected employees as far as possible, the press release concludes.

Syndicom: strategically wrong, economically unnecessary and socially irresponsible

According to the Syndicom trade union, the decision lacks economic and journalistic necessity. It only serves to keep profits high for NZZ shareholders. "125 employees are losing their jobs at one of the most profitable printing plants in Switzerland," the union wrote in a statement on Tuesday. The closure is economically unnecessary, strategically wrong and socially irresponsible.

Contrary to the assurances of the NZZ management, the arguments of the staff and works committees, the employees and their union Syndicom were not taken seriously: It would be possible to continue newspaper printing in Schlieren without the NZZ getting into difficulties and having to change its digital publishing plans.

Thomas Fröhlich has worked for an international consulting firm for strategic and operational brand management in Geneva for the last 15 years, 11 of which as Managing Director. He has many years of experience in brand and corporate management issues and accompanied clients across industries from conception to implementation. Thomas Fröhlich joins Nose's interdisciplinary team with the aim of using his diverse experience to provide companies with even more comprehensive support in their strategic and day-to-day business challenges in the future. These include sustainable growth efforts in the core business as well as in new business areas, the conception and management of cultural change processes within the company, questions of corporate and management succession, the sustainable strengthening of profitability, the management of complex brand portfolios as well as support in difficult times. In addition, Thomas Fröhlich will actively shape Nose's business development and further strengthen the agency's commitment both in French-speaking Switzerland and internationally.

Thomas Fröhlich studied business administration with a focus on marketing in Berlin. He then became the marketing manager of an engineering company before moving to Geneva in 1999. He has worked intensively on the topics of brand mobilization and reorganization as well as corporate succession and has accompanied mergers - also in the context of temporary management mandates. Thomas Fröhlich is the father of a daughter and lives in Zurich and Geneva.
 

The new Online presence of the film tannery has become a quantum leap, the agency said in a statement. As part of the future strategy, it was crucial to clearly delineate the three business areas of corporate, commercial and film. Interactively, form and content formulation were reduced to the maximum - to what is essential for the respective target group of the area.

Y7K's focus was on the craft of film tanning: the image. Y7K developed a complex grid system that uses images generously and across the entire surface. The website adapts dynamically to the content, the layout remains constantly perfect and aesthetic - with short, concise texts as well as with an abundance of high-resolution images.

Particularly noteworthy is the meticulous detail work that Y7K has put into the Responsive Design. Immediately recognizable on tablets and smartphones.

Responsible at Filmgerberei: Alexander Wyssling (Project Management). Responsible at Y7K: Sam Alder, Joris Noordermeer, Ruben Feurer, Yves Sinka.
 

Dioma (Bern), Xund am Zoo (Zurich) and Franz & René (Bern) are delighted to receive the award this year.

Dioma impressed the five-member jury with a card that invited people to do handicrafts and take part in a creative competition and was therefore awarded the prize in the "Most Beautiful" category:

Xund am Zoo has sent out the "most suitable": just in time for the upcoming gourmet season, it has created a somewhat different Advent calendar with 24 fitness and wellness tips:

The "most unusual" came from Franz&René, who let their employees relax in hot water as tea bags and wished them a peaceful festive season:

"Once again, the exciting and original entries showed that even in the age of e-communication, the printed card is far from being a thing of the past," said Claudia Stalder, PostMail Direct Marketing.

The "Nicolas - Prix Carte de Noël" competition is organized by Evoq and Swiss Post. All Swiss companies and organizations that send printed Christmas or New Year cards can take part.
 

Nicolas Ziegler will focus on the positioning, management and communication of the ABB corporate brand. This is part of the already communicated repositioning and realignment of ABB's corporate communications. Ziegler brings a wealth of experience in brand strategy and positioning from his previous career in consulting and management positions at major companies in several countries and sectors. His most recent positions include management roles at Metro, Pleon and BBDO Consulting. Ziegler holds a PhD from King's College London and a Masters Degree in Modern European Literature from Queen Mary & Westfield College (London).

"Thanks to his rich experience and substantial track record in various industries in the field of strategic brand management, Nicolas Ziegler is a key support for ABB to focus Global Brand Management more on strategic and business-oriented communication," says Christoph Sieder, Head of Corporate Communications at ABB.
 

Swiss Re is building its new headquarters at Mythenquai in Zurich. The building, which will be ready for occupancy in 2017, was designed by the Basel-based architecture firm Diener & Diener. Seed is accompanying the construction with a multi-part series of short documentaries.

About the documentary

The latest film directed by Simon Koller is dedicated to the architectural concept. The viewer is guided through the most important rooms at eye level and thus gains an impressive insight into the interior of the building. Seed used special camera material to film inside the 1:50 models. With this technique, an independent look was created, which would not have been possible with 3D animations.

The result is an entertaining and informative film. It is aimed at employees as well as the interested public.