The responsive website has been improved both visually and functionally: the beautiful imagery of the individual pieces and their story is put in the right light with a reduced design, defined typography and CSS3 animation. In keeping with Frères Rochat's products, the website also pays great attention to detail in order to create the most complete user experience possible. The animated bird underlines the business activities of Frères Rochat.

Based in the Jura, Frères Rochat is the leading manufacturer of songbird vending machines of the very highest standard. The masterpieces are designed and handmade in Switzerland. Remarkably, a single piece contains up to 1227 components.

Responsible at Frères Rochat: Armina Luc and Etienne Ruffieux. Responsible at Kargo Communication: Fabia Dellsperger (overall responsibility and art direction). Responsible for the technical implementation: Roger Burkhard (programming).
 

The bilingual local television station Canal9/Kanal9 has already been able to count on a great deal of support from its viewers in the form of a contribution of three francs per month. The cable network operator Netplus added the amount of 36 francs per household to the annual bill. Anyone who did not want to pay voluntary support simply had their name removed from the list. To date, 50,000 households have paid the contribution. In future, however, the cable network operator no longer wants to take over the billing. The local broadcaster therefore turned directly to the 150,000 households in Valais last October in a large-scale campaign with Valais personalities. After six months, the results are mixed, with revenues of CHF 350,000. Kanal9 expressed its thanks for the contributions on Monday evening, but asked for even more active support. If the funding is not forthcoming, some programs will be cut or even cancelled, according to the press release. (SDA)

At the Best of Swiss Web Award Night on Thursday, March 26, 2015, in front of an audience of around 800 people at the Kongresshaus Zurich, not only will the best Internet and mobile projects in eleven categories be honored, but traditionally an honorary prize will also be awarded. This prize is awarded to personalities who have made a special contribution to the development of the Internet and the ICT industry, for example through fundamental developments in the technical field or through extraordinary achievements as entrepreneurs, politicians or researchers.

This year, the Honorary Award goes to Marcel Dobler, Oliver Herren and Florian Teuteberg, the three founders of Digitec. The Honorary Award Committee honors the three Digitec founders for their outstanding and innovative achievements in the Internet industry. With the foundation, the impressive build-up and the long-term securing of the most successful e-commerce start-up in Switzerland, they have set an entrepreneurial milestone in our country.

From its founding in April 2001 until the participation of Migros in 2012, digitec.ch set standards with its original e-commerce ideas, its broad assortment, and especially with its innovative and extremely user-friendly online store, for example with selection and personalization functions that were novel at the time. Today, Digitec.ch continues to offer an attractive, broad and deep range of products with many innovations. Moreover, buying IT and consumer electronics is extremely convenient - in addition to high delivery readiness and good service, customers are also offered an excellent price/performance ratio.

Previous Best of Swiss Web honorary award winners include:

- 2007: Dr. Fulvio Caccia (former Director of ComCom )
- 2008: David Nüscheler (CTO Day)
- 2009: Christian Wanner (CEO LeShop)
- 2010: Robert Cailliau (co-inventor WWW, Cern)
- 2011: Marc Bürki and Paolo Buzzi (Founders Swissquote)
- 2012: Prof. em, Dr. Beat Schmid (Founder IWI, University of St. Gallen)
- 2013: Switch Foundation (including Prof. Dr. Bernhard Plattner)
- 2014: Bea Knecht (Co-founder Zattoo)

 

It presents popular coffee varieties not hidden in their typical cups or glasses, but for once in their purest form as coffee creations floating freely in space. In a simple way, it symbolizes what is simply the most important thing at McCafé: high-quality coffee, freshly roasted coffee beans and pure coffee enjoyment.

Responsible at McDonald's Switzerland: Thomas Truttmann (VP Marketing, Communications, Public Affairs, Supply Chain), Leonie Bringold (Marketing Manager), Bettina Lunelli (Marketing Consultant). Responsible at TBWA\Zurich: Bruce Roberts, Cyrill Wirz, Bettina Klossner, Tizian Walti (creation), Simon Rehsche (strategy), Stephan Lanz, Katalin Bertyak (consulting), Agnes Meier (production), Jonathan Knowles (photography).

 

The Seminarhotel Sempachersee in Nottwil is one of the most popular and best-used Swiss conference venues. Until now, however, the house, which is located in Nottwil and directly on the 12'000-year-old Sempachersee, was without a clear profile. This was to change in the future and so the agency at the airport was commissioned with the development of a consistent brand and communication concept.

The seminar hotel - once built as a training center for the Swiss Red Cross, then the staff commanders' school of the Swiss Army - has seen and experienced a lot in all the years of its existence. Numerous stories have taken place in and around the hotel: funny, bizarre, tragic, heartwarming. Exactly these stories were collected, written down and illustrated. The result is "the stories of Lake Sempach", which characterize the new corporate image of the hotel. The stories are told on all advertising material.

Responsible at Seminarhotel Sempachersee, Nottwil: Remo Fehlmann (Director), Flurina Schenker (Head of Marketing and Sales). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Sereina Giger (Illustrations), Miriam Egli (Account Direction), Sämi Weber, Bauchtreffer.ch (Text/Storytelling).
 

Small and medium-sized enterprises (SMEs) form the backbone of the Swiss economy. From bakeries to machine manufacturers to IT start-ups, SMEs make up the overwhelming majority of companies and provide two-thirds of the jobs in our country. They contribute significantly to entrepreneurial creativity, economic growth, and national prosperity. To make it easier for such companies to access billboard advertising, Clear Channel is launching an online booking tool for billboard campaigns.

SMEs have on this easy-to-use shopping platform Poster.ch the possibility to compile their poster campaigns themselves and book them online, according to a statement. The tool includes around 10,000 Clear Channel street and service station advertising spaces. The principle is: first come, first served - the availabilities of the respective poster sites are displayed in real time in the tool. The budget limit per order is CHF 25,000. So that SMEs can get a good picture of the billboard sites, the tool not only contains a photo of each advertising space, but you can also click on Google Street View to find out more about the location.

Oliver Schönfeld, Marketing Director Clear Channel Switzerland, explains: "Many SMEs advertise in their local daily newspaper or on local radio. They know these media and their representatives and are familiar with the processes of a booking. The situation is different with billboard advertising. Here, there is often the prejudice that billboard advertising is expensive and complicated: How does it work, where can I have a poster printed and where do I book a poster site? With our new online tool, we are deliberately targeting small and medium-sized companies to simplify their access to posters so that they too can benefit from the advantages of this unique medium and give their business new impetus."

And he adds: "Outdoor advertising can be geographically targeted precisely to the catchment area. Other media, such as radio or daily newspapers, often generate large scatter losses or in some cases have insufficient coverage of the desired catchment area, which in both cases is unsatisfactory and inefficient for the advertiser. Outdoor advertising is able to build up high advertising pressure and repeat contacts in a short time."

In addition to Switzerland, the tool will also be implemented in Belgium.

 

Demolition and departure. Tele Südostschweiz has been broadcasting from a former print shop in Bonaduz for eight years. But "Do bin i dahai" is now a thing of the past. The TV station is getting a new home in the freshly completed Somedia media building on Chur's Rossboden. While the old studio is being demolished to make way for a new building, the new studio in the Graubünden capital already smells of fresh paint. However, television is to get more than just an outer coat of paint.

This changes

The name also changes with the move: Tele Südostschweiz becomes TV Südostschweiz. When the spotlights are switched on for the first time in the new studio, which extends over two floors, not least the news will shine in a new light.

"Südostschweiz informs" reports for around 20 minutes on what is happening in the entire concession area. This covers the canton of Graubünden, large parts of the St. Gallen Rhine Valley, Sarganserland and the shores of Lake Zurich. The sports section in particular will be expanded. The Glarner Nachrichten, which was previously broadcast separately, will be integrated into the new magazine. The four-person editorial team in Glarus will remain in place. The premiere of the new program is on Tuesday, March 24, from 6 p.m. onwards.

Planners, technicians, designers, graphic artists, musicians and journalists have been working for months on the station with the new name. All programs and the station's look have been completely overhauled. Starting in late summer, new magazines will also be added to the program. In the coming weeks, the station will also switch to the high-definition format HD. The exact timing depends on the respective distribution company through which viewers receive their TV channels. Private television can now be received nationwide via the major cable network operators.

15 years TSO

Tele Südostschweiz (TSO) went on the air for the first time at the Gehla autumn fair in Chur. Klaus Huber, then president of the Graubünden government, and Thomas Domenig, president of Gehla, served as godparents at the end of August 1999. However, the station was still in a test phase. It really got going on January 10, 2000 with daily news from the region. The first magazine show was "Love Sofa", in which presenter Andrea Ullius focused on the love lives of the people of Graubünden. Andrea Masüger, now head of Somedia, contributed more serious topics with his political talk show "Masüger". TSO changed its broadcasting dress and location several times. The private television station was based in Sennwald (St. Gallen), Chur and finally in Bonaduz. In the past eight years, the station has tripled its audience figures under the program management of Pesche Lebrument. Today, over 60'000 people tune in every day. TV Südostschweiz broadcasts over 30 different in-house productions and third-party formats. This year, the station celebrates its 15th anniversary.

 

Habermacher and Herz are transitioning their agency Habermacher & Herz, founded in 2011, into Jung von Matt/Impact. The new subsidiary, located in Zurich Enge, offers a wide range of services to optimize data-driven online marketing, including analytics, SEO/SEA, conversion optimization, retargeting and programmatic media buying, according to a statement. Operations will begin on April 1, 2015.

Roman Hirsbrunner, CEO of Jung von Matt/Limmat, is pleased: "With Dominik Habermacher and Benjamin Herz, we have two excellent founding partners who know the business from the ground up." Jung von Matt/impact will work closely with all areas of Jung von Matt/Limmat. "The new competencies ideally complement our strength in creation and brand management. We now know even more about consumers and can better accompany them on their Journey. From search to purchase: that's brand management in the sense of continuous dialog."
 

Because we take movements such as climbing stairs, doing sport or cycling for granted, we unfortunately often only realize how valuable they are when it's too late. The FCB Zurich online film therefore uses the example of our feet to celebrate what we can do every day thanks to them.

In emotional images, the video shows that even the most everyday actions are something very special and should be protected with the new insurance from Zurich. The film is used as a YouTube preroll and in banners. The campaign is accompanied by a print motif showing the key scene from the video.

Responsible at Zurich Insurance: Marie-Sophie Teyssier Tania Moghrabi-Cook Barbara Kaltz Manuel Woelki. Responsible at IPG / FCB Zurich: Creative Direction: Dennis Lück (Creative Direction); Flavio Meroni, Lukas Wietlisbach (Art Direction); Text/Concept: Marietta Mügge, Nemi Gajic (Text/Concept); Fabian Rietmann (Graphics); Carmen Köll, Stephanie Schmutterer (Consulting). Photo: David Oxberry. Responsible at WirzFraefelPaal Producer: Stefan Fraefel (producer); Nina Wirth (production manager); Adrian Wisard (director); Michael Saxer (camera). Responsible at UM Media: Christian Spaan (Group Head Planning); Senior Planner: Doreen Kopischke (Senior Planner).

Stamps from Liechtenstein have been ambassadors for the country for decades, but they are also a reflection of the times and miniature works of art. When designing a mini-picture, the main requirement is to "leave things out": to concentrate on the essentials, so to speak. The result is a unique piece, not only in terms of design, but above all in terms of printing technology in the smallest of spaces.

The special stamp "Lichtspiel" allows viewers to carry out three experiments related to the aforementioned Unesco anniversary:

- Firstly, the background of the stamp glows in the dark thanks to fluorescent paint if it has previously been illuminated by the sun;

- second, viewers can recognize the microperforation in the paper as soon as they hold the stamp in front of a light source;

- thirdly, the pink gradient in the background of the sphere is printed with a special ink. When exposed to UV light, the color changes from pink to violet.

Unesco: International Year of Light

The United Nations has declared 2015 the International Year of Light. Light is an elementary prerequisite for life for humans, animals and plants and is therefore also a central subject in science and culture. Scientific findings about light have led, among other things, to a deeper understanding of the planetary system, better treatment options in medicine and the invention of new means of communication. The key role of light in research and culture is to be honored in an "International Year of Light" in 2015. In addition, a "Day of Light" will address both light pollution and the saving of light. Under the motto "Light for Change", Unesco and its partners want to encourage projects to improve the quality of life in developing countries through affordable, energy-efficient light sources.

Responsible at Post: Norbert Hasler, Stefan Erne. Responsible at Leone Ming: Leone Ming (creative direction, concept), Christine Böhmwalder (art direction, consulting), Till Köhnlein (graphics), Lisa Ruggenthaler (project management).
 

One of Apple's biggest bad habits is to change connections on flimsy grounds. This has a major disadvantage for the user: the accessories from the previous model can no longer be used and end up in the bin. One man's sorrow is another man's joy: what no longer works has to be bought again. And since even a simple data cable costs half a fortune at Apple, it's the cashier who ends up the happiest.

In 2012, for example, the classic 30-pin connector on iPhones was replaced by the Lightning interface to much protest. Too bad about the beautiful charging cables that had been collected over the years and distributed to every place where you had to charge your phone during the day. And the beautiful dock in the stereo system. And the beautiful battery case.

Even if the communicated technical advantages are difficult to understand for the average consumer: Apple will have had good reasons. But what exactly is the idea behind installing new power adapter ports on MacBooks so that you can no longer use the expensive (and useful) charging cables of the predecessors - incomprehensible. At least until this explanatory video from Collegehumor.com appeared. In true Apple style. And with a Tim Cook who looks almost as convincing as the real thing. 

"The new MacBook Air is the most sophisticated laptop ever created. Every element is expertly designed. From the high-resolution retina display to the edge to edge keyboard. And of course, the power-charging port that we changed for no goddamn reason."

It's amazing how the Apple philosophy suddenly makes sense. (hae)

Terry Savage, Chairman Lions Festival: "It is an honor to present the Cannes Lionheart Award to a man who has accomplished so much. Especially in terms of his dedication to solving the problem of the global climate crisis." The Cannes LionHeart Award, introduced last year, is an honorary award. It is presented to a person who has made a significant and positive change for people or the planet through the innovative use of his or her celebrity.

Former Vice President Al Gore is co-founder and chairman of Generation Investment Management. He is a senior partner at Kleiner Perkins Caufield & Byers and a member of Apple, Inc.'s Board of Directors. Al Gore spends the majority of his time as Chairman of the Board of The Climate Reality Project, a non-profit organization focused on solving the climate crisis. On January 20, 1993, he was elected the forty-fifth Vice President of the United States. His term lasted eight years. He is also the author of several best-selling books, the subject of an Academy Award-winning documentary, and the co-recipient of the 2007 Nobel Peace Prize.

During the Cannes Lions Festival, Al Gore will also participate with Martin Sorrell in the Cannes Debate, which will take place on Friday, June 26, 2015 at the Grand Audi. Their wide-ranging discussion will focus on "Live Earth: Road to Paris" and "The Climate Reality Project," as well as highlight the role of communication in political and environmental campaigns. Al Gore will accept the Lionheart Award in person at the Cannes Lions Awards Ceremony on Saturday, June 27, 2015. For more information about Cannes Lions and details on how to attend, visit Canneslions.com be found. Publicitas is the Swiss representative of the festivals "Cannes Lions", "Lions Innovation" and "Lions Health", "Eurobest Festival of Creativity", "Dubai Lynx" and "Spikes Asia".