This event will take place every fall at the KKL Lucerne and will replace the two previous congresses in spring and fall. Hanspeter Lebrument, President of the Swiss Media Association, said in a press release on Thursday: "The joint event will be the highlight of the media year and will bring our industry together with politics and business."

The program part of the "Swiss Media Forum the Swiss Media Congress" will take place on Thursday afternoon and Friday morning at the KKL. There will be a gala dinner on Thursday evening. The association's internal meetings will take place on Wednesday afternoon and Thursday morning. Andreas Binder, Chairman of the Board of Directors of the Swiss Media Forum, is convinced: "By joining forces, we can further enhance the program and make it even more international."

The Swiss Media Association and Swiss Media Forum are founding a new company to organize and run the event, with the following four people on the Board of Directors: Verena Vonarburg, Director of the Swiss Media Association, Andreas Binder, Chairman of the Board of Directors of Swiss Media Forum, Marc Walder, CEO of Ringier, and Patrik Müller, founder and program manager of Swiss Media Forum. Bettina Bertschinger, the current Managing Director of the Swiss Media Forum, is the designated Managing Director of the future event.

In 2015, the Swiss Media Forum (on May 28/29 at the KKL Lucerne) and the Swiss Media Congress (on September 10/11 in Interlaken) will be held separately once again. 

Swisscom CEO Urs Schaeppi had every reason to be happy on Thursday. For the first time in a long time, his company has managed to increase its profits along with its turnover. This rose by 0.6 percent to 1.7 billion Swiss francs. At 11.7 billion Swiss francs, turnover last year was 2.4 percent higher than in 2013.

Swisscom's top sellers in 2014 were, on the one hand, the so-called bundled offers, sales of which increased by almost a quarter to CHF 1.9 billion, and, on the other hand, mobile phone subscriptions that allow customers to make unlimited calls and surf the Internet. At the end of 2014, Swisscom already had 2.1 million customers with such fixed-price contracts.

The next digital revolution

According to Schaeppi, these trends also show where the telecoms industry is heading. The volume of data, especially on the mobile network, will continue to increase massively. In recent years, the volume has doubled every year.

The main driver behind this is the continuing advance of networking. According to Schaeppi, it will be normal in future to be online anytime, anywhere and with many more devices and applications. One consequence of this will be that the boundaries between many sectors will disappear.

According to Schaeppi, Swisscom sees this trend primarily as an opportunity. Telecoms and IT are becoming increasingly important as a result. Swisscom is therefore continuing to invest heavily in its networks.

Swisscom becomes an advertising intermediary

However, Swisscom also wants to compensate for the decline in normal telephone services with new activities. Last year, for example, Swisscom founded a subsidiary called Swisscom Health to bundle its activities in the healthcare sector.

The telecoms company is also increasingly entering the advertising market. Last year, Swisscom bought the advertising marketer Publigroupe in order to acquire the Swiss search engine Local.ch. According to Schaeppi, the plan is to merge Local.ch with Tamedia's search service Search.ch.

This merger of the existing Swiss market leaders is important in order to be well positioned in the advertising market, said Schaeppi. The competition is not other Swiss providers, but the really big Internet companies such as Google and Facebook.

Another future market for Swisscom is the key account business. Following the merger of two business areas at the beginning of 2014, a significant increase in orders of 16% has already been achieved in this area.

One trend in this area is cloud computing. Swisscom intends to move a large part of its own work and production processes to central data storage - so-called clouds - this year.

Strong franc not a problem for the time being

However, 2015 will also be the year in which Swisscom will have to digest the franc shock. According to Schaeppi, a model calculation has shown that with a euro exchange rate of one franc, revenue will be almost CHF 400 million lower and operating profit around CHF 100 million lower.

However, these effects are almost exclusively translation effects that do not affect the margin. "Our business is not heavily dependent on either the euro or the dollar." Swisscom only purchases materials worth around 200 to 300 million euros and dollars respectively (SDA).
 

Just in time for the opening of the practice, the agency realizes the first advertising measure: eye-catching image posters that address an everyday social problem: they showcase young tattoo wearers who have set themselves the goal of moving into new professional environments. Environments in which tattoos are taboo. The solution proposed by the poster subjects: Professional, low-pain tattoo removal using modern laser technology - at Dermalight.

Responsible at Dermalight: Cornelia Jäggi (owner). Responsible at Walder, Advertiser: Sandro Walder (overall management); Stefan Moeschlin (concept/text); Anna Kindlimann (concept/AD), Corsin Kessler (DTP); Tanja Büsser (consulting).

In addition to up-to-date information and inspiration, the Swiss parents' magazine also offers advice from experts on problems and difficulties relating to parenting. The campaign dramatizes this added value: after reading Fritz+Fränzi, children are no longer a closed book.

Responsible at the Swiss parents' magazine Fritz+Fränzi: Thomas Schlickenrieder (Managing Director). Responsible at Jung von Matt/Limmat: Samuel Christ (Creative Direction), Christina Wellnhofer (Art Direction), Mateo Sacchetti (Text), Bettina Ehrismann, Aude Kohler (Graphics), Deborah Herzig (Art Buying), Milena Elias (Consulting), Julia Fullerton-Batten (Photographer), Photoby (Photo Production).

"I'm super excited to put on my headphones and host again. Radio is my passion. I'm happy to be able to continue living it at Radio 24," says Jan Müller. Previously, Jan Müller was head of programming and morning show anchor at Radio 105 (now Planet 105).

Radio 24 wants to take a closer look at the already well-known Jan Müller this week, as the media company announced in a statement on Thursday. With the teasing campaign "Who the fu** is Jan Müller?", the Zurich-based private radio station will introduce the 30-year-old to its listeners in person. The campaign will be resolved tomorrow, Friday, February 6, on Radio 24.
 

He is cool. With his "New York style hairstyle". And his outlet sneakers with "dobbelt knuder" (double knot). It is not only, but also the Danish language that makes the commercial so charming. The likeable anti-hero is successfully staged by M2Film from Aarhus in Denmark. (sis)

Through the cooperation, the company aims to promote scientific exchange and strengthen its commitment to SMEs. "For retailers in the SME sector, it is crucial today to be present on various channels at the same time, while connecting with potential buyers. Ricardo.ch offers a unique and high-reach e-commerce channel in Switzerland, with over 600,000 visitors daily, and thus automatically acts as a partner to Swiss SMEs," Andri Mengiardi, Head of Seller Experience at Ricardo, was quoted as saying in a statement on Thursday.

"As our Gold Partner, Ricardo.ch benefits directly from current research findings and new ideas," says Manuel P. Nappo, Head of the Center for Digital Business at HWZ. "The ongoing digital transformation requires new ways of thinking and solutions from Swiss SMEs. This is where we, as an experienced e-commerce partner, can come in and contribute our know-how about Swiss online commerce," says Mengiardi.

The Innovation Digital team is a staff unit reporting directly to the editor-in-chief of Tages-Anzeiger Online/Newsnet and acts as the coordination point for all digital projects of Tages-Anzeiger and the Newsnet websites.

Marc Fehr, 27, will start as a multimedia storyteller at the beginning of February. He graduated from HTW Chur in August 2014 with a bachelor's degree in multimedia engineering and was subsequently hired as a teacher. During his studies, he completed two internships in front-end development and film production. Based in the newsroom, he will mainly focus on multimedia short-form stories such as infographics, interactive maps and animations.

Lea Koch, 23, is changing roles. In her new position as video editor and producer, she supports the departments in brainstorming, implementing and producing video content. She continues to produce the Soundslides format, introduced in 2014, in collaboration with the picture editorial team and the Innovation Digital team.

Dinja Plattner, 25, succeeds Lea Koch in the Innovation Digital team as of February 2. Dinja is studying Business Communications at HWZ Zurich and is expected to complete her Bachelor's degree in mid-2015. Most recently, she worked as a Communications Consultant at Swiss Re.
 

With "Dora oder Die sexuellen Neurosen unserer Eltern" by Stina Werenfels and "Iraqi Odyssey" by Samir, two films by Zurich production company Dschoint Ventschr have been selected for the "Panoram "a section. The Swiss co-production "Vergine giurata" can be seen in the prestigious "Competition" section. With Sven Schelker, Joel Basman and Kacey Mottet Klein, three young Swiss actors are in the Berlin spotlight.

With her new film "Dora oder Die sexuellen Neurosen unserer Eltern", based on the play of the same name by Lukas Bärfuss, Stina Werenfels is now presenting her second feature film in the Panorama section after "Nachbeben" (2006). Lars Eidinger and Victoria Schulz, who makes her cinema debut in the film, are outstanding. Samir's 3D documentary "Iraqi Odyssey" has already caused a sensation at the Toronto International Film Festival, the Zurich Film Festival and the Abu Dhabi Film Festival. His family story has now also been invited to the Berlinale. The Swiss co-production "Vergine Giurata" has high hopes of winning a bear. The debut film by Italian director Laura Bispuri was co-produced by the Geneva-based production company Borde Cadre Films (Dan Wechsler) and RSI. Alba Rohrwacher and Lars Eidinger can be seen in the leading roles in the Swiss co-production with Italy, Germany, Albania and Kososvo.

The "Panorama Dokumente" section also presents the Swiss co-production "Une jeunesse allemande" by the Geneva-based company Alina Film. The two Geneva co-productions "Gineva" and "Fish Plane, Heart Clock" will be screened in the Forum Expanded. The latter was co-produced by the renowned Centre d'Art Contemporain in Geneva, as is "La isla está encantada con ustedes" by Alexander Carver & Daniel Schmidt, which will be presented in the Berlinale Shorts section. "Sibylle", the graduation film by Schwyz filmmaker Michael Krummenacher at the HFF Munich, was selected for "Perspektive Deutsches Kino".

Ursula Meier and Kacey Mottet Klein in Berlin

The "Generation K+" section features the two Swiss animated films "Der kleine Vogel und das Eichhörnchen" by Lena von Döhren and "Messages dans l'air" by Isabelle Favez as well as Ursula Meier's new short film "Kacey Mottet Klein, naissance d'un acteur". The exceptional young Swiss talent Kacey Mottet Klein first appeared in front of the camera for Ursula Meier's film "Home" and then played the lead role in "Sister" at the age of twelve. The film was awarded the Silver Bear at the 2012 Berlinale. Meier will give an insight into her work with Kacey Mottet Klein and other actors in a panel entitled Basic Trust: Growing Relationships with Actors as part of "Berlinale Talents".

Shooting Star 2015: Sven Schelker

Sven Schelker will represent Switzerland as a shooting star at the 65th Berlinale. The 25-year-old from Basel has been a member of the ensemble at the Thalia Theater Hamburg since 2012. Schelker first appeared in front of the camera for the successful Swiss film "The Circle", which won the Teddy Award and the Panorama Audience Award at last year's Berlinale. Along with him, nine other European actors have been honored as Shooting Stars. This European Film Promotion (EFP) event has become an attractive talent exchange for actors and actresses from all over Europe. One example is Zurich actor Joel Basman, Swiss Shooting Star 2008, who has since gone on to enjoy a remarkable film career. Basman plays a leading role in Andreas Dresen's new film "Als wir träumten", which has also been selected for this year's competition.

In Swiss Films Berlinale e-Booklet you will find detailed information on all Swiss (co-)productions at this year's Berlinale.

 

The agency is now managed directly by a four-person management team consisting of the partners Martin Zahner (Chairman), Nina Krucker (CEO), Gabi Badertscher (St.Gallen office) and Martin Hofer (Zurich office). An extended Executive Board was also installed at the beginning of the year. This is made up of the existing members of the Executive Board Sabine Bianchi, Samy Güttinger, Daniel Herrera and Marco Werder, as well as the two long-standing employees Lea Schindler and Thomas Egger.

Art Director Thomas Egger has been part of the YJOO team since the agency was founded in 2010 and leads the design team in Zurich. He studied at the Ecole Cantonale d'art de Lausanne (ECAL) and is responsible for the Coop Group's annual report and McDonald's Switzerland's sustainability report, among others.

Lea Schindler has a Master of Arts in Communication Management (University of Technology, Sydney, Australia) and joined the agency in 2011. As a senior consultant and consumer goods specialist, she looks after clients such as Nespresso and McDonald's.
 

The expert jury of twenty personalities from advertising, culture and design has decided and announced 37 nominations for the Swiss Poster Award 2014. Over 290 applications were received for this year's award. For the first time ever, an entry from Ticino was nominated.

The winners of the Swiss Poster Awards will be presented with their prizes at the "APG|SGA Poster Night" on March 12, 2015, at Komplex 457 in Zurich. In addition, the overall winner "Poster of the Year" will be awarded at this festive awards ceremony. The show will be presented by Swiss TV and radio presenter Monika Schärer and will document the diversity, creativity and impact strength of outdoor advertising in Switzerland.

From April to July 2015, the winning posters of the Swiss Poster Awards 2014 (as well as a selection of regional posters) will go on tour and be shown to a wide audience on the occasion of the third national poster exhibition.

The focus here is on three topics in particular:

1. the digitalization of advertising channels continues to increase and will also change the placement of TV advertising in the future.

2 The topic of mobile marketing will remain highly relevant in 2015. Despite the development of wearables such as Google Glass or the Apple Watch, the smartphone will remain the center of the digital universe for the majority of digital device users in the coming year.

3. the importance of big data management continues to grow and can be used more and more effectively to address users in a needs-oriented and targeted manner with content-rich advertising measures - content marketing.

In future, successful performance marketing will increasingly involve the challenge of uniform and customer-friendly communication across different channels and devices. Whether in television advertising or in the implementation of mobile marketing measures, customers today expect a uniform and service-oriented presence from advertising companies.

You can find the entire study here (PDF).