ParcelPost LangGysiKnoll adds a whole new dimension to the existing ParcelPost campaign with new motifs A well-tied package with new motifs
The Bern-based agency LangGysiKnoll has recently given up its position. With it
ParcelPost is launching the continuation of its poster and print campaign.
The attractive "parcel route" image element from the
The advertising agency modernized the campaign in 2003.
appearance of the industry leader by means of a surprising new
Optics.
Since its successful introduction two years ago, the primarily
ParcelPost's image campaign aimed at business customers consistently
further developed. When the yellow parcel route made its debut
individually selected companies, it was expanded in the second
year have already been invested in companies in representative sectors.
In the current series, the focus has now shifted to more general aspects of life.
and business situations. Translated into a picture: the packages
fly purposefully through the open air for the first time.
During the development of the new creative concept, the
The challenge is to maintain the customer-oriented image of PaketPost
with the innovative and
modern range of services. In the
solution CD Text Daniela Jakab and her team have found the
multiplied and detached from the ground, "which creates a dynamic
and futuristic look", as CD Art Jean-Marc
Demeulemeester says.
"Over 100 million parcels per year - and yet it's always
simpler", says the text. Two further versions bring the
packages closer to people with the statement: "... and we treat
each as a unique piece" or "... we know from everyone where it is currently
is." In the picture, a customer picks his personal package directly
from one of the transportation routes.

Powerful subjects
In collaboration with the photographers and post-production specialists
Scheffold & Vizner has developed LangGysiKnoll for the market leader in the
parcel forwarding company realized three visually stunning shots: While in the subject
"Altstadt", the emphasis is more on small businesses and private everyday life,
the "Business" theme shows an ultra-modern business environment. With
impressive scenery, the "Mountain" theme rounds off the series. The new
ParcelPost's image advertising appears widely distributed in the Swiss
press landscape and at numerous poster sites.

Andreas Panzeri

Agencies Who is first in the new
Publicis House at Stadelhoferstrasse 25? The playful
Zurich agency to relocate. True to the company philosophy
"La Holistic Différence", which made the group the fourth largest
communications network in the world, will share the same
In Switzerland, too, the advertising and DM divisions are under one roof.
From 2006, media agency group Optimedia, BG-Media, Zenith
More Media will join the group as the third member. 

Mr. Kölbel, to the Swiss press, you are a "Mister X," whose
An existence one knows exists, but which has always remained out of reach. Who are
You?
Peter Kölbel: The reason for
The reason I'm hard to reach is because of my job as
Startup Manager at Mitsui Securities Eastern in Liechtenstein
Europ Fund, for which I have worked on various media projects in recent years
got things off the ground and was therefore on the road a lot. Regarding your question: I am
I am Austrian, 53 years old, and live in Vienna. My professional career
led me from real estate to media. I've been with Mitsui since 1989
working there without being a partner myself. However, I am a part of Mitsui's success
involved.

ww: It is said that Mitsui works or worked for the Carinthian real estate agent Hanno Soravia.
Peter Kölbel: The
is incorrect. Mitsui is an independent investment company in the
Assets held by family foundations based in the EU and Switzerland, but which
do not wish to be named. Mitsui invests in financial transactions and
Media projects. For the latter, we founded the
Channel 1 Television Broadcasting Company Vienna. We therefore chose Soravia as
Partner and majority shareholder, because at the time we were looking for a
We applied for an Austrian TV license, but we didn't end up getting it.
Later, together with Soravia, we became involved with the TV Berlin and TV stations
Munich and launched the U1 TV project in Switzerland. A year ago
Did Soravia then completely divest its stake in Vienna's Kanal 1? With
So he no longer has anything to do with U1.

ww: Mitsui holds a 49 percent stake in U1 through Kanal 1 Fernsehbetriebsgesellschaft Wien. Who are the other U1 shareholders?
Peter Kölbel: The
Former tennis star Jakob Hlasek is the largest, with about 20 percent
Shareholder alongside Kanal 1. Thomas Sadecky, who served until May,
The U1 managing director was there and is still involved. The others don't want to.
be named. Currently, the sole member of the board of directors is the
Motivational speaker Martin Betschart, who hosts a talk show on U1.
He has been tasked with finding two or three additional board members.

ww: Why aren't your investors more transparent?
Peter Kölbel: Because
they don't want to give the impression that they are using their
Media engagement that pursues interests other than financial ones. So far
None of them interfered in U1's operations either. Hlasek on the
However, Example takes his commitment very seriously and demands
A quarterly look at the books.

ww: Kanal 1 has since pulled out of TV München and TV Berlin. What went wrong?
Peter Kölbel: We
We've made a lot of political mistakes. For one thing, we should have
should make acquisitions with local partners rather than with Soravia.
For example, Bavarian Minister-President Edmund Stoiber took us
It's a shame that we didn't continue TV München as a staunchly CSU-aligned station.
We underestimated things like that. Even in Switzerland: I would never have
thought that, because of a few programs broadcast in Standard German, which
we took over from TV München or TV Berlin, as a German broadcaster
would be perceived that way. This image problem is one of the reasons why we
Now reposition U1.

ww: On top of that, there's the flop with Intro TV.
Peter Kölbel: Introduction
We bought the TV with the intention of watching the local station on a limited basis
To use as a testing ground for new formats and for training. Last
However, the Federal Office of Communications subsequently revoked Intro TV's license
retroactive to January 2004, the fee-splitting share of 500,000
francs, which proved to be the station's undoing. Because of this retroactive
A lawsuit against the federal government regarding the revocation is still pending.

ww: So how much revenue does U1 actually generate?
Peter Kölbel: From
From the launch on March 1, 2004, through the end of 2004, we produced a maximum of 300,000
francs in revenue. This year, we'll probably just barely reach the
Reach the one-million mark. For 2006, two million francs
budgeted. The annual operating costs are in the single-digit
In the millions.

ww: How much longer will the investors stick with it?
Peter Kölbel:
With the repositioning of U1, we have another chance
received. By the way, all investors who gave us the
increased the share capital from 100,000 to one million francs, ensuring
in June, we secured full funding through the end of 2006—on our own,
if we weren't generating any revenue. But if we
To achieve its budgeted revenue, U1 should, by the end of 2008 at the latest, be at the
To break even.

ww: How much money will investors have to contribute to U1 in total, from the project's start three years ago until it breaks even?
Peter Kölbel: About 30 to 35 million Swiss francs.

Interview: Markus Knöpfli

Crisis management The water is not yet
pumped out. However, the marketing for a New Orleans of the future
It has taken exactly 17 days for the new building to be completed.
Tourism Bureau of New Orleans after the devastating effects of the
Hurricane Katrina to an optimistic outlook on the situation
returned. "We can hardly wait to see our city again.
and open them in a way that is unique to New Orleans.
welcome back", has been available since the middle of last week on
the website of the Conventions and Visitors Bureau of the flooded
City to read. "It will be better than ever before."  

Reconstruction as the primary goal
Laurence Geller, President of the investor group Strategic
Hotel Capital, there is only one motto after the "disaster":
Reconstruction. And that doesn't just apply to one of his projects, the
Hyatt Regency Hotel in New Orleans, from which the pictures of the
shattered building went around the world. "There will be a boom
in New Orleans. This will be the first modern city of the 21st century.
century," he said at a conference organized by the
tourism association HSMAI in New York. In his opinion, the
next spring, not only will the business conventions sector return, which is an important part of the
visitor industry in New Orleans. All the big
Brand companies will set up shop here, provided a mistake is avoided.
This is not the time for quick ad hoc fixes,
but for a comprehensive, national vision."
Richard Copland, former President of the ASTA Travel Agents Association,
even sees the current destruction as a potential
Tourist attraction. "The French Quarter is dry, and already too
At Christmas, the industry can advertise with affordable travel packages. For
adventurous visitors can even take tours to the outskirts of the city.
to see what's left." He refers to the 11.
September and that tourists still travel to New York today to visit Ground
Zero to see. "People came to show their support.
demonstrate."

Difficult to make contact
While the tourism industry is already waving the white flag for future
visitors, numerous other companies still endeavored to keep up with
of damage limitation. While conventional
communication channels such as post, telephone and, in the absence of electricity, the
Internet failed, companies such as Shell, Visa, Cox
Communications and local banks and insurance companies with their
employees and customers scattered throughout the country.

The best means of communication here were advertisements on the websites of those evacuated from the city.
Times-Picayune regional newspaper. Cable customers were, for example
informed that they will not pay any fees for the month of September
must. Employees were encouraged to report to their employer how the
wage payments should be processed. Many companies pressed
their support and willingness to help in a time of crisis.
time of national trauma.

Return visitors
Florida also saw a series of devastating hurricanes last year, which caused major damage to the
tourism industry. Here the federal state jumped
Florida with grants totaling 450000 dollars, which were specifically
The marketing of the municipalities concerned can be used to attract visitors.
bring back. The Santa Rosa County agency alone, for example, ID
Group, sent out over 20000 postcards to former visitors, in which
she promoted the existing attractions and referred to the
website www.beaches-rivers.com, where current information about
reconstruction and hotel capacities were available. The print advertising
was reduced by half compared to the previous year. "We want to
We don't want to attract people first and then have to tell them that we
don't have enough accommodation," says Tina Lombardo, who works at ID
Group is responsible for the advertising campaign. Many of the affected
regions have also posted current photos or photos on their websites.
webcams to give visitors a live picture of how the beaches are performing.
and hotels.
All those affected by disaster zones should take the situation seriously, says Laurence Geller.
"Think of everything that can go wrong, multiply it by
tenfold, then you have the situation halfway under control." Is the
storm then passes, the crucial thing is to act quickly. "Immediately
After a hotel or an amusement park has been renovated, you have to
message to the people," says Todd May from the agency
Identity Travel in Miami. "If there's no other way, call every
individual customers and give them an update."  

Gerti Schön

Column "People read what they
interested - sometimes even the article on the back of the
Advertisement", one could say in reference to Howard Luck Gossage. That has
Robert Louis Stevenson once remarked,
that every artist goes ape first. But what about our
Consumer goods industry, Mbwana? The strange thing about journalism is,
that there are hardly any classics. Every generation starts every four years
from the front. Sure, in the library you can find
collections from Tucholski to Thompson,
Capote to speaker. But surprisingly few professionals have them
and hardly ever with the greedy eye of the copyist. No wonder,
For journalism, the beautiful phrase by Kaspar von der
Lueg: "Waste paper collection. And I'm there!"
Perhaps the most instructive head for journalists is not a journalist,
but an advertiser: Howard Luck Gossage. Gossage was an anarchist, lived
from 1918 to 1969, advertised shirts, whiskey and Range Rovers, made
for himself and his customers, and this despite the fact that he is
and from the advertisement "a limited, but nevertheless
an art form".
Gossage's specialty was to write practically all written or
to break the unwritten laws of his industry. Instead of fast
He designed customer-oriented slogans. For example, for Fina petrol stations: "If you
driving down a road and you see a Fina gas station and they
is on your side of the road so that you do not have to make a hairpin bend
and there are not already five or six cars waiting, and you
need gas or anything else, then come by." That was
Gossage's shortest ad. For the Irish whiskey brewers he designed a
campaign, which, in the rambling way of the Irish, has the problem of
discussed whether Irish whiskey might not have the emphatic, polished
taste of whiskey, so whether they, the Irish
Whiskey brewers, so not out of greed for profit their pride to a
Brazilian berry ... The display broke in the middle of each
and was written like a serialized novel for weeks.
continued. Gossage also parodied
first to advertise the competition. From Ogilvy's famous ad for Rolls-Royce "At 100 hours
kilometers, the loudest noise is the ticking of the electric motor.
Gossage's Range Rover plea "At one hundred kilometers per hour
the loudest noise is the roar of the engine".
In addition, Gossage placed each ad strictly only once. His argument:
"If you really have something to say, for example 'Fire!
itself
not repeat it either." His working motto was: "People read what
they're interested in - and sometimes it's an ad." This kind of
Cheekiness not only allowed him to write the epic serialized novel,
but also playful things like the Fina cam-
campaign, in which he is the last man standing for a boring gas station chain.
crucial addition to the industry was invented twenty years ago.
clean toilets were introduced: pink air. Fina's five-year plan,
pumping pink air into the tires, the calculations for the pink
Piping, the pink hubcaps and the preview of the end product -
pink balloons - sold like crazy. Provable, because Gossage
used to attach a coupon to every ad: 9 of the 10
most successful campaign returns of his time came from him.
What makes Gossage interesting for journalists is precisely that - his
Attitude: "People read what they are interested in - and sometimes it is
Even the article on the back of the ad." And finally
readers are almost always interested in what the writer himself enjoys.
And this is almost always the opposite of the tried and tested, mechanical
Rules of the game in your own industry.
Apart from that, Mbwana, Gossage's work captivates with many advertisements
plus all the tricks of the trade essays. If you want to study it,
look for his antiquarian book "Can advertising still be saved?"
or - if you are cautious - send an e-mail to
[email protected] to get the full version of this article.

Constantin Seibt Columnist and (still) freelance author.

Corporate Publishing: Corporate publications can be worthwhile for small and medium-sized businesses, too. What the big companies can do (and are already doing)
(celebrate), SMEs certainly can. The magic word is "corporate"
Publishing. An integral part of the marketing mix for major companies,
it often remains a foreign concept to smaller companies. And so
For cost reasons, many SME owners shy away from the effort involved in even
to address the issue.

Missing Reference
First and foremost, we're talking about a customer magazine. Where can
Service offerings, customer loyalty initiatives, and
Employee information, as well as corporate culture, branding, and
Is there a better way to showcase your brand than in a customer magazine? And where, if not
In a customer magazine, strategies, visions, and business—
and optimally position sales targets and product innovations?

The importance of corporate publishing is also evident in Switzerland
has grown, but what has already become a billion-market in Germany
has come a long way, but here in this country it's still in its infancy.

The importance of customer magazines can now be gauged by
measured by representative surveys. So it's no wonder that companies that
already publish a customer magazine, do not use this marketing tool
wouldn't want to be without anymore.

SMEs, in particular, often lack a connection to the corporate world
Publishing. Yet publishing a customer magazine has nothing to do with
It has nothing to do with the size of a company, but rather with what it has to say
has.

Media Tailored to the Target Audience
Just as customer magazines vary, so do
their goals. Companies' expectations regarding individuality,
Professionalism and design quality are on the rise. In today's
economic environment characterized by budget constraints in the
Given that the marketing sector is characterized by this, most SMEs face the
Question: What measures will be taken to achieve the set goals?
... One thing is certain: with a few exceptions, today it is no longer
spending big. Instead, there is a growing focus at various levels on
media tailored to the target audience. This makes it all the more surprising that,
that many small and medium-sized enterprises have not yet recognized this untapped potential.
Yet a customer magazine is actually the best strategic option, especially for SMEs
A communication tool when it comes to the company's
Have professionals define and implement goals.

Money shouldn't be a factor here, because we know that for
is more cost-effective for a company anyway, the level of impact in the
to demonstrate a cross-media comparison of a customer magazine. Of course
Every company wants to invest in a customer magazine
get it back somehow. A frequently discussed
One possibility is third-party ads. Unlike
These are included in press releases or annual reports
Customer magazines aren't off-limits—they actually enhance the magazine. The
However, the decision on refinancing always depends on the strategy and
the philosophy of the company in question.

The United States proves that corporate publishing works: 6.5 percent
Growth Despite Recessionary Markets—This Is the Bottom Line for Local Corporations
The publisher is quite impressive.

Jorge Chaves, owner and CEO of Mediax AG. Area of expertise
Special Interest and Corporate Publishing; Member of the Forum Corporate Publishing.

Starting January 1, 2006, at
Clear Channel Plakanda has introduced a weekly posting in addition to the biweekly schedule. For now, it is available in Zurich, Bern, Basel,
Geneva, Lausanne, St. Gallen, Lucerne, Winterthur, Locarno/Ascona, Lugano
and Bellinzona. «With the weekly bulletin, we’re contributing to a wide-ranging
to address the customer's expressed request. In the initial phase, we will focus
We're tailoring our offer to the ten most
»the most sought-after cities in Switzerland," comments Beat Sulzer,
Managing Director of Clear Channel Plakanda, the new service.

The Web2index rose by 1.1 points in August.
fell to 114 points. This is the first time this year that the
Indicator for the development of commercial online advertising
gives way. The online marketer Web2com explains this with the "normal
summer advertising slump". In July, internet advertising had taken up the slack
with an increase of 1.8 points.

Paper In addition to the distributors, the country offices of the paper manufacturers also wind
In Switzerland, print shops are
mainly from paper wholesaling with papers and the associated
services supplied. Thanks to large warehouses and sophisticated
logistics concepts, these trading companies are able to offer paper
to deliver within the shortest possible time. Around their services have
some resourceful paper merchants paper management or similarly named
Concepts developed and on offer that relieve print shops of the expensive
freeing up warehousing. These solutions go so far in some cases that the
paper merchants for the print shops also handle the logistics for the
take over printed matter to be delivered, take back surplus paper
or even take care of recycling paper waste. One segment,
which paper wholesalers do not cover, however, are reel papers for
Businesses that use commercial web or newspaper presses.
This business is usually handled by the paper producers themselves, because the
The paper wholesaling business does not make sense here.
Storage of the paper rolls would be too costly, plus the then
altogether more costly transport. The paper mills therefore supply
Roll papers directly to the rotary presses.
For contact with local paper wholesalers and customers as well as for
the processing of reel transactions, many paper producers are faced with
small country representatives on the ground.
 

Arctic Paper focuses on three brands - and on ecology
Paper producer Arctic Paper is present in Switzerland with a
Sales office based - in Zurich's Technopark since June 2005,
before that in Basel. Three, soon four people are explicitly dedicated to the
Swiss market. The 100 percent subsidiary Arctic Paper Schweiz AG
is pursuing a similar strategy to other paper producers,
which have a branch office here: The products manufactured in the parent
Papers are sold on the Swiss market either directly (roll business)
or indirectly (sheetfed business) via paper wholesalers. The
to Arctic Paper only three years ago, is privately owned.
The company group, which is located in Germany, carries papers of its two Swedish
sites in Munkedal (Munken brand) and Håfreström (Arctic) and of the
Polish mill Kostrzyn (Amber) in the range. The Munken range
is the broadest of these; it consists of seven different
Natural paper grades. The Arctic range includes four
double-coated picture papers, the Amber range includes three
wood-free, white offset papers.

Managing Director Urs Hochuli quoted, according to the strategy of Arctic
Paper Schweiz AG asked, the company brochure: "We are small enough,
to be flexible - and we are big enough to be efficient.
That is our strength and at the same time our strategy."

As a special feature, Arctic Paper Switzerland offers together with the
Paper wholesaler Fischer Papier offers matching papers and
uses the paper produced by Fischer Papier (in Switzerland) and Arctic
paper (in the rest of Europe) protected term corporate paper.
In addition to stationery and business stationery to brochures to
Books can thus give themselves a "paper identity". A
same and coordinated look and feel of the
combined papers makes this possible. Arctic Paper Switzerland
does not only cooperate with Fischer Papier in Switzerland,
but also with the paper merchants Antalis and Sihl + Eika.

Arctic Paper is innovative when it comes to providing assistance with the
printing on their papers. In this way, agencies or print shops can
corresponding color management or ICC profiles from the
Arctic website to download images used in printed materials.
optimally to the substrate. "Various agencies and
printers also use this service. The interest in downloading the
ICC profiles is still modest overall; the customers, however,
who work with the profiles, no longer want this service
We don't want to miss out on this exemplary offer," explains Hochuli.

Hochuli describes the new Glacier range as a product innovation. This
Paper quality is a combination of two Arctic papers. With this
such as the front cover of a brochure in the appealing
natural paper appear, while the inside cover is the same as the
content. This can be especially true with over the federation
running out or double-sided subjects/advertisements in magazine printing
be an important criterion, is also a very nice effect.
For this purpose, Arctic offers various combinations. Hochuli adds:
"Customers who purchase more than one ton of the Glacier paper can
get any combination of two papers from our range."

Asked about other services, the
Marketing Manager Tosca Winkler: "We offer our customers in the
Internet on the site
a
free sample service (dummy store). The request for a
Blind samples - for example, a 20-page brochure - can be there
be commissioned. By mail the customer receives
Sent a sample copy 48 hours later - stapled or bound as desired."

M-real has the widest range of products in Switzerland
Finnish M-real, known as Metsa until its renaming in 2001, also
Serla, distributes its papers in Switzerland through a
Subsidiary. In Northern and Eastern Europe, the
paper producer sells its products via a proprietary system called MAP.
trading company, which, however, is not active in Switzerland. The
based in Baar, Canton Zug, subsidiary M-real Schweiz AG is
therefore interface here between paper wholesalers and customers
on the one hand, and the paper production facilities distributed throughout Europe
on the other hand.

As a special feature, M-real also produces in Switzerland. Patrick Dober,
Marketing Manager Commercial Print, explains: "The paper mill M-real
Biberist in Biberist in the canton of Solothurn provides with the products Allegro,
Cento and Furioso produce high-quality papers. The majority of these
papers is mainly exported to other European countries, pleased
but is also in great demand in Switzerland." For all
papers produced at M-real Biberist, the business unit brings in
Commercial Printing also publishes new product folders and brochures which
have been relaunched in the M-real design.

Almost better known than the factories in the market are their brands: they
are called Allegro (available at Baumgartner and Biber Papier) and
Furioso (Baumgartner), EuroArt and EuroBulk (Fischer Papier), Orsay
Plus (Baumgartner Papier) or Zanders Mega (Antalis). Also the
Paper merchant Sihl + Eika sells papers from M-real - however
under its own brand names such as LuxoArt (Allegro) and LuxoSamtoffset
(Furioso) as well as Cento Plus (PlanoJet), Senlis (Plano Print) and Tauro
(Plano Speed).
M-real Switzerland serves the Commercial Print segment (papers for
corporate communications, art print books, etc.), Office
(office communication, user manuals), publishing (fine and
magazine papers) and Consumer Packaging (cartonboard for
Packaging solutions from, for example, globally operating
branded companies). With a 60 percent share of sales, Commercial Print is
Office (20%) and Publishing (15%) were the most important segments.

In response to this summer's announcement by a company of this magnitude in Finland
unprecedented strike in paper production was addressed (see
box), answers Peter Tschabay, Sales Manager Commercial Print :
"The strike was successful in the Commercial segment, which is the most important segment for
Print through capacities located in the warehouse to a large extent
compensated for. In the meantime, the situation has fortunately
calmed down again." M-real is currently doing everything in its power to
to produce advised and current orders. Somewhat more difficult
The situation in the packaging sector is as follows: "Here, due to the
of the disputes between the employers and employees
the reserves are used up more quickly because the carton is exclusively in
Finland is produced. As a result, we, like other Finnish
paper manufacturers too, unfortunately lost one or two orders",
Tschabay summarizes the situation. "If the demand for paper
or cardboard does not unexpectedly rise sharply in the fall, then also
all cartonboard grades affected by the strike again within the
available within the usual delivery times," says Tschabay, assessing the current situation.
one.

Stora Enso expands activities in paper trading business
The aim of Stora Enso Switzerland's sales activities is to achieve, by means of
the local market needs in the best possible way with a customer-oriented approach.
cover. This applies in over
40 countries and, of course, also in Switzerland. The Stora Enso paper
and cartonboard range includes products for, for example, reel and
commercial printers and for paper converters.

"The Swiss market is very competitive in terms of paper applications and
per capita consumption developed very high. So it makes sense to use our very
wide range of products closer to customers on site," explains
Wolfgang Bürgers, Sales Director Fine Paper, at Stora Enso Switzerland.
Asked about distribution, he adds: "Rollstock and
We mainly sell cartonboard grades directly, while fine papers are sold by
We sell a large proportion of our paper via paper wholesalers. Bürgers
also points to the service and logistics capabilities of the paper trade
which are decisive for a fast and demand-oriented
This is the only form of delivery for many end customers with smaller orders.
The company, which emerged from Finland's Stora and Sweden's Enso,
Today, Finnish group Stora Enso - which was also affected by the strike
was - is currently apparently focusing on a growth strategy in the
paper merchanting business. The acquisition announced in April 2005 of the
German paper wholesaler Schneidersöhne, the company has
has now been completed - it is the third acquisition in succession: previously
The Group acquired the Dutch company Scaldia Papier and the
French Papéteries de France acquired. Tailor's sons - and thus
also the Sihl +
Eika Papier AG - is thereby integrated into the Stora Enso trading company
Papyrus incorporated.

The strategic objective of the acquisitions is to strengthen Stora Enso in the
Value chain closer to customers and end users
and thereby increase the profitability of Stora Enso's
to improve its wholesale business, the Group explains its
Strategy. Pekka Laaksonen, Senior Executive Vice President of the
Division Stora Enso Fine Paper, expects the takeover to bring even
more about the requirements of printing houses and office paper consumers
to learn. The aim is to enable the Group to,
to further develop products and services accordingly.
   

Jürgen Franck

The Aegis Group, parent holding company of the
media network Carat, has received a takeover inquiry. The non
named potential buyer has, according to a statement from
Aegis offered around 1.6 billion pounds (3.7 billion Swiss francs). It
are preliminary soundings, and whether an offer will be made remains to be seen.
uncertain, it continues. The US trade journal Advertising Age writes
citing "managers familiar with the situation", in which
The prospective buyers are apparently the French
Advertising holding Publicis. Competitors are also likely to be interested in Aegis.
Havas and Omnicom have. Last year, Omnicom had a slightly lower
offer was made, which was rejected. Havas main shareholder Vincent
Bolloré recently acquired a stake of 6 % in Aegis. The
Mediaholding's share price rose after the announcement of the new
Takeover talks by almost 20 % and above the price offered.

The advertising month of August was
previous year by 4.4 %. The cumulative increase in 2005 as at August was
3.2 %. For example, the following sectors were particularly eager to spend
Traffic with an increase of 100.3 %. Consumer electronics
(+37 %), IT (+34.7 %), furnishings and furniture (+30.3 %), tourism (+27.8 %)
and Telecommunications (+24.2 %) grew strongly compared to the previous year.
in the second quarter. However, the energy industry held up well with a decline of 65.8 %.
sharply. Advertising expenditure in the clothing and tobacco sectors
fell by 35.7 % and 26.9 % respectively. The vehicle industry also invested
The decline was rather small compared to last year and amounted to 17.8 %.
In August, Media Focus completed the recording of self-promotion by media
set retroactively. As this eliminates the filler displays, the
the development of the overall market even more meaningful.

Equality Already for three years
Publicis manages the campaigns for the 75-year-old Zurich-based
Women's Center (ZF). Every year, Markus Gut and his wives and
men not only made emancipated advertising for this, but also
won awards at ADC and even ADC NY. The organization offers
In addition to budget and legal advice, career and
further training coaching. And like the self-deprecating campaign
this should be safer and more attractive than the beard for the
Businesswoman. The latter hardly guarantees a place on the carpet.