The Bernese daily newspaper Der Bund threatens
apparently a further reduction. The management of the media company Espace Media
Groupe has announced a budget cut to the Bund editorial team for the coming year.
of 1 to 1.5 million Swiss francs, reports the NZZ
on Sundays. This would mean the loss of 10 to 15 jobs. According to
the report, members of the editorial team suggested that the
Partially avert job cuts through a wage reduction of 10 %.
At Espace Media Groupe, NZZ am Sonntag was unable to find anyone for
to obtain a statement. The Confederation and its sister publication
Berner Zeitung had to fill editorial positions just last month.
delete.

In a pitch, Publicis won against the
competitors and the communication budget of Le Parfait
mousse. Like the traditional spread, the product comes from
from Nestlé and has recently been produced. The first
Works by Publicis will already be on display this fall, such as
the agency reports.

The party platform Lautundspitz Medien and
Radio 105 are entering into a cooperation. Lautundspitz will broadcast the station
with event and photo data in the future and the party highlights from
all regions. Visitors to the party platform can
button is also available to directly access the live stream of Radio 105
activated. According to the press release, Lautundspitz Medien would like to use the already
cross-media strategy with services in the web,
print and consulting area.

IP Multimedia opens the first
Swiss TV youth pool. As of January 1, 2006, the
advertising marketer also owns the Viva channel. Together with the previous
customers MTV and TVM3, IP Multimedia can now offer a veritable
offer a youth television pool. According to the press release, it should make this possible,
Placing advertising where trends emerge and where it is suitable for the masses
will be. Together, the three stations reach an average of 850,000
people in Switzerland, as the Commuiqué goes on to say. In the
target group of 15 to 29-year-olds, the three stations reach 20.1 %, with
14.9 % among 15- to 49-year-olds. IP Multimedia already gives a
A discount for two occupants of the pool-integrated transmitters. For the
The next year can be booked from November 7, 2005.

The online marketer Adlink has worked with the
publishers of the Mittelland Zeitung (MZ) association, an Internet combi
compiled. The new pool includes all of the MZ publishers
portals: AZonline.ch, Limmattalonline.ch, SZonline.ch,
MZBern.ch, Zofingertagblatt.ch, Wiggertal.ch and Oltnertagblatt.ch.
Adlink takes over the exclusive marketing. The station wagon will be available from November
available and, according to the communiqué, offers cumulative potential
of 2.5 million page impressions.

BERN: 25 years of Polydono AG
Like father, like sons
(pr) As
Heinz Roethlisberger founded the advertising agency Polydono AG in Berne in 1979.
and started the business on January 1, 1980, he must have already been
the founding site may have been a good omen: Just in the house that
the young Gottlieb Duttweiler 55 years earlier in the founding days of the
Migros, which is now a Swiss retail giant, moved into a new location.
Roethlisberger also joins in with Polydono - and resides there until
today. From an assortment of 50 to 80 items, it has grown to a
of the largest Swiss promotional products retailers developed and lists
now has over 20,000 products in its range. The building at the
Weyermannstrasse 34 fills Polydono meanwhile up to the last
Angle from: 400 sqm warehouse, 200 sqm showroom, 150 sqm office space and a
250 sqm sample warehouse extend over several levels in the
old house in the upper town of Bern. In order to have enough space for
customers, there is an additional warehouse in Thörishaus with more than
1,000sqm available.

Firmly in the saddle economically
As a family business, in which Heinz's two sons have long since also been
Roethlisberger, Alex and Frank, have taken on responsibility, sits
Polydono is now firmly in the saddle economically - even if it is in the
There were a number of difficulties to overcome in the early years. Similar to
its previous tenant Migros, Polydono grew very quickly at the beginning of the 1980s.
- and quickly had 45 employees on its payroll, making it the
No.1 in Switzerland.
All service steps were done in-house: storage,
Packing, goods inspection, shipping, etc. "It was too unprofitable,
that's why we had to gradually outsource certain areas of work",
Heinz Roethlisberger recalls. Today, the company counts with 14
employees are among the top5 in the Swiss promotional products industry. The
Main work is in consulting and sales, also Alex and Frank
Roethlisberger, as CEO and COO, respectively, for the operational management of
Polydono, continue to be active in sales: "This is very important for us.
important, because through daily customer contact we see what the
customer wishes and can thus continuously adapt the product range and service."
says Alex Roethlisberger.

Market proximity through customer proximity
The managing directors look after major projects and important customers.
himself, even Heinz Roethlisberger, who has been
has largely withdrawn from active management, looks after
continues to serve its customers.
In addition to SMEs, we are also proud to count many large companies among our
Regular customers count: Swiss Post, the food group
Nestlé, the telephone company Swisscom, the Schwyzer Kantonalbank,
the luxury lingerie brand Calida and the iconic watch brand Swatch - to mention only
to name a few - are among them. "The business has grown over the course of
years, it is now very important to provide the customer immediately with the
to be able to offer the right product with samples, be it ex stock or
custom made. Today we are more under pressure and have to do much
work faster and more transparently," describes Frank Roethlisberger
the situation.

Worldwide in connection
Competition from China in particular is causing changes in the domestic market.
market. Polydono is therefore relying on a network built up over decades.
know-how and on a young, well-coordinated team that is flexible and
can act and react quickly. "As a general contractor for advertising
and promotional items, we also offer a comprehensive, individually
full service tailored to customer needs." As
member of the IGC with partners in over 35 countries, we can today offer
a worldwide network solutions for international corporations
offer, making the choice of assortment flexible and trendy, the
Compliance with the corporate identity is guaranteed and effort/costs are
significantly lower.
In addition, Polydono is the Swiss member of the European
Association "Eurimage", which twice a year jointly publishes a
catalog and whose president is Alex Roehtlisberger.
Together with eleven other European dealers, the
Community a print run of 250,000 catalogs in the spring and
250,000 catalogs in the fall, containing more than 1,500 cutting-edge
Article to be presented. "Such communities own the
future," predicts Alex Roethlisberger, "because the wide
market coverage, trends are identified at an early stage and are
purchasing, we and our customers benefit from better conditions.

Jubilee on the alp
The Roethlisbergers celebrated their 25th company anniversary with the
employees is now celebrated in a very special way: in the Bernese Oberland,
as befits a traditional Swiss company. Together
the Polydono clan drove to Gstaad and from there through the Tschärzi valley
up to the Arnensee. From there the hike went through moor, forest and
meadows to the Walighütte, where the group - according to old Swiss
Craft and recipe - made the "Polydono anniversary cheese": According to
six months - thanks to good teamwork - 80 liters of milk are turned into
seven kilograms of the finest Swiss mountain cheese. This is then processed at a
Remember-Apéro together, in accordance with our motto "together
to success!".

The Swiss daily press sold in the
September 2005 with advertising revenues totaling 114.8 million francs
were received. Compared to the previous year, this corresponds to a decrease of
half a percentage point, according to the advertising statistics of the Schweizer
press. Although the major newspapers benefited with
1.9 %; the medium (-7.2 %) and small leaves (-25.0 %) had to be
on the other hand, suffered losses. Commercial advertisements fell in the
daily press fell by -1.8 %. There was an increase in job advertisements (11.7
%). Real estate advertisements increased by 0.9 %, while the remaining
classified ads generated 16.5 % less revenue. The classified ads
recorded an overall increase of 1.6 %. The decline was
In contrast, the total volume of inserts decreased (-1.9 %). A large
The regional weekly press achieved a leap in sales with an increase of
32.3 %. The Sunday press increased its advertising revenue by 3.9 %,
the financial newspapers by 7.2%. For the daily free newspapers, only
The page volume was up by 5.6 %. Advertising revenue
of the general press increased by 12.2 %. The magazines gained
12.2 %, program guides 27.7 % and women's magazines 26.5%.
By contrast, income from the news and themed press declined
(-4.8 %). The specialty press lost 6.1 percentage points. Increasingly
In contrast, income from advertisements in trade journals (14.9 %).

(pr) The successful repositioning
of Geneva's largest daily newspaper from a year ago is the quintessence
their own journalistic stance. In the past, this was mainly
in her daily column "Encre bleue". It was and still is
always the key piece in terms of identity, pointedness,
Self-confidence and a critical stance. Where other newspapers only ever
talk about speaking their minds, the journalists of the
"Tribune de Genève" their nibs in blue ink and do so. The
unmistakable expression of one's own opinion now serves as a
Guide for the entire paper. And for the advertising. Grey developed
a campaign that is entering its second year and that could well increase mileage.
of the Tagi campaign "Wir bleiben dran" by Weber, Hodel, Schmid,
can achieve. Because the claim "Pour dire les choses comme elles sont."
suggests that you still have something to say about a few things. So
The idea of the "Encre bleue" is as simple as it is versatile, and not only
content through reader and advertiser advertising. It is also their
Key visual and distinguishing feature. Both in all
print applications as well as in films. 
Responsible at Tribune de Genève, Geneva:
Isabelle Tuetey, Jérôme Paoli
Responsible at Grey:
Consulting: Charris Yadigaroglou
Creative Direction: Franck Belaich
Art Direction: Juan Cris Perez
Text: Franck Belaich

The German entrepreneur Gregor Dorsch
is planning an à la carte newspaper. His Personal News project combines
Articles from several publications in one newspaper, such as Die Welt
reported. Customers are informed on the provider's website in the evening
click on which sections of various newspapers they read in the morning
want. The realization is made possible by digital printing machines that
In contrast to conventional offset printers, it is easier to print customized
can produce specimens. According to Dorsch, he has already
Commitments from the WAZ media group (Westdeutsche Allgemeine), from the
Frankfurter Neue Presse, Focus and Washington Times. The publishing group
According to Welt, Holtzbrinck is signaling cautious interest. The Axel
Springer Verlag wants to support the planned test phase. Others
Media such as the NZZ, Los Angeles Times, Washington Post and San
Francisco Chronicle, wait and see.
Dorsch is planning a print run of 550 copies for the pilot phase, after which
he expects to sell 25,000 units in a year and a half. The entrepreneur thinks that
his project despite the low circulation for the media involved
is interesting. The ads would reach a more precisely defined target group
and therefore more valuable. The test run is scheduled to last six months.
and start in the Augsburg and Munich area. During this time
the company Digitaldruck Bayerlein in Augsburg wants to publish the Personal News on the
print at cost price. The newspapers are delivered by the
press wholesalers. Personal News will cost around 2.50 to 2.80 euros
per issue, of which 80 cents is the basic price, the rest is for the
Selection.
The success of such a project would depend on whether enough customers
can be found, said Christian Eggert from the Federal Association of
German newspaper publishers told Die Welt. Eugen is skeptical
Georg Schwarz, former deputy editor-in-chief of Focus. He
Personal News was originally conceived with, but keeps the number of
interested parties as far too small. The project could only succeed if
all major newspapers are on offer.

Vanessa Marr is since the beginning of October
Project manager at the AG für Werbemedienforschung (Wemf) and is there
for the user-centered part of the New Internet Research Switzerland
responsible. Marr previously served as Head of Internet Research for the
SRG subsidiary Publica Data.

The Goldbach Electronic Media Index (GEMI)
shows little movement in September. The overall result of the
electronic media remained stable at 310 index points. The overall advertising market remained at 163 points. The
Online advertising was the only one to rise significantly, by seven points to 166.
However, this jump is put into perspective by the fact that the
August has now been improved from 159 to 164.
Radio and teletext laid
each increased by one point and now stand at 252 and 171 points respectively. By
In contrast, the turnover of the
TV advertising, which now scores 313 points. In the case of teletext, the
Figures for 2004 and 2005 according to Media Focus
be produced again, as self-promotion is no longer included.
The results are therefore not comparable with previously published figures.
comparable.

At the beginning of 2006, Michael A. Grund takes over the
Responsibility for the Center for Marketing at the College of
Business and Administration Zurich (HWZ). In this position he will serve as
Lecturer at the HWZ and the Swiss Institute of Business Economics
and lead the Executive MBA Marketing program. The
38-year-old is currently Head of Marketing Intelligence at
Sunrise active.