Basel's latest free newspaper, which was launched in March
Stadt-Zytig, launched this year, is not at an end. "On the contrary:
We are now tackling the second wave and storing the
ad sales," denies co-publisher and Stadt-Zytig initiator
Beat Alder (picture) anonymous rumors about a discontinuation of the paper, which was announced on
had been circulated over the weekend. Where the rumors come from,
Alder can imagine. "But that's nothing but slander",
he tries to appease.
The fact was that he, Alder, had to exonerate himself, as he was still
Publisher, editor-in-chief, head of sales and advertising salesman in one
was. Now he will soon be outsourcing sales, which will be
crew of eight people in total, two to three resignations were
consequence. Who is responsible for selling advertisements for the Stadt-Zytig
Alder did not want to say yet. To date, the Stadt-Zytig
already achieved 80 percent of its sales target for 2005,
he says. "The paper will break even at the end of the year."
The Stadt-Zytig is published by Alder + Zehnder GmbH. Zehnder
stands for the publisher Rolf-Peter Zehnder, head of the publishing house
Zehnder in Wil (SG) and owner of 22 free newspapers with a focus on
Eastern and Central Switzerland. Zehnder, who works for Alder + Zehnder GmbH
is the majority shareholder, was not available for comment on the events at
of the Stadt-Zytig cannot be reached.
The free weekly Stadt-Zytig is currently published with a circulation of
of just under 30,000 copies. It is sold in stores and restaurants
was launched. There are still plans for distribution via
Newspaper boxes.
Markus Knöpfli

Espace Media Groupe has given its two
daily newspapers have ordered a new round of savings. At the Berner Zeitung
(BZ) and the Confederation will each cut four jobs, as the NZZ am
Sonntag reports. Publishing Director Franziska von Weissenfluh
justified the reduction with a further decline in advertisements in the
both sheets by around 10 % since the beginning of the year.
Speaking to the SDA news agency, von Weissenfluh specified that it was
each by three to four positions. In view of the overall size of the
editorial offices (around 100 positions at the BZ and 65 at the Confederation) are
This is a small reduction. Bund editor-in-chief Hanspeter Spörri said
to the SDA that he wanted to try to make the cuts without layoffs.
to implement reductions in workload. However, it is not easy, after years
to continue in this direction with various rounds of savings.
BZ editor-in-chief Andreas Z'Graggen explained that two people have already been
were made redundant in June. By the end of the year, there will also be
one dismissal and two reductions in workload.
Fears that the decline in advertising will sooner or later lead to the end of the
of the "Bern model", the commercial cooperation between the FC and the Confederation in
separate editorial offices, the
The publishing managers were only half-hearted in their response. Von Weissenfluh said
SDA that the current downsizing has nothing to do with the Bern model.
The model will continue "as long as there is a market for it
is". Beat Lauber from the Bund shareholder Neue Zürcher Zeitung
stated that the NZZ would participate in the paper "as long as it was of interest to them".
is responsible". With the current members of the Board of Directors
The figures presented for the Bern model were satisfactory.
In fact, the two sheets together were able to
advertising sales by a quarter, and the previously loss-making Bund
achieved black figures. (sm)

The Solothurn Vogt-Schild/Habegger
Medien AG takes over the free weekly newspaper Berner Landbote. With a
The AZ Medien Group is also a minority shareholder. The previous
The owner, Hans-Rudolf Zenger, is selling his paper as part of a
Succession plan, as can be seen from a press release from Vogt-Schild
is. Zenger remains Managing Director and member of the Board of Directors.
In addition to the management, the publication and workplaces
remain unchanged. The Berner Landbote is published as a "weekly newspaper
between Bern and Thun" on Thursdays with a circulation of around 50,000 copies.
copies and every second week in large circulation (73,000 copies).
The newspaper is based in Münsingen.

Due to technical complications with
the configuration of our new server the newsmail for friday could be
and Monday will not be shipped. We apologize for any inconvenience.

Martina Schörghofer is on September 1.
joined the consulting team of the advertising agency Matter & Partner. They
most recently worked for Ruf Lanz. Earlier career stops include Grey
and Advico Young & Rubicam.

In the coming weeks and months
Radio 105 will massively expand its web radio offering, the station announced.
was announced yesterday. Giuseppe Scaglione told Advertising Week,
This is specifically a 4th channel, which will be launched in the next few years.
weeks. A 5th and 6th web channel will follow in the fall to expand the
the demanding and varied musical needs of young people.
more targeted coverage. Last April, Radio 105 switched on
its main program also includes the two special-interest stations 105 Dope and 105
Classics as a 128 Kb stream. The
average usage per month has since increased by 129 % to 266 000
downloads increased.

In the past 12 months, the following companies have been
Switzerland, 77,000 new "Stop Advertising" stickers have been affixed. The
Proportion of mailboxes closed to unaddressed advertising
thus increased by 4.2 % to 39.3 %, as reported by the
Advertising mediator Publimedia reports. The data is based on the
Scattering figures PromoPost 2005. At the top of the deniers are
unchanged the cantons of Baselstadt (61 %), Zug (54.9 %) and Zurich
(54.2 %). The most advertising-friendly cantons are the mountain cantons of Valais (23.3 %),
Uri (19.4 %) and Jura (18.5 %). For the evaluation of the
Post data, an evaluation tool has been developed that provides cartographic
Conversions by economic area, canton, district and municipality
allowed.

The SR DRS radio station Virus
is positioning its program for the target group of 12-year-olds for January 2006.
to 24-year-olds. Because in the five and a half years since the launch
the youth station was only able to reach around 30,000 listeners.
In order to reach the target group despite the lack of FM distribution
the station will be offering a new program starting in 2006.
24-hour music program, which is only available during the prime time in the morning (6
to 9 a.m.) and in the evening (5 p.m. to 10 p.m.). The
The repositioning has resulted in a reduction of 6.2 to 10 full-time positions.
result and leads to savings of around 900,000 francs per year. According to
media release, the employees concerned have
Jobs offered at SR DRS or other media companies
received or already accepted. The new music offering from Virus focuses on R'n'B, plus
styles such as reggae, hip hop and rock as well as Swiss
Music.

The best advertisements from Bern were honored with the «Urs» award on Thursday. The winners are Plüss, Contexta, and LKG. On September 1, at Publicitas
Print-Media-Trophy 2005 the best Bernese advertisements with the URS
honored. The 12th "Urs" award ceremony was all about
movement, emotions, and inspiration. The award-winning images showcased
namely, how print advertising is constantly finding new ways to be creative and dynamic
That's why, as jury president Fredy Collioud said.
Host Sascha led the program at the Kornhausforum in Bern
Ruefer from SF DRS. More than 150 entries were reviewed by the jury this year
were evaluated. The best of these were selected in the categories «Best Bernese
»Small Ad« and »Best Bernese Ad Nationwide’ for URS’05
nominated.
For the second time, the jury also awarded a special prize for the «Long
»Living Campaign"—a long-running and successful print advertising campaign. In order to also
young graphic designers at the School of Design Bern and Biel
To support this, the Graphic Design Award was presented once again this year
awarded, sponsored by Espace Media Groupe.

The «Urs» statue is a new, one-of-a-kind piece every year. This year,
the collectible piece by the well-known Bernese iron sculptor Martin Hofer
created. His «Urs» flies on steel wings. In addition to the
In addition to the trophy, the winners will receive attractive prizes in the form of
Free classified ads in local print media.

Andreas Panzeri

The copywriter Torsten Maas makes himself
in September under the name no 925. Maas learned his trade in
Hamburg, at Heye & Partner and at the renowned Texterschmiede.
In 2003, he moved back to Switzerland, where he worked for Contexta in Berne.
was hired. Now he is putting his creativity
is available to both agencies and direct customers.

The editor-in-chief is committed and the
The will is great. The only problem is the lack of financial support. The
Burgdorf Saturday paper project may fail before it even gets off the ground
has really begun. Because according to the federal government, in recent months
just 135 members of the cooperative held share certificates worth 250
francs have been subscribed. 1000 are needed to realize the planned
free weekly newspaper and its survival for the first year.
to secure it. As initiative spokesperson Res Zbinden told the Swiss Confederation
has not succeeded in obtaining large sums of money from associations.
and from the business community. The time is also probably right for
the launch of the zero number was not a good choice. After the
"Solätte" weekend at the end of June, half of Burgdorf went on vacation.
and many would probably have refused to subscribe to the share certificates.
sweat. However, the initiators have not yet given up hope
not. As soon as we know more, we will let you know. The Samstagsblatt was launched as a rival project to the Burgdorf
Tagblatt/Aemme Zytig and is intended to reflect the spirit of the discontinued
Burgdorfer Tagblatt - with 1.5 positions and a lot of
Volunteering. 

Sat.1 boss Roger Schawinski is on
Thursday with the Swiss Television Award TV-Star in the category
"National" award. Roman Kilchsberger, the winner of the
last year,
presented Schawinski with the 12,000 Swiss franc prize and the
Gold trophy. The DRS gameshow "Deal or no Deal" - with Roman
Kilchsperger - conceded in the
category "Broadcast", which is endowed with 8000 francs and
in which around 4000 TV Star readers voted for the winner. In
the
The jury chose the "Regional" category (prize money 5000 francs)
for the Aargau broadcaster Tele M1 and its docu-soap, which is about
the everyday life of a farming family. In the "Film" category
(8000 Swiss francs), the jury was impressed by 48-year-old Stefan
Gubser, who will appear in the fall in the cinema films "Snow White" and "My Name
is Eugen" and at the beginning of 2006 in "Grounding". The
The award ceremony, which is backed by the TV magazine TV-Star, took place
for the second time and in front of over 300 prominent guests in Studio 1 of the
Swiss television DRS.