Following the successful launch of the new Südostschweiz daily newspaper in January (Werbewoche.ch reported) was followed by Radio Südostschweiz on February 17, and a few days ago the first version of the new news portal went online. Now TV Südostschweiz joins the fourth and final medium in the Südostschweiz media family.

The Südostschweiz media family

Together, the four media broadcast from the new media building on Sommeraustrasse in Chur. At the convergent newsdesk, current topics and events are processed, researched and prepared for publication. Each of the media uses its strengths in a targeted manner. Radio and online focus on speed, TV puts the news in the right perspective in the evening, and the newspaper delves deeper into the events and contains well-researched, high-quality background reports. In this way, Somedia - to which all four media belong - is responding to the new usage behavior of media consumers. In the future, it will not matter where one is or which medium is consumed. The aim of the media family is to accompany its listeners, readers, subscribers, TV viewers and online users through their everyday lives at all times in an informative and entertaining way.

The merger to create a single media brand is the starting signal for future innovative projects. In a few weeks, for example, the online portal will appear in an expanded version and a new tablet app will be launched for mobile users. TV will not only broadcast in HD from May, but will also expand its news program to around 30 minutes, and will also become a radio studio in the fall.
 

For weeks, months, even years, Vera Dillier has kept Switzerland on the edge of its seat with her exciting personal life. Her closest ally and media mouthpiece, the Blick family, keeps the country informed about every step.

It all began when jet-setter Dillier... Sex Text Messages on the cell phone of her partner, Felix Guyer—who is currently in an induced coma. The «romantic betrayal» did not go without consequences. The breakup was tough. As a dog psychologist and Playboy model Andrea Vetsch As she knew, Dillier found that her two naked dogs were especially helpful in getting her past the sex texts. But she also warned: «An animal cannot replace human love.».

Dillier took the advice to heart: As early as November 2014, she presented *Blick* with Horse trainer Fabio (26) and CVP politician Daniele (21) with Sunscreen specialist Küttel (46)  «the third one in two weeks.» No surprise: Back in April—before she had officially split from her troubled partner—she had already announced: «The men are standing in line  »– I'm more sought-after than ever."

Sex Vacations with the Gauchos

Sometime after the Their Nackthunds' Vacation in Paris – The trip in first class on the TGV was very tiring for the four-legged friends – followed in early January by the «Sex Vacations with the Gauchos». With Juan (40), things just «clicked» in Buenos Aires.

That was already very interesting. Even more interesting was Dillier’s conclusion about the Gaucho trip: «South Americans are much hotter in bed than Europeans.» And since we’re all among friends here at Blick, here’s another tidbit of public interest: «What happened with Felix at the end can’t really be called sex.»

For nearly a month after that, there was no news about Ms. Dillier. People were starting to get worried. Then came the all-clear: «There was a big bang in January!», according to the happy news at the end of February. The lucky one this time: Josef (29), a Versace model and real estate agent from the Czech Republic. «When he saw me naked for the first time, he said I had the body of a 20-year-old,» the Zurich native explained, describing her equally youthful romance. Not bad, because except for the nose It's supposed to be all true. Whether—and if so, to what extent—his estimate differs from reality, however, should remain a mystery to Josef: «He’ll never find out how old I am!» says Dillier in the Sunday View.

Switzerland was extremely curious to know how old she really is. At least that’s what the newspaper *Schweiz am Sonntag* suspected, and in true investigative fashion, it revealed the last little detail about Dillier that hadn’t yet been rubbed in the public’s face.

Her age isn't really a secret, the newspaper reveals. Why no one had yet bothered to check the Zurich Commercial Register remains a mystery—at least to the author of this thoroughly researched article.

Possible explanations: Perhaps no one was interested enough in Dillier’s age to bother investigating it. Or: Perhaps—despite all the head-shaking—people simply granted her a measure of dignity. After all, the problem of one’s own age seems to be a big enough issue.

But the revelation wasn’t really a surprise: Vera Dillier is about the age you’d guess she is—if you didn’t know the details of her naked «body of a 20-year-old.» Exactly how old she is won’t be revealed here. Because if Josef isn’t a reader of *Schweiz am Sonntag* and the *Blick* media continue to keep quiet, the young couple’s sweet secret will remain safe.

Okay, maybe it was also naive of Vera Dillier to tell the media about all the secrecy and expect everyone to go along with it, Ringier-style. But that probably has to do with her young age. Weren’t we all still a bit green behind the ears at 20? Once she reaches retirement age, she’ll certainly proceed in a much more thoughtful manner.

Thomas Häusermann

It has stated the "operation of politically and denominationally neutral radio stations" as the company's purpose. In addition, My105 is supposed to be able to produce other media products or operate digital music platforms. As the newspaper Schweiz am Sonntag notes, this description is "more or less" a copy of the company First Music Network, under which Radio 105 operated and which was liquidated a year ago. After the bankruptcy and the Setting the operation in January 2014, Radio 105 was taken over by Roger Schawinski and renamed Planet 105. Partly due to the withdrawal from German-speaking Switzerland broadcasting by DAB+, Planet 105 has fewer net listeners today; in the second half of 2014, there were 74'000 per day, compared to just over 100,000 in the first half of 2013.

Scaglione does not want to say anything about the concrete plans with My105 - the corresponding domain was already registered in 2005. It is still too early for that. (hae/SaS)
 

What it's like behind the scenes at Powerfood will be on TV from March 25. The events in the company's own warehouses in Schaffhausen will be portrayed with a wink of the eye, raising the company's own profile in the process: Between towers of cartons and athletic bikini girls, the warehouse clerk performs his work in an artistic manner and casually handles the pending orders. It's easier when you're at the source.

Once again, the Winterthur production company Zweihund was commissioned with the concept and implementation. To put the warehouse in the "right light", DoP Roli Schmid was called in and more than four tons of lighting material were suspended in the hall. The work was done with light barriers and a 14 meter long linear motion control system, which was developed especially for the project, so that the tricks and special effects could be shot "in-camera" and at the end hung together in the post to form an onetake.

The campaign launch is sensibly taking place shortly before the bathing season and this time also in French, for the purpose of further opening up the market in western Switzerland: In Geneva's residential quarters, too, people will probably be disappointed when the postman - and not a cardboard box tower-balancing bikini girl - rings at the door.

Responsible at Powerfood: Reto Hugi (Head of Marketing Communications), Roland Beuter (Project Management Marketing Communications). Responsible at Zweihund Filmproduktion: Jonas Meier (concept/idea), Niels Vije (producer), Jonas Meier (co-director), Mike Raths (co-director/VFX), Roland Schmid (camera), Jürgen Kupka (color grading), Jingle Jungle (music and sound design)

A week ago, Coop announced that some magazine titles - including Der Spiegel, Gala, Vogue and Micky Maus - would be removed from its range (Werbewoche.ch reported). The reason: German publishers act as "exchange rate profiteers" and do not pass on the exchange rate gains to Swiss customers.

In contrast to other overpriced articles, the magazine issue is purely about passing on the euro advantage, Loosli explains in the interview. It is not acceptable that customers are not granted at least this price reduction. The discontinuation of the magazines was the last resort, a radical measure that those responsible had considered carefully. Sometimes you have to set an example, says Loosli.

However, overpriced items such as Nivea products, which are sometimes cheaper for German end customers than for Swiss retailers, remain in the range. The majority of customers who do not shop abroad would otherwise accuse Coop of punishing them. However, they continue to fight to ensure that prices level out over time. Differences of 15 to 20 percent would be accepted if Swiss branches had higher costs, but 50 percent would not. (hae/NZZaS)

Image: Swisscom.ch

Last week, the radio industry signed an agreement defining the switch from analog FM to digital DAB+ broadcasting (Werbewoche.ch reported). The strategy paper sets out the modalities in terms of finances, organization, responsibilities and marketing. For the agreement to come into force, the people must approve the revision to the Federal Radio and Television Act (RTGB) on June 14.

The SRG is abusing digitization to win over the private sector in the referendum campaign for the media tax, SGV Director Hans-Ulrich Bigler told Schweiz am Sonntag. In this way, they are swearing them in to the media tax and luring them with additional subsidies. If the law comes into force, the SRG will finance two thirds of the marketing offensive. Until then, SRG will bear the agreed activities alone.

According to Bigler, this would also be an attempt to "create facts prematurely" with the use of fee money. Roger de Weck was putting the knife to the people's chest with this approach: "Either it's right in his mind, or he's producing losses in the millions."

The Association of Swiss Private Radio Stations (VSP) does not accept the accusation that private radio stations are being instrumentalized. They have their own reasons for being against the SGV referendum. According to President Jürg Bachmann, SRG would have an advantage if the SGV's referendum were accepted, because unlike the private stations, it could broadcast its programs digitally. An acceptance would "extremely harm" the private radio stations and endanger more than 1000 jobs. FM could only be taken out of operation when DAB+ had become the usual form of use. If the radios had to operate two technologies for years - with double the costs but the same number of listeners - "irreparable damage" would result.
FM is to be switched off definitively in 2024. This would only be possible with "massive investments in marketing," Bachmann said. The funds for this would have to be available as quickly as possible.

With the new law, radio stations can be directly supported in the changeover and the share from the fee pot for the private stations increases from four to six percent. (hae/SaS)

Image: Keystone/SRG
 

With the brand promise "We make you safer" and the findings of an in-house study, a contribution is to be made to reducing burglaries and sneak-ins. By means of the striking use of real rogue symbols in the key visual, these symbols raise awareness and symbolize the chosen theme of the year. The marketing and sales organization is thus offered a targeted hook for dialog with customers. The campaign is complemented by the use of direct mailings, nationwide promotions, consulting documentation, a landing page and contributions in online and offline media. The campaign content and in particular the information texts were prepared entirely by In Flagranti.

With the redesign, Globe is an independent magazine within the ETH Zurich publication series. Crafft revised the magazine's concept together with the ETH's internal editorial team, and the individual issues are also produced in close collaboration. The repositioning is reflected in the new cover concept, the changed handy format as well as in the magazine's dramaturgy. A young, newly assembled pool of photographers gives the magazine a new look.

The printed circulation was increased from 25,000 to 62,600 copies. In German, 32,300 issues are published four times a year, and the English edition is now also printed with a circulation of 30,300. Investments were also made in distribution: As of this year, the Globe is available at the gates in Zurich Airport and is brought to students in the various buildings of ETH Zurich in twelve specially produced boxes. In addition, the Globe is also available as a tablet version in German and English for iPad and Android.

Karin Wenger, 35, studied media and political science in Fribourg in Üechtland, Ireland and at Birseit University in the West Bank. She was a freelance correspondent in the Middle East from 2004 to 2009, reporting for NZZ and Swiss Radio DRS, among others. She has lived in Delhi since October 2009 and reports and analyzes from India, Sri Lanka, Pakistan, Afghanistan, Bangladesh and Nepal as a South Asia correspondent for Radio SRF.

Karin Wenger will take up her new position as radio correspondent for the Southeast Asia region in fall 2015; her office location is yet to be determined. Her new reporting area includes countries with very complex political, ethnic and religious constellations. At the same time, these countries have great economic potential and will become even more important in the global context in the coming years. It has not yet been decided who will succeed Karin Wenger for the South Asia region.

They complete the eight-member committee after the resignation of Regula Reidhaar (Bread for All) and a longer vacancy. The members approved all statutory business without discussion.

President Cla Martin Caflisch is pleased: "Claudia and Simon complement our team perfectly. They bring a wide range of experience and creative ideas that enrich our events and work for the benefit of our members." With over 350 members, the BPRG is the second largest regional society of the national professional association PR Suisse. It offers its members an attractive event every month on current and surprising topics from the world of communication. The voluntary work of the board is rewarded by the great interest and many positive feedbacks. On average, over 80 people take part in the events.

The news portal "Focus Online", the German edition of the Huffington Post and the finance portal Finanzen100, among others, are currently under its umbrella, as the company announced on Friday. Burda will take over all 200 employees, the portals and sites will be retained and will continue to operate independently, it said. The transaction is to be completed in
The transaction will be completed in the second quarter. Burda holds less than 60 percent of Tomorrow Focus and was previously only the majority shareholder in the business. The purchase will cost Burda a good 30 million euros. The plans had been the subject of speculation in the media industry for some time. (SDA)