Swisscom Fixnet complements the electronic
Program guide for your digital television recorder Bluewin TV 300. new
are also the 13 leading
regional television stations such as Tele Basel, Tele Züri, Star TV, Canal 9
and Leman Bleu are available online and can be downloaded via the Internet for
recording can be programmed. The aim is to offer the broad
need for mobility and local information,
writes Swisscom in
a press release. Swisscom Fixnet
offers Bluewin TV 300 in a rental model for CHF 24.90 per month
an.
Until now, the recorder has been sold via Swisscom stores, the online store
by Swisscom and the Swisscom specialist dealers. New is Bluewin
TV
300 is available via an extended sales outlet network. So you can
the TV service also via Media Markt stores in Chur, St. Gallen
and Basel. Further Media Markt stores are planned. In addition, from
September Interdiscount, Fust and Darty.

The production company Condor, which previously
primarily in the areas of advertising, commissioned films and television
has set up a new department for
documentaries. It is headed by producer Patrick M.
Müller. "Roger Federer - Replay" is the first documentary film of the 
Documentaries" section and will be released on August 25 on
DVD. Swiss distribution partner
is Warner Bros. "Replay" combined Roger
Federer's own retrospective with previously unpublished film and
photographic material from the beginnings of his career, excerpts from the
highlights as a professional as well as interview sequences with family, friends
and tennis legends John McEnroe and Boris Becker.

Radiowerk, a private and independent
training center, now offers in cooperation with Radio 24
training courses in the radio sector. Experienced employees of Radio 24
provide interested parties who wish to pursue a career in this direction with
want to develop an insight into the profession. The Radiowerk sees itself
as a platform for people who are looking for an introduction or a well-founded
training in the field of radio. The course participants can
Radio studios produce contributions, reports, interviews and news
and present a program. The employees of Radio 24 hope to
to discover new talents in these courses, like Markus Mager,
program director of Radio 24, told Werbewoche. More
Information on the course program can be found on the Radiowerk website.

16 months after the relaunch of the Ringier newspaper L'Illustré, Editor-in-Chief Christophe Passer draws a
positive balance: advertising sales have increased by 12 %
and the number of subscriptions increased by 1.5 %. In the
Compared to the beginning of 2004, readers looking for a
three-month trial subscription then ordered an annual subscription in order to
doubled. However, newsstand sales have been particularly successful,
which increased by 42 % compared to the previous year. In the editorial
In the latest issue, Passer writes that they will continue to work on the design of the magazine. For example, the
Documents" section even better
be brought to bear.

The Zurich agency Angelink yourposition,
a full service provider in the field of search engine marketing, has
won further budgets during the summer months. The electronics retailer Distrelec, which
Timber construction specialist Renggli, air conditioning technician Krüger & Co.
and the measuring instrument manufacturer Metrohm are relaunching their search engine presence.
of Angelink yourposition. In addition, the Metrology Division of Leica Geosystems has extended its cooperation with
extended by the agency.

Shopping Publicis transforms Migros shopping bags into ambassadors for inner valuesThe shopping bag as an advertising medium has a long tradition at Migros. So it's only natural that for once the medium itself should become the message of a new campaign. The main idea was conceived by Publicis and the two CDs Ralf Kostgeld and Jean Etienne Aebi, and Migros uses new subjects to show how shopping bags can be transformed. On the subject of "more money", an oversized and bulging Migros bag symbolizes how much you can carry home from Migros for little money. The same theme is also communicated with an inverted bag with a piggy bank slot. To visualize how Migros products are always fresh, Publicis converted a shopping bag into a milking kettle and placed it directly under the udder of a cow. "Here in the store in four hours" is dramatized with a bag in the middle of a vegetable field. In the "Quality" section, an M-bag was provided with a multitude of stamps and test labels from various quality testing institutes.
The designs appear as F12 and F200 posters as well as in large format with 12 m2. Of course, the subjects can also be found in Migros stores, usually in the checkout area. The campaign will soon also appear on e-boards in train stations.
A different kind of piggy bank: Publicis shows that shopping at Migros pays off.
Andreas Panzeri

ÖVMagic Ticket, SBB's children and youth marketing platform, will continue to be managed by TBWA Switzerland. The Zurich-based advertising agency defended the account together with its cross-media subsidiary Tequila eFactory in a two-stage process and prevailed against three competitors in the final round. TBWA had also won the mandate, which was characterized by dialogue marketing measures, in a pitch three years ago.

Affinity of the ads with supporters in the "bourgeois corner "Gold (167)) Swiss Life Verantwortung (Spillmann Felser Leo Burnett)Silver (161) UBS Vom Haustraum zum Traumhaus (Advico Young & Rubicam)Bronze (156) Skoda Skoda Fabia RS - Tonnenweise Muskeln (1,2 drei Werbeagentur)

CreationOne week before the national holiday, Migros ran a surprising advertisement to draw attention to its range of 1st of August articles: not only all fireworks, but also the fieriest Tabasco for those who prefer to make their own rockets. SFLB's ad is very much in the spirit of their colleagues at Advico Young & Rubicam. They have also provided a contribution to damage-free celebrations for the national holiday. "National Fire Day is back on August 1st" was the headline for their poster. On behalf of the Fire Prevention Advisory Service, this poster pointed out that fireworks also have something to do with burning. Misdirected fireworks cause five million francs worth of property damage every year.

Food Vaud saucissons stand out from the competition with IGP label and cartoon spot.
All objections from retailers were futile. To the delight of the Vaudois sausage producers, the Federal Office for Agriculture gave the green light in 2004 for the registration of Saucisson vaudois and Saucisse aux choux as a protected geographical indication. However, the registration decision alone would have had little effect in Switzerland, where six kilograms of sausage are consumed per person each year. The IGP certificate (Indication Géographique Protégée) must be communicated in order to stand out from the high density of sausages - a good 400 varieties are produced and sold in this country. The charcuterie association has therefore commissioned the Lausanne agency Angebault Portenier with an advertising campaign to make the two culinary flagships of Vaud known beyond the gourmet segment as a high-quality sausage specialty, with two cartoon spots featuring the sausage with the white and green quality label in the advertising block. Initially in French-speaking Switzerland and from next year also in German-speaking Switzerland. "The humorous approach with the flying sausage is intended to convey the festive and convivial character of the specialty and its region of origin," says CD Yves Portenier, explaining the advertising idea.
Vaudois saucisson: Cheekily courted in cartoon commercials.
(la)

Gratispresse The Baslerstab will be published in a new design from September 1, but managing director Daniel Weick is unwilling to reveal what the new look of the free daily newspaper will look like before the launch. Nothing will change in terms of content, he told Werbewoche. The newspaper format will be retained. Bruno Kümin is responsible for the facelift.

CinemaThe advertising marketers Cinecom (Zurich) and Mediapresse (Lausanne) have been going their separate ways since the end of June. According to a press release, the dissolution of the collaboration was decided by mutual agreement. Cinecom has opened its own office in Lausanne and the five employees who worked in sales and administration for Cinecom at Mediapresse have been rehired as of July 1.