The Swiss Public Relations
Institute (SPRI) has two new foundation board members: Silvia Egli von Matt (MAZ
- the Swiss School of Journalism) and Ivo Hajnal (Swiss Text
Academy). The two represent organizations with which the SPRI works closely.
works together. For a good two years now, MAZ and SPRI have been coordinating their
Offers in media work and media competence. The cooperation with
of the Swiss Text Academy began in 1998 with the launch of the
Text Workshop. Stepping down from the Board of Trustees is Sawi Director
Pierre Joliat, who retired.

(pr) For those interested in theory and
Practice of the infographic is available from the Austrian Auer Grafikdienst
two free brochures:
- Infographics as a PR tool
(12 pages): The infographic was created in the 90s of the last
It has become an important mediator of information since the beginning of the twentieth century. She supports
the classic press release, to provide journalists in the
to get a quick overview in the hectic day-to-day business and
is at the same time a modern (image) medium.
- Infographics - the visual language (36 pages): From information to presentation - documentation on the use and production of infographics.
The two brochures can be downloaded as PDFs from the Auer Grafikdienst website.

The "Meteo" presenters from SF DRS
are a permanent fixture in the Swiss celebrity press - usually with the
ennobled with the title "weather fairy". She does not enjoy this title
SF-DRS editor-in-chief Ueli Haldimann. In a letter to various Swiss
According to Blick, he asks the media to refrain from using this sexist
expression. Haldimann finds the term ridiculous,
thoughtless and stupid because the moderators' work is very hard,
reports the tabloid. That "Wetterfee" is sexist,
One of the reasons given by the editor-in-chief is that it is difficult for male
"Meteo" presenters have no counterpart. Blick's answer: "I wonder what
What does weatherman Thomas Bucheli (30) have to say?"

In Zollikon, the new
television production company Laketop TV. Television producer
Thomas Zecher, in cooperation with the PR agency Klaus J.
Stoehlker AG to produce commissioned films, primarily on industrial topics.
are dedicated. The company's core team includes Henry Gündler, presenter
and editor at RTL, and Sundro Ganser, television producer and director
at RTL and Sat.1. "I keep noticing topics that are not covered in a
film, for example from the pharmaceutical industry,
tourism or the banking sector," Klaus J. Stoehlker told the
Advertising Week. "We want to tackle this in a direct way - quickly
edited, succinctly to the point." Laketop TV is produced by
Thomas Zecher and is managed by a partnership with the
PR consultant who discusses potential film projects with clients.
or give input for new films.

Darko Veljaca has created with Blue Room 7 a
founded his own sponsoring agency. The former area sales manager
of the Swiss family would like to focus on two core competencies:
On the one hand, he wants to arrange free sponsorship opportunities,
on the other hand, analyses on the effectiveness of sponsorship
OFFER. "I will be handling sponsorships on a mandate basis and would like to
create greater transparency in the market," Veljaca explains his
Plans. He intends to achieve the latter by finding sponsorship opportunities
collected and combined in a pool. The impact analyses are
because the benefits of sponsoring activities are not always clear to him.
little research has been done to date. His goal is that
the efficiency of sponsoring with that of other forms of advertising directly.
can be compared. Blue Room 7's target customers, who participate in the
Flurstrasse in Zurich, are primarily media and media technology companies.
Advertising agencies.  

The communication design company Face launches
an unusual campaign for a prostate drug from Bioforce. In the
As part of a campaign, around 330 public toilets will be equipped with a
acoustic element called "Soundpee", which is activated when it comes into contact with
the urine stream makes an appreciative "Olé" sound. This
technology was developed by Swiss fighter pilot Josua Inderbitzin
who also filed a patent application. The
The new form of advertising is intended to address the taboo subject of
prostate disease. "The campaign is brand new,
but we have received a few responses - some people
were probably frightened, others find the idea funny," says
Face woman Loredana De Luca on the reaction of the first users. Bioforce
currently also advertises its product in ladies' toilets - but there
without singing targets. 

Ralph Kappes has been appointed Director Business
Development of Publicis Germany has been appointed. This position was newly
created in order to support the new business activities of the German
agency branches to coordinate. Kappes joined Publicis in 2003 as
Managing Director in Hamburg. Prior to that, the Swiss-born was in
leading positions for agencies such as Aebi/BBDO, Springer & Jacoby
or Scholz & Friends.

Giuseppe Scaglione, head of Radio 105,
is disconcerted by the program reorganization at the youth channel
Virus. The sharp reduction in information services raises the question of
whether the virus still has a right to exist as a
financed radio, he writes in a press release. After all, the broadcaster with the
The reason given for the license was that it was primarily
information sector is very different from private radio stations. Scaglione
quoted from a Facts interview with the then
François Mürner, who is responsible for the virus: "We offer a strong
information, a basis for forming an opinion." The
Reorientation of the music offering with a focus on R'n'B also means,
that more chart-compatible music should be played. This means
according to Scaglione from the former claim of Virus - a relevant
Offering an alternative to private radio - "practically nothing more"
left.

Adidas has 3000 blue rubber shoes in
Zurich fountains distributed.
On the belly of the animals was a request to the finder to
as 20 Minuten reported in Monday's edition: "I'm blurry - bring me back." Anyone who responds to this request
will receive a voucher for 10 % for the next
Purchase from the sporting goods manufacturer. The campaign is enjoying great
Response. Around 30 % of the rubber ducks have been returned, such as
Nadja Scodeller from the Adidas store in Zurich's Old Town explained. Less
The authorities, who consider the advertising stunt to be illegal, are delighted with the campaign.
assess. "Those responsible will be reported and will have to face a
expect a fine of several hundred francs," 20 Minuten quotes the
City police spokesman Erich Maag.

On September 1, Publicitas
Print-Media-Trophy 2005 the best Bernese advertisements with the URS
honored. The 12th "Urs" award ceremony was all about
of movement, emotions and inspiration through the program in the
The Kornhausforum in Bern was hosted by SF DRS presenter Sascha Ruefer.

The PKZ Group with the fashion stores
Feldpausch, Blue Dog, PKZ and Burger are launching a new
customer magazine, the editorial section of which focuses on fashion and the
lifestyle. According to PKZ Head of Communications Caroline Röösli
a special publishing house was founded for Adress, which publishes four times a year.
is published in a print run of 500,000 copies - and thus, according to
Communiqué is "the biggest magazine in Switzerland". The magazine is distributed to
480,000 people from the PKZ customer database were sent, 20,000
Copies are displayed at "in-places", as the
media documentation. It appears in pocket format on
German and
French. Strictly speaking, this is the second attempt at the
lifestyle magazine. In 2000, Adress was launched as a further development of the
PKZ product catalog. After a few issues
however, the trial was aborted: Surveys had shown that the
audience doesn't want to read articles about fashion, they want to see the clothes,
as Bilanz wrote in 2003. From then on, a conventional
Catalog sent out.

Bernadette Bisculm has been appointed manager
Marketing & Communication of the School of Business and
Administration Zurich (HWZ) have been appointed. The private-sector
According to a press release, the school, which is managed by the
Intensify public relations work. Bisculm most recently served as
Communications officer in a trading company operating throughout Europe
Angst + Pfister. In the 90s she worked among others
in consulting at PR agencies such as Suter Global Communication and Dr.
Peter P. Knobel.