AV Basler Zeitung Medien (BZM) is parting ways with its TV and film production company Allcomm Productions. It will be taken over by managing directors Mike Helmy and Klaus Vieli on September 1. The move underlines the concentration on the core business, write BZM. The Basler Zeitung will remain associated with Allcomm through the press TV production contracts "Café Bâle" and "Fussballtalk". Klaus Vieli, former head of "10vor10" and "Rundschau", will become co-managing director of Allcom.

Denner advertising remains humorous.
Denner's vitamin-rich range expansion is communicated to consumers in a humorous way After the controversial TV ad at the beginning of the year, in which Migros and Coop
ViznerBorel has once again created a special offer for Denner.
launched an entertaining commercial. It is intended to make Denner
position itself as a full-service provider in Switzerland. This summer
Denner introduced fruit and vegetables to its range. The commercial shows,
how Denner consumers suddenly fall by the dozen, hitting shelves
and make each other fall over. The many
Mishaps ensure that fresh fruit such as oranges and apples
roll through the Denner store and can thus be seen prominently in the picture.
In the last shot, it becomes clear that someone is sitting on a
banana peel must have slipped and caused a chain reaction of
accidents. The "Fruit and vegetables in all stores" commercial
was broadcast on TV for the first time on August 29. From September, the
vitamin-rich campaign with radio spots, advertisements, flyers and
POS advertising materials. Reduced and completely in green,
the advertising media surprise with the temporary absence of the typical
Denner-Rots.

Denner AG: overall responsibility; Stefan Maegli, Head of Marketing Communications.

ViznerBorel: overall responsibility; Lajos Vizner, Guillaume Borel.
Concept; Guillaume Borel, Hansjörg Zürcher. Consulting; Lajos Vizner,
Andrea Vizzarro. Art Direction; Livio Reutlinger. Graphics; Florian
Steiner. FFF; Daniela Berther. Director; Michael Fueter. Production;
Condor Communications.

Agencies Come into the living room: JvM/ Limmat has the
"most common Swiss living room" built.
On April 1, 1998, a family named
Biundo to one of the best addresses in Zurich - in a
Jelmoli shop window. According to advertiser Frank Baumann's plans, it should be there,
live and advertise for a furniture store for a month.
Frank Baumann visited the Biundos on the very first day. Just yet
just in time. Because on the second evening, the famous
advertising campaign - a forerunner of Endemol's Voyeur formats - as a
Pipe failure. The glass home was certainly not representative.

Average down to the last detail
Since last Monday, the Zurich-based agency Jung
von Matt the "most common living room in Switzerland": without scandal and without
test objects, on 24 instead of 40 square meters, for market research purposes.
and probably also for acquisition rather than amusement purposes and everything
behind the thick agency walls instead of in the shop window of a
department store.
In order to always be close to the target group, the living room
continuously adapted to the latest research findings. On
No detail in the interior is random, but the result of statistics,
qualitative studies, expert interviews and home visits.
In future, the living room of the average Swiss family, the
two years after its German counterpart in Hamburg, as a
Meeting room and inspirational backdrop for JvM employees, customers and
serve as guests. There they can immerse themselves in the agglo world of Thomas,
Claudia and son Pascal Müller (10) - the most common names, by the way
of the respective vintages - and are right in the middle of the
Market research study.

Luca Aloisi

Outdoor advertising The Federal Council has amended the provisions on street advertising in the Signalization Ordinance and, according to the Federal Roads Office, the focus is now on road safety aspects. In future, the licensing authority must examine each application individually for any impairment of road safety. Outside built-up areas, it is now not only self-promotional signs that can be approved, but any type of advertising. Advertising will remain prohibited on freeways and roads. The changes will come into force on March 1, 2006.

Religion Wirz advertising preaches for the 
Reformed Church, that we are not only false
Wirz's recruiters do not believe that the idols should be worshipped.
you can turn pagans into Christians with posters. Your mission for the
Protestant Reformed Church of Northwestern Switzerland is therefore
another. "We want to appeal to people who have a somewhat
have an ambivalent relationship with the church. Many want to leave, do
but it doesn't. The campaign should encourage such people once again to
to make people think," CD Matthias Freuler tries to convey the message.
explain.
The faithful are fleeing the church in droves. But not only,
as the overwhelming success of the World Youth Day in Cologne with the new
Pope Benedict has shown. Whether Catholic or Reformed: There will also be
I was looking for a spiritual foothold again.
The poster campaign, with which Wirz Advertising is
four well-known agencies in the competition presentation, comes
will soon be on the road. It is primarily aimed at less
affiliated, but still members of the Reformed Churches
and wants to emphasize the strengths of the Reformed such as tolerance, openness or
Emphasize transparency. The Reformed Church is not a thousand years old.
years ago. Their attitude has always been
more open and transparent. "Such a spirit now also has such a
campaign," Freuler believes.
The subjects with their modern message work with crosses that are
to a new world. These crosses are intended to show that the
church is no longer the church that people knew when they were
was the last time she sat on her hard pews. "The church of today
is geared towards people and their needs today",
proclaim the posters. The church "advertised" with such motifs is
and therefore anything but unworldly. Credo: Some people idolize pop stars,
the other athletes, still others pay homage to fashion or the
Horsepower. The opinion of the
Reformed Church: Everything is okay! Let our believers and
they are allowed to! But the question must be allowed: "Is that really
everything?"
With this secular opening, the campaign specifically brings the
people with topics from their everyday lives and challenges them to think about them.
on. "But - and this is very important - tolerant, open and
open-minded as the Reformed are, they do not lecture people
or demonize their substitute faith," say the
Client. The campaign is not intended to take anything away from anyone, but in
On the contrary, "add something very important to life".

Andreas Panzeri

Horst Stasny, who is currently the new
Vacation campaign for Graubünden and its advertising agency Reinhold
was awarded the Kurt Römer Ring. This prize
is named after the long-standing Federal Guild Master Kurt Römer, who
for the 65th birthday of the Austrian Federal Guild of Photographers
received a ring of honor. This ring will now be awarded annually to a
be passed on to professional colleagues. This year, Römer's choice fell on
Stasny, as he has proven himself through many years of photographic achievements in the
and abroad, according to a press release issued by the
Reinhold advertising agency is.

Agency Over the summer months, Eugster Kommunikation has acquired four new clients. The "Agentur am Flughafen" in Altenrhein SG realizes the corporate identity ...Agency Over the summer months, Eugster Kommunikation has acquired four new clients. The "Agentur am Flughafen" in Altenrhein SG realized the corporate identity of the St. Gallen insurance trust specialist Assicura, designed the centenary of Raiffeisenbank St. Margrethen, developed a brand strategy for Vision Studios in Balgach and developed various dialogue measures for the Zollikofer printing company in St. Gallen.

Poster advertising The two Swiss poster providers are each continuing their own research. APG, the employees of the SPR office and Professor Dr. Martial Pasquier remain fully committed to the SPR concept. APG will therefore continue the SPR project, realize it on its own and also finance it. All billboards, including those of competitors, will be included in the project." With this statement, APG CEO Christian Kauter clearly defined his position in the out-of-home advertisers' dispute over poster research in Switzerland at a media conference on August 17. He has the backing of the German Fraunhofer Institute for Autonomous Intelligent Systems in St. Austin, which works for both the German research organization AGMA and SPR. It concludes that the SPR database collected through GPS measurements is "attractive" and "homogeneously empirical" and that it is suitable "both for calculating weighted poster contacts for individual spaces and for calculating reach for networks." Urs Zeier, Research Consultant at Clear Channel Plakanda (CCP), disagrees. He told Werbewoche just as clearly: "The SPR approach did not meet the original requirements in terms of accuracy because it does not measure the pedestrian routes through the viewing area, but only represents the street route through the viewing area. We therefore believe that an empirical visibility study, as is common in other countries, is needed to determine the quality of contact. In addition, it has been shown in Switzerland and elsewhere that the mobility of the population cannot be measured in sufficient depth using GPS alone; we also want to use official data sets."
This clearly marks the divide between the two placard providers. On a second point, the positions of APG and CCP are similarly far apart - namely on the question of whether it would be possible to switch to the research design favored by CCP (see also WW 27/05) of the German research organization AGMA. This would require sufficient quantitative and qualitative mobility data for Switzerland. Zeier says: "Compared to Germany, we in Switzerland have a much deeper database for the mobility of the population." He refers, for example, to the commuter data in the census, to
30000 five-yearly microcensus interviews, official traffic counts and mobility models such as those currently being developed at Swiss universities and by specialized companies. Martial Pasquier counters that the data currently available cannot meet the requirements of poster research. This has been clarified in detail - also together with CCP. "Of course we will have new data at some point - but do we want to wait that long?" he asks.
So here, too, it's a case of statement against statement. There is no clear statement on this from the German side. Lothar Hannen, Director of Billboards at AGMA, simply said on request: "We cannot and do not want to evaluate the Swiss mobility data."
Agreement desired
In this almost hopeless situation, CCP is at least opening a small door: CCP is interested in standardized poster research for Switzerland and remains open to discussions. The prerequisite for this is that agreement can be reached on the basic requirements for the research concept - together with the clients. "This is an offer to everyone who is interested in market-driven, internationally comparable Swiss performance values for poster sites and networks," says Zeier.
However, it is questionable whether this offer will find an open door at APG, SWA or BSW. SWA Director Jürg Siegrist is "disappointed that CCP is not continuing with the SPR", but at the same time he is "glad that the project is being carried through by APG". In any case, it would make no sense to start again, especially as BSW and SWA had supported the SPR project from the outset as part of the SWA poster team and via the specially appointed SPR user commission.
The next steps are as follows: SPR will collect and validate the data from Geneva this fall. After that, a legal battle over the liquidation of the simple SPR company is likely to begin. However, APG has already announced that it will set up a new company and collect data for the other nine agglomerations by mid-2006 using an additional 150 GPS devices. A planning tool will also be available at the beginning of 2006, initially for WG 43 (Zurich) and from fall 2006 for the whole of Switzerland. This will also include data for CCP poster sites and other providers. APG will record their locations itself.
CCP is now also stepping on the gas and is holding further talks with AGMA. Zeier did not want to say anything about a time frame for the availability of figures and whether these will also include the APG positions.
Clear wordsThe Fraunhofer Institute has not only scrutinized the SPR approach, but also AGMA's poster research concept.
taken. However, it did not engage in any ranking, but came to the sibylline conclusion that "the approaches pursued in the respective countries represent the most plausible solution in each case". Both are "innovative solutions that are unparalleled worldwide". The Institute therefore hopes "that poster research in Germany and Switzerland will not jeopardize its innovative lead ... through discussions that are in no way expedient." (mk)
The opinions of Christian Kauter (left) and Urs Zeier differ as regards the original requirements.
Markus Knöpfli

IT The internet provider TIC.ch from Kriens is celebrating its 11th anniversary this year. To mark this anniversary, advertising campaigns are planned for 11 weeks from September 22nd, with the concept of the Zurich advertising agency FishWishion winning the pitch: Promotions by mailing and on the Internet as well as building banners are planned. For the "Jubitainment" campaigns, FishWishion will incorporate the TIC.ch lighthouse logo, for example with a lighthouse game and 11 stories from the lighthouse in Lucerne's harbor basin. There will also be lighthouse stands at various locations in Switzerland.

Tamedia Hans Heinrich Coninx is stepping down as Chairman of the Board of Directors and publisher of the media company Tamedia in 2007 after 18 years. His successor will be Pietro Supino (39), a former McKinsey employee, Vice Chairman since 2002 and a member of one of the three branches of the Coninx family, which together hold 76 percent of the company. With Supino's election, the 112-year-old family tradition is to be actively continued, according to a Tamedia press release. This is also the expectation of long-time former Tagi cartoonist Nico, who has been friends with Coninx for 37 years and sees Supino's election as an excellent decision: "I expect Pietro Supino to continue the earlier course of Hans Heinrich Coninx in the proven Tamedia corporate culture." Nico believes that with the still young Supino, who has many new ideas, the management style at Werdstrasse will also change. (rw)

(pr) Heye has on the future
McDonald's location near Stadelhofen station strikes again. Since
At the beginning of this week, the latest poster designs are hanging there. And how
already before, the new strokes with brush and paint were immediately
perpetrated on site.
Analogous to the first series, the posters address the various
target groups directly and ensure that the new Zurich site is
is already becoming a household name.
With this campaign, the official Swiss DDB representative promotes the
new McDonald's restaurant, which will open in the fall of 2005.
Client: McDonald's Suisse Restaurants Sàrl, Crissier;
Responsibility: Thomas Truttman, Marketing Director; Yvonne Maurer,
Local Marketing Consultant.
Advertising agency: Heye, Zürich AG; CD: Daniel Bieri; AD: Dominik Krattiger; Text: Urs Zwyssig; Consulting: Willy Tanner.

Private television After years of struggle
Paul Grau with Star TV as Switzerland's first national private broadcaster
celebrate its 10th anniversary.
"After ten years of Star TV, I can
look back on the fact that almost every year some company or
consortium has shown an interest in participating",
muses Paul Grau. Unfortunately, these interests are always "in the
Macho area". In other words: it's always about the
majority of the shares. A concrete offer was also recently made by a
large publishing house. But for Paul Grau, it was once again the often
experienced history. "People are in awe that I lasted so long.
survived, and in the next sentence they want me out of the window.
But I need at least another ten years of this kick with
its own transmitter."

Back in 1985, Paul Grau, together with the film distributors UIP,
Warner Bros., 20th Century Fox, Rialto Film and Monopole Pathé the
Cinema preview "Trailer Cinema Highlights". This has quickly become
twelve largest cable networks in Switzerland.
In 1991, advertising and sponsorship were also permitted on private television. Paul
Grau turned his cinema preview into an advertising-financed one-hour program.
Film magazine from.
In 1994, he presented the project of a nationwide Swiss
television station, which covers the areas of film and entertainment
should. Partner with 49 percent was the largest Swiss
Cable network operator Rediffusion. Grau: "It would actually be a
fifty-fifty participation, but Bakom did not accept the
changed at the last moment because the majority of private television
had to be Swiss - and Rediffuson was in the hands of the
French Alcatel."
In retrospect, Bakom's decision turned out to be favorable. "Only
With this majority, I was later able to overcome the turbulence surrounding the sale of the
Rediffusion to Cablecom will survive," says Grau.

On May 3, 1995, the pioneer in Schlieren received the
Concession for a national television station. On August 31, 1995
Star TV is the first national private television station in Switzerland to go "on air".
And so began the tough battle in a scene in which, until now
Only the stations with a strong publisher in the background survive
could. But: "All offers for a takeover were always in the style of
to see a bargain hunt." Roger Schawinski also once wrote
made an offer by telephone. That was before the concession was granted
to Tele 24, and the head of TeleZüri at the time spontaneously phoned from
a ski slope.
A figure who also played an important role in this period for Star TV
was Beat Curti. Shortly after Star TV, he had started
Rediffusion founded the station Züri 1. This conglomerate with the
producers Urs Emmenegger and Martin Weiss, Eden TV was also involved.
Paul Grau has set up this channel as his second channel together with the
former Werbewoche editor-in-chief Piero Schäfer and Helmi Sigg
operated. Grau was able to afford "this hobby" because he not only
has produced many video clips for Yello, Udo Jürgens and Nina Hagen,
but also RTL in Germany with regular contributions from the
could supply Switzerland. "So I already have a pool of
film technicians."
The program was broadcast by Eden TV in the early nineties on
the Rediffusion info channel. However, Grau wanted the idea
professionalize. "We had the idea that we could turn this
Grow out of copain television and make real private television
wanted." However, this required an investor with money or a
publisher. So I rattled off every publisher except the NZZ and ended up with
Finally with Beat Curti. "Our bible for finding a partner was the
Bilanz with its edition of the hundred richest Swiss at the time."
In fact, Beat Curti took up the idea of private television and
she proposed to Roy Simmens, then General Director of Rediffusion,
before. The result was Züri 1, but Beat Curti had bigger things in mind.
"With his IP Multimedia, he already had the
RTL program window story in mind and a license application to go with it
run," reveals Grau. After RTL's window request was first
had been rejected, there was also a lack of interest among investors in
Züri 1 is no longer there. The station has been discontinued.
"That disappointed us. But we continued on our own and integrated Eden TV into the existing Star TV."
This was initially marketed by IP Multimedia. Then
after a little more than two years of Rediffusion from Cablecom
bought up. As a result
Cablecom will also benefit from the 49 percent stake in Star
TV solution. This is how Grau came to 100 percent in 1997 "like a virgin to a child"
the shares of Star TV, because his station was still in its pioneering days.
was in the red and no one else wanted to bid.
"That was the biggest challenge of my life," says Grau. "I
sat on the 100 percent and wanted to know the fate of Star TV
into their hands." But no bank and no investor wanted further
Give money to Star TV.
The now even more challenged CEO started a physical fitness program
and also approached Beat Curti to get out of the long-standing
contract with IP Multimedia.

In 1996, the program loop was extended to four hours. In 1998
the Federal Council granted the broadcaster an extended concession to
further development towards a full program. In 1999, the
advertiser and journalist Walter Bosch holds 29 percent of the shares. He holds these
still is. Grau says of his partner: "Walter Bosch is for
very valuable to our station and one of my best business friends.
You can discuss and solve problems very well with him."
Star TV was one of the first broadcasters to respond to new developments.
reacted. The company repositioned itself as target group television for
lifestyle and entertainment. Interactive tools and formats are also
increasingly important. For some time now, Star TV has also had a
additional concession for expansion as a game channel. And because the name
program, there are of course many more plans in the pipeline.
Stars.   

Andreas Panzeri