Group figures achieved thanks to NZZ and Cinecom
PubliGroupe achieved ten-digit sales. The group result
on the other hand, is in decline.
1003 million francs was invested by PubliGroupe
in the first half of 2005, two percent more than in the previous year.
However, the growth is due to the acquisition of the cinema marketer
Cinecom and the advertising management of NZZ and NZZ am Sonntag. Without this
acquisitions, there was a decrease of 4 percent.
However, the new activities also led to additional expenses
of CHF 15 million, which reduced operating expenses by a total of
increased by four percent. As a result, the operating result fell by
18 percent or CHF 6.4 million to CHF 29.4 million.
On a comparable basis, the decline in sales and the
Gross margin (-2%), on the other hand, due to a general cost saving of
6.5 million in operating expenses (-3%) was more than offset, so that
On this basis, the operating result increased by CHF 3 million
increased.

22 percent shrinkage
At the bottom line, PubliGroupe posted a net profit of 25.5
million francs. Compared to the first half of 2004, this corresponds to
a decrease of CHF 7 million or 22 percent.
PubliGroupe does not expect any significant changes in the near future.
change in the framework conditions for their activities. The changes
The trends observed in the relevant markets are likely to continue throughout the year.
continue, according to the half-year report. The advertising group expects
slight increase in sales in the second half of the year.
The savings regulations and the measures to "promote the
Attractiveness of the products offered by the Group on the Internet
Services" will be continued. These include the cross-media
Classified ad specialist Publiconnect, the new competence center
Cross Media Services and the online and mobile marketer Web2com, which
the past semester with sales growth of 18 percent.
was able to close the year. The
PubliGroupe is also involved in Cinecom, which, thanks to the newly introduced
digitization of cinema advertising, the losses of the first six months in the
should compensate for this in the second half of the year.

Rona Grünenfelder

Telecom The prepaid market is being shaken up almost simultaneously by the Coop and Migros retail chains. There was already a tussle at the launch of the campaigns. In an independent survey conducted by
consumer magazine K-Tipp, all three of the major
mobile operators - Swisscom Mobile, Sunrise and Orange - for their
Poor marks for pricing policy. Only with the SMS tariffs were their
Customers just satisfied. The European comparison, in which the
Swiss remain at the upper end despite rounds of price cuts,
underpins the poor level of customer satisfaction. The growth of the
However, neither this dissatisfaction nor the
registration requirement for prepaid customers.

Discreetly planned, quickly realized
IT analyst Gartner Dataquest therefore assumes that by the end of 2005 the
Market penetration of cell phones reaches the 90 percent mark
(May 2004: 84 percent) and that the proportion of
prepaid customers will amount to 40 percent. The decreasing
However, growth potential is still offset by high margins, which
for Coop and Migros are far above their traditional areas. The
Entry into the mobile communications business and even via a low-price label should
the urgent market need for cheap and slimmed-down products.
mobile communication.
Coop and service provider Orange carefully and very discreetly planned the
Market entry with a tight distribution network for appliances and
Call credit, which can also be paid for with loyalty bonuses.
can. That only
A few days between the press release and the first TV commercial broadcast
the time that has elapsed suggests that the
wanted to enjoy the surprise effect alone this time.
The fact that things turned out differently doesn't detract from the whole thing. After all
The Basel retailer is not alone in surprising customers with its prepaid offer,
but also with the humorous and, by Coop standards
decidedly quirky dramatization of the USP - telephoning with
Super points: The commercial from Lowe-CD Valentina shows entertaining
Herrmann's team on the phone to Coop customers. At their
ears, however, they are not holding cell phones, but items that they are currently
have purchased.

First a pause for thought
The fact that this gives the impression that the funny strip could be in the
Migros, on the one hand, has to do with the modern look of the
and feel, on the other hand with the fact that on the same day Euro RSCG had three
Advertisement subjects for the M-Budget Mobile in various newspapers
placed. Clients, makers and viewers were amazed at the
many similarities in the advertising idea and execution. Also with this
campaign, the protagonists speak in M-Budget products.
But that's not all: now that both new telephone service providers
to eliminate the involuntary perfect confusion, act
The responsible parties once again used the same tactics. Both had
announced an integrated campaign on various channels, and
Now they can be supplied with the replenishment of the print and
TV spot realization time. It would be a laugh if they couldn't do it again.
would succeed in achieving a congruent continuation of the campaign
on the same day.    

Luca Aloisi

According to the advertising statistics of the Swiss press, the small papers were hit particularly hard (-32.2%), while the medium-sized and large newspapers fared better (-11.9% and -4.7% respectively). It should be noted that July 2005 had one more Sunday than the same month last year. This in turn gave the Sunday press a significant increase of 17.6 percent. Sales of the regional weekly press also increased (+6.8%), while the financial press lost 16.0%.

For the 6th time on August 31 in Zurich
the Radio Day took place. The meeting of the Swiss radio industry was attended by
the workshops, presentations and panel discussions, the
Radio of the Year" award ceremony. The award
went to the Bernese radio station BE1 for German-speaking Switzerland. For the
The Geneva-based radio station WRG FM was crowned Switzerland's Latin radio station. This title
may be awarded to the radio station that is the best in its language area.
highest growth rate of listeners within one year.
Since the first half of 2004, Radio BE1 has increased its listenership from 94,500
to 106,900 listeners in the first semester of 2005 (+13 %). The
English-language radio WRG FM even increased by 32 %, with 21,000
listeners, but at a lower level.

Presse I The French-speaking Swiss daily newspaper Le Temps receives new capital. Old debts are thus repaid and the newspaper's financial basis consolidated.Presse I The French-speaking Swiss daily newspaper Le Temps receives new capital. Old debts will thus be repaid and the financial basis of the newspaper consolidated. First, the nominal value of the 5,000 shares is reduced from CHF 1,000 to CHF 400 in a capital cut.
Subsequently, 7500 new
shares of CHF 400 each will be issued, so that the capital on
will again amount to CHF 5 million at the end of the year. As before, Le Temps remains under the control of Edipresse and Ringier, each holding 47 percent. The remainder is shared between the editorial team, the Geneva banker Claude
Demole and the French newspaper Le Monde, which is not participating in the capital increase.

Jean-Remy von Matt, Founder and Chairman
of the German agency Jung von Matt, will be the jury of the Eurobest 2005
presidency. Switzerland is represented by Daniel Matter, founder and Creative
Director of the agency Matter & Partner, on the jury. The
Eurobest 2005 will take place from November 29 to December 1 in London,
The closing date is September 7, 2005.

Press II Under the headline «Newspapers Make a Difference in Schools,» the Basler Zeitung (BaZ) included a 32-page tabloid in its August 20 issue. Press II Under the headline «Newspapers Make a Difference in Schools,» the Basler Zeitung (BaZ) included a 32-page tabloid in its August 20 issue.
A supplement that describes the process of creating a newspaper—from the content concept through editorial work to distribution. The supplement also includes information on careers in media, computer science, and printing. «Zeitung macht Schule» will serve as a resource for visitors and guests of the BaZ, as well as for media projects in schools, and can be ordered at [email protected].

Society Switzerland is also making its contribution to the UN Year of Sport and Physical Education with special ambassador Ogi, for example at the Pestalozzi Children's Village, where 200 children from disadvantaged countries can experience social values through play and sport as part of "Play for Peace". The Pestalozzi Children's Foundation brought in the agencies Viva and Carré for the communication and event. They shot a striking, peaceful bird. Swiss less keen on greed
Market research Affordable prices are very important to 41% of Swiss people when choosing where to go shopping. In the Consumer Monitor survey conducted by the advertising agency Publicis, they are significantly less price-conscious than the Germans (68.3 percent). More Germans (71.7%) also consider good value for money to be very important than the Swiss (60.8%). Freshness and quality are cited as very important criteria by roughly the same number in both countries. The preferred shopping time for the Swiss is towards the evening. Swiss consumers get inspiration for their daily shopping from a variety of sources. Free newspapers were mentioned the most, followed by brochures, flyers and daily newspapers. The complete Consumer Monitor study can be ordered from Publicis.

I recently heard this: "You know
how Angela Merkel lost seven kilos?" "No!" "She shaved her legs!"
Admittedly, I also had to laugh spontaneously,
didn't really know why. Probably out of astonishment that
the cliché "Successful women don't just have hair on their teeth,
but also on the legs" still applies. Just like the statement:
"She's a professional and looks good too." And that after six
seasons of "Sex and the City", after the first episodes of "Desperate
Housewives" and in the age of "The L-Word". All these productions
are incredibly popular (with both male and female audiences), their
The main actors are female, look stunning (for male as well as female
female audience), are successful - and have shaved legs.
Nevertheless, the Wirz advertisers remind us that women are so
are so stupid that they shave the tennis ball instead of their legs. Or was it
the message is different? And why would this poster not be used for
the men's tennis tournament in Gstaad work? After all
the boys too
without beard. (ck)

Airlines JvM/Limmat is also relying on a refreshing celebrity endorsement concept for the draw for the low-cost "Swiss Specials". "Swiss is delighted to be the new Official Carrier of DJ Bobo," the Lufthansa subsidiary's press office recently announced. At the same time, the airline raffled off 30 pairs of tickets for last Saturday's sold-out concert at the new Hallenstadion in Zurich. The whole thing could not have ended up as a fleeting PR campaign with such a media-effective set-up: the advertising package is now being opened as a 17-part TV commercial series. It includes a dozen Swiss celebrities. The Zurich agency wants to use them to raise awareness of the weekly changing "Swiss Specials".
CD Michael Rottman's concept is for the celebrities to slip into the role of the lucky fairy on Tuesdays shortly before the news magazine "10 to 10" and use a random generator to determine the destination of the offer. This can be booked from the following day at a favorable rate. The popular characters Köbi Kuhn, Fiona Hefti, Beat Schlatter and Co. even have enough time to get their image-boosting message across. Before they press the buzzer, they let viewers know why they want to escape their everyday lives with Swiss. In the run-up to the show, advertisements in daily newspapers, people and TV magazines announce the "Swiss Specials" newspaper.
In the TV commercials, Publicis relies on likeable normal consumers: the celebrities in the poster campaign profess their favorite Rivella color.
Luca Aloisi

Pierre C. Meier on the new online presence of the leading industry newspaper.
to completely renew our website. Visually presents itself
werbewoche.ch now with a contemporary, user-friendly look
and feel. The content concept was developed following a survey of our
online users by an editorial working group under the leadership of
by Oliver Classen. The design comes from the well-known
editorial designers KircherBurkhardt in Berlin, who have already worked for the
responsible for the relaunch of Werbewoche. The technical
implementation was the responsibility of Axinom in Fürth and our internal
IT department.
We have added three new sections to our editorial offering.
On the one hand, three continuously updated sections now provide all
News from advertising, marketing and media - partly researched,
partly in "real time", but in any case free of charge. Also
werbewoche.ch is committed to serious quality journalism, which is why
we have increased our staff considerably. Newsmail editor Stefano
Monachesi will be supported in future by Rona Grünenfelder, Sonja Levy
and Carole Scheidegger. The Newsmail will continue to appear in the usual
Quality and cadence.
On the other hand, every Werbewoche subscriber now has access to our
Online archive. In this protected area, you can use simple
Keyword search for all Werbewoche articles from the last five years
access. And thirdly, werbewoche.ch offers many new topics and
Tools.
Go on a voyage of discovery!

> Pierre C. Meier, Editor-in-Chief

Subscription television Premiere has joined forces with the
The acquisition of the broadcasting rights to the Uefa Champions League obliges
season to broadcast 13 matches live on free-to-air TV. To do this, the company must
buy or at least control their own transmitter. Apparently
Premiere has already found an object of desire: As the
Süddeutsche Zeitung reports that the pay-TV company is already negotiating
for months about the purchase of Deutsches Sport-Fernsehen (DSF). The
Broadcasting one match per round on free TV is not permitted.
not enough for Roger Schawinski, however, whose station Sat.1
Champions League rights. According to the
Süddeutsche Zeitung that "a large proportion of viewers will in future
remains excluded". For Premiere CEO Georg Kofler
Schawinski is thus in the socialist camp, because this statement is
"Pure Lafontaine. Everyone is free to subscribe to Premiere."