The Yearbook of Advertising 2005 presents campaigns from Germany, Austria, Switzerland and South Tyrol, providing a good picture of the work of advertisers in German-speaking countries, no more, but also no less. This tour d'horizon is supplemented by essays on current topics such as "Retro trends" or "The customer is female" (see "The (v)recognized target group" in WW 22/05). Also particularly worth reading for Zurich residents: "A city of superlatives", a report on the Limmat metropolis as a communications location > Yearbook of Advertising 2005 by Willy Schalk, Helmut Thoma and Peter Strahlendorf. Econ Verlag, Berlin 2005. 784 pages, 145 francs.

Radio marketing Everything points to the failure of the PubliGroupe radio pool. It is clear, for example, that Pool 2000 had not yet been terminated by August 16, as Martin Muerner, managing director of Pool 2000, confirmed on request. Although a termination would still be possible until Radioday on August 31, this is hardly to be expected. In the meantime, the resistance against the project is too great. The P's action has caused one thing above all: a split in the radio industry between stations that were invited by PubliGroupe to participate in the pool and those that were not. The discord is so great that "in this scene, no one dares to look the other in the eye anymore," as one insider puts it. As a result, people are only talking to each other on the quiet. And numerous rumors are doing the rounds. For example, it is rumored that P has signed at most two radio contracts. However, because no statements were available from P or from the people who have been accused by the time of going to press, we will refrain from further rumors here for the time being.
The fact is, however, that the publishers' association has now also taken up the dispute. Last week, for example, the Department of Electronic Media and Technology invited members to a meeting at which the dispute was on the agenda. Although the head of the department, Norbert Neininger, did not disclose any internal details, he did let it be known that the association's executive committee would also be happy for a pause for reflection: "From the association's point of view, it would certainly be desirable if the radio stations could present a united front in the upcoming RTVG debate and not be divided by any activities.
(mk)

AutomobilAloha kakahlaka! sounds like an insult to German ears. But it is the morning greeting of the Polynesian natives. Other countries, other expressions, customs - and equipment when we talk about cars. In this respect, the créateurs d'automobiles in our neighboring country are likely to have different tastes. Their penchant for beautiful shapes has been very kind to men who find small cars lacking in sex appeal. In the age of SUVs, Renault's designers have compensated for the lack of sheet metal not with spoilers - which would have looked embarrassing on the Modus - but with a streamlined roof dummy. As standard, it fulfills all automotive dreams: a plump kissing mouth, legs the size of a man's and a waistline that fits in every man's hand.
Unfortunately, it is not clear from the copy how the slimline equipment system can be operated and whether the wind deflector from the Alizé model is also available in moonshadow blue. Nevertheless, your local dealer will certainly know whether a version for women - with Adonis - will be presented at the Paris Motor Show.
(la)

The Idée-VfW kicked off the summer break events with its boules evening, which was held in mid-July after being postponed by a week due to the weather. The number of guests was correspondingly high - over 50 people made the pilgrimage to the gravel court next to the Sonnenberg restaurant, which for once lived up to its name. The whole area was lit up golden by the glorious evening sun. Idée President Christian Staub, who was able to welcome members and guests for the first time in this role, was correspondingly satisfied, and the organizers of the OrangeCinema were also spared the rainy weather on the opening evening. As every year, numerous Zurich celebrities and advertisers made an appearance at the Zürichhorn. It was virtually the last time that IPM Head of Communications Bettina Singeisen was seen on an official mission, accompanied by IPM CEO Michi Frank and Head of Radio Energy Dani Büchi. She took her leave at the end of July after more than six years with the media marketer. First she wants to do a bit of traveling, and then she wants to study foreign languages - or even both together, she said in a statement about her future plans.
At his monthly open house, the calendar was already showing the beginning of August and the nights were getting noticeably cooler, Diego Bally served up the finest Sardinian specialties. He had just returned from his annual island vacation. And because Diego is not only an accomplished designer and advertiser, but apparently also a talented smuggler, there were some very special specialties to enjoy. Or did you know that the import of pork sausages from Sardinia to Switzerland is prohibited? Item, the guests not only forgave, but even expressly praised the host for this little peccadillo and quickly devoured the sausage and cheese from the table.
Dark clouds gathered over the Zürichhorn when the Orange Night was on the program at the open-air cinema. There were only a few drops during the aperitif and meal times and a brief downpour before the end of the movie. Nevertheless, it was very cold and not really what you would call a real movie experience. For next year, we should seriously consider setting up a sales stand for mulled wine and Schümli-Pflümli on the Zürichhorn.
Nevertheless, most of the guests did not allow their mood to be spoiled and enjoyed the various get-togethers at the end of the summer break. Almost omnipresent were Orange CEO Andreas
Wetter, event manager Philipp Kramer and press officer Thérèse Wenger. Sacha Baer, on the other hand, was delighted to finally be able to work for his own agency, P-Formance, from next week. At the time of publication of this issue of Werbewoche, he has just two working days left at his soon-to-be ex-employer Jung von Matt/Limmat. Claudia Meyer and Mike Weber were quite astonished when they posed for the shortlist photo during the drinks reception and discovered some similarities in their careers to date. Not only had they already worked at the same agency - no, they even managed the same budgets one after the other.
There was more joy in the weather at the end-of-summer break party - the Street Parade hotly and eagerly awaited by hundreds of thousands of ravers. As always, the most coveted tickets were the invitations from Bruno Oetterli's Radiotele to the elegant gardens of the luxury Baur au Lac hotel. Once again, there was plenty of partying in the dignified ambience. And this year, the Shortlist team realized that a Street Parade warm-up on a boat makes perfect sense. It's a great way to get used to the swaying in the early afternoon, which will happen again during the evening anyway.
Beat Fritschliess having a good time at the Street Parade. It wasn't difficult with such a charming pick-up line from the Orgazmik dancers on the Love Boat of the 2nd and 4th acts. The two sunny souls made you forget that this summer was otherwise rather stingy with its charms.
What else happened during the weather-ridden July break: the Idée-VfW invited guests to its third Soirée française on the Sonnenberg above Zurich for a game of boules and cheese buffet, the OrangeCinema opened its doors and invited a host of celebrities, and many invited guests also came to shake hands at the Orange Night. The mega event of the summer, however, was of course the Street Parade, and as always, the best place for it was the Radiotele in the noble Baur au Lac.
Enjoying the good weather: Idée President Christian Staub with Carla Keller from KSSJ on the Sonnenberg.
This friendly neighbor provides the Idée-VfW with electricity for the Soirée française: celebrity chef Jacky Donatz.
Caught enjoying the evening sun: Silke Heinzelmann (l.) from Futurecom and Daniela Schönholzer from Sunrise.
Cinema time is finally back at the lake: Peter Hürlimann, Dieter Steger and Dani Höltschi from Cinerent AG (from left).
Seen in the Orange Lounge above the spectator stands: Orange press spokeswoman Thérèse Wenger with Lowe CEO Kurt Schmid.
The last official photo of Bettina Singeisen, who has left IP Multimedia - Dani Büchi and Michi Frank (r.) reuts of course.
Garden weather: Christoph Fuchs, Managing Director at Diego Bally AG, with Idée-VfW Managing Director Ursi Grob.
Open House visitors: Peter Ruckstuhl from Comfor Trust with Reto Osterwalder, Sima, and host Diego Bally (from left).
Enjoying the Sardinian specialties: Mister Twixtel Christoph Reichlin (l.) and ASW Managing Director Peter Grob.
Found common ground in their careers: Chrysler advertising manager Claudia Meyer and Mike Weber from Active Mobile.
In a good mood despite dark clouds over the cinema sky: Orange CEO Andreas Wetter (l.) and Orange event man Philipp Kramer.
Also busy visitors to the Orange Night at the Zurich cinema spectacle: Ruedi Baer, Mobile Zone (left), and Sacha Baer, P-Formance.
Event organizer Peter Stiefel (l.) and Davide del Gaudio from Act 2 and Act 4 were the "Tätschmeister" on the Ledischiff.
A cozy warm-up before the big parade - the Loveboat was packed but not overcrowded.
Forecast founder Andi Hess, pictured here with dancing girls Patrizia (left) and Minka, now devotes himself solely to his advertising agency Instanz.
Cüpli atmosphere: host Bruno Oetterli (center) with Thomas Winkler (right) from Burger King and celebrity dentist Jürgen Rutschmann.
Radiotele team with integrated charm offensive: Philipp Oetterli, Andrea Cloetta, Claudia Sieber and Dominika Lisiak (from left).
Madeleine Bieri from Radiotele with Rahel Beck and Giovanni Zamai from S Media Vision/ Viva Switzerland (from left).
A little peace, a little sunshine: APG sales manager Ivan Schultheiss with girlfriend Heidi Vesto.
Bringing a lot of color to the garden of the Baur au Lac: Sebahat Derdiyok, Jasmina Baltensperger and Ezgi Cinar (from left).
Beat Krebs from OMD Switzerland joined Myrtha Rüttimann from Publicitas Lucerne on the route of the Street Parade.
Organized for Radiotele: Daniela Depping from Kiss-the-Frog-Events and Patrick Walgis from Ticketino.
A cool couple in the shade: Marcel and Katja Benz with Manuela Albisetti Stadler and Gerry Stadler (from left).
Enjoying the generous space in the garden: Petra Kreussler from The Generation Media and Reinhard Schaniel from Telion AG.
Cheers to the community: Urs Zimmermann from Goodyear Dunlop and companion Sonia Gabusi were in good spirits at the Street Parade.
Showing their offspring the big world at the Baur au Lac: Mehmet and Mara Inan with their daughter Alaya.
Claudia Matter, with Daniel Matter from the advertising agency Matter & Partner, was completely styled in Hawaii.
Total female power, part 1: Maite Miguez, Silvia Welti, Carla Fuhlrott and Candie-Anne Ryser (from left).
Enjoying the Street Parade discreetly from the background: Jean-Marie Egger from Publicis with Andreas Gedenk (right).
Total female power, part 2: Karin Keller, Irène Muggli, Chantal Arnold and Sabine Körner from Radiotele (from left).

Gratispresse The Bund publishing house has withdrawn its complaints against the reallocation of printing and pre-press services for the Anzeiger Region Bern, concluding that the prospects of success were slim, said Anzeiger publishing director Bernhard Köhli. At the end of July, the cantonal governor refused to grant the appeal against the award of the printing contract suspensive effect because she considered it to have little chance of success. From 2006, W. Gassmann AG in Biel will definitely be responsible for pre-press and Vogt-Schild/Habegger Medien in Solothurn for printing.

Online The nightlife platform PartyGuide.ch and the lifestyle magazine Wake up Agenda have entered into a partnership. Wake up Agenda is launching an online magazine in September whose content will also be integrated into PartyGuide.ch. In return, the magazine will provide Wake up Agenda with a calendar of events and party photos. At the same time, the free magazine is increasing its circulation from 35,000 to 50,000 copies and expanding its distribution from Aargau, Solothurn and Zurich-West to Zurich, Lucerne, Bern, Basel-Stadt and Baselland.

As Director of Business Development at PubliGroupe, Moritz Wuttke is developing new business areas for the future at Group level. The Director Business Development has a degree in economics and mechanical engineering from the Technical University of Berlin. His specialized knowledge in the field of quality management led the young industrial engineer to his first job at Sony in Japan. He went to Sony because he was fascinated by the quality and successes that the Japanese achieved in the automotive industry in the 1980s. "The Japanese showed how you can beat the competition with customer orientation. That was completely alien to us Europeans at the time. Here, we were convinced that we already knew what was good for the customer without having to ask them."
At Sony, Wuttke was responsible for a group of 25 products in the consumer sector for the US market. Because his contract was limited in time, he returned to Europe in 1989. He was able to implement the findings from Japan at Bosch. He organized quality management for the telecommunications division. He introduced external and internal customer orientation into the company's processes. "Especially in fixed, conservative structures with over 16,000 associates like Bosch Telecom, it was important to maintain the flexibility and intellectual freedom to learn and listen to what customers really want." To achieve the customer-oriented changes, Wuttke conducted 100 workshops with 8,000 associates, including at Bosch in Spain and France. He eventually made his way into the publishing sector via the telecommunications sector. The new multimedia trend was Wuttke's preoccupation at the time, and his first contacts with advertising were through the topic of
Internet happened. In order to deepen his background in the publishing business, a year ago he took part in the
SIMI/IMD in Copenhagen for a postgraduate degree.
In 1994, he was once again tempted by a new world. The WorldWideWeb or Internet had just been born at Cern in Geneva. As managing director of a joint venture between Pixelpark and Bertelsmann, Wuttke built the
first Internet-based online service in Germany. It was a "very exciting time" with the important decision of which system to use - Internet-based or in a closed community like AOL or Compuserve at the time.
Wuttke believed in the open system, where you have free access to all information via the Internet and can no longer restrict the user. An opportunity to realize this idea presented itself to him in 1995 at PubliGroupe. Multimedia Development AG had just been founded here. His job was to lead Swiss Online - then still using Videotex - into the Internet era. "It was clear to me that the Internet was the medium that would change the information society of the 21st century and turn many things upside down."
However, the pioneer was not aware at the time that the Internet would one day become such a major challenge for the publishing industry. Although: "The way PubliGroupe defined the first Internet-based advertising formats back in 1996 was truly revolutionary. We were able to show advertisers how many people were seeing their ad. Even though nobody knew what click rates meant."
Things became even more technical when he left PubliGroupe during this "time of change" in 1997 and wanted to do pioneering work again at a young company in the field of virtual reality. "We built virtual cities that you could walk through in real time, for example a virtual model of the Autostadt for VW in Wolfsburg." What a "normal" Playstation will be able to do in 2006 for 800 francs, was still achieved in 1998 with computers costing two million francs.
In 1999, PubliGroupe decided to become very active in e-business. Processes were to be transferred to the Internet, and online advertising was the future. PubliGroupe was therefore looking for an e-business manager. He was attracted by the offer. Wuttke has been responsible for New Business there since 1999. As part of the growth strategy, he set the milestone for PubliGroupe's entry into electronic media. This led to the acquisition of Cinecom (TV, cinema and Adscreen) and the decision to expand traditional and electronic advertising marketing in China. He sees the expansion of the cross-media unit as the next challenge, in order to show advertisers the complementarity of traditional and electronic media with networked advertising offers. Wuttke was rewarded for all these activities in March with a seat on the Group Executive Board.
As his most important time outside of work, he mentions how his two children are already finding their way around this multimedia environment in four languages.
Andreas Panzeri

Guest commentary The public hysteria surrounding Springer's takeover of ProSiebenSat1 lacks any rational basis, writes Heribert Seifert.Since it became known that Axel Springer Verlag wants to buy the ProSieben-Sat1 Group, pluralism and freedom of opinion are once again in danger. It is not only the buyer's competitors who are publicly terrified of a media network in which the Bild newspaper advertises the TV programs of the affiliated channels. Springer's conservative stance is also seen as a risk, as there is a fear of even more massive campaign journalism in the future, which would completely manipulate the audience.Such alarmism is silly because it takes into account neither the current constitution of Springer Verlag nor the objectives of modern media companies. For one thing, the economization of journalism has had a de-ideologizing effect: What counts is the ability of individual media outlets to make money, not their function as carriers of political messages. When tabloids from Springer regularly stage political campaigns, it is simply part of the business. As we saw in the last Bundestag election campaign, the effect of journalistic campaigning is also limited: Bild-Zeitung's preferred candidate failed at the time.
It is also important not to lose sight of the scale: Springer and ProSiebenSat1 together generated 4.24 billion euros in 2004 and made a profit of 600 million. Bertelsmann - which publishes not only harmless publications such as Schöner Wohnen, but also Stern - achieved sales of 17 billion and a profit of 1.4 billion. There is therefore sufficient balance in both the print sector and in television (with the Bertelsmann-controlled RTL Group).
From an economic point of view, it is reasonable to assume that Springer's leap is more the result of necessity than an expression of a desire for dominance. After all, the group needs a second mainstay: the circulation of the Bild newspaper is inexorably plummeting. If free newspapers are soon introduced across the board in Germany, this will further undermine the paper's reach and advertising sales. Against this background, Springer's goal of expanding TV into a second source of revenue seems legitimate and sensible.
However, this strategy has its price: at more than 4 billion euros, Springer has to pay several times more than what would have been necessary in 2003 after the Kirch bankruptcy. The debt burden that the Group has tied itself to is likely to amount to 3.6 billion. Some people at Ringier will be relieved that the once considered merger with the Berliners did not come to fruition. Well, there's not much to lose if you don't dare. But there's not much to gain either.
> Heribert Seifert is the NZZ's media correspondent in Germany.

Magazines Ringier's German political magazine Cicero sold a record 56865 copies in the second quarter of 2005. Compared to the 1st quarter, this represents an increase of 1899 copies. ...Magazines Ringier's German political magazine Cicero sold a record 56865 copies in the second quarter of 2005. Compared to the 1st quarter, this represents an increase of 1899 copies. In particular, the number of subscribers continues to grow. Publishing director Martin Paff is therefore also hoping for an increase in circulation in the 3rd quarter, as he told Werbewoche.

Specialist literatureIn its search for suitable textbooks for its communication students in Shanghai, Beijing and Hong Kong, Dalian University has found what it was looking for in Switzerland. Its in-house publisher Hightone International Publications in Shenzhen is publishing a licensed edition of Jean Etienne Aebi's work this autumn: "Einfall oder Abfall - Was Werbung warum erfolgreicher macht" in Chinese. "I will of course check and correct the translation word for word," says the former Publicis chief creative officer.

If you want to create a corporate design, you first need to understand the corporate identity. Unfortunately, only a few do this because it is difficult to understand a customer's identity. Companies are increasingly being forced to differentiate themselves - by means of their identity, not their products. Robert Paulmann clearly shows how this works. CI basics in a nutshell > Double Loop by Robert Paulmann.
Verlag Hermann Schmidt, Mainz 2005. 160 pages, 49.80 francs.

Affinity of advertisements among supporters in the "Christian camp "Gold (136) ManorSilver (135) Bepanthen Viel Liebe (JWT+H+F Zurich)Silver (135) Swiss Life Verantwortung (Spillmann Felser Leo Burnett)