The confectionery manufacturer André Klein AG in
Münchenstein, Dialog Lucky Lack has increased the budget for its Cola-Fröschli
transferred. In addition to the classic cola-flavored sweets, a new
sugar-free version, the launch of which the advertising agency
side of the trade. After that, the long-term brand development
and anchoring with the target group - 7- to 13-year-old children
and their parents - will be tackled. Initial work is scheduled from
late fall. In addition to the Cola-Fröschli, André Klein also owns
brands such as Halsfeger herbal sweets and the Läckerli-Huus.

Swiss television DRS takes two
programs from the program. For reasons of economy, the "ch:filmclub" will be discontinued per
discontinued at the end of the year. SF DRS confirmed this to the newspaper
Blick. The monthly discussion round on the film scene has been held since the beginning of 2001.
in the program. Much younger and yet also on the hit list
is "Retro". Since April, presenter Daniel Fohrler has been presenting
weekly highlights from the television archive. "It has been shown,
that the audience did not watch the program to the desired extent",
Company spokesman Robert Neuhaus explained the decision
to the Blick. "Retro" achieves less market share than
more favorable purchases in the same slot.

The members of Swiss Marketing (SMC)
have elected their association management at the General Meeting on September 17.
under the previous Chairman Otto Ineichen. The
However, the new association management model introduced in the
proven in all areas, which should lead to innovations such as a
The press release from Swiss Marketing. After Walter
Stampfli resigned from the Board of Directors for professional reasons
the Board of Directors will now consist of four members. Through
Creation of a supporting advisory board and appointment of a
Secretary, the Board is also to be further professionalized.
will be. The first new members of the Advisory Board were Benno Milz (Club
Coach Eastern Switzerland) and Uwe Tännler (Club President Network Limmattal)
and Claude Dubois (Olten management team) as Central Secretary.
Ineichen called on the members at the Annual General Meeting to work with the
turbulence of the past and look to the future with unity.
design.

(pr) Dr. Peter P. Knobel AG, Public Relations Consultants, Zug, has been appointed as
first PR agency in Switzerland to receive the quality certificate according to the
internationally recognized Consultancy Management Standard (CMS II)
received. The CMS II certificate was awarded on the basis of a
independent assessments that the agency has conducted with regard to management, planning,
Corporate development, financial system, project management,
Customer satisfaction, new business development and personnel management at
put through its paces.
 
The guidelines issued by the International Communications Consultancy Organization
(ICCO) certification guarantees customers worldwide the highest
professional, economic and ethical standards. "The benchmark was
high. I am therefore all the more pleased that our agency is recognized as a qualitative
Leader in the PR industry," says the Managing Director of the PR department.
Director, Peter Knobel. "The CMS
certification confirms that the entire agency team
provides excellent services and we have organized our agency according to
modern management principles." Dr. Peter P. Knobel AG is
We are also one of the few PR agencies with ISO 9001:2000 certification. 
 
Comprehensive public relations 
Dr. Peter P. Knobel AG employs 15 PR specialists and is one of the world's leading PR companies.
leading PR agencies in Switzerland. The agency is
exclusive partner of Hill & Knowlton International, the worldwide
densest network of PR agencies. Dr. Peter P. Knobel AG offers
comprehensive communication services for companies, products and
institutions. She has many years of sound experience in
the markets of Health Care, Financial Services, IT/Telecommunications
and in the food and non-food industry.

The German Internet portal Sport1.de
would like to expand in Europe in the coming years. After the
positive
Experience with the Austrian offshoot Sport1.at is to be used as a
next
a new website in Switzerland will follow. The launch of a
German-language site for Switzerland will be launched before the
Football World Cup 2006. The technical
platform is already in place, writes the German
Industry magazine Werben & Verkaufen. The Swiss market is
However, according to Christiane Alenfeld, Head of Communications at DSF and
Sport1, will be analyzed until the end of the year. "Whether and in what form it
Sport1.ch, we won't be able to say for sure until the end of the year",
Alenfeld explains to Werbewoche. According to Werben & Verkaufen
Sport1 boss Jörg Wacker is also planning to expand into Eastern European countries.
expand. A relaunch is planned for the German website at the end of 2005 and
an expansion of the news section is planned. In the future, more
Moving images
will be offered. The plans for Sport1's own print version
on the other hand, have been put on hold. Instead, Wacker is planning to use other
sports magazines. With potential partners, such as the
Motor-Presse, negotiations have already been held, according to Wacker.

(pr) The Farner communications agency has
successfully passed the quality certification according to CMS II. CMS
(Consultancy Management Standard) is based on a rigorous audit of the
for agencies essential elements of ISO 9000, combined with the
Investors in People Standard.
"The CMS standard will help us to provide our services even better and
more efficiently," says Christian König, CEO of Farner. "We are proud that
we passed the certification on the first try and with a top result". 
The CMS standard verifies professional agency and project management according to
a number of business, organizational and content-related criteria, from
Leadership and communication about business planning, business development,
financial systems, project management, product and organizational development to
Customer feedback, staff development and business ethics issues.
CMS was originally developed in the United Kingdom and is now to be released in the version
CMS II via the agency association ICCO (International Communications Consultancy
organization) be introduced worldwide as a quality standard.
 
CMS II certification covers Farner PR, Farner Advertising and Farner
Emotions.

The admissions committee meets on October 20
of the Art Directors Club Switzerland (ADC). This year it consists of the
Board members Peter Brönnimann, Daniel Krieg, Markus Gut,
Valentina Herrmann, Patrick Spahr, Andreas Prokesch and Hanspeter
Schweizer and the ADC members Michael Conrad, Beat Egger, Andréas
Netthoevel, Markus Ruf and Barbara Strahm. The commission decides,
who is newly admitted to the club. The criteria are the same as in
previous years: Membership is only granted to those who make a substantial 
creative contribution to several award-winning works
or in any other way in the context of advertising or design
has done outstanding work. If you would like to apply, please send a
Portfolio in A4 format (photocopies) and a DVD/CD of
award-winning or prize-worthy works to the ADC office,
Oberdorfstr. 15, 8001 Zurich.

The Ringier Group wants to expand its
Cash media network. The project runs under the name
"Cash daily", as reported by Bilanz. A daily
evening newspaper with up to 16 color tabloid pages and a round
twelve-minute TV program, which is broadcast three times a day as a Swiss
Program window broadcast on the German news channel N-TV
should be broadcast. The program would also be available on the Internet and via
UMTS cell phones. The Abendzeitung would have a circulation of
30,000 copies free of charge in SBB first-class carriages, airports and
airplanes and in the offices of the advertising partners.
According to Bilanz, Ringier envisions these as sponsors who not only
advertising space, but also in the editorial section.
be dealt with. Main sponsors are to receive 1.5 million euros for one year.
francs on the table. According to the
report to determine the interest of advertising customers.
On the one hand, the balance sheet obtains its information from a
confidential presentation of the concept for potential customers who want to
is available. On the other hand, Thomas Trüb, Head of Business Media, confirmed,
the plans to the magazine. Ringier press spokesman Marco
Castellaneta, however, relativized the information at the request of the
Advertising Week. The company is "still deep in the project phase" with Cash
daily. "At the moment, we are testing the marketability," he says. That
journalistic principles are to be abolished
Castellaneta as pure "nonsense".
Read more about Cash daily in the September 22, 2005 issue of Werbewoche.

Ringier intimate Frank A. Meyer has the
German parliamentary elections. At least according to the media trade journal
V.i.S.d.P. in its election special. It selects FAM as the "election winner" for
his article entitled "Journalists, aligned" in Cicero, in
in which he wrote against the "opinion cartel" in the German media.
The Swiss author denounced the fact that instead of political
The media's "anticipation of the outcome" prevails,
quoted V.i.S.d.P. Further on in FAM's well-known hearty diction:
"Ranschmeisser" conducted interviews "without any critical distance" as
"Conversation among cronies". Closing words V.i.S.d.P.: "How right he was."

The Goldbach Electronic Media Index (GEMI)
shows a combined TV, radio, Internet and teletext program in August.
Increase from 307 to 308 points.
The index for the overall advertising market remains unchanged at 162
Scoring points. After the summer lull in July, radio advertising in the
August again
recorded an increase. The radio index rose from 248 to 251
increased. Television also increased in August and, following a
increase of 2 points to an index of 314. Teletext was also able to
surprisingly increased by one point from 123 to 124
increase. Only Internet advertising suffered a loss in August.
have to accept. Its index fell from 161 to 159. The here
figures presented in July are consistent with those previously published in the Newsmail
published, because Media Focus is now dispensing with the
Recording of
self-promotion and advertising for advertising media in its monthly
statistics. This is intended to ensure a correct representation of the
effective advertising expenditure can be achieved. In the GEMI, the data
retroactively
removed, so that a comparison with the previous months is still possible.
is.

(pr) Teletext on the TV screen
and on the Internet is an important and highly frequented
Information platform, especially for extraordinary events.
This was done on the occasion of the floods that occurred at the end of August in the
Switzerland is impressively confirmed. Over 1.8 million Swiss men and women
Swiss informed themselves on August 21, 2005, via teletext on the
SRG SSR idée suisse channels about the current situation. At
teletext.ch received over 1.2 million page impressions on August 23.
registered.
The teletext is through its permanent updating and
availability is an important element in the
SRG SSR's public service offering. The regular references
within the SRG SSR channels enabled in the case of the
Flood disaster an almost seamless information. With over 1.8
million readers, teletext on the SRG SSR channels recorded
a new daily high on August 21, 2005. This means a
additional utilization of plus 40 percent compared to the
average daily gross reach of around 1.3 million
people (15 years+). Teletext achieved the highest ratings in the
German-speaking Switzerland most affected on the SF DRS channels with
1,341,600 users. The number of users increased by over 150 percent to 120,000.
daily use of teletext on the SFinfo channel with the
additional traffic information service from viasuisse and SWISS TXT.
The teletext.ch website recorded the same development. A new
The absolute daily peak was reached on August 23, with more than 1.2 million
page views were registered. In the month of August
teletext.ch measured over 14 million page views. This, too, is a striking
Increase compared with the average monthly figure for 2005 of around
10 million page views.

(pr) In the Internet "chronicle" of the
Schweizer Fernsehen DRS, the 2004 chronicle year is completely
has been published. The chronicle is available on the media portal at:
("Chronicle" and "Chronicle Images"). The media portal is aimed at
Media professionals. These can register on the entry page of the portal
register. A password-free, slightly modified version of the
"Chronicle" for the attention of the public is found
under . The existing text and image offer is
continuously supplemented with images, text offers and short videos and further
guided. The "Chronicle" is a documentation that with each question,
every suggestion and every criticism wins.