Retail As the daily press has already reported, Migros and Coop are entering the mobile telephony market with their low-cost lines M-Budget and Prix Garantie respectively. It's not just the offers that are similar, but also the campaigns. For example, the Migros agency Euro RSCG Zurich was also able to clearly beat Lowe to the punch.

Swisscom Mobile is expanding its range of
TV channels for cell phones. With immediate effect, UMTS or
EDGE-enabled cell phones the German private broadcasters RTL, Sat.1
(Switzerland), Pro7, Vox, RTL 2, Viva and N-TV as well as the
public broadcasters ARD and ZDF. In addition, CNN and
RAI Uno. Together with the new
channels SF 1 and SF 2, SF Info, MTV, Eurosport, TSR 1 and TSR 2, TF 1
as well as TSI 1 and TSI 2, Swisscom Mobile offers a total of 21 channels.
With the new EDGE transmission technology, the offer is expanded via the
beyond metropolitan areas; unlike UMTS, the
According to Swisscom, the GSM-based network has a coverage of 99.8 % in the
Switzerland. Over 40,000 Swisscom customers currently use UMTS cell phones. Of these
According to the company, around half of them regularly watch mobile
TV. 

Awards Exhibition organizers and event designers met at X'05 for the latest presentation of the industry Oscar Xaver, the fourth time that the organizer Expo + Event Swiss Association and Reed Messen have presented the Xaver Award for particularly ambitious event and exhibition projects. With their creativity and innovation, the event projects met with a more positive response from the expert jury than the entries submitted to the Expo jury. Remarkably, the latter did not find a single worthy winner for four awards - including Gold in the Budget category. A Gold Xaver was awarded to Nüssli for their trade fair presentation for Presence Switzerland at the World Expo in Aichi Japan and to Ueberholz Messebau for the Lon-za stand concept at the international pharmaceutical trade fair CPhI in Brussels.
Gold for Burger and Premotion
In the corporate events category, the gold award went to Freddy Burger Management for the FIFA 100th anniversary gala. Premotion was also awarded gold. The Lucerne-based event agency launched the unique concept of M-Budget parties in Switzerland's hottest clubs for its client Migros.
In the Budget Event group, Group Worldspan took top honors with its work for the XBox launch (Microsoft Switzerland). The juries also awarded one special prize each: in the Expo category, this went to GC Group for the "Orange Lightscape" lighting installation at Zurich Airport.
The mobile communications company thus presents itself in a memorable way on the largest three-dimensional advertising space in Switzerland. The "Giant Shirt" roadshow (CS and Aroma Prod.) for Credit Suisse won the special prize at the events.
Dani Forler and Maria Rodriguez hosted the evening in the newly opened Hallenstadion.
Luca Aloisi

Anniversaries I 80
years of Migros is a reason to celebrate. And a reason to congratulate,
thought the CDs Ralf Kostgeld and Jean Etienne Aebi at Publicis.
For example, with a panoramic advertisement that continues to
pioneering spirit. The latter was not only the father of the leadership role in the
Swiss retail trade. Due to this attitude, the
advertising duo, where the orange M will be part of everyday life in 80 years' time.
is to be counted. The visionary look into the crystal ball could be seen in
in the Neue Zürcher Zeitung and perhaps soon in Down Town
Shanghai.

TV The Sat 1 Switzerland celebrity show "people" and the car brand Nissan have expanded their partnership, with Nissan replacing Swisscom Mobile as the main sponsor and providing a Micra C+C convertible as the main prize for the viewer competition, among other things. Coca-Cola Light remains on board as co-sponsor. Also new since August 21 are the Sunday slot instead of Monday, presenter Viola Tami and media partner SonntagsBlick, which replaces Schweizer Illustrierte.

Daniel Hofer takes over
in the management of the Neue Zürcher Zeitung AG
for the publishing and printing divisions. At the beginning of 2006 he succeeds
Marco de Stoppani, who is retiring. Hofer is currently CEO of
Publicitas Promotion Network and member of the PubliGroupe Group Management.
Bruno Niederberger (picture) replaces Martin Bohli as
Sales consultant at Kommunalmagazin and Gestion et Services
Publics. Niederberger has many years of experience in the
advertising business, which he has been running with various specialist publishers, especially in the
Transport and Technology division. The municipal magazine belongs to
like Werbewoche to Springer Science & Business Media.
Thomas Kords becomes new manager
of the Marketing and Media Services department at Edipub. He joins
At the beginning of September to the marketing company for Edipresse magazines in
Zurich. Kords was most recently Key Account Coordinator at Ringier
active.
At the beginning of August, Pasquale Li Voti
joined Web2com as Account Manager. He is dedicated to the
Customer acquisition and support in all areas of the
online marketing. Li Voti was previously responsible for youth marketing at the St.
Galler Kantonalbank. Before that, he worked for advertising agencies
and gained professional experience on the customer side.
Loredana Ventre strengthens the
Account Director for Grey Zurich. She is moving from
retailer Jelmoli to the advertising agency. Ventre previously worked at the Gottlieb
Duttweiler Institute and as a consultant in agencies such as ASGS or
Wirz. 

Supplements The NZZ wants to shake up the luxury advertising market with a luxury supplement According to agency sources, the Neue Zürcher Zeitung has been working on a new supplement concept for some time. The glossy supplement designed by Simon Esterson and Mark Porter is to be tested for the first time in mid-November - as a "Watches and Jewelry" supplement in magazine form. The fact that the British editorial design duo were also responsible for the NZZ am Sonntag indicates that there is more behind this than the purely experimental "one shot" that the project was declared to be by media agencies. "In view of an almost 50 percent overlap in readership, this is an incomprehensible move," says Andy Lehmann, CEO of the Aegis Media Group, which plans the budgets of luxury brands such as Dior and Louis Vuitton. He remembers the editorial concept presented at the end of June as unspectacular. "What I saw was clearly geared towards the residual skimming off of relatively economically resistant advertisers."
However, Lehmann will not reveal whether his customers will be represented in the first edition. Saverio Progano from Mediaedge:cia in Lausanne is different: the Managing Director has not booked any advertising space for the time being for the watch brands of the Richemont Group (including IWC, Piaget, Lange, Jaeger-LeCoultre), which his agency looks after. The reasons: "The joint special of NZZ and NZZ am Sonntag is not innovative enough in terms of content and is also relatively expensive with a page price of 29500 francs."
No one at Falkenstrasse was available for comment. This is all the more surprising as the advertising rate is already being published on the website in a fresh and cheerful manner. Whether this is an internal guerrilla campaign or strategic undercover communication could also not be determined by the editorial deadline.
Oliver Classen

These days, the preparations for
the 4th JuniorCom - the conference for young professionals in communication, media
and marketing - began in Davos. Thanks to Hanspeter Lebrument, publisher
of the Südostschweiz Media Group and President of the Association of Swiss
press, Roger Schawinski is already a prominent member of the
speaker will be engaged. This year, the Swiss
Marketing Academy is a new member of the JuniorCom organizing committee. In addition, JuniorCom 2006 will feature the
Media Award Davos and the Swiss Text Award, a prize for PR professionals is now being awarded for the first time - the Swiss Public
Relations Award. The award is intended to recognize outstanding PR projects and
PR concepts in business, politics and culture. The
Official invitation to tender will be issued in November
2005 under Swiss-PR-Award.ch.

Market research According to the Advertising Index Switzerland, gross advertising expenditure rose by 3.3% in July compared to the previous year, with the service sector recording the largest increase - a full 105%. However, it is the second smallest sector surveyed by Wemf. The consumer goods sector, which invested the most in advertising at around CHF 51 million, also recorded an increase (16.1%). Administration and politics also increased significantly (79.3%). The media (-35.8 %), SMEs (-21.3 %) and retail (-19.4 %) saw a sharp decline in advertising expenditure.

Press In autumn, the organizer Good News Productions is launching a new series of classical concerts and has chosen SonntagsZeitung as the exclusive print media partner for "Good News Classics". Its readers can take advantage of advance ticket sales for all events as well as other services and take part in regular ticket draws.

Sylvia Egli
von Matt is director of the Swiss School of Journalism MAZ in Lucerne
and co-editor of a new magazine for media professionals, the
will appear for the first time at the end of November.
WW: There are already a number of media, including.
independent, reporting on media issues and journalism. Why
is there a need for a new magazine right now?

Sylvia Egli von Matt: Competition is invigorating. One
talks a lot about concentration in the industry, so I think it's good,
when the competition is relaunched. There are in the field of Swiss
media magazines practically no competition, - they exist in PR and in
of advertising.

WW: 'Der Journalist' is supposed to appear only every two months. Is
it is possible to use it to meet the needs of journalists
do justice?

Sylvia Egli von Matt: It depends on how the topics are prepared. It is not
Question of periodicity. The mundane is already very well characterized by
Media news portals such as Klein-Report or Persönlich.com are covered.
The reflective, behind-the-scenes can also be in bimonthly
take place.

WW: Within one year, 'The Journalist' is to become the leading
industry magazine for media professionals in Switzerland. Where from
the oprimism?

Sylvia Egli von Matt: Mainly because of the experience in Austria, where the comparable
magazine is extraordinarily successful. The Swiss media center is
also more diverse than Austria.

WW: 60 percent of the readership should
journalists. But the paper is also aimed at
to executives and opinion leaders in business and politics. How
do you want to manage this balancing act?

Sylvia Egli von Matt: I am convinced that in today's media democracy, the interest
of media topics is great. Because the media permeate the economy and
politics more and more and intertwine with them. I have the
Hope, if business and politics become more involved with developments and
trends in our industry, then also the understanding of the
structural issues and working conditions is growing and thus
improvements are possible.
Interview: René Worni

New magazine for Swiss journalistsThe Helvetic media industry gets a
new trade journal: The Swiss Journalist will be launched at the end of November 2005
published for the first time by the Austrian media publisher Oberauer.
"Within a year, we want to become the most important independent
industry magazine for journalists in Switzerland," explains
publisher Johann Oberauer his goal. Among other things, he already publishes the
magazine Der Österreichische Journalist and in Germany the
MediumMagazine. The editorial team of the Swiss journalist is led by
Markus Wiegand in St. Gallen. The journal is published with a
Initial print run of 5100 copies to be published every two months. Besides the
journalists, the magazine is also aimed specifically at
Executives in publishing houses, opinion leaders in politics and
Business, people responsible for marketing and advertising, employees in
Press offices and PR agencies, press photographers and layouters. To the
Editors of the new journal include Sylvia Egli of
Matt, Director of the Swiss School of Journalism MAZ, and Stephan
Russ-Mohl, director of the European Journalism Observatory at the
University in Lugano. Margareta is responsible for advertising sales
Uliarte.

Access provider According to Bilanz, the cable network group Cablecom plans to go public at the end of October. The current owners around the investors Goldman Sachs, Apollo ...Access provider According to Bilanz, the cable network group Cablecom wants to go public at the end of October. The current owners, led by investors Goldman Sachs, Apollo and Tower Brook Capital, have already had the IPO plans drawn up. They are aiming for proceeds of CHF 5.5 billion. Cablecom Head of Communications Stephan Howeg told Werbewoche: "No decision has been made yet, we are examining various options."