FCB Leutenegger Krüll brings the
cartoonist Nico once again with the Tages-Anzeiger. For
The advertising agency from Wallisellen illustrated Nico's own advertisement,
which appeared in the Press Ball newspaper. And it's called
Ball-Anzeiger, was realized by the Tages-Anzeiger and also looks
like the Tages-Anzeiger. But Nico wouldn't be Nico if he didn't
opportunity to take a swipe at his former employer
would have used it: "If the publisher presses his journalist, that's
a real pure win for this ball," says the text accompanying the picture. Nico has in the
In spring, after 37 years at the Tages-Anzeiger, he moved to Blick - after
own statement because he did not like the tough cost-cutting course of the Group management.
was.
"We are proud that our CD Mike Krüll has succeeded,
to convince Nico to collaborate on this ad," says Peter Leutenegger from FCB Leutenegger Krüll. The caricature shows,
what the Tagi lacks most today: the pointedly told
picture stories. At the same time, the agency wants to use its strengths
demonstrate. Excerpt from the copy: "As you can see, we are advertising,
who are interested."

Loyalty Gate, the Swiss provider of
services for frequent flyer programs, becomes part of the
Marketing agency International Customer Loyalty Programs (ICLP) with
headquarters in London. The new global presence is intended to
Swiss clients on the one hand the advantages of a global agency
and on the other hand the local appearance and feasibility,
Urs Läuchli, CEO of Loyalty Gate, commented on the change in a
Communication. His company has developed the
The Swiss Travel Club frequent flyer program manages and operates the
Bonus systems of SN Brussels Airlines and TAP Portugal. Swiss holds
currently 57.2 % of Loyalty Gate's shares. Following the decision of the
Airline to integrate the Travel Club into the Miles
& More, the remaining shareholders have invested in the sale to
ICLP has consented to this.

From October 17 to 21, 2005, the
the international television trade fair Mipcom takes place in Cannes, France. The
In this context, the distribution company Telepool was able to
SF-DRS television films "Lago Mio" and "Leben auf Kredit" at the
French channel TF1. Telepool belongs to 26 % of SRG.
Lang Film was responsible for the production of "Lago Mio". "Life
On Credit" was produced by Zodiac Pictures. The French
Synchronization is initiated by Telepool, which is responsible for the
has secured access to rights with regard to further possible sales.

On behalf of German SportTelevision
DSF realized frame eleven's new broadcast packaging and all the
Graphic elements for the Bravo Sport TV magazine.
Bravo Sport TV is the
youth magazine on DSF and is produced in cooperation with Europe's biggest
Sports magazine produced for young people. The broadcast opera draws
itself through a sophisticated mix of images from gripping sports scenes,
different X-ray effects and graphic elements.
The magazine
is broadcast every 14 days and reports about exciting topics from
the fields of football, Formula 1, basketball or trend & fun sports.

MAZ with new TV studio and additional seminar rooms. How do I appear on television? Do I come
convincing and credible? These questions must be asked by anyone who
in contact with the media. In the new TV studio of the MAZ - the
Swiss School of Journalism - train business, association and
administrative people the professional media presence in the future at the heart of
Lucerne, only 200 steps from the train station.

René Zeller, Senior Consultant at the Farner Consulting agency and
keynote speaker of the evening, promoted a mutual understanding of
journalists and PR people. If journalists knew better "how PR
works effectively, they could more easily classify campaigns, closer
to the sources, identify particular interests, and thus ultimately
strengthen their own position". This requires well-founded training,
as offered by the MAZ. In the professional interaction between journalists and
PR managers are "afraid of contact or even lack sound barriers.
in place," Zeller said, heading his speech with the question:
"Journalism and PR - like cats and dogs?"

On the opening evening, presenters Hugo Bigi (Tele Züri) and
Patrick Rohr (Quer, SF DRS) spontaneous interviews and statements with the
Guests - graduates of the postgraduate course
Professional media relations, representatives of authorities and business as well as
Committee members of the MAZ.

With the opening of the TV studio, the Swiss
School of Journalism is now devoting all its energies to Murbacherstrasse. The
Extension and reconstruction of the 4th floor was completed in 4 months. Besides the
TV studio and a smaller training studio are now available to the MAZ there.
three additional seminar rooms are available - as a supplement to the
Main rooms on the 1st and 2nd floor. The era "Villa Krämerstein" is thus
definitely over.

The Zurich office of the international
agency network Scholz & Friends won the total budget in a pitch.
of the Velo.com brand. The decisive factor was the brand name developed by Scholz &
Friends developed brand communication concept, said George
Merahtzakis, Managing Director of Velo.com, said in a press release. Planned
is the repositioning of the Velo.com umbrella brand. At the same time, the
Establishment and sharpening of the GT and MTB Cycles sub-brands
be a central point within the new campaign. A first appearance
for Velo.com has already been presented at the bicycle trade fair in Friedrichshafen.
created. All further measures will start at the beginning of 2006. The
Client Velo.com acts as a pool of manufacturers and designers for
innovative bicycle brands and integrates them into new
Distribution platforms.

The Aargauer Zeitung celebrated the opening
of AZ Medienhaus on Thursday with a special four-bundle supplement.
The new headquarters of the AZ Medien Group in Aarau was opened by publisher
Peter Wanner built on his own account, the Group is only a part of it.
of several tenants. The central editorial office has not moved in
of the Aargauer Zeitung. Wanner explains why she is staying in Baden
itself in the supplement. An "exposure of the Baden location" would be
strategically wrong, the publisher believes. The presence of the
The central editorial office shows "ostentatiously to Zurich who is here to
home and that the Zurich publishing houses in the Ostaargau have nothing to
have to look for". This journalistic and publishing strategy has so far been
has worked out very well and will be pursued further, says Wanner.

"This year we will have one million
francs in sales of Sudoku products," says Theo Bouchat,
Director of Le Matin. Over 150,000 books with the Japanese
The Edipresse daily newspaper has already sold a number of number puzzles, such as
L'Hebdo reports. A copy with 50 number grids is available at newsstands for 6
francs. The business is flourishing and is set to expand,
Variants with letters or multiple grids are planned, as are
a light version for children - and even a TV program in
cooperation with the French-speaking Swiss television station TSR, which is expected to
will be broadcast in November and December. As long as interest in the
audience, the possibilities are endless: according to L'Hebdo
there are a total of 10 to the power of 50 different Sudoku puzzles - that's more
than a quatrillion quatrillion.

The commuter newspaper publisher Metro launched
is holding its 59th edition this week and its 11th in Spain. It will - as
national edition - in eight
Spanish cities on the mainland and on Mallorca. After
According to its own information, Metro is now present in over 30 cities and in 12 of the 17
Spanish regions and reaches 67 % of the population, which is approximately
1.8 million readers
corresponds to. This makes the free paper the most widely distributed newspaper
in Spain. Last week, Metro
Barcelona into a regional edition for the whole of Catalonia.

With Piazza.ch, Tamedia is launching a new
electronic marketplace. The site is a virtual classified ad
and enables business customers and private individuals to purchase new and
used goods on the Internet. As Piazza.ch acts as an intermediary between buyers
and sellers are mediated, in contrast to auction platforms
no sales commissions are due, as the media company announced in a
Communication writes. The advertisements are available until further notice
free of charge. In the areas of real estate, jobs and dating
the new page with the existing Tamedia platforms Homegate.ch,
Jobwinner.ch and Partnerwinner.ch together. The operator Piazza AG
is part of the "Electronic Media" division and is managed by Marcel
Sennhauser managed.

The international PR agency Edelman has
Richterich & Partner as an exclusive partner in Switzerland
selected. "The Swiss market has a special significance for us and our customers.
high importance. The partnership with Richterich & Partner
opens up first-class potential for us in a market that offers the
highest per capita income in Europe," comments David
Brain, President of Edelman Europe, announced the choice in a press release.
Richterich & Partner is an owner-managed company and has been in business since
around seven years in the Swiss market. The agency expects the
German-speaking countries, we work closely with Edelman Germany.

The government of the canton of Basel
letter to the Bakom a far-reaching consolidation of the
Regional broadcasters Telebasel and NW1. According to the Basler Zeitung, the event was a routine
hearing conducted by the Federal Office because the concession of
Telebasel to expire. According to BaZ, the cantonal government of Baselland would like Telebasel and NW1 to "take short-term
Examine "cooperation opportunities", "confidence-building measures"
and initiate as soon as possible "activities with a view to a
genuine regional sponsorship". The proposal is supported by
the new legal framework conditions that will apply from 2009 onwards.
are to be expected. Fee money will then only be available for one broadcaster
per region. NW1, originally only widespread in the Basel region, 
had voluntarily waived its entitlement to the
fee money. In return, the broadcaster received access to the
City of Basel.
The majority shareholder of the canal, Elektra Birseck Münchenstein (EBM),
However, the company is finding it increasingly difficult to offset losses in the TV business.
towards energy customers. Although EBM is a
independent cooperative, its former deputy director Adrian Ballmer
but now sits in the Basel government as Minister of Finance. He
met with the Basel City Councillor Ralph Lewin for a meeting.
Discussion about the future of regional broadcasters. However, according to the BaZ
proposes a different solution: The sponsorship of Telebasel should be expanded
to take greater account of the interests of the Basel region. He sees the role of NW1
at best in the preparation of additional programs for the local
Audience.
Christian Heeb, the second major shareholder (40 %) of NW1, is urging the
Baz is also aiming for increased cooperation with the city broadcaster. If
no agreement is reached, NW1 will continue to operate despite the earlier
promise to submit an application for fees. In addition
Heeb to attack Telebasel head-on with a financially strong partner.
Heeb did not reveal who this investor might be.