The Swiss section of the IAA is thinking of
its luncheon on September 29, 2005 on sponsoring in the cultural sector
and social issues. The cultural scene is just like many social
institutions rely on contributions from the private sector. The Fondation
BNP Paribas, for example, has been committed in France for years to
cultural and social projects. In 2002, a similar
Foundation in Switzerland, the Fondation BNP Paribas Switzerland.
What is the motivation for such a commitment? Lie down
Are patronage and sponsorship in vogue? Or are companies subject to
a moral responsibility? François Debiesse, President of the
Fondation BNP Paribas in Paris, and Charlotte Leber, Secretary General
of the Fondation BNP Paribas Switzerland, face the critical questions
by Le Matin editor-in-chief Peter Rothenbühler. The event takes place from
11.30 a.m. to 2 p.m. at the Savoy Baur en Ville Hotel in Zurich.
IAA members take part free of charge, non-members pay 150
Francs. Registration by September 26 at or Tel.
044 383 26 62.  

Self-promotion APG does not want to pull the wool over its customers' eyes with its generic campaign from Publicis.
wide range of advertising opportunities is well known. A
What is somewhat forgotten is that APG continues to operate in the best
Locations on the edge of a forest, at a lakeside excursion destination, in the mountains or
otherwise somewhere in the countryside and in the village with attractive poster sites
can come up with.
This APG offering is now being presented by Publicis in a new
The theme of a generic campaign. After Angie Becker or the
"Wild posters" with real game, the advertisers want to present us with a
Getting bears to look. "The whole of Switzerland is talking about bears at the moment.
But almost nobody has really seen it yet," explains
Markus Gut. The CD from Publicis wants the cute cuddly toy, which is
Münstertal has torn a calf and a few sheep, in the neighboring
Austria wanted to flirt with a butcher's wife and is currently
is probably on vacation in Italy, therefore now
finally make it visible to the general public.
At "tens of thousands of poster sites", Publicis is currently having images with
hang up mysterious bears. These are intended to look like photographs,
as if Master Petz were actually cavorting on a poster site
would. But of course APG is not trying to pull the wool over our eyes.
Synchronized with the mysterious bears are also a few teaser posters
hung up. On these "official announcement posters", the
population about the purpose of this campaign at the same time.
The aim of the campaign is to show advertisers the attractiveness of
poster displays in the conurbations.

Andreas Panzeri

Education Better safe than sorry, says
one. And double advertising works better, one hopes. For one
Migros and the Swiss retailer "The Swiss Market" are currently running an unusual
Observer together. Interest is aroused in the design of Anna's Best
for a supplement in the Beobachter on the topic of continuing education. The
Brainfood sandwich, which the Exxtra agency has occupied, is also intended to
Anna's Best brand as a leader in the convenience products segment
especially among the younger segment. 

As Werbewoche reported yesterday,
SF DRS will be known simply as SF Schweizer Fernsehen from December 5. The
Renaming already attracting criticism. SF DRS stands for "Schweizer
Television German and Romansh-speaking Switzerland". The Rhaeto-Romansh people are
disappointed by the removal of DRS, as SRG has so far worked with the
Label Idée Suisse celebrates linguistic diversity. "This is a
We have always appreciated the R in the name," explains Gion A.
Derungs from Lia Rumantscha, the organization for the promotion of the
Rhaeto-Romanic language and culture to 20 Minuten. Bernard
Cathomas, Director of SRG's Radio e Televisiun Rumantscha department,
goes one step further and calls for a separate Romansh
TV channel, as reported by 20 Minuten.

Television As of December 5, 2005, SF is called
DRS SF Swiss Television. In addition to the name, the
The company and station logos and graphics have been renewed. The
Programmes are to be gradually modernized. Main person responsible
for the new appearance is Creative Director Alex Hefter, who previously
was head of design at ZDF. The agency Dunning Eley Jones from London is
responsible for the concept, and the concept of the
News-Studio architecture comes from the Swiss design agency ZED.
The innovations are intended to simplify the name and branding.
"I think the renaming is basically great," explains Fibo Deutsch,
Managing Director of Ringier TV. "It's nothing but logical that the
Swiss television should be called Swiss television," explains Deutsch
more. Roger Schawinski, Managing Director of the German
private television station SAT 1, wanted to comment on the renaming of SF DRS
as he had not yet dealt with the issue.
(rg)

Martin Zahner has integrated his PR agency into Trimedia and, as the new CEO, wants to lead Trimedia Switzerland back to the top position in the industry.
largest music festival in the German-speaking part of Switzerland, he gives
a lot of interviews backstage, most of them about
Radio. "This leads you to make the clearest possible statements for the original soundtrack.
to do," says Martin Zahner.
The new CEO of Trimedia Switzerland is also always present during our interview.
again immediately to the point. Did it not hurt to see the flourishing
own agency into a large network? "Where the
heart beats, you give it your all," confirms Zahner. That's how
he and his six comrades-in-arms in St.Gallen actually started out a bit
had trouble losing their name Zahner & Partner. "After
integration, however, we are now clearly of the opinion that we
need the same identity to be able to get fully on board," he knows
to argue with conviction today.
Trimedia as a brand has always appealed to him. "I have the
company for many years and have also worked for Trimedia from time to time as a
competitor". Sometimes David has lost against Goliath -
sometimes won. Today, it's a win-win situation for both.
Zahner is convinced that with all the new synergies from the
and the international network that Trimedia Switzerland
from the diploma ranks to the podium again. 2006
Trimedia can celebrate its 25th anniversary. A good opportunity,
to reinvigorate the Trimedia brand and establish a clear position in the market.
refer.  
New with his entry is an office in St.Gallen as well as a lot of know-how
from the public, cultural and sponsoring sectors.
has arrived. Zahner himself wants to focus on Zurich in the future.
and, in addition to Geneva, Basel and Lugano, the recently
closed branch in Berne will reopen "at some point".
Zahner also sits on the board of Trimedia International. This network
since the takeover by London-based Huntsworth almost two years ago.
years in addition to its presence in the traditional Trimedia markets of France,
Germany and Austria are also very strongly involved in the
Growing. Trimedia will soon also be launched in Southern and Northern Europe.
be. "Being able to develop pan-European strategies and to do this with
local tactics" is one of the attractions that the St.Gallen native now
into the larger network of an international player.
Martin Zahner grew up in St.Gallen and, after graduating from high school in
Zurich Phil I with history, German and philosophy. How
many of his guild, however, he preferred to work as a freelancer rather
journalist and gained practical experience with various
local newspapers in Eastern Switzerland.
One day, when the young newspaper man received a report about the
American star designer Mario Garçia, Zahner came up with a new idea.
Crazy idea: Why not work for this guru in America?
Directly - as he approaches everything - the local journalist told the trendsetter
and was immediately invited to Florida.
For almost two years, the Swiss was allowed to analyze reading shafts for Garçia
for its newspaper projects in Europe, because the designer
from the USA didn't know enough German and French. In return
The assistant at the Institute for Media Study in St. Petersburg was allowed to
attend the desired seminars.
After returning to Switzerland, Martin Zahner worked at the University of
St.Gallen as editor-in-chief of the international student magazine Forum.

He started his career in public relations in 1990 as a consultant at
Frontpage of Wirz Corporate Publishing. Zahner's main responsibilities there were
Swissair Gazette and Eurocard.
A first marriage brought the emigrant back to St.Gallen. 
For seven years, Zahner "officiated" with many ideas as
Information officer for the city. But at some point I got the feeling:
"Is that really all there was to it?"
In 1999, he set up his own business and founded Zahner & Partner
was founded. The PR office quickly earned a good name for itself and
won ever larger mandates. In the Expo project for Eastern Switzerland
Zahner & Partner is responsible for the overall management of marketing and
Communication for the "barefoot pavilion", which is very popular with the public
in Neuchâtel. At the same time, the company was also responsible for
"200 years of the Canton of St.Gallen".
Meanwhile, as a BPRA member, Zahner & Partner is also a liaison
with Wirz PR. However, this participation was dissolved,
After today's Wirz Corporate was split into various individual companies
had been dissolved.
The new integration with Trimedia has resulted from longer
talks with Werner Mäder. The current CEO wants to
Trimedia as a consultant again and was looking for a new position.
fresh maker as successor.
Zahner hopes to give Trimedia a new impetus, also in the sense of a
rejuvenation. The fire is to be revitalized and after
the strong, but not without trace, expansion experienced in recent years.
discover a new vision for once.
The new CEO gets his strength for this every morning from his seated
Meditating with Zen. The question of another "hobby" is superfluous.
father, who is now married for the second time, is as
He also spends a lot of time with his five children aged between four and thirteen
wants to spend.

Andreas Panzeri

Swiss Exhibition was able to
Income and profit in the first half of 2005 compared to the previous year
increase. By June 30, consolidated income of
157.5 million francs (+ 25 %). The profit for the period amounts to
32.2 million francs (+ 145 %). The increase in the half-year result
compared to the previous year is primarily due to two reasons.
On the one hand, the trade fair program in spring 2005 included the
Swissbau, which takes place every two years, as well as the new Ilmac and the
new Orbit/iEx. On the other hand, most of the annual
The company recorded pleasing revenue growth at the trade fairs that took place. The
comparison with the previous year is only justified to a limited extent, as the
The program of events does not include the same trade fairs every year.
In addition, the busy trade fair calendar in the first semester generally
had a positive impact on the half-year result. The
The program of events in the second semester is significant
weaker. Therefore, the results in the first semester cannot be
The result for the year as a whole can be extrapolated on a straight-line basis. Due to
of the results achieved by June 30 is expected for 2005.
a record result is expected. There are also personnel
Changes: Ueli Vischer, lawyer and, as the former
Member of the Government Council of the Canton of Basel-Stadt for many years
Messe Schweiz, will succeed Mr. Schreiner, who will retire in spring 2006.
resigning Chairman of the Board of Directors Robert A. Jeker.

Jürgen Franck on the digital revolution in the printing industry.
Association Viscom's estimated eight percent share of revenue in the
printing process after little to very little. But if you take this into account,
that the digital printing process thus covers all printing processes - naturally
with the exception of offset printing - has been pushed onto the successor ranks,
it becomes clear that this is by no means an insignificant printing process.
trades. There are many reasons for this rapid growth: for example
can be realized by eliminating the production of printing forms for small
Reducing costs, personalization and individualization
allow new possibilities for addressing customers, to
Inline production systems allow the
Cost-effective production of ready-to-use brochures or booklets.
No wonder, then, that there is increasing interest on the part of providers who
see digital printing as an addition to their product portfolio. Hewlett
Packard - long a leading provider of printers for small and medium-sized
companies and in the private sector -, the takeover of the
digital printing pioneer Indigo into the production sector four years ago.
and is now expanding with the recent acquisition of Scitex Vision
also expands into large-format inkjet printing. Since last May
Kodak is also making progress in digital printing. On the one hand, the new
Graphic Communication Group division of the formerly purely
The photo group acquired the 50 percent stake in the joint venture
Nexpress was acquired from Heidelberg and, on the other hand
Acquisition of Scitex digital printing and Encad, provider of
large format systems, to a leading digital printing provider
has risen. Thanks in part to great efforts in digital printing, Xerox is
a successful turnaround. Today, the company has the broadest
product range, which extends from office and multifunctional devices to more
than 100 pages per minute printing color systems. Last but not least
least, Canon has also entered the production sector in order to
In-house print shops or graphic arts companies with large print volumes
suitable black and white printing systems.

Jürgen Franck

Outdoor advertising company Affichage buys Publifutura - just across the border in Como.
What the outdoor advertiser Affichage has already
announced last year, he is now making it a reality: he has been
days, he set foot in Italy and bought the Como-based and
anchored outdoor advertising company Publifutura to 100 percent. From
Publifutura is taking on one employee at Affichage. In addition
important service contracts for the region.
According to information from Madeleine Linter, who has been Chief
Corporate Development at Affichage and also for the
Publifutura is responsible for the regionalization strategy abroad.
Como has around 100 billboards of its own, around five percent of the available billboards.
In many places in Italy, the political municipalities are the
local main billposters. However, they mainly use their spaces for
for political advertising, less for commercial advertising. From
For this reason, Publifutura, according to Linter, is taking
advertising "an interesting position".
For the purchase of the small billposting machine, Linter initially
strategic reasons. "If you want to achieve something in Italy,
you have to be Italian, especially as a company from a
non-EU country," she says. What's more, many Italian municipalities have
Rome to curb wild billposting, which is why currently
municipal laws would be amended accordingly in many places.
"Affichage now wants to take advantage of this to actively target the
communities," says Madeleine Linter.
The expansion of Affichage into the neighboring Italian region
But Insubrica has another reason: the Affichage subsidiary APG
can thus maintain its weak poster business in Ticino in the long term.
strengthen its sales and logistics. For this reason, APG is forming a new sales and logistics
APG branch Insubrica with offices in Lugano and Como.
This will be headed by Renato Belotti, the previous head of the
APG branch in Ticino.

Markus Knöpfli

 
(pr) Around 700,000 people listen to "Echo der Zeit" every day. At
September 1945 for the first time, this show has been on the air for 60
years a flagship and the oldest political background program
of Swiss Radio DRS. It conveys news, reports on a daily basis,
Interviews and reports on current affairs.
 
For 60 years, Swiss Radio DRS's "Echo of the Times" has been offering
Background and analysis of current events. The
Usage figures speak for themselves: Around 700,000 people listen daily to
the "Echo of Time". During almost 30,000 minutes the "Echo" is
annually on the air and offers around 2,600 contributions on the most important
developments at home and abroad. Around 20 foreign correspondents and
permanent employees report regularly from all continents.
"Echo" editorial director Casper Selg writes in the intro to the
Anniversary book, which was published on September 7: "The show has
always been called the same. Since the beginning in September 1945. And they
also always had the same claim: to offer background to the
Evening News. It's the daily attempt to bring the latest
to make developments in the world and in Switzerland understandable,
classify them."
 
For Swiss Radio DRS, this is a very special anniversary with various activities:
 
- On Wednesday, September 7, the book "Echo of Time -.
World affairs on the radio" published by NZZ. Author of the narrative nonfiction
is Hanspeter Gschwend. The book comes with an audio CD by
"Echo" editorial director Casper Selg. ISBN 3-03823-175-4.
www.nzz-buchverlag.ch
 
- On Tuesday, September 20, Swiss Radio DRS celebrates the anniversary
with a special day on DRS 1, live from the Museum of Communication
in Bern. DRS 2 will also be present. Admission to the Museum für
Communication is free. On this day, interested parties can read the "Echo
of time" at 6 p.m. live on site.
Other broadcasts in the daytime program of DRS 1 and DRS 2 grant the
guests an insight into the radio work of Schweizer Radio DRS and the
Opportunity to get to know the faces to the well-known radio voices.
learn. The Museum of Communication also offers with its
interactive exhibition offers an interesting examination of the
with the topic of communication.
 
- In addition, on the evening of September 20, the program "Doppelpunkt" will be broadcast from
8 p.m. broadcast live from the Kornhausforum in Bern; combined with a
Occasion for invited guests from politics, business and science, with
a panel on the topic of "How much foresight does man need -
Tension between global challenge and withdrawal into the
Local". Radio Director Walter Rüegg welcomes the guests and Federal Councillor
Moritz Leuenberger gives an address. Panelists are:
Walter Kielholz, Chairman of the Board of Directors of Credit Suisse Group; Ellen Ringier,
lawyer; Otfried Jarren, publicist and Hugo Loetscher writer.
Moderation: Fredy Gsteiger. 
 
- The possibilities of listening to the "Echo of Time" are still being
more diverse. On the Internet, it has been possible for some time to time-delay
can be listened to. From September 20, the "Echo" is also available as a download
(www.drs.ch) is available. This allows it to be applied to any
mobile audio player can be downloaded and listened to on the go.
 
- The final highlight of the "Echo" anniversary is the radio symposium on the topic of
"Faster, Shorter, Shallower: Endangered Depth in the Media?" on
December 8 at the
Kursaal in Bern. In collaboration with the University of Bern
Swiss Radio DRS organizes lectures and discussions with
practitioners and academics in the media scene.

Banks Dear bean counters, pure
Statistically speaking, Mr. and Mrs. Swiss each name slightly more than
own half a car and have almost a whole TV set each.
Today, however, each of them serves just half a
Offspring. The problem is obvious: the smaller the
The higher the youth quotient, the greater the worries of their parents. Did they have
they used to be forbidden to play Beatles records backwards
- because of hidden messages - so today the Federal
Communications Commission on behalf of all parents on every
The warning against lewd song lyrics can still be found on the legally available CD.
A similar trend towards suppressing young people's urge to explore
We have been watching this on all TV channels - ever since Thomas Gottschalk said it:
"Dear children, please don't try this at home!" - and even more so
since Jackass. Now this paternalism is also taking hold in advertising.
If it were up to the creative consultants of the "Bank zum
success", the youngsters would not even be allowed to live in their own four
splashing around on the walls, much less hitchhiking. What is today
is still allowed at all, we would certainly like to know. (la)

Worldwide, advertising expenditure in the
by 5.2 % in the current year. This is expected by the media network Carat,
which raised its March forecast by 0.2 % on Tuesday. Better
However, the Asia-Pacific region has the best prospects for Carat
(6.8 % instead of 5.8 %). By contrast, the estimate for Europe was revised upwards by 0.4 %
was lowered to 4.2 %. The forecast for the USA (4.5 %) was not changed.
changed.
Bringing up the rear in Europe is Germany, which is just
growth of 1 %. The UK, France and
Italy, the media specialists are less optimistic than in the
spring. In contrast, Spain now receives 0.1 percentage points more at 5.1 %
and is the fastest-growing country in Western Europe.
Carat predicts the highest growth rates for Central Europe (11.4 %) and
China (18 %). Although both regions had performed better last year
cut off. Nevertheless, if the development continues at this pace
Asia will overtake Europe as an advertising market in 2008, expects
Carat. Central Europe is expected to account for 16 % in 2006.
of total European advertising expenditure. Four years ago it was
still 12 %.
Global growth is expected to rise to 5.8 % in the coming year. Also in
Europe, advertising expenditure is likely to pick up again, Carat believes. Thanks to
the soccer World Cup in Germany and the Winter Olympics in Italy
they could rise by 5.8 %.
The full report can be downloaded from the Carat website.
Stefano Monachesi