The design of the large articulated bus was a real challenge for the Lucerne agency, according to a press release issued on Friday. From the numerous ideas submitted, Central Switzerland Television finally opted for the TV bus. The bus will be in use in Lucerne and the surrounding area over the next few years.

Responsible at Tele 1: Ronnie Hürlimann (Head of Marketing and Sales). Responsible at Ideart: Ludek Martschini (creation/consulting), Peter Martschini (production/organization). Bus lettering: Pinato Graphics.

Marie-Therese Guggisberg is no showgirl - and certainly not a TV darling. She comes across as too aloof, almost brittle. When she gave up her job as a presenter on Swiss television after just one year, she said: "I don't feel challenged enough as a journalist. Presenting has become just announcing."

Marie-Therese Guggisberg is born in Laufenburg (AG). She teaches for several years and marries the Aarau music teacher and composer Fritz Guggisberg. When he dies in 1980, the couple are already separated. She kept his name.

In addition to her first steps in journalism, Guggisberg studied at the University of Zurich and completed her doctorate with a thesis on foreign reporting in the newspapers of small neutral states. She works for radio and then switches to television, where she is the female face of Tagesschau for a year.

She is already a mature woman when she completes the FHD recruit school in Kreuzlingen. An affinity for the military remained with her for the rest of her life. Contrary to the prevailing zeitgeist at SRG, she sometimes appears in uniform at Leutschenbach. Of course, anyone who has anything to do with her realizes that this woman with a dashing appearance has a delicate sensibility and is in need of harmony.

Back on the radio, she achieved the almost impossible in the Zurich radio studio at the beginning of the 1980s. It was a time of youth unrest. In 1982, in a heated atmosphere, a new head of the information desk at the Zurich radio studio was to be appointed. Balz Hosang is proposed. The middle-class members of the regional sponsorship organization (Radio and Television Cooperative Zurich RFZ) are up in arms against this. At a turbulent meeting, they prevent Hosang's election. Guggisberg subsequently manages - first ad interim, then officially as head - to pacify the Zurich radio dispute.

In 1987, Guggisberg moved to the Federal Military Department in Bern - as Head of the Information Service of the General Staff Services Group. The FHD woman is also a competent advisor to Chief of Staff Eugen Lüthy. However, the chemistry with his successor is not right. Guggisberg gratefully accepts the offer from SBB Director General Hans Eisenring and moves to the Federal Railways.

Guggisberg spent the last ten years of her professional life as Head of Communications at Rentenanstalt. She retires in 2003. Her work colleagues give her an embroidery kit "so that she has something to do". The newly retired woman sits down in the bay window of her apartment and starts embroidering - and her ambition leads her to mastery. She calls her embroidery method "strategic embroidery": "It's about determining how to embroider the patterns and colors without sewing the thread and putting it back on elsewhere. At the same time, there must be no have threads. It is important to only make half crosses and to complete them - on the way back - so that you arrive back at the starting point and can continue embroidering there." The result of this strategic embroidery: the back is a perfect reflection of the front. The highest art of embroidery. Marie-Therese Guggisberg spent hours, days and nights over her embroidery work in the last years of her life. (NZZ am Sonntag)

Over 2014 as a whole, the company still posted a loss of a good 15 million dollars. However, the career network returned to the black in the final quarter with earnings of just under 3.1 million dollars.
 
The final quarter was also strong in terms of sales and customer growth. The number of users increased by a quarter to 347 million worldwide. Six million of these now come from the POCH region, which comprises Germany, Austria and Switzerland. This represents an increase of 20 percent since May 2014.
 

Lucrative service business
 
Linkedin's biggest source of revenue is recruitment solutions. Revenues in this area increased by 41 percent within a year. However, revenue in the advertising business, where users are shown advertisements, also increased by 56 percent. Here, too, the offering in the DACH region was expanded. For example, companies can reach their target groups more precisely with language preference targeting and the personalized page feed.
 

Competition from Xing and Facebook

Linkedin is the market leader in Switzerland, as DACH Managing Director Till Kaestner explained to SDA. Looking at the entire German-speaking region, however, the German competitor Xin is still ahead with 8.3 million users. Kaestner 
also conceded that Linkedin is only just starting out in Germany, Austria and Switzerland and that there is still a lot of catch-up potential.
 

Facebook at Work
 
Linkedin is of course also keeping a close eye on developments at Facebook, the world's largest social network. Since mid-January, the company has been testing the Facebook at Work application in selected companies. Users can use the site to discuss with colleagues, work together on documents and also maintain professional contacts.
 
Experts expect that Facebook could compete with the business of Linkedin or Xing. However, Linkedin DACH boss Kästner was emphatically calm in his comments to SDA. It is still unclear exactly what Facebook is bringing to the market. In addition, Linkedin members have a fundamentally different user behavior than Facebook users. (SDA) 

The corrected version of the impact check can be found here.
 

Arthur Honegger, 35, graduated from the Ringier School of Journalism in 2001 and gained professional experience in various internships, including at "Arena" and Radio DRS in Bern, before becoming a member of the "Blick" business editorial team in 2002. He moved to Swiss television in 2005, completing a stint at "Schweiz aktuell" and two internships: at "Kassensturz" and in the editorial office of the Swiss parliament.

From 2006 to 2008, Arthur Honegger was editor at "Schweiz aktuell", with a detour as producer of "Music Star - die Woche". Since 2008, he has been reporting from the USA as a foreign TV correspondent - first from New York and since the end of 2011 from Washington. From fall 2015, Arthur Honegger will join Daniela Lager and Andrea Vetsch in the "10vor10" presenting team. He succeeds Stephan Klapproth, who, as previously announced, will concentrate on presenting "Sternstunde Philosophie" from September.

Arthur Honegger: "This is simply a great job. I'm really looking forward to working with the '10vor10' team to bring news and background information to the audience. After more than seven years as a correspondent in the USA, working as a presenter is a new and extremely exciting task for me. I've been watching '10vor10' every day since I was a teenager - to now be part of the news magazine is an honor."

Christian Dütschler, Editorial Director of 10vor10: "I am extremely pleased that Arthur Honegger, a proven journalist with a great track record, will be the new presenter of '10vor10'. As a US correspondent, he has proven in countless live broadcasts over the last few years that he can analyze major world politics in a well-founded and understandable way. I am convinced that Arthur Honegger will quickly become a trademark of the news magazine as a presenter."

Petter has several years of experience as a media designer for print and digital media. Following her training and various internships, she gained her first professional experience at Süddeutscher Verlag onpact, Wegener Werbung and Newell Rubbermaid in Munich. A stay abroad in Austria in 2011 and 2012 led her to Swarovski Optik, Giesswein Walkwaren and finally to WWP Creative, where she worked as Junior Art Director. Now Natalie Petter is bringing her expertise to Kernbrand, according to a statement Friday.

Chocolat Frey has the largest chocolate bar selection in Switzerland, according to a statement on Friday. To be precise, 68 different varieties. A great variety, which Leo Burnett Switzerland is making the subject of the current Chocolat Frey promotion: The big chocolate bar guessing game, with Midi Gottet & Guy Landolt. A competition with a show character.

In a total of seven episodes, the two Zurich comedians present on the website Frey-tafelraten.ch one chocolate bar per episode, which has to be guessed. And it's as varied as the Chocolat Frey chocolate bar range. Those who guess correctly are entered into a draw to win prizes worth a total of 28,000 Swiss francs. The promotion will run for three weeks and will be promoted with POS measures, Facebook ads, and pre-rolls.

By the way: In spring 2015, the big table guessing goes into the extension. With eight new episodes and eight new panels to guess.

Responsible at Chocolat Frey: Ivo Arnold (Senior Brand Manager Tafeln&Countlines). Responsible at Leo Burnett Switzerland: Barbara Hartmann, David Hugentobler, Pablo Schencke, Lukas Tauss (creation), Johannes Raggio (ECD), Michael Gassler, Fernando Gort (consulting), Erasmo Palomba (FFF), Filmgerberei GmbH (film production), Patrick Kapriczenko (direction), Station (online).
 

Stephanie Günzler is a 38-year-old German studies graduate from the University of Bamberg (Germany), where she majored in journalism and political science. From 2002 to 2011, Stephanie Günzler worked in the editorial department of the daily newspaper Heilbronner Stimme, covering tourism/travel, gastronomy/hotel industry and society/lifestyle/trends. In 2011, Stephanie Günzler moved to Switzerland. In addition to various freelance jobs - including at SRF - she worked as an editor at a communications agency in Zurich from August 2011 to April 2014. She replaces Simon Benz, who has left the publishing house.

Melanie Mooser (29) grew up bilingually in Sierre/Siders and completed her commercial apprenticeship at the SBB travel agency in Brig, where she continued to work after her apprenticeship until 2012. In 2011, she successfully completed her training as a PR specialist with the Swiss Federal Certificate. In 2013, she worked in Vancouver for the Canadian motorhome provider Fraserway. Most recently, she worked in communications and marketing for Crans-Montana Tourisme & Congrès. She succeeds Jean-Claude Raemy, who has moved to Kuoni Switzerland.

Moderated by Reto Lipp (SRF), Peter Eberhard, President pr suisse, Jörg Kachelmann, journalist and meteorologist, Res Strehle, Editor-in-Chief Tages-Anzeiger, Claudio Zuccolini, comedian, and Rena Zulauf, media lawyer, exchanged their arguments and experiences. ETH Rector Sarah Springman gave the opening speech. Zuccolini followed her with a satirical intervention.

Wherever work is done, mistakes happen, said Rena Zulauf. The lawyer, who works primarily for so-called media victims, called for a professional approach to corrections and personality protection. Jörg Kachelmann, who reported on his fight against untrue facts and for the right to be forgotten, continues to feel like such a victim. Obtaining counterstatements and deleting false allegations is time-consuming and hardly feasible for non-professionals.

One of the reasons for the perceived, but not clearly verifiable, increase in editorial errors is the time and economic pressure under which media professionals work today in the dawning digital age. There is often not enough time for research. It was undisputed that the trusting dialog between media and PR professionals, who now outnumber journalists, is conducive to quality.

The increasing influence of the judiciary on media creation was controversially discussed. Tagi boss Res Strehle reported that in his medium, the costs for legal representation and court proceedings are charged to the respective departments in order to promote correct work.

The framework for practical work is provided on the one hand by the code of the PR association, and on the other hand by the rights and duties of journalists. These sets of rules define the framework for the respective professions. Within pr suisse, the creation of an internal control body for the industry, like the Press Council for Media, is being discussed, said Peter Eberhard, the association's president. Communication of whatever sender must be true, clear, transparent, comprehensible, consistent over a period of time, Eberhard said.

The Communication Summit is considered the largest professional event for the media and communications industries in Zurich. The event features prominent experts and panelists with special experience in dealing with the media, as well as professionals from public relations and journalism. It is jointly organized by the Zurich PR Society and the Zurich Press Association and takes place at the beginning of February each year.

A newspaper reflects the world we live in, every day anew. The digital format has not changed this. The NZZ gives readers the same newspaper experience on paper as on smartphones, tablets and computers - information with depth, precisely researched and interpreted with attitude.

Studio Roth&Maerchy developed the campaign spot as well as all print and online communication media. Pablo Kirschke, Animation Director at Champignon Images, and the internationally renowned Zurich pianist Nik Bärtsch were brought in for the subtle implementation of the content and design concept. The result is a sensual dance of letters on their way from classic paper to digital format.

The commercial can be seen these days on SRF, various regional stations and online on the relevant channels. The campaign will be placed on subscription cards, in advertisements and various digital applications throughout the year.

Responsible at NZZ: Christian Stieger (Head of Customer Management), Milena Russ (Team Leader Direct Marketing). Responsible at Studio Roth&Maerchy: Martin Roth (creative direction, concept/text), Tatjana Egorow (art direction, graphics), Pablo Kirschke (animation, champignons.tv ), Nik Bärtsch (composition, piano), Ferrari/Dobozi (sound, post-production).