As a result, the four bundles have become relatively thin, said Tamedia spokesman Christoph Zimmer when asked. However, Tamedia's adjustment of the Tages-Anzeiger is also a reaction to the increased occupancy of its Zurich printing center. That's because the Neue Zürcher Zeitung will also be printed there in the future. "So it was clear that we would have to change the previous
had to rethink production processes," Zimmer said.

Due to the reduction to three frets, the Tagi's page sequence has been adjusted. The business section now moves to the first fret. According to Zimmer, editorial pages will not be cut. With three bundles, however, it is also much better possible to set current priorities. The first bundle now includes the politics and business sections. This change reflects the development that economic and political topics are more closely linked, writes editor-in-chief Res Strehle in the Tages-Anzeiger on Wednesday. In the second bundle, the focus is to be on "proximity to the readership and the region". It now includes the Zurich and sports sections. Finally, the third bundle will combine culture, society and knowledge and be supplemented by daily service pages. According to Strehle, this bundle will be expanded into a reading bundle on Saturday. In doing so, the Tages-Anzeiger intends to focus on classic journalistic formats such as interviews, reports and portraits. (SDA)

For radio listeners, the transition to the digital age will have drastic consequences: they will have to dispose of their old radios and purchase a new, DAB+-capable radio or listen to radio via the Internet. "People have a very different relationship with TV and radio. They change their TV as often as their cell phone, but they can keep their radio set for decades," SRG Director Roger de Weck said at a media conference in Bern. The strategy paper will regulate the modalities in terms of finances, organization, responsibilities and marketing, as the industry partners jointly announced on Wednesday. For the agreement to come into force, at least 80 percent of the private radio stations must agree to it.

Reconciliation crucial

In addition, the people must say yes to the revision of the Federal Law on Radio and Television (RTVG) on June 14. If the people say no, the project will fail and there will be a loss of four million francs, as Philippe Zahno of the Union Radios Régionales Romandes said. There is no "plan B," he said. The goal is to broadcast radio programs in Switzerland only digitally and mainly via DAB+ from 2020. Around 70 programs from all language regions would be broadcast via DAB+ platforms. The last FM station is to be taken off the air by 2024 at the latest. Last year, nearly two million DAB+ radios were sold in Switzerland. 15 to 20 percent of listeners already have a digital radio, and in four years the figure is expected to be over 50 percent.

The agreement was signed in Bern by SRG Director General Roger de Weck and the presidents of the Association of Swiss Private Radio Stations (VSP), Jürg Bachmann, the Union Radios Régionales Romandes (RRR), Philippe Zahno, and the Union of Non-Commercial Local Radio Stations (Unikom), Lukas Weiss, in the presence of the Federal Office of Communications (OFCOM).

SRG assumes most of the costs

The agreement specifies, for example, which measures can be used to further increase awareness and use of digital radio programs in Switzerland. The success of the digital migration depends on a rapid, committed and massive effort in marketing and communication measures by all parties involved, according to the preamble to the agreement. Until the RTVA comes into force, SRG will assume responsibility for marketing activities and all costs in the sense of start-up financing. SRG thus bears the financial risk should the law be defeated at the ballot box.
If the new law comes into force, SRG will finance two-thirds of the marketing campaign, the other players one-third. This cost sharing between the private broadcasters and the SRG corresponds to the reach ratios of the partners involved. According to the agreement, the contracting parties will strive to increase the use of digital radio to 68 percent or more by 2019. To this end, a joint communications strategy must be agreed and implemented.

Ripe for digitization

The radio industry had already presented Federal Councillor Doris Leuthard with a corresponding roadmap of measures in December. The report had been prepared by the Digital Migration Working Group (AG DigiMig) and is based on the strategy for future radio broadcasting in Switzerland formulated by the Federal Council in 2006. The working group formed in 2013 with the aim of developing a joint strategy for the radio industry for the coordinated migration of radio programs from FM to DAB+. The industry is convinced that Switzerland is ready for a digital migration. (SDA)

Opinions are divided on the subject of sport, and football in particular. How does the conflict end? Men talk much more often about agreement - women about one of the two prevailing.

One TV, one remote control, two different ideas of good entertainment: in eight out of ten (83%) Swiss multi-person households, arguments break out at least once in a while, according to a representative "TV at home" study*. The market research institute Forsa conducted the survey on behalf of Europe's largest Internet TV provider Zattoo. In one in four households (24%) there are often or almost always disputes about the remote control. The risk of disputes increases with the size of the household: if four or more people live together under one roof, disputes about the TV program frequently escalate for around 34%. 

In families with children, Swiss people's ideas about their favorite leisure activities differ more than in childless households. And the younger age group of 14 to 29 years is particularly far removed from cuddling, whereas older couples argue significantly less often. "Television habits seem to converge in long-term relationships or people have found a way to agree," explains Jörg Meyer, Chief Officer Content & Consumer at Zattoo.

Opinions differ on sport

Disputes are most frequently sparked by the topic of "sport" (31%), followed by reality TV formats (24%). When it comes to sport, "King Football" (73% of cases) is the main source of conflict. Formula 1 (36%), tennis (22%) and ice hockey (21%) also harbor potential for conflict. In contrast, there are almost no disagreements about magazine and children's programs.

Man speaks of agreement, woman sees it differently

Zattoo also looked into the question of how discussions about the program are resolved. Four out of ten respondents agreed, but 16% stated that there is always one person who wins the battle for the remote control and thus determines what is watched. However, it is precisely on this point that perceptions differ between the sexes. Men (42%) are more likely than women (35%) to be convinced that a consensus has been reached, whereas women more often think that one of the two prevails. "A result that suggests that men are more assertive and watch their football," continues Jörg Meyer.

The TV dispute can be avoided: Many of those surveyed stated that they record programs, watch them later in the media library or watch their favourite program on another device straight away. The Internet also offers a peaceful alternative so that no one has to watch TV.

*The large "TV at home" study by Zattoo: Representative of Internet users aged 14 and over in multi-person households. The survey was conducted by the market research institute Forsa between February 13 and 24, 2015. 1,041 people were surveyed.

 
Selected figures at a glance

- 83% of Swiss multi-person households argue at least occasionally about the television program
- 24% even have frequent frictions about the program
- 31% of the disputes arise because one of the parties wants to watch sport
- 39% of respondents stated that the dispute ended with the agreement on a program
 

Open Up communicates for Valais/Wallis Promotion

The PR and communications agency Open Up has been supporting the intersectoral marketing organization "Valais/Wallis Promotion" in its media work since the beginning of 2015. The aim is to position Valais more clearly in German-speaking Switzerland through more active media work on the topics of industry, agriculture and tourism. As a cross-sector promotion company, Valais/Wallis Promotion promotes the intersectoral marketing of tourism, agriculture, industry and trade as well as the development of Valais as a canton with strong value creation. open up advises the organization on its ongoing communication activities and supports it in its active media work with a particular focus on German-speaking Switzerland.

The current conditions in particular confirm the priority focus of the canton of Valais on the Swiss market. According to an image study, around half of the Swiss population has rarely or never visited Valais. With more active communication, the unknown sides of Valais should also be increasingly brought to the fore - with exciting personalities and surprising stories and backgrounds.

Five-star now has Manor in its portfolio

Basel-based full-service agency Fünfstern has won the pitch for the creative implementation of Manor Switzerland's EVP (Employer Value Proposition). In a multi-stage presentation, the agency prevailed over three other competitors and will creatively stage Manor's HR marketing communication from April 1, 2015.
 

In addition to internal PR and marketing activities, a trade fair stand and job advertisements, the main task of the pitch was to develop a career website as the main, central medium. Fünfstern was able to prevail over the competition and impressed in all areas in a multi-stage presentation: Concept, design, text and heavyweight: new media. The concept relies heavily on cross-media networking of the various media. For example, the new employee magazine can be supplemented with a filmed interview on the careers website. At the center of the creative concept are the employees, who embody the face of Manor for customers. All within the framework of the existing corporate design - and yet fresh, lively and stylish, as befits "good" consumer goods marketing.

Croatia tourism books Grayling

The Croatian National Tourist Board has chosen Grayling as its international PR partner and commissioned the communications experts to position the travel destination in eleven markets. Specifically, the aim is to increase the number of visitors - especially in the early and late season - and to increase per capita tourist spending in the country. Grayling in Germany will take on the role of lead agency for the account, as the country represents the most important market for Croatia. In addition to Germany, the account also includes the markets of Switzerland, Austria, the UK, France, Italy, Sweden, Norway, the Netherlands, Poland and the USA - with a focus on New York.

Grayling has already worked successfully for Croatia in the past. The international PR network coordinated the "Welcome Croatia" campaign in 2013, which accompanied Croatia's accession to the EU.

60 percent of all Americans think a firearm makes their world safer. That's quite a lot, considering the reality is quite different. Where guns are present, more suicides, accidents and "spontaneous" killings happen. You can say that as often as you like, but it makes little impression on most gun buyers. Figures and statistics only ever affect others anyway. A well-designed campaign can have a much greater impact. This is what happened in New York: the Grey agency recreated an entire gun store to attract numerous prospective buyers. The consultations only came to a standstill when the salesperson drew attention to the history of the individual models: they were all murder weapons that had already been used to kill people. More could follow after a purchase. Click, pondered, goal achieved. (hae)

This app is now available worldwide for iOS and Android. The Ingenium app and community enables talents from all areas of the fashion business to create their own portfolio and get in touch with others. "The focus is solely on fashion," says Valentin Lieu, owner of Ingenium Agency and operator of the app. "That's also what you feel on every screen of the app. Ingenium is all about motivation and support for fashion professionals. The design of the app has style, but is understated enough to draw attention to the essentials - the portfolios."

However, the app is also designed to help up-and-coming talent showcase their work, get discovered and ultimately land a job or commission in the fashion industry. To achieve this goal, Ingenium goes far beyond offering an online fashion portfolio. Users can like and follow people, brands or designs, or send comments directly to the profile owner. It encourages users to discover talent, seek inspiration, share ideas and collaborate.

"We know a lot of talents in the fashion business in Switzerland who are missing a platform where they can show who they are and what makes them so special," say Nicolás Durán and Christian Woelk, owners and designers of Adicto. "During the collaboration with Ingenium, easy communication within the app has always been the main goal. The result is a powerful mobile community that will hopefully ensure a lively exchange and many new connections."

The most important feature of the Ingenium app is an offline feature: it is designed to promote real conversations as a starting point for real-world collaboration between young talents and fashion professionals. An integrated search allows anyone to find specific talent, skills and experience in their immediate area or globally.

Ingenium is now available for iPhone, iPod touch and Android smartphones. An enhanced tablet version will also be available soon. There are also further plans to create a web app, customer and scout portals, sponsored competitions and other programs that put professionals and young talent in the spotlight.

Ingenium can be downloaded free of charge from the iTunes App Store and Google Play. It is also free to use and ad-free.
 

After the death of her parents, young Ella lives with her ungracious stepmother and her daughters and is not only bullied by them, but also maliciously called "Cinderella". When she meets a handsome stranger one day, Ella finally seems to have found a soul mate, unaware that he is in fact the prince himself. When the court invites all the young women of the land to a grand ball, Ella sets out against all odds and with the help of a fairy godmother to change her life once and for all ...

Release date: March 12; with: Lily James, Cate Blanchett and Richard Madden

Competition

Dear parents, dear children

Surely you know the fairy tale of Cinderella - or Cinderella - well. Read a hundred times, heard a hundred times. And now retold by a Disney film that opens in cinemas today.

Cinderella's "courtship" of the handsome prince is her shoe, which she loses on the castle's pitch-covered staircase.

Paint Cinderella's shoe in the brightest colors and win a Cinderella children's watch. The three best pictures will be awarded a Cinderella bag, Cinderella magic pumpkin seeds and a Cinderella watch, and the best picture will be featured on the cover of the next issue of Advertising Week. The closing date for entries is March 20.

Send your picture with your name, age and place of residence to:

Advertising Week
Keyword: Cinderella
Media & Medicine Publishing House MMV AG
Neugasse 10
CH-8005 Zurich

Both sides had the opportunity to present their points of view. BSW Leading Swiss Agencies responded to this invitation to tender with criticism (Werbewoche.ch reported). The actions of the largest national transport company ignore applicable rules and recommendations of the entire industry.

SBB rejected the accusation and emphasized that its approach was transparent and correct (Werbewoche.ch reported).

Based on this debate, BSW Leading Swiss Agencies now recommends the following procedure:

- The tendering procedure will be continued in accordance with the published procedure of SBB/IMS Infrastructure and is accepted in principle.

- In the first phase of the call for applications for the actual competitive presentation, creative solutions with implementations are not to be presented. BSW Leading Swiss Agencies assumes that this is not a prerequisite for an invitation to phase 2, the personal and paid presentation. Only written considerations on the task are to be submitted on a maximum of two A4 pages.

This is in addition to the required documents and information set out in the tender conditions and specifications. With the exception of the winning agency, whose copyright is compensated with the fee, the right to use the ideas and concepts presented (phase 2) remains with the applicant agencies and is not automatically transferred to SBB AG. This was communicated by SBB in its questionnaire and confirmed during the interview.

In joint discussions with SBB, it was agreed that SBB and BSW Leading Swiss Agencies would meet in the coming months to jointly define a binding procedure for evaluating agencies and inviting tenders for competitive presentations in future. The aim is to replace the current highly technical procurement process with one that better reflects the agencies' strategic and creative work. SBB Head of Communications Stephan Wehrle reiterates to Werbewoche.ch that constructive talks are being held with BSW: "We are unanimously of the opinion that a conflict situation is not expedient."

FCP supports BSW

The FCP association in Switzerland (Forum-corporate-publishing.com), which brings together specialists in corporate publishing and content marketing, supports the position of BSW Leading Swiss Agencies with regard to the selection and evaluation process of communication agencies. The discussion about fair and sensible evaluation procedures has been given new impetus with the competitive presentation put out to tender by SBB, the association said in a press release on Wednesday. The FCP in Switzerland is in favor of the BSW guidelines for selecting an agency, above all because complex pitch procedures in the field of corporate publishing and content marketing can be particularly unproductive for all sides. Over the next few months, the FCP in Switzerland will develop a recommendation for efficient agency evaluation tailored to corporate publishing and content marketing. (pd/hae)

Under the motto "The Power of Images", first-class international speakers - including Wirkstoff TV Managing Director Martin Krapf and TV reporter Ulrich Tilgner - will paint a picture of which trends will prevail in the future and show how advertising clients can use TV and moving images as a universal lead medium on all screens to communicate their brands. Other top speakers such as Byron Sharp, Willibald Müller, Virginia Mouseler and Stefan Arbanowski will present what "makes TV powerful" both today and tomorrow and their vision of modern TV, while journalist and presenter Wolfram Kons will guide you through the day with his usual charm.

Werbewoche is a media partner and will be reporting on the event.

Date/Location: April 17, 2015 at Aura Zurich
Admission: from 8.30 am
Program: 9.15 - 15.00 h
Get-Together: from 15.00 hrs

Speakers and topics

Professor Byron Sharp is Director of the Ehrenberg-Bass Institute of Marketing Science at the University of South Australia, whose research is used by many of the world's leading companies (including Coca-Cola, Kraft, Kellogg's and Nielsen). He has published over 100 scientific articles, is on the editorial board of five journals and is the author of the book "How Brands Grow - What Marketers Don't Know". In it, Byron Sharp presents his decades of research and shows, among other things, how brands develop, how advertising really works and what sales promotions actually achieve. He opens the TV Impact Day with insights from his publication entitled "How Brands Grow".

Middle East expert, journalist & television reporter Ulrich Tilgner is a correspondent for Swiss television and has been reporting from the Orient since the 1980s. He is primarily concerned with the political conflicts in the region and their economic and cultural backgrounds. On the TV Impact Day, he will report on the "power of images" in crisis and war zones - what effect they can have, but also how they can be manipulated in some cases.

Willibald Müller aka Mr. Media Strategy, is a top German expert for media consulting at "companion", a strategy consultancy specializing in digital marketing with its own online research and technology. Before joining "companion", Willibald Müller was Managing Director of the media agencies Carat and MEC, where he was responsible for strategic communications consulting for traditional and digital media as well as special forms of advertising. He will be speaking at the TV Impact Day on the topic of "Impact Social Media".

Virgina Mouseler is a French psychoanalyst and TV junkie. Together with her husband, journalist Bertrand Villegas, she shares an interest in television programs from all over the world. The idea for "The Wit" - an agency for worldwide program monitoring and TV trend research - finally emerged in the mid-1990s from the original hobby of sending out a newsletter on international media topics. Today, "The Wit" has a database of 80,000 TV formats from all over the world and employs correspondents around the globe who provide the latest information on TV formats and developments on the television markets every day. Their contribution to the TV Impact Day is entitled "The most talked about TV moments in the world".

Stefan Arbanowski heads the "Future Applications and Media" competence center at the Fraunhofer Institute for Open Communication Systems (FOKUS) in Berlin. Since 1995, he has been involved in various national and international research projects on the topics of service platforms, middleware technologies, rich media, mobile and personal communications. He currently coordinates the HybridTV and IPTV activities of "Fraunhofer FOKUS" and researches and develops interactive media and telecommunication solutions. He will be speaking at the TV Impact Day about "TV in the future".

A well-known figure in the industry: Martin Krapf was Managing Director of RTL marketing company IP Deutschland from 2002 to 2012, has since worked as an independent consultant and is Managing Director of the German genre initiative Wirkstoff TV, organizer and host of the TV Impact Day. He reports on how the medium of TV, with its high advertising impact and central position in the digital multiscreen reality, will continue to develop internationally and gives an outlook on the next projects of Wirkstoff TV.

The day will be hosted by TV presenter Wolfram Kons. Kons studied law and also completed a journalistic traineeship. Since 1983, Kons has worked as an author, reporter and presenter for radio and daily newspapers before beginning his career in television in 1990, when he was stationed in Moscow as a correspondent for RTL's early morning magazine. From 1991, Wolfram Kons was the presenter of the programs "Guten Morgen Deutschland!" and "Punkt 7", since 1996 he has presented the morning shows "Punkt 6" and "Punkt 9" and is also a senior editor. In addition to various other presenting roles for RTL Television, he has also worked for DW-TV, RTL2 and N-TV, among others.

The online version at Blkb.ch/gb2014 is the centerpiece of BLKB's 2014 Annual and Sustainability Report. Following the 150-year anniversary, the image section focuses on change. It has not only left its mark on customer behavior and work processes. Changes are also visible among employees. In interviews, five of them provide information about their experiences with the change.

New supplemented Blkb.ch/live the bank's reporting in the Basel area. BLKB reports on its activities on an ongoing basis via this innovative portal. This means that visitors always have an up-to-date view of the bank. The two-pronged concept that Basellandschaftliche Kantonalbank is launching with this year's edition is in line with the trend towards rolling reporting. Taking regulatory requirements into account.

The technical concept enables digital publication from one data source. Together with the Internet agency 4eyes and the media service provider Neidhardt + Schön, BSSM has supplemented the Internet portal with a PDF-on-demand platform.

Responsible at Basellandschaftliche Kantonalbank, Liestal: Christoph Loeb (overall responsibility); Nadja Schwarz (project management). Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD); Hannes Müller (concept/text); Pascal Rehmann, (AD/graphics); Daniel Bard and Christine Dittmar (screen design); Sybille Cueni (prepress); Imke Fichtner (production); Claudia Paganini (consulting). Online: Internet agency 4eyes, Basel; Neidhardt + Schön, Zurich. Photos: Derek Li Wan Po, Basel. Video: BLKB.

This is all the more interesting because the questionnaire is essentially identical to that used in the first "Drupa Global Trends" report from February 2014. This allows developments and the most important key data in the global print industry - such as financial conditions, business climate, investment intentions or technologies used - to be shown in detail and trends identified.

"We were very surprised by the positive basic assessment of the expert panel. Both print service providers and the international supply industry gave a positive assessment of their company's current economic situation at the time of the survey in October 2014. Even more surprising, however, was the finding that the printing and supplier industries are looking to the future with a clearly positive assessment," says Werner Matthias Dornscheidt, Chairman of the Board of Management of Messe Düsseldorf, summarizing the key findings of the study. In response to the question "How do you assess the outlook for the coming twelve months?", 48 percent of the print service providers surveyed expected the economic situation to improve, and only seven percent expected it to worsen. The results are similarly positive for the global supply industry: 51 percent expect an improvement and only eight percent a deterioration.

The results for the individual parameters examined, on the other hand, are much more differentiated:

1. print service providers' sales continue to rise - but less markedly. 39 percent of print service providers report an increase in their sales, while only 22 percent report a decline. But this positive balance of 17 percent is far below the 27 percent in the first survey.

2. margins of print service providers continue to fall. Almost half (43 percent) of the print service providers surveyed reported falling margins; only 16 percent were able to increase them. Positive exceptions here are the North American and Middle Eastern markets, where 29 and 28 percent respectively reported an increase in margins.

3. digital printing is not (yet) a large-scale revenue generator. However fast the share of digital printing in the overall print technology mix continues to rise, most sales are still generated by conventional printing. Only ten percent of the print service providers surveyed generated more than 25 percent of their sales from digital printing in 2014 (2013: 7.9 percent).

4. print service providers do not rely on non-print services. Often recommended as a new area of business - but not yet arrived in reality: Only 27 percent of the print shops surveyed generate more than ten percent of their sales with non-print services (for example, asset management for customers, database maintenance, etc.).

A preliminary conclusion of the second "Drupa Global Trends" report is quite positive - even if individual parameters imply a negative trend. This optimism is supported by the investment plans indicated by both print service providers and suppliers. After all, only a forward-looking development strategy can guarantee the competitiveness and thus the future of the company.

More than 1'100 international decision-makers in the international printing industry and its supplier industry answered the extensive questionnaire in October 2014. As with the first "Drupa Global Trends" Report and the first "Drupa Global Insights" Report, the independent market research companies Wissler & Partner (Switzerland) and Printfuture (UK) competently evaluated and prepared the results. At the end of March, the Executive Summary will be available free of charge in seven languages (English, German, French, Spanish, Portuguese, Chinese and Russian) as well as the complete version including the figures volume in English at a price of 249.00 euros online at Drupa.com available for download.
 

The Wacom Ink Layer Language enables the user to seamlessly use digital ink on any mobile device, regardless of the operating system, and to easily transfer it between devices. The digital signature becomes a certification element, handwritten notes and drawings can easily enter the digital world. Here you will find information on programming with WILL and answers to FAQs. Once you have successfully registered, you can download the software development kit and develop your own applications. The icons for menu navigation were specially developed for the Evoq Labs site and show in a playful way how ink can be used in the digital world Will.wacom.com

Responsible at Wacom Technology Corporation: Bart de Bruijn (Global Product Marketing Manager ); Sebastian Zirnbauer (Global Brand Manager ). Responsible at Evoq Labs: Design and concept: Claudia Fetzer and Corinne Brunner (design and concept); Hans Kohla (icon design); project management, Oliver Weibel (project management, concept and programming).