(pr) panta rhei pr Amriswil/Zurich last
week successfully passed the internationally recognized CMS quality
certificate. This audit is carried out in accordance with the
Consultancy Management Standards. The
renowned full-service agency for tourism and higher education
and Science Marketing is a member of the
of PR Agencies Switzerland (BPRA), which is responsible for this quality offensive.
has launched.
The internationally active PR and marketing agency panta rhei pr
based in Amriswil, Zurich and Chur, this week successfully
the external audit in accordance with internationally recognized CMS standards
II (Consultancy Management Standards) of the PRCA
(Public Relations Consultancy Association). This
certificate attests to the agency that it provides its services and
Processes according to the valid quality management specifications
in PR and marketing agencies. The certification process
is part of the quality offensive of the Federal Association of PR Agencies
Switzerland (BPRA), where panta rhei pr has been involved for two years.
is a member.

The Dori
Zurich-based Media Group is increasing its capital by over CHF 2.3 million. This
corresponds to an issue of around 920,000 shares in favor of the
German BF Holding, which now accounts for 4.76 % of the enlarged share capital.
holds. The capital increase will strengthen the Group's position in the
German-speaking countries and further expansion in other
Europe, writes Dori Media in a press release. The
The company, whose roots are in Israel, is mainly focused on production,
distribution and broadcasting of telenovelas and is planning
a telenovela channel of its own in Germany for 2006. For the BF
Holding, the attractiveness of its new advertising lies in the
the increasing popularity of TV novels worldwide.

Online payment models The faltering New York Times annoys its readers by charging for web use.conservative commentator Mickey Kaus
could hardly contain his glee on the slate.com website:
"A few days ago, I suggested the new internet service
to replace TimesSelect with TimesDelete, a service that allows readers to
is allowed to delete the most annoying Times columnists. But that is
not necessary. TimesSelect is Time Delete!" The influential blogger
was thus just one of the many voices that criticized the new online payment model.
the New York Times think is a bad idea. "The public
Debate works better when comment and opinion are unhindered.
are available," he argues. "The free content model is therefore
better for democracy."
But the New York Times, whose economic balance sheets in recent
years did not look so rosy (see box), wants to emerge from the
dependence on capricious advertising revenues and has therefore
introduced the hotly debated TimesSelect online payment model. The
Access to the articles of its most influential columnists was thus
subject to a fee. Fifty dollars a year must be paid by the total of 12.5
million unique visitors to the online edition now pay to see some of the
biggest stars of American journalism such as Thomas Friedman,
Paul Krugman and Maureen Dowd. No more than the price
"a few glasses of Martini", as online boss Martin Nisenholtz
let.
The reference journal aims to attract readers with additional offers such as the
unrestricted access to the Times archives since 1981.
In addition, the popular columnists should do more than just
the usual opinion pieces. Thomas Friedman, for example, whose new
book "The World is Flat" made him a favorite of the business elite
provides a web feature called "Talking World Politics with Thomas
Friedman", which readers can also discuss with him. John Tierney
has set up an online book club, and globetrotter Nicolas Kristof
offers a college student in the future to join him on a
research trip. Business columnist Gretchen Morgenson
leads an interactive feature on wages in the business world, and
Sports reporters offer public discussion rounds.

Bloggers find it difficult
The blogging world, in which the discussion of Times columns has become a daily
Bread, has the hardest time with TimesSelect. Some had
announced that they could not afford the fee, others
tried to circumvent TimesSelect for a while. The blogger John
In the first few weeks, Tabin took advantage of the fact that the Times
Columnists on a syndication model in regional newspapers
who posted the columns on their websites. Under the
headline "Who Needs TimesSelect", he listed all the available
Links to the regional newspapers. But this too will now come to an end:
The Times has asked its cooperation partners to publish the columns
to be encrypted as well.
Also "The Unofficial Paul Krugman Archive", the website of a
Krugman fans, triggered a warning e-mail from the star economist himself,
in which he writes: "Alas, alas - the Times has complained. They
have asked me to write this note and to request that the
column is no longer available free of charge. What a pity."
But many media makers think the model makes sense. "The Times has
started something unique," said Melinda Gipson, for example,
Director of Electronic Media at the Newspaper Association of
America (NAA). "It shows that the Internet is no longer just a big
experiment, but rather a means for newspapers to create new
to open up new readerships."

Gerti Schön

For and against free content

The New York Times has been struggling since 2002, its last big year of success,
with falling revenues, unstable advertising sales and declining
Share prices. The circulation stagnates at around 1.1 million despite
efforts to further strengthen the newspaper on a national level.
level. The management therefore now wants to fill 500 positions
of the NYT Company within a year. Although the largest
Cuts at the NYT (newspaper) with 1200 employees
business side are to be expected, 45 editorial positions are going
lost.

The New York Times is struggling with the same problem as many of its
Competitors: Most of the title's revenue still comes from
through the traditional newspaper business, but the medium of the
The future is undoubtedly the Internet. For comparison: the online sector,
which, in addition to the New York Times Digital and boston.com, also includes the
information service about.com, is recording stable growth
of 30 to 40 percent annually and sales of 100 million euros.
Dollar.
Opinions differ as to whether it makes sense to pay for online content.
to charge fees. Only 39 of the approximately 1500 newspaper websites in
the USA currently charge fees, according to the NAA, often for
specialized services such as sports news or local information.
Opponents of the payment practice point to earlier attempts, for example by Los
Angeles Times. The paper has the fees for an entertainment service
has since been discontinued. Proponents, on the other hand, argue
with the Wall Street Journal and its 750000 subscribers. (gs)

"You can't not communicate",
wrote Paul Watzlawick back in the sixties. A core sentence that
is also becoming increasingly important for SMEs in today's age of communication,
says Daniela A. Caviglia. However, because not every company that
communication with customers and employees, to improve
can afford a communications consultant, she creates with her company
Presence and Efficiency in Print Media (PEP) remedy: a free of charge
Guide shows SME owners how they can improve their communication themselves.
can be improved. Planning examples illustrate the explanations
and checklists invite active participation. The 15-page
The guide can be downloaded as an interactive PDF from the PEP website.
be

The Liechtenstein government has
decided to conduct a representative survey on the use and acceptance of
of Radio Liechtenstein. It would like to find out how the station is performing in the interests of the population.
can be further developed. Questions are also being asked about possible financing models. The
Small state has had
At the beginning of 2004, the company set up its own public radio station.
electronic medium. It is financed by advertising revenue and
contributions from the state. Last year, the broadcaster suffered a loss of
advertising income of around CHF 1.7 million,
which, according to the government, is likely to happen again this year. For the
upcoming debate on the 2006 budget
The government will submit a report to the district council at the November meeting on
the situation and development of Radio Liechtenstein. This
This step is independent of the opinion poll, which is conducted in the
will be carried out in the coming weeks. 

European editor-in-chief Raju Narisetti on the most thorough relaunch in WSJ history.WW: Mr. Narisetti, your parent paper
will continue to be published as a broadsheet after October 17. In the USA
apparently more skeptical about the small format than in Asia and
Raju Narisetti: With innovations such as the recent introduction of color on the
Front page play the international editions of the Wall Street Journal
always played a pioneering role. The fact that the US edition with its almost two
The fact that millions of readers do not also switch is mainly due to logistical reasons:
60 to 70 large pages would result in a compact newspaper instead of a
Economic book. In Europe, we are aiming for a smaller, but still
finer audience and make a correspondingly slimmer newspaper.
WW:
Tabloidization is likely to have a strong influence on the type and scope of reporting.Raju Narisetti:
Maintaining our journalistic depth of focus is one of the most important
major strengths of this radical relaunch. Some stories will be
more concise; but in a 36-page sheet, six
Article more space than in the comparable broadsheet. From
"Tabloidization" can therefore only formally, but not qualitatively, describe the
be a question.
WW:
Why didn't you give preference to the so-called Berlin format - as the Guardian did recently?
Because our print shops in Europe and Asia do not meet the requirements
to produce this medium format. The fact that the Financial Times
Germany (FTD) is already using this method, which is also common in Switzerland.
size did not, of course, make this decision any more difficult.
WW:
FTD and Handelsblatt will soon offer electronic evening editions in PDF format.Raju Narisetti:
Germany is an important, highly dynamic and growing market for us.
market. However, our compact offering is not a reaction to the
competitors, but rather a proactive fusion of print and
Internet in a way that has never been seen before in this consistency and
has given. The double logo symbolizes this new, through and through
integrated product.
WW:
Who do you consider to be your competitors in the Swiss reader market?
Basically any publication that has a story that I would like to read.
would have had in its own paper. Because with a paid circulation of
5244 copies (2004), Switzerland is one of our top seven markets
in Europe.
WW:
Does this also apply to advertising revenue?Raju Narisetti:
Switzerland is an important advertising market for the Wall Street Journal
Europe. And a growing one: compared to last year, we increased
2005 to date.

WW: Was there any editorial resistance to opening up the sacrosanct front page for advertising?Raju Narisetti:
What may look like a breach of taboo from the outside was an internal
organic process. Other global quality newspapers such as the
The International Herald Tribune and the Financial Times offer their
advertisers have had this premium placement for a long time. Our response
only in response to long-standing customer requests. But don't worry, something is and
remains sacred to us: the Chinese wall between the publisher and the editorial team.
Interview: Oliver Classen

Television With the advertising tariff for the first
In the first half of 2006, TeleZüri itself will be making news: for
increasing viewer numbers, the thousand contact price (CPM) remains
will remain as small as before next year. This good news for
all TeleZüri advertising customers was the largest private broadcaster in Switzerland.
worth a campaign in the professional world. Cavegnwerbung has the
message from the small TKP implemented in an original way. And proves
TeleZüri's credo: Even the little things can be important for
be of great importance to Mr. and Mrs. Zürcher, respectively
This means great advertising efficiency. The ad will appear from October
in the trade press, the new TeleZüri tariff brochure will also be published.
sent out in October.

Journalism Tom Kummer founds a
"School of Borderline Journalism". The majority of students come from the
Advertising, knows the "Bad Guy of German Journalism". With his "School of Borderline
Journalism", Tom Kummer returns from faraway California,
five years ago because of his idiosyncratic interpretation
journalistic duty of truth (keyword: falsified interviews)
has been banned from the German-language press and since then only
was sporadically and sometimes anonymously present in the gazettes. Kummers
"School of Borderline Journalism" only exists virtually.
At the latest when naming his former customers Weltwoche and
Spiegel as sponsors of the study program, it should be clear to everyone that it is
this is a fantasy product. That is only partly true, says
Kummer at the request of Werbewoche. More than 50 students have already
have registered. "Significantly, almost all interested parties come from
advertising," says Kummer. And adds: "People think more freely there."
Following the counterfeiting scandals in a number of US media
Journalists should probably be wary of dealing with a forger.
labeled colleague, even though Kummer had expressed his views in
a journalistic tradition. "The deeper I go with my
students into the subject matter, the more obvious it becomes that
Borderline journalism has nothing to do with copying or faking. It
is rather a special form of New Journalism."
Redefining reality in journalism is also a declared goal
of the course.
Obviously, there is now also interest in the USA in the
Swiss journalist, who has now been working for twelve years in
lives in California. He is often invited to give lectures at media schools.
invited. As a cautionary tale. "Accordingly, many
people, and they naturally want a battle of words between the 'Bad
Guy' and their professors." But that didn't happen, rather
students are interested in the topic of "borderline journalism", because
You haven't heard much about that in the States. "That sounds like
Terrorism. Dangerous, but exciting." From his work as
guest speaker spontaneously had the idea during the summer vacation in Bern.
which he has presented to the students of the various media schools
to organize and bundle them.

Kummer's many realities
The Borderline Academy website can be found at the following address
not too much to read yet - just ten
entries can be found on Kummer's weblog. The majority are
recycled texts already published on paper, next to them are
two programmatic documents on the fictitious school. And as befits
an institution with a mission, is located at the center of the
body a manifesto. The document was recently published as an article in the
German media magazine Cover. It is neither a reckoning nor a
"mea culpa" and also no justification for previous actions. Rather
Kummer attempts to integrate the borderline variant into the system.
Journalism, 2005 version. His credo: The path to
Truth today is about many realities. He believes that people
no longer expected to see the newspaper when they opened it.
truth in black and white. He added to Werbewoche
Kummer that he sees borderline journalism as the antithesis of
"Embedded war reporting", to infotainment, to the
Spin journalism, "which all print media have slagged off".
Is someone casting out devils with Beelzebub here? Creative montage
versus PR buzz? As a pointed contribution to a debate that
all too often conducted in an agitated tone and with an outstretched index finger
Kummer's views are always good. Whoever feels addressed,
Kummer can comment directly on his weblog using the comment function.
contradict. No one has yet seized the opportunity.

Nick Lüthi

Oliver Classen on critical global size and small Switzerland.America, you've got it better! This
certainty of Goethe, from whom the exclamation originates, has long since become the
ideological trench warfare between liberalists and statists and U-
and e-cultural mutated. We can only take the associated
questions, but at least they know: For
For major publishers and their employees, America is now the land of the
unlimited existential struggles.
The new enemies of the US press are the survivors of the old Internet euphoria. What Yahoo,
Google and AOL missed out at the end of the 90s with their portal philosophy
they now want to catch up - and go from mere web to veritable
media brands. This development has continued with the conquest of the
The new classifieds business has been announced economically and continues in the content
business is currently continuing. Yahoo made the start with the commitment
well-known columnists and war correspondents. Others will follow
in the systematic development of journalistic competence.
Under these circumstances, it is only logical that the Big Three are now
The company is said to be involved in soundings in the publishing industry. At the center of the
Takeover speculation is focused on their home market. But also
Springer CEO Mathias Döpfner justifies his TV acquisition plans
This is the only way to achieve that critical mass,
which protects him from Google's publishing ambitions.
Such fears would sound ridiculous coming from a Swiss person.
Fortunately for global players, our regional language media markets are
not even "peanuts". The grace of provinciality redeems the (even yes
Swiss publishing houses, some of which are very internationally oriented
not from the pressure to innovate. A trend that has been recognized by the
ghost haunting the local publishing landscape is the one on page 13
evaluated daily magazine. With another, also bi-media
concept is being launched by the Wall Street Journal Europe these days
(see page 16). So there is no lack of ideas, but there is a lack of
Pioneering spirit. In this respect, too, Internet companies
learn a lot.

Oliver Classen, Editor

The telecommunications equipment supplier Alcatel
announces "My Own TV", a service that offers personalized television
possible, as the federal government reports. It is aimed at families -
digitally recorded birthday parties, Christmas parties and
Vacation experiences can be viewed worldwide on Internet television
will be. In the electronic program guide, the family program
appear on an equal footing with public and commercial broadcasters,
but be protected by a code. Amigo TV", which was also presented by Alcatel, follows a similar principle. Friends who
watch the same program at different locations can use it to
send comments to each other on the screen.
Television about the
Telephone cable must be more than conventional television, says Alcatel
convinced. The Confederation asked Swisscom whether, in the context of
Bluewin TV similar applications are planned. They are not in the
The decision on a later introduction has not yet been made.
Swisscom spokesman Sepp Huber is quoted by the Bund as saying.
The
digital television Bluewin TV was originally planned for this year,
However, the commercial launch was postponed until 2006. The reason
was Microsoft's software, which was not yet fully developed. This is now
but no longer the critical point, said Alcatel marketing manager
Alan Mottram to the federal government. What is more critical is whether the networks and servers
are equipped for the television service. Alcatel is now testing the software
from Microsoft and integrates them into the network. The
Telecommunications group has contracts with 32 network operators worldwide
concluded. The first to be acquired at the end of the year is the American company
SBC and 18 million households with television-capable connections.
equip them. In Europe, the pioneering role lies with Swisscom, according to the federal government,
two years ago, it was the first European company to switch to Microsoft
set.

The planned free program guide from U1 TV will now definitely be called Free TV Schweiz, as the
private broadcaster announced. The magazine was previously announced as "TV-Time". After
After a three-month test phase in Zurich, Free TV is to be rolled out throughout Switzerland.
hence the addition of Switzerland in the title. According to the cover published in advance, the start date is October 24. The daily
According to the communiqué, Free TV does not see itself as a competitor to
20 minutes, next to which it will be displayed at public transport stops. By focusing on
topics related to television, the magazine is intended to be more of a
supplement to the commuter newspaper. News was deliberately avoided,
Cinema program and horoscope.
The program section comprises six of the 16 pages; three pages are for
Advertisements planned. Free TV will appear on Friday with extended
Scope for the weekend program and four additional advertising pages.
According to its own statement, the advertising space is fully booked until November 15.

Business Press The Wall Street Journal Europe reinvents itself and gets serious about merging offline and online The Wall Street Journal, founded in 1889
(WSJ) has always been to the global financial community what the
NZZ feuilleton for the Swiss cultural chic:
prestigious compulsory material. Legendary, for example, are the long,
decorated with copperplate portraits of prominent guest authors
Stock market tracts. Compared to the WSJ, the increasingly colorful NZZ
like a revolver blade. Even the gentle facelift of the
Europe edition in 2000 not much.
Accordingly, the relaunch of the
European and Asian spin-offs of the flagship from the
listed media group Dow Jones like a palace revolution. The
radical complete switch to tabloid is not crisis-induced,
assures Raju Narisetti, "Editor in Chief" of the 1983
launched WSJ Europe. Rather, it is a way of
Usage habits of the two-thirds of senior managers
existing readership. "These people treat the newspaper and
Internet on an equal footing, consume both primarily on the move and
want media that complement each other as seamlessly as possible."

Water - a sign of the future?
The desired fusion of offline and online is expressed through
the new editorial design by the pope of editorial design Mario Garcia.
Newspaper header: The name changed from blue to black, in which
"Europe" now only appears as a subtitle, the watermark
WSJ.com deposited. In addition to visual features, the
Navigation through the offline and online editorial content
harmonized.
The result is a completely new dual product that is characterized by the
drastic changes and the switch to small format
clearer, more uniform and, above all, simpler.
The fact that the international editions last Monday included an eight-page
"Reader's Manual" in the new format, however, leaves some room for improvement.
need for explanation. Meanwhile, advertising customers can look forward to
more color positions, new formats as well as commercial release
on the front page. What is placed there will appear in future
also as a homepage banner.

Subscription now also works online
In terms of content, the relaunch announced last September
evolutionary at best. A few more special interest pages - from
"health" to "wealth" - and new columns, otherwise the editorial content will be
everything remains the same. The most innovative thing is the
landing page" eurolinks.com, where all the company's own and
additional content can be bundled together. Pioneering and courageous on the other hand
is the decision of the Dow Jones headquarters to grant all international
to grant subscribers free access to WSJ.com in the future - a program that has been
glorious history of this with currently 744000 paying users
most successful journalistic website.
Speaking of Group headquarters: with the conversion of its regional splits to the
trend format, the global business journal not only pays homage to the
spirit of the times, but also Dow Jones' savings doctrine. The
parent company - with a development budget of 7 million dollars - with
Cost reductions of 17 million dollars annually. Where exactly savings were made
Raju Narisetti, who is based in Brussels, leaves it open as to what will happen. At the
editorial office, because there are only "relocations of
resources" between print and the Internet.    

Oliver Classen