On October 27 and 28, 2005, the
The Biel/Bienne Communication Days took place for the fourth time. Around 40 representatives and
Representatives from business, politics, media and administration
discuss new trends in telecommunications and broadcasting.
Over 600 participants are expected. The motto of the event is
in two parts: The first day is all about "total
mobility", while on the second day the new trends, technology and
legislation in the broadcasting sector will be discussed. On October 27
speakers will include Viviane Reding, European Commissioner for
Information Society and Media and Leonid Reimann, Russian
Minister of Communication. The second day of the conference is dedicated to
broadcasting, among others Roger Schawinski, CEO Sat.1, Axel
Beyer, Head of Entertainment at WDR, and Gilles Marchand, Director of TSR. In
Hanspeter Rohner, CEO of the Swiss Broadcasting Corporation
PubliGroupe AG, Andreas Meili, CEO Tele Züri and Radio 24, Filippo
Lombardi, Chairman of Telesuisse, Hanspeter Lebrument, Chairman of the Board of Directors
Südostschweiz and President of Schweizer Presse, Paul Grau, CEO Star TV,
Martin Dumermuth, Director of Bakom, under the direction of the Radio- und
TV journalist Walter Eggenberger. The Biel event is organized by
Communication Days organized by the foundation of the same name, which is supported by Bakom, the
City of Biel and Sicta, the industry association of the Swiss
telecommunications industry. The costs for both congress days
incl. evening gala amount to 1,500 francs. Registration until October 17, 2005 at Comdays.ch.

(pr) Like hardly any other cigarette pack
the one from Lucky Strike is an icon. A classic of the
product design that the whole world knows.
Now Lucky Strike presents a special edition of their evergreen: the
Story Pack. Or as it is also called internally, the Wallet Pack.
Why Wallet? Because it opens like a wallet (=wallet).
and can be opened. The "double page" in it is used here for the first time to
used to bring the brand closer to the consumer. And that with
really amazing facts. Or who knew that part of the
tobaccos processed for Lucky Strike on the former tribal land
(in the U.S. state of Virginia) grows from Chief Powhatan, the father
of the Pocahontas we all know? Or that Lucky Strike was the first
the first industrially rolled cigarettes ever in 1916.
brought to the market?
The Story Packs are available in the two varieties Original Red and Original
Silver in circulation since August. For a deliberately induced
surprise effect, you either stumble upon them by chance, or you
orders them. The action is connected with the
Revision of the packages/variety names/tobacco mixture to the
beginning of the year and has as its primary goal to generate trials. BAT wants to
the Story Pack as a new medium of its own in the future as well.
use. One can be curious.
Responsible at British American Tobacco Switzerland SA, Lausanne:
Andreas Kilchherr, Head of Brands; Stéphane Waser, Brand Manager; Felix Jakob, Junior Brand Manager 
Responsible at Grey:
Consulting: Michel Bratschi, Anne-Claude Wenger 
Creative Direction: Enrico Bachmann
Art Direction: Charles Blunier
Text: Adrian Hoenicke
Graphics: Claudia Buehr, Dany Oppliger
Photographer: Patrick Rohner

In March, SRG announced that it would
Swiss TXT's Biel site and to relocate the service in future to
Zurich, Geneva and Lugano. The decision was met with
staff have met with little approval. The operating committee of the
Teletext editorial offices called for a multimedia center in Bern or
Biel. Swiss TXT staff are now giving up the fight against the
regionalization. According to a report by SDA
at a staff meeting on Thursday. SRG is on
the proposals for a multimedia center were never received, the
Teletext employees in a press release. The planning work
On the contrary, the regionalization process has proceeded so quickly,
that the staff are now faced with a virtual fait accompli. In the
SRG at least made a few concessions in the letter of July: Biel should
provisionally with Management, Human Resources, Finance, Communication,
Marketing and IT will remain the main location with a total of 41 positions.
The 47 editorial positions of the teletext service, on the other hand, will be
planned to be relocated to the regional language TV studios. This
The company commission's struggle to find a solution to the
to this. As a side effect, however, the position of the editorial offices
has been weakened, the press release continues. The
The Operations Committee now wants to work towards acceptable conditions for the
employees affected by the move.

The PR group Trimedia is expanding its presence in Europe. Agencies from the Citigate network in Sweden, Spain, Portugal, Italy, Belgium and the Netherlands are expected to be integrated into Trimedia by the end of the year. In addition, a Citigate office in London will be linked to Trimedia UK, and the Frankfurt-based Citigate Demuth will be managed by Trimedia Deutschland, albeit under its previous name. This means that the group, which was founded in Switzerland in 1981, now has 26 branches in eleven European countries. The background to the expansion is the takeover of Citigate's parent company Incepta by the Huntsworth Group, to which Trimedia has belonged since spring 2004. Citigate will continue to be represented in Europe and also manages agencies in Asia and North and South America.

With immediate effect, Radiotele takes over the
Marketing of the online promotion network Powerwinning in Switzerland.
Powerwinning is a platform for promotional competitions, enriched with
small online games. It is operated by the Twyn Group in the
Wels, Austria, which has already introduced the concept in its home market.
has. A "content network" is created around the competition platform
built up with portals, media and special interest websites, which they
into their content. According to the Swiss network
media data on Powerwinning.ch already numerous Tamedia websites,
Swiss TXT, AZonline.ch, Radio Aktuell, Fundgrueb, Partyguide.ch and
others. Powerwinning enables Radiotele to meet the needs of its customers.
integrated forms of advertising in addition to classic campaigns in
radio and TV, according to a press release.

On November 17, the Zurich Schiffbau
the Edi.05 award ceremony took place. The Swiss contract and
Advertising Film Award is a national competition. Awarded by the
of the Federal Department of Home Affairs, the Edi is an official
Award of the state. As the organizer and designer of this
The Swissfilm Association is the organizer of the competition. 225 films have
competed for the coveted prizes this year.
The shortlist for download as a Word file, with picture, description and detailed credits:
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Commercials

Interpharma / VIPS "Cells": Jung v. Matt/Limmat; Condor Communications.
Tixi transportation service "Taxi driver": Ruf Lanz advertising agency; Rosas'n'co Films.
Swiss Lotto "Adolescent", "Maternité": Rive Gauche Communication; Le Studio Production.
Bluewin "Escalator": Jung von Matt/Limmat; Condor Communications.
Feldschlösschen "Reissverschluss": Spillmann Felser Leo Burnett; Condor Communications.
Migros "Delizio Claudio": Exxtra Kommunikation; G.L.A.S.S. Film.
bfu/Suva "Horror mask": Ruf Lanz advertising agency; Condor Communications.
Swiss Radio DRS "Handballstand Maisfeld": Spillmann Felser Leo Burnett; Panimage.
VBZ "Tying shoes": Ruf Lanz advertising agency; Rosas'n'co Films.  
Denner "MammaMia" and "Lorry": ViznerBorel; Condor Communications.
The post "Humanity": LangGysiKnoll; Chocolate Films.
Pneu Egger "Gymnastik": Wirz Werbung; Pumpkin Film.
CSS "School": Pinx; G.L.A.S.S. Film.
Swisscom "Beck & Bondi": Contexta; Peek.
Bluewin "Football boots": Jung von Matt/Limmat; Pumpkin Film.
Migros "Survival": Publicis; Pumpkin.
Electrolux "Raindrops Festival": Lowe; Rosas'n'co Films.
Migros Anna's Best "Spring Rolls": Exxtra Kommunikation; G.L.A.S.S. Film.
VBZ "Los Latinos": Ruf Lanz advertising agency; Rosas'n'co Films.
Olympus "Miu Mini Digital": FCB Wilkens, Hamburg; Film De Luxe.
Bank Coop "The old lady's robbery": Ruf Lanz advertising agency; Condor Communications.

Corporate
9 commissioned films, each with title, client, production company:

"Energy is our business": Atel; Lichtspiele.
"Swiss Air Force": Swiss Air Force; Electronic Media Center.
"The Expert": SBB Swiss Federal Railways; Condor Communications.
"Repression": Schweiz. Road Safety Council; Blitz & Donner Medienzauber.
"Power Plants: Our Origin - Our Future": Alstom; momenta film.
"The World of Wolford": Wolford; practice for general communication.
"Around the world in 80 million years": Paul Scherrer Institute; Primetime.
"Spirit of Ringier": Ringier, Corporate Communications; RingierTV Businessproductions.
"IWC Ingenieur Movie": IWC Schaffhausen; Frame Eleven.

Clips & Trailers
The 7 films on the shortlist, each with title, client and producer.

Artist Baze "Unfortunately": Nation Music; Wiseguys.
"Grounding - the last days of Swissair": C-Films; C-Films.
Zurich Film Festival "The Golden Eye": Spoundation; Greenhouse Postproduction.
Mia Aegerter "Alive": Sony/BMG Switzerland; déjà-vü.
"Ricordare Anna": Dschoint Ventschr; Abrakadabra Commercials.
Jesse Brown & Denis Bondi "Let's get out": Swisscom Fixnet; Peek.
SF DRS "Labels and advertising hits": SF DRS; Frame Eleven.

The First Chamber of the Fairness Commission
has rejected a complaint against a TV commercial. The commercial for Twix
shows a young man enjoying his chocolate bar alone.
would like to. He therefore steers his bike towards a tree in such a way that the
companion sitting in the rear seat was hit hard by a branch.
is hit and rudely pulled off his bike. Grinning maliciously
the young man continues, while in the background the heavily
The woman who had been hit gets up again, staggering slightly.
One consumer was unpleasantly affected by the advertising film and laid
lodged a complaint with the Fair Trading Commission. In their opinion
such advertising should not be shown, as it promotes violence.
glorify and negatively influence the behavior of young, unstable people.
influence. The complainant also drew a comparison with
certain brutal events in reality.
The Fairness Commission took a different view of the case. The commercial was
for the average informed and reasonable consumer
recognizable as exaggeration and parody. The almost
comic-like scenery and presentation of the advertising film were in a form
which makes the whole thing recognizable as black humour. From
For this reason, there is no glorification of violence. The commission
assumes that viewers are well aware of this exaggeration.
and therefore dismissed the complaint.

(pr) The PR agency Photopress AG, 
a subsidiary of KEYSTONE, is expanding its image database.
Bluewin, Omega and Swatch are now part of the heterogeneous customer base.
This year, the Internet provider Bluewin - a service brand
of Swisscom Fixnet - and motorcyclist Tom Lüthi into their third
joint Grand Prix season started - the most successful so far, the
World championship title is within reach. At www.photopress.ch you will find
from each race action pictures and portraits of Tom Lüthi, of
Jerez via Sepang to Valencia.
Omega was founded in Switzerland in 1848 and is part of the Swatch Group -...
the world's largest watch manufacturer with over 20,000 employees.
Big names from the worlds of sports, culture and lifestyle are involved as
Omega ambassadors around the world, such as Michael Schumacher and
Nicole Kidman. In the area of sponsorship, Omega has made a name for itself above all with the
Omega European Masters in Crans Montana made a name for itself.
International flair at www.photopress.ch: with the images from Omega.
The first Swatch in 1983 revolutionized the global watch market: from
thin plastic, colorful, high quality and at a reasonable price
price, they and their successor models quickly advanced to become cult and
Collectible.
Swatch plays an important role in the sports and cultural sector - as a
Official timekeeper at various major events or as organizer
numerous cultural events. Let yourself be enchanted by the unique
and imaginative Swatch world inspire, on www.photopress.ch
Quickly, easily and free of charge exciting and varied
Download press images from sports, tourism, lifestyle and culture:

The SRG marketer Publisuisse strengthens
the German-speaking Switzerland sales team with Gregor J. Eschle. In his new
In his function as Key Account Manager, he is supported by Daniel Bigler (Account
Manager) and Danilo Ciaravolo, Svetlana Plukavec and Sara Tiboni (all
Media Planner) supported. Eschle was most recently advertising manager for the
magazines Das Beste and Séléction at Reader's Digest. He has
this position only at the beginning of the year; prior to that, he had been the
Advertising Manager at Facts.

As of November 1, Kristian Widmer will head the
Department
Commercials at Condor Films. The managing director and
Co-owner takes over responsibility from Martin A. Fueter. A
Generation change: Fueter has taken over the Commercials department - and the
Swiss advertising film - since 1964. He remains the
Company continues to act as producer, co-owner and
Board of Directors received. Kristian Widmer has been with the
film industry and has been with Condor since 1994. In 2003, he took over the
Management
of the company as a whole.

(pr) At
the second implementation of the "Excellence in Communications
Lecture" on October 11 in the sold-out conference hall of the
Zurich Financial Services Prof. Cees van Riel from the Rotterdam School
of Management on the strategic orientation of employees. The
The next MSCom event will take place on March 16, 2006 with the
The old master of corporate communications, Professor James E. Grunig,
University of Maryland (USA), in Zurich.
 
Using specific examples from European companies, Dr. Cees van
Riel, Professor at the Rotterdam School of Management (Erasmus
University), what is being done in operational practice so that
Management and employees on the same rope and in the same direction
draw. His presentation was entitled "Creating Alignment in
Multi-Business Companies with Professional Employee Communications". He
made it clear that the strategic orientation of all employees
is a central management task in order to achieve the success goals of a
company. In addition, the speaker presented a self
instruments developed to measure the strategic alignment of the
of the employees.

The presentation was followed by a buffet lunch for further discussion.
discussions. Among the limited audience of 80 participants
were numerous communication managers from well-known Swiss
companies, representatives of communications agencies and numerous
Alumni of the MScom postgraduate program.

The next event in the "MScom Excellence-in-Communications Lecture Series" will take place on
March 16, 2006 in Zurich. James E. Grunig, UCLA Los Angeles,
speaks about "New Research on Public Relations as a Global Strategy
Function". The exact venue will be announced later.
The Executive Master of Science in Communications Management (MScom)
is one of the few international postgraduate degree programs that
train communication specialists to work in their companies
to play a leading role in strategic decisions
can. MScom is offered as a part-time postgraduate Master's program at
offered by the University of Lugano. The four-day courses take place
once a month for one and a half years and are held in
held in English. Guarantee for the high-level academic
level as well as for the international orientation offer over thirty
Professors from renowned institutions worldwide. The summer session
takes place in the USA, in cooperation with the UCLA Anderson School
of Management (Los Angeles, California), one of the world's leading
Business schools. 
The event partner for the lecture series is the HarbourClub, a
Association of 50 Swiss Chief Communications Officers. The
HarbourClub offers its members a platform for personal contact with
Exchange of experience. The aim of the club, which was founded in 2000, is to
Professionalization of the "Corporate Communications" function
and increase their acceptance.

For many years, the
program guides Tele and TV-Star - at that time still under the name
TR7 - the Swiss market with a few German competitors. In the
The field has grown considerably in recent months. Jean-Orphée Reuter,
publishing director of TV-Star, takes the explosive increase in the number of
television magazines quite seriously. "But there is also a positive
Aspect: "People are talking about the program guides again," brings
Reuter recalls. He compares the current development with
a gale force wind that stirs up the entire landscape of TV magazines. "We
We are in a total displacement battle."
Become a TV star
not commit any short-circuiting acts. A biweekly magazine,
in the style of TV2 or TiptopTV, is not planned: "We don't want a
bring another me-too product onto the market". Two or
four-weekly magazines have always been associated with declining
"The broadcasters change their programs very often, because they have to
it is difficult to stay up to date. There are certainly different
Readers who attach more or less importance to reliable information. For
What counts for most, however, is that the program listings are correct." Nevertheless
There are also "certain plans" for innovations at the TV star's publishing house,
above all, the result should be creative. What exactly he comes up with
Reuter has not yet revealed. The TV star himself will not be
changes: "We only made new changes at the beginning of the year.
launched, so it would be foolish to start talking about fundamental things again.
change."
Digital television poses new challenges for the
makers of program guides. How quickly viewers
is difficult for Reuter to estimate. One
Generational question will arise with the new technologies, predicts
the former Ringier man. "Today's 18 to 20-year-olds and a few
Freaks up to the age of 30 will immediately get to grips with the new possibilities.
many others only get big eyes or a lot of
A shrug of the shoulders." The reader is the focus for Reuter. "You can't
include all digital channels in a program guide - otherwise you keep
a phone book in your fingers." The selection of the relevant digital
channels is a challenge for TV guides. The
The consumer will ultimately decide how quickly the
digital possibilities. "The printed program guide
will always remain, I'm sure of that," emphasizes Reuter.

Carole Scheidegger