In Germany, the Federation of German Consumer Organizations (VZBV) has called for a strict ban on product advertising in and on the Internet.
environment of schools. Edda
Müller, VZBV board member, called on the Conference of Ministers of Education and Cultural Affairs to
national standards to stop advertising campaigns around schools
and, in particular, clear rules for educational sponsorship by
company.
At the "Advertising and Sponsoring in Schools" conference on September 5
In 2005, the VZBV presented the results of a study conducted nationwide.
the current legal situation and practice of advertising and sponsorship
schools. The study showed that sponsorship with
image advertising is widespread in German schools and the
The distinction between advertising and pure product advertising is often blurred.
On the one hand, the VZBV is therefore calling for the development of
uniform standards for advertising and sponsorship in schools,
on the other hand, the expansion of consumer education. Commercial
Product advertising is to be banned in all federal states without exception.
In addition, consumer education should be included in the curriculum of all schools.
be included, with the handling of advertising also being included in the curriculum.
of all schools.
Already banned in SwitzerlandAccording to
Beat Zemp, President of the Swiss Teachers' Association
teachers (LCH), pure product advertising is prohibited in public schools in Switzerland.
Schools
strictly prohibited. "In return for compulsory public schooling
every student receives consumer protection," Zemp explained to
of Advertising Week. As the only justifiable form for marketing-oriented
Zemp sees the involvement of companies in schools as project-oriented
sponsorship for educational purposes, which is, however, not recognized by the Federal Office for Education and
science must be approved. Swisscom's participation in the
The "Schools to the Internet" project is an example of this. The initiative
The aim of "Public Private Partnership - School on the Net" (PPP - SiN) is to
Infrastructure at schools at all levels (except universities) in
throughout Switzerland in terms of quantity and quality. "Important
is that with every project-oriented sponsorship for schools
transparency prevails," Zemp continues.

Rona Grünenfelder

Optimization of ad sales is
the topic, which the Media Institute of the Swiss Press Association in
the focus of its first SME conference. In small and medium-sized
The situation is fundamentally different for newspaper and magazine publishers
than in large companies. Marketing ideas are important everywhere, but
Above all, SMEs need simple business models and the utmost
Cost efficiency. The compact one-day course is aimed at publishers,
Sales, advertising and marketing managers, managers responsible for key
Accounts, advertisers and salespeople. Targeting is covered,
Benchmarking, remuneration, coaching, mixed forms of advertising,
Sales documentation and other topics. Conference leader is
Sales trainer and publishing expert Duke Seidmann. Otto Meier (CEO
Publicitas) and Marcel Siegenthaler (CEO Edipub) lead workshops. Three
Advertising salespeople also reveal their recipes for success: Dani Allemann
(TVStar), Marcel Kohler (NZZ) and Jörg Salzmann (Walliser Bote). The
The day ends with the award ceremony for the best self-promotion
under the direction of Andreas Prokesch, president and jury chairman of the
Art Directors Club. The conference will take place on 26.
October 2005 at the Casinotheater Winterthur.

At the beginning of September, the private broadcaster
Tele Ticino has revised its evening program. According to a
two programs: "Ticino Sport", the "Ticino Sport", the
with regional football in Ticino, including the women's and senior leagues
and "Faccia a Faccia", where two personalities talk about cantonal
Debate topics from politics, business and society. Tele
In this way, Ticino wants to meet the wishes of the public even better,
writes the Corriere. However, the broadcaster was successful with the public
even before the changes. In August, it recorded its highest
market share for the year, according to the marketer Radiotele. Both
in the 3+ target group and among 15- to 49-year-olds, it was at
1.5 %. This enabled Tele Ticino to increase its market share in the target group 15-49
by 67 % compared to January 2005.

Since September 1, Gabriela Regina Betz has been
for the overall communication of the Swiss Textile Federation (Swiss
Textiles) is responsible. Among other things, it also assumes the function of
previous Head of PR, Anne Gorgerat Kall. The scope of duties and competencies were
and now include, in addition to Press, Public Relations and
sponsoring, also the areas of marketing and publications. Betz was previously at the
Zurich PR agency Piar as a consultant as well as a member of the
Management active.

The Zurich-based media group Tamedia is planning,
standardize the employment contracts of all employees. The
However, the Tages-Anzeiger editorial team opposes the project
of the Group management, as Persoenlich.com reports (based on an internal letter from the editorial team).
The employees of the Tages-Anzeiger are
last Friday at the presentation on the contract harmonization of
The Group management was presented with a fait accompli. In the course of
harmonization, the
Notice periods for long-term employees to be shortened. Anyone who has been
has worked for Tamedia for at least ten years, has
now only a period of three months instead of the previous four to
six months. The contract amendment also includes a reduction in the
Daily sickness benefits. Previously, Tamedia employees were entitled to one hundred percent sick pay for two years.
wage compensation, they receive
In future, employees will only receive their full salary for 180 days.
Peter Hartmeier, editor-in-chief of the Tages-Anzeiger, confirmed the
Contract harmonization towards Persoenlich.com. He considers the
points in dispute as "marginal in terms of content". Furthermore
Hartmeier that talks are currently
between Managing Director Martin Kall, the Editor-in-Chief and the
editorial office. Company spokeswoman Franziska Hügli - alongside
also human resources managers from Tamedia - was not available on Tuesday for
a comment available.

At least two Swiss advertising agencies
have made it onto the shortlist of the creative competition "The Ad".
made it. Jung von Matt/Limmat has been successful with the "True to you" campaign for the
Bank Julius Baer nominated. Advico Young & Rubicam convinced the
Jurors with the Schweppes advertisement "Stéphanie Berger naked". Since the
Organizers of the competition, the Commclubs Bayern, the finalists only
directly, there could be more to come in the next few days.
Swiss candidates appear. Whoever receives a "scoreboard" in gold, silver
or bronze will be announced at the end of October.

For years
is the relationship between journalists' associations and publishers
difficult. For example, media professionals accuse publishers of,
to journalists instead of improving the quality of their print products.
and terminated the collective labor agreement. On Wednesday, September 14, publisher president Hanspeter Lebrument will face criticism in Journitalk. The Südostschweiz publisher has been president of the association since 2003
Swiss Press and new member of the Board of Directors of the Swiss
Dispatch agency. The Journitalk
with moderator Roland Jeanneret will take place from 12 to 1 p.m. in the Hotel
Bellevue-Palace in Bern. It is organized by the professional associations
Imprint Bern, Syndicate Switzerland. Medienschaffender Bern, Berner Public
Relations Gesellschaft and Werbeclub Bern.

In spring 2006, the
first TV station to be launched that focuses exclusively on
telenovelas. The as yet unnamed channel, which is
is to supply Germany with telenovelas around the clock, the
currently operated by the Israeli Dori Media Group based in Zurich and
Tel Aviv developed. Conrad Heberling, the new Managing Director of the
Dori Media International GmbH in Zurich and former communications and
Head of Marketing at RTL 2, plans to model the channel on the
Israeli Dori channel Viva to build this and to the needs of
of the German audience. Broadcastable formats are
no shortage, reports the Netzeitung. There are more than 2000 hours
Program from the
production by the Israeli telenovela specialist. It
However, new series are also to be produced and purchased.
Whether the channel will be able to finance itself in future as a pay-TV service purely via subscription income
will finance the project has not yet been determined.

The German publisher Econ is looking for the
Newcomer Agency of the Year 2005: Advertising agencies that were founded after January 1, 2003.
can apply to Econ with immediate effect. The
The Newcomer Agency of the Year competition was first held in 1991.
and has since been advertised for the entire German-speaking region.
annually. The presentations of the agencies are organized by
by an independent jury of experts on the basis of the following criteria:
Date of foundation, quality of advertising work,
economic success and quality of self-promotion and PR. 2003
Spillmann Felser Leo Burnett in Zurich was awarded the
prize. Last year
was won by Red Rabbit from Hamburg. Closing date for the
The deadline for the 2005 competition is October 20. Participation is free of charge. More
Info online:

Karin Lang-Riesen will
Member of the management board at the communications agency Assai
Interactive. The graduate head of marketing communications
was most recently unit manager at Fisch Meier Direkt. She will take up the new post on January 1, 2006, after a maternity leave. Assai would like to continue her
Strengthen position in dialog marketing. As a GL member of
Assai and member of the Group Management Board of the Wirz Group will be
Lang giants to build up a team of dialog specialists and thereby to
Expand the range of services offered by the Wirz Group.

From December 5, SF DRS will be known simply as SF Schweizer Fernsehen.
Name and
This would simplify brand development and eliminate duplication, according to a press release. The name DRS will also be used until
has often been associated with DRS radio. Besides
the name, the company logo, the SF1,
SF2 and SFinfo as well as graphics and promo packaging. The
Shipments are to be adapted step by step to the new
appearance can be adapted. For example, the "Tagesschau" and
"10vor10" already from December 5 from the new news studio and the
"Club" will have a new decor from December 6. All other
shipments are to be modernized in the coming years. The
The current appearance was introduced in 1993. It does not correspond to
the requirements of a modern television station, according to the
a statement from SF DRS. The main person responsible for the new
appearance is Creative Director Alex Hefter, who was previously Head of Design at
ZDF, where he introduced a new look in 2001. For the
new face of SF DRS, the new face of SF DRS
two agencies in the international competition
by: Dunning Eley Jones from London is partner for the
concept, and the concept of the News Studio architecture comes from the
Swiss design agency ZED.

The audit conducted by McCann Erickson Switzerland in
The global advertising campaign launched by the financial company XL Capital in 2003 is being continued with
new visuals and with an increased media budget
strengthened. Five to eight new subjects are planned. XL Capital
This is in response to the good results of the performance review that the
According to McCann, the campaign doubled brand awareness and increased reputation by 42 %. McCann Erickson and Universal McCann will continue the global
Further development of the "Fundamental Strength" campaign continues from Zurich
manage. The financial group is headquartered in Bermuda.