The television trade fair "screen-up" receives around
one month before the date of the event: New
is the name of the industry event "screen-up & congress". On October 25
and, in addition to the program screenings, offers new -
as already announced by the name change - a congress section.
Experts from Germany and abroad will give talks and discuss the following topics
the current trends in the electronic media world. The selection of
celebrities is large: In addition to Anke Schäferkordt (RTL)
and Roger Schawinski (Sat.1), among others, the station managers of
ProSieben, Kabel eins, RTL 2, Vox, Super RTL, M6 and MTV of the "screen-up
& congress" and also the legendary IGEM-Talk
is celebrating a comeback: Under the direction of Hannes Britschgi, the
Martin Schneider (CEO Publisuisse), Filippo Leutenegger (National Councillor,
CEO Jean-Frey), Hanspeter Lebrument (Publisher Chairman), Hans-Jürg Fehr
(National Councillor/Publisher), Andy Lehmann (Managing Director Aegis Media
Group), Michi Frank, (CEO IP Multimedia) and Christian Gartmann
(Managing Director Switzerland, ProSiebenSat.1 Group) commercial and
political aspects of the Swiss television landscape. On the website of the
"screen-up & congress", interested parties can now download the
detailed program and register for the screenings and the
register for the congress.

The French-language website
dur-dur.ch launches a print product of the same name for French-speaking Switzerland.
The first issue of the magazine, which is published six times a year, starts
on October 31 with a circulation of 15,000 copies, two of which
thirds with the La Redoute mail-order fashion catalog. The
According to the media data, the remaining issues will be available at newsstands for four francs.
and sold as an annual subscription for 20 francs. The
magazine is aimed at women and men between the ages of 30 and 50 who
The content revolves around life, society and culture and is
presented in a humorous and imaginative way.

Just under 40 % of German Internet users
feel disturbed by online advertising. This is what the agency Mediaedge
CIA determined with its "insideedge:sensor" study. 6 % would be
even ready,
to pay for Internet services if there is no more advertising for them
would exist. More than a third of users, on the other hand, find it explicitly in
order that the free web offers are financed by advertising
become. And one in five people are affected by internet advertising
I have already come across some interesting offers.
are more interested in online advertising and are also less likely to feel
addressed: only 15 % of women have already been referred to
interesting products (men: 23 %).
What the
classic online advertising formats, the skyscraper performs best.
from: 32 % of the Internet users surveyed like this form of advertising
or very good. The bigsize banner reaches 31 %
positive rating almost as high. The Flash Layer pleases
one in five Internet users (19 %), the content ad reaches 16 %. The
The pop-up is least accepted, with only 11 % of the
Internet users are positive about this. Particularly clear is
This is the case for 14 to 29-year-olds. Accordingly, they also know each other
especially under 30-year-olds are above average with pop-up blockers
and 40 % in this age group have one installed. The
The dilemma with pop-ups is therefore obvious: they attract the attention of the addressee.
often cause trouble - unless they are well made, like streaming,
the further development of the pop-up. 23 % of internet users find
like this format, and among 14- to 29-year-olds it is even
33 %. For a few months now, it has also been possible to use the
online advertising presence as a "video strip". Just under half
of the Internet users surveyed like this form of advertising at least exactly
as good as streaming, a third even describe it as
better.

Around 1,300 people aged 14 and over were surveyed for the study.
years of age. Among
the study in detail
can be retrieved.

As part of the EU conference in Liverpool
the European Commission has advocated the liberalization of
Product placement pronounced. As the news agency Pressetext
reported, the planned new EU directive provides for the current
Prohibition of product placement through mandatory labeling
replaced. In future, the opening and closing credits of
Television programs must be identified if a program contribution from
was financed by advertisers. The majority of EU countries would not
welcome such a relaxation of the guidelines, it continues, only
Germany sees journalistic independence and credibility
of television at risk. In addition, German
consumer organizations consider the idea to be unrealistic, since hardly any
viewers watch the opening and closing credits and thus also see the reference to
not take advantage of external financing.

Since September 20, the time has come: The
SBB write "in French-speaking Switzerland" at their stops and stations,
especially in the agglomerations of Lausanne and Geneva" 120 to 150
Box locations for commuter newspapers.
While the tenders that have just been completed in Berne, Basel
and Zurich explicitly required a German-language commuter newspaper,
SBB is more flexible in French-speaking Switzerland: according to the tender text
the print product can be in French "or" German.
First and foremost, publishers are addressed, because "experience
in the press sector and with the publication and distribution of
of a newspaper" is required. Knowledge of
Publications that meet the needs of public transport commuters
traffic, it continues. Interested parties can submit their offers
until October 31, 2005. The boxes can then be ordered from "April 1
2006 or earlier" can be used. Whether an exclusive surcharge is possible
is not clear from the tender text.
This makes it clear that anyone launching a commuter newspaper in French-speaking Switzerland
now has to hurry. Edipresse has already contacted the
own project Le Matin Bleu. And what about 20 minutes
from Tamedia? They are keeping quiet. Managing Director Rolf
Bollmann has not been available for days. And Group CEO
Martin Kall submits Advertising Week's request to the
communications department. There, its head Franziska
Hügli by e-mail on September 21: "We have received the following
our analyses, we found that Western Switzerland is the
commuter newspapers is an attractive market. Tamedia will launch the
determine how to proceed."
Temperatures are getting cooler, the equinox is just around the corner
over, the leaves are changing color, the chestnuts are falling from the trees
... Dear people on Zurich's Werdstrasse: Autumn has begun!
Markus Knöpfli

This coming Saturday, SF DRS
the new evening show "A red carpet for..." for the first time. First
The guest of honor at the surprise show with presenter Sandra Studer is
former Federal Councillor Adolf Ogi. The broadcast design and the graphic elements of
"A red carpet for..." were developed by the Frame eleven agency in
developed and implemented in collaboration with Swiss Television.
Through the combination of real actors with an animated
3D environment creates an exciting visual world, according to a
Message. The animation combines retro elements, with a nod to
Swiss posters from the 60s, with modern 3D and
Special effects technology.

For the 60th birthday of the
SR DRS makes radio history with its information program "Echo der Zeit"
new. But not single-handedly: the Wikipedia project "DRSWiki" is intended to
all interested parties can participate, from employees to
media scientists to the listeners. "Many people
know quite a bit about radio in Switzerland, its programs, its
History, the technology - but nowhere is this knowledge collected",
writes SR DRS. "An experiment that we are excited to see how
it develops." A Wikipedia is an online encyclopedia whose
entries are made, checked and updated by their users themselves.
be revised.

With the slogan "He runs and runs
and runs" for the VW Beetle, Volkswagen made advertising history. The
The Swiss Museum of Transport is picking up on this quote and will be exhibiting a new exhibition from 1.
October as part of the special exhibition "A.U.T.O. - Passion on 4
Wheels", a retrospective on the history of VW advertising. On display are
primarily advertisements and commercials, which are not only focused on the
famous beetle, but also the award-winning campaigns
for later models such as the Golf, Passat or Polo. So that
the Swiss Museum of Transport offers an overview of the international and
also procures national VW advertising. The exhibition "It runs and runs
A.U.T.O. - Passion on 4 Wheels" began on March 25 and will run from October 1, 2005 to January 29, 2006.
can be visited until October 23, 2005.

Today, the Aargauer Zeitung sheds light on
SRG's media landscape on a whole page. Special emphasis placed on
is referred to the dispute between the radio stations DRS1 and DRS 3.
feels disadvantaged because DRS 1 receives much more funding,
secondly, since a change in strategy last year, we have increasingly invested in the
the realm of the actual pop and rock station. The AZ has heard from
Insiders have told us that DRS 1 makes around twice as much money as DRS 3.
and DRS 2 - with a market share of just 4.6 %
still get a third more than DRS 3. According to the program director
Bendicht Luginbühl, however, said that DRS 3 needed more resources "to be able to
to stabilize the basic substance".
Criticism of the new orientation
of DRS 1 also comes from the ranks of the former target clientele,
of folk music. Singer and producer Vic Eugster complains in the AZ,
that folk music had been shunted off to the Musigwälle station and
would be virtually ghettoized there. He drastically demands that the Musigwälle
should be abolished immediately, because "it sounds like a permanent
Congratulatory program for 95 to 100-year-olds." The station offers
hardly any room for the young, active scene in folk music and come
completely outdated. But SR DRS doesn't want any of that
know: "We have not received any negative signals from the folk music industry.
the program director of DRS 1 and DRS-"Musigwälle",
Christoph Gebel, to the AZ via the communications office.
The duplications within the DRS family are also recognized by
criticized from other sides, for example by the managing director of "Action
Swiss Music", Bruno Marty: "The rapprochement of DRS 1 with DRS 3 jeopardizes
the basis of DRS 3's existence." Tomislav Mustac argues similarly,
the producer of pop singer Francine Jordi, who has a sharper
Profile and less overlap between the individual channels
demands. Bruno Marty takes the same line and says that the
DRS radio stations earn their license fee money through diversity and not simplicity
should legitimize. A different view of the situation has
Here, too, SRG: According to Head of Communications Simon Meyer, all 16
radio programs "are approved by the federal government and correspond to the overall and
individual of the overall strategy of SRG SSR". The "intersections" are
"quite intentional" and "remain within narrow limits".

SRG has not yet received the supervisory decision of the
Federal Office of Communications (OFCOM) for surreptitious advertising in the
television program "Traumjob" was contested. This was stated by Bakom at
Inquiry by the AP news agency. The appeal must now be decided by the
Federal Department of the Environment, Transport, Energy and Communications
communication. In July, OFCOM issued two violations
of the advertising and sponsorship regulations in the casting show "Traumjob" by
SF DRS complained. According to the report, the "Victoria-Jungfrau" hotel in
Interlaken in an episode of the program.
In addition, the sponsorship of the same hotel is not transparent enough
was presented. The ruling obliged SRG to inform Bakom by
by September 15 to inform the Supervisory Board of the steps with which the
infringements identified should be prevented in the future.

Diploma Ceremony of the Executive Master of Customer Relationship Management (CRM) at the Zurich University of Applied Sciences Winterthur
(pr) On September 9, 2005, the graduates were honored with the
the second implementation of the Executive Master of CRM at the Zürcher
University of Applied Sciences Winterthur ZHW received their diploma. 15 participants
were thus able to complete their two-year part-time postgraduate study
complete successfully.

The alumni association "CRM Alumni Switzerland" awarded the prize for
the best diploma thesis to Nadine Ballmer. Her work on the subject of "The
Role of market research in the CRM age - requirements and
Solution Approaches" comprises a survey of 300 large companies on the
Changes in market research.

Provider of the Executive Master of CRM is the Center for Marketing
Management (ZMM) of the ZHW School of Management. The ZMM links
scientific knowledge and practical experience around the
Marketing, in order to use them in education and training, research &
development as well as consulting & service and
to incorporate the latest developments in the field of customer service. The focal points of the work are Customer
Relationship management/sales, customer-focused pricing,
Integrated communication and the development of concepts in the
Location marketing.

Diploma students:
Nadine Ballmer, Lucerne
Angela Bruggmann, Dietlikon
Roman Epprecht, Schaffhausen
Marco Gabriel, Dietikon
Michael Glatthard, Zurich
Isabelle Grimmel, Gattikon
Stephan Keller, Neerach
Daniel Krebser, Oberembrach
Christian Malzach, Männedorf
Adrian Müller, Winterthur
Jean-Claude Oggier, Gelterkinden
Gabriela Schmidt, Adliswil
Claude Schnierl, Pfäffikon ZH
Marco Studer, Regensdorf
Patrick Zwyssig, Uster

DRS-3 and Virus Program Manager Bendicht
Luginbühl will leave SR DRS at the end of October 2005. Luginbühl had been in the
took over as program director of DRS 3 in the spring of 2003, and the station
with a new management team formed by him in terms of programming, finan
and entrepreneurially realigned. Under his leadership, the
The station's own journalistic output increased by 30 %. To
Its objectives also included improving cooperation between DRS 3 and the
of the Swiss pop and rock scene. To the reasons
of Luginbühl's departure, radio director Walter Rüegg announces in an
Announcement: "Unfortunately, for the future further development we could
of the station can't find a common approach, which I regret." Similarly
sounds from Luginbühl's side: "My idea was always to have DRS 3
to expand programmatically and entrepreneurially in rapid steps.
After we had to establish in intensive discussions that the
Rhythm of the further development of DRS of the last almost three years
cannot be transferred to the future, I have decided to
reorientation." As of November 2005, Robert Ruckstuhl, the
deputy to Bendicht Luginbühl, interim head of
program management of DRS 3 and Virus. The definitive successor will be
the SRG Board of Directors will decide at a later date.