(pr) Following an interim report in 2001 and
In its first environmental report in 2003, the Swiss out-of-home market leader
APG with the environmental data 2000-2004 a first 5-year comparison
published. Since 1999, in addition to the traditional
commitment successively built up a set of instruments which
relevant environmental aspects are systematically recorded. The APG Environment folder
2005: Facts and Figures can be requested free of charge by calling
052 208 92 37 or at www.apg.ch, where it can also be downloaded as a PDF file.
Download is available.
As the market leader, APG bears comprehensive responsibility for its
employees, customers, business partners and the public. With 50
gas vehicles, it owns one of the largest eco-vehicle fleets in the
Switzerland. For fuels, the share of natural gas and biogas has been increased since
increased significantly in 2002, biogas recorded 2-
to 3-digit growth rates. And the conversion of the light boxes to
energy-saving installations is being driven forward rapidly: The share
of new or retrofitted light boxes is currently 90%.
APG relies on vehicles for its daily work:
Low-emission engines and consumption reduction are the central goals
in the field of transport, which is relevant to them.

The advertising holding company Omnicom adds PHD to its
second global media network alongside OMD. The agency was previously
only operates in the UK, Canada and the USA. Global expansion
is scheduled to begin in the 4th quarter of 2005 and will be available in most European markets.
and Asia-Pacific until the first months of the coming year
be completed, as Omnicom writes in a press release. But also
Africa and the Middle East are on the program. Whether PHD is also in the
Switzerland will open a branch office was not available on Monday.
experience. Along with the expansion of PHD, the holding company is also expanding the
structure of its media services. Investments in the
Research, digital media and emerging media, sponsoring
and entertainment were announced, as well as a strengthening of Opera,
the media buying negotiation arm, which combines the volumes of OMD and
PHD united.

Charly Breitenmoser from the advertising agency
Breitenmoser Mediadesign in the Auserrhoden Schachen near Reute
supports the Fairtrade project "colonche line" with free
work.(pr) It was about the launch of the new
Cosmetic products from Father Bertram Wick from Ecuador. Charly
Breitenmoser created the label and designed the cans, tubes,
Labels, flyers and the Internet presence without a fee. Why this
Commitment? "I was fascinated by the fact that a missionary in the
cosmetics industry, and that he is able to combine the two different
Bringing the Worlds of Religion and Cosmetics Together."

Work instead of donations
The advertiser and designer was also impressed by the fact that the people who
on the Ecuadorian peninsula Santa Elena in Colonche Aloe Vera
cultivation, are not simply supported with donations, but are
that they have to do something for it. Currently, 139 young people attend the
middle school built by pastor Wick. The majority cultivates with
her family an aloe vera plot. In the first two years
they pay only 35 percent of the tuition. Profits from the
Cosmetic line cover the deficit.

SBB ordered gift boxes
Companies that would like to support the construction project can
purchase individually compiled gift packages. The SBB St.
Gallen set an example last year by providing its employees with
colonche-line Christmas packages. Distributed are the
Care products in direct mail order via website and through selected
Sales transactions.

Fritz Schuhmacher has established himself as
Chairman of the Board of Directors of Vogt-Schild Holding until further notice
have been released from his duties. As the news agency SDA reported in a press release
the holding company, Schuhmacher justified the application with the
Additional burden due to the investigations against the trust company Itag.
Itag and its delegate to the Board of Directors, Mr. Schuhmacher, will be
accused of property offenses. The presidential business of Vogt-Schild,
the publisher of the Solothurner Zeitung, are meanwhile being
Board Vice Chairman Beat Lorétan. A new member of the BoD
Extraordinary General Meeting on September 20 Peter Wanner,
Publisher of the Aargauer Zeitung. According to the press release, the takeover
of PubliGroupe's participation in Vogt-Schild by AZ Medien
Group has been taken into account.

The staff cuts in the editorial department of
Berner Tageszeitung The Confederation cannot reduce its workload by
be intercepted. The Board of Directors of Bund Verlag AG has approved a
rejected a corresponding offer from the editorial team and two
confirmed the dismissals, write the associations Comedia
and imprint. According to the press release, 18 people were prepared to
by 5, 10 or 15 % in order to meet the savings target of around 400,000
francs in the editorial budget. Publishing Director Franziska
von Weissenfluh, however, had imposed "unacceptable conditions": Within
short period of time, the journalists would have signed a declaration
the workload reductions at their own request - and within their own
of less than two months. In addition, the persons concerned
should not receive any benefits from the social plan to be negotiated,
it continues. Such negotiations are already planned for the
job cuts at the Berner Zeitung (BZ) and on September 20
has been successfully concluded. According to the BZ social plan
trade unions "tailored to the Confederation" that editors who
Offer a hand to reduce workloads, also claim benefits
can. "All the more incomprehensible and shocking" is now the
Decision of the Federal Board of Directors.

From next year, the
German-language Ticino newspaper only once a week. The
The previous rhythm of three issues per week has brought the paper into the
close to a daily newspaper, writes publisher Giò Rezzonico in the
Editorial of the latest issue. As a result, they did not have the background
and in-depth information, which the readership was able to offer in a survey.
last year. As a weekly newspaper, the Ticino
Newspaper published every Friday with an overview of the topics
of the week, background reports and a cultural section with an agenda at
a volume of 32 pages. The print quality is to be improved, a
new, elegantly sober layout was introduced and the subscription price
be lowered. The offer also includes the quarterly
TicinoVino wine magazine, plus four dossiers every year: on
the summer events in Ticino, to the Locarno Film Festival, to the
Hikes in Ticino and on a current topic. New from
2006 also the editor-in-chief of the Ticino newspaper. Ursina Trautmann
replaces Léon Berger, as publisher Rezzonico told the news agency SDA
said. However, the headcount remains unchanged, as does the circulation
of 8500 copies.

The daily press sold in Switzerland has
2.2 % less money was spent on advertising in August than in the previous year.
According to the advertising statistics of the Swiss press, the small
leaves are particularly hard (-19.8 %), while the medium and large
newspapers got off more lightly (at -8.0 % and -0.4 % respectively). The
large titles also lost sales in the supplements segment (by
-3.4 % to CHF 1.927 million), while the middle (+11.1 % to
569,000 francs) and small (+212.5 % to 25,000 francs) here
were able to. Job advertisements in the daily press grew overall by
15.4 %, with the lion's share going to the large stocks, while the
small ones recorded a slump. Real estate advertisements and other
in all categories. The regional weekly press sold
increased total sales in August by 18.3 %, the Sunday press
lost 23.9 % - with one Sunday less than in the previous year. The
Financial press increased by 22.9 %. The general-interest magazines increased
their advertising sales by a total of 4.0 %. While the magazines
(+7.6 %) and women's magazines (+22.0 %) actually increased,
The program press (-8.6 %) and the news and thematic press
(-16.1 %) losses. Specialty and trade press are only
Page volume reported, no sales. The specialty press
recorded an increase of 2.5 %, with the house +
Residential increased the most at 82.6 %.Conversely, the
Health magazines, which still posted triple-digit growth in July
August 50.0 %. The trade press recorded 3.6 % more advertising pages,
the stocks in the communications sector even rose by 9.8 %.

Fritz Schuhmacher, Vice President of the
Board of Directors (BoD) of PubliGroupe, is separating from his company
Internationale Treuhand AG (Itag). Schuhmacher and the second
main shareholder, Konrad Annasohn, have sold their shares to the Basler
consulting firm Remaco Merger, as reported by the SonntagsZeitung
reported. The two are leaving all the BoDs of the Itag Group. Against
Schuhmacher and Annasohn, as well as other Itag employees, will be
Investigations conducted on suspicion of property offenses. With the
sale, the company group is to be guided into calmer waters,
writes the SonntagsZeitung. "In the interests of our
employees and customers to secure the future of the - intact - company",
Schumacher told the newspaper. However, the latter has already
allegations have been identified. Itag is said to have been involved in setting up the
Gerstenhauer family foundation have ripped the family off.
The foundation is the legacy of the former Publicitas Director General
Jean-Robert Gerstenhauer, who died in 1968. She is with 11,27 %
the largest single shareholder of PubliGroupe; as its representative, he was
Fritz Schuhmacher joins the Board of Directors of the Lausanne-based advertising group. According to the
SonntagsZeitung, the foundation was established against the wishes of the founder.
is not subject to official supervision, but is instead
controlled exclusively by Itag itself, which also controls the
foundation. The profits would also not be transferred to
family members, but would largely flow back into the
Foundation. A member of the family is now suing for annulment
of the foundation.

The nine-member SRG Executive Board
under Chief Executive Officer Armin Walpen will refrain from
years to around 250,000 francs. As Blick writes, this means
Specifically, the salary of the top management will be reduced and Walpen and the
The remaining eight members of the Executive Board will relinquish their
two years on real and nominal wage increases. Walpen separates
even from his second company car and will therefore be able to use his
official car can also be used as a private vehicle. How the view
further reported, the salary cuts for top management represent an opportunity
for the approximately 5800 SRG employees. Because for them, according to
internal communication, there is scope for "moderate wage increases".
However, these latest developments are no coincidence. The
The Federal Council is currently reviewing the top salaries of all federal
Companies such as SRG, Swiss Post, Ruag, SBB, Suva and Skyguide. In addition
Communications Minister Mortiz Leuenberger under pressure. In June, he wrote in
in a letter to SRG President Jean-Bernard Münch that he expected a
Reduction in management salaries.

The Swiss out-of-home advertising group Affichage
came away empty-handed in the race for the German Railway Advertisement
Company (DERG). The contract for the Deutsche Bahn subsidiary
apparently receives Ströer Out of Home Media AG in Cologne.
Although no official announcement has yet been made, various
Insider confirmed the decision. The Reuters news agency quotes
Jean-François Decaux, head of the French group that was one of the bidders
JCDecaux, with the words: "We do not receive the company, our
Competitor Ströer gets it." The sales price is reported by Reuters
(based on other sources) to 100 million euros. The
Specialist journal Werben & Verkaufen, on the other hand, speaks of 140 million
Euro. Either way, Ströer is paying a very high price; at the beginning
experts had estimated the value of DERG at 60
million euros. According to Horizont.net, Affichage and the
US group Clear Channel and its German competitors AWK and Wall
had already left the company earlier. In addition to JCDecaux, there would therefore still be
Viacom Outdoor was represented in the final round.
In 2004, DERG began marketing the advertising space on the approximately 6500
Deutsche Bahn stations generate sales of around 80 million euros
achieved. According to Werben & Verkaufen, Ströer is rising with the takeover
ranked fifth among international out-of-home media companies. The
However, the purchase does not have to be submitted to the Cartel Office, writes New
business, as the critical size for the reporting obligation has not yet been reached.
was achieved.

The media specialist and certified
Publishing manager Heinz Baumann makes his mark with HB Mediamarketing
self-employed. The one-man business specializes in media strategy
and planning as well as publishing consulting (advertiser and reader marketing). At
Baumann also knows 50-plus marketing inside out and describes
the target group of best agers as the one with the most significant
revenue growth potential. That is why it offers companies and agencies in
this area offers short seminars, workshops and consulting. Baumann was
most recently as Client Service Director at Mediaedge:cia Switzerland for
responsible for all DaimlerChrysler brands. Prior to that he worked as
Media Manager in various advertising agencies and was Product Manager
of magazines and as publishing director of Pro Senectute Switzerland
active.

The direct marketer Direct Mail Company
and the communications agency Kik have jointly developed an interactive
Direct Marketing Glossary (DM Glossary). It is intended to
enable marketing specialists to acquire a comprehensive range of knowledge in
all sub-areas of direct marketing and to always be on the
to stay up to date. The tool includes definitions and
Explanations of several hundred technical terms and illustrated
Case studies and work aids on the topics of marketing and communication,
Advertising, PR, trade fairs and events, sponsoring and much more. It is as
CD-ROM and can be ordered for CHF 40 (SDV members CHF 30) via the Direct Mail Company websites.
and Kik.