Committed to fundamental rights

Magazines: In a serious tone, the 65th issue of *Colors*, published by Benetton’s communications agency, is dedicated to the 20th anniversary of Reporters Without Borders.

Magazine In serious tones, the
65th Colors edition from Benetton's communications factory the
20th anniversary of Reporters sans Frontières, the organization that
is committed to protecting the fundamental right to information. Reminds
The magazine reports that in 2004 hundreds of media people around the world
have been arrested, assaulted and threatened. Livened up with
Colors (colorsmagazine.com) reaches fashion advertisements in forty countries in
the sale. According to the co-founder Oliviero Toscani, the
Benetton media mainly with photos, which in addition to a
universally understandable language.

Jürg Steudler moves from Déjà Vü to Condor

The former co-owner has left Déjà Vü Creative Network and is now working as a producer at Condor Films.

The team of the film and
Advertising production company Condor Films has been managed since October 1, 2005 by Jürg
Steudler strengthened. Steudler will work as a producer in the areas of
Corporate Films, Documentaries, Commercials and Feature Films active
his. Among other things, Steudler led the team of
Regardez as
managing partner and producer. Most recently he was
Co-owner of the company Déja Vü Creative Network. This creative network
In the future, the company intends to focus more on its core competency, the development
and realization of motion graphics and visual effects,
focus. For the realization of shooting Déjà Vü will be in
work with external production companies in the future.

BSW and Goldbach Media launch cross-media training program

SAWI will be responsible for the program and implementation.

BSW and Goldbach Media initiate
together to provide cross-media training. The Swiss
Training Center for Marketing, Advertising and Communication (SAWI) will be
responsible for the program and implementation. With the new
The course aims to improve cross-media understanding and know-how in the industry.
be increased. The areas of strategy, planning and cross-working,
Monitoring and success control should not only be theoretical
but also practiced in a practical way, according to a
Press release. The cross-media training is primarily intended to
agency-oriented, but also to the advertising clients.
impulses. The call for proposals will be published this year
to take place in order to complete the training during the 1st semester of 2006.
start.

Web2index up in September

Following a slight decline in August, the Web2index is back on an upward trend.

Following the slight decline in August
the Web2index is on an upward trend again. It rose in September by 1.3
points to 115.3 points. According to the current findings of the
Swiss consulting firm Prognos, this positive trend should continue.
trend will continue to develop in the coming years, commented online marketer Web2com in a press release. Online advertising should
grow by up to 22 percent more than all other companies every year until 2009
advertising media in Germany, Austria and Switzerland. According to the
specialists at Prognos, this positive development is linked to the
increasing acceptance of this advertising medium.

Free TV Switzerland: Regina poses too revealingly

The first issue of the U1 TV program guide was withheld by Zurich authorities because it contained too much nudity.

Actually, the new TV program guide
from U1 should have appeared for the first time yesterday, Monday. But already the
The first issue was withheld by the Zurich authorities. The booklet
shows too much naked skin, explained city police spokeswoman Judith
Hödel told 20 Minuten. The last ad page showed the
"19-year-old Regina" topless. "We didn't start with this action of the
city police had expected. The reaction came as a complete surprise to us",
Peter Kölbel, Startup Manager at U1 TV, explained to the
Advertising Week. The city police have no pornographic content either
as reported by 20 Minuten. Nevertheless, the
TV magazine will show less naked skin in future. "We have responded to the concerns
the city police and will be reduced from three to one in the future.
erotic ad page," Kölbel confirmed. Furthermore
the last page of ads should not contain any erotic content in future. This
week, however, Regina will still be seen in various poses, since
the booklets have already been produced.

TPC-CreaTVty-Award presents the nominees

The TPC-CreaTVty Award will be presented for the fourth time on November 9. From among more than 70 final projects submitted by graduates of all Swiss colleges of design and art, the jury has nominated six works.

For the fourth time in November, the
TPC-CreaTVty-Award. From over 70 theses from
graduates from all Swiss universities of art and design has
a nine-member jury selected six works. In the two categories
Film/video and media art/media design were each awarded three
Up-and-coming artists for the TV Productioncenter Zurich sponsorship award
(TPC) has been nominated. The two winners will receive their awards on November 9, 2005 at the
TPC studio in front of invited celebrities from television, business and marketing
and advertising each received the prize of CHF 10,000. In addition to
Director Sabine Boss ("Ernstfall in Havanna"/"Undercover") and
Film critic Alex Oberholzer has selected seven other independent
The works were judged by expert jurors from all parts of Switzerland.
 
The nomineesFilm/Video:
Tom Hänni (HGK Bern) "Letters to the mother"
(Music video: for the song of the same name by Bernese rapper Tommy Vercetti)
Ulrich Schaffner (HgkZ) "Happy Easter"
(Drama: Family history - generational conflict)
Christine Wiederkehr (HgkZ) "Flea"
(Comedy: Story of a child prodigy)
Media art/media design:
Kristina Kekic (Aarau) "In between"
(Video installation: Home and the feeling of being in-between)
Alexandra Maurer (Geneva) "Muro" (Wall)
(Video installation: Loneliness, despair and violence)
Sven König (Zurich) "Scrambled Hacks"
(Software: Analysis and reconstruction of sounds)
 
In addition to the prizes awarded by the expert jury, an audience prize will also be awarded:
At Tpccreatvtyaward.ch all interested parties have the opportunity,
their favorite from a shortlist of 12 films for this special award
to help.

Swiss journalist: Daniela A. Caviglia heads the personalities section

This section is intended to report on promotions, career changes, and departures, as well as milestone anniversaries and obituaries in the media and PR industry.

Daniela A. Caviglia, founder of the company
Presence and Efficiency in Print Media (PEP), heads the section
Personal details of the new industry magazine Schweizer Journalist. The
The aim of this section is to report on newcomers, people changing jobs, people leaving the
Deaths from the media and PR industry report. The
Trade journal to be published for the first time on November 25.

Hans-Joachim Timm leaves TBWA

The Chief Creative Officer wishes to focus on new challenges in Switzerland and Europe .

Hans-Joachim Timm, Chief Creative Officer
of TBWA Group Switzerland, will leave the agency at the end of the year. He
would like to face new challenges in Switzerland and Europe.
according to a press release. Timm was appointed by CEO
Markus Pekeler was brought to Switzerland from Frankfurt in 2002 to give the agency
to provide new impetus. Before joining TBWA, Timm led
his own agency Timm's Communication, where, among other things, he
together with Publicis, the introduction of the euro for the European
Central Bank. About Timm's future plans and his succession
is still confidential at present.

SF DRS unveils new image

Starting December 5, «Tagesschau» and «10vor10» will broadcast from the newly redesigned news studio for the first time.

From December 5, the Swiss
television officially Swiss Television (SF) and receives a new
Appearance. Tagesschau" and "10vor10" broadcast on this date
for the first time from the newly designed news studio. SF DRS is now presenting the
not only the décor of the two
News programs "Tagesschau" and "10vor10" are to be redesigned,
but the process and dramaturgy should also be more modern and dynamic.
be. Increased use of graphics and maps should
Making news more understandable. The presenters
will also be given more weight. From December, the two
News flagships are also presented standing up. For the journalists
and journalists will find the work more demanding than moderators,
Editors and producers will work more closely together in future, it is said
in a press release.

However, the content concept of the two news programs will remain the same
remain. The "Tagesschau" will continue to be available for a quick overview.
responsible for the day's events, while "10vor10" will continue to work with
magazine-like contributions, the in-depth coverage of the most important events of the
of the day. The programs also differ visually. So
the new design is characterized by different backgrounds.
The visual effects are also specifically designed.

The prerequisite for the new features was that the technical
construction of a new studio. The new technical concept is based on
on the principle that around ten different sets are available for the studios.
should be available. The broadcasts can be made by two free
can be operated from switchable, absolutely identical control rooms.

On December 6, the "Club" also presents itself in its new decor. All
The remaining shipments are to be gradually modernized in the coming year.
be

Credit Suisse's "one" again best European employee magazine

For the second year in a row, Credit Suisse’s international employee magazine, *One*, received an award at the Grand Prix of the European Federation of Business Communicators (Feiea).

(pr) To the
For the second time in a row, the international employee magazine "one"
Credit Suisse at the Grand Prix of the European Federation of Business
Communicators Feiea named best European employee magazine
award. In addition, "one" received the Silver Feather for the third time
of the Swiss Association for Internal Communication svik.

On October 21, the publication was awarded the Grand Prix 2005 in Brussels.
of the Feiea (formerly: Federation of European Internal Editors
Associations) as the best internal magazine in Europe.
one" was particularly praised for its strong visual language and the
informative, varied writing style. Second place
the magazine "Hub" of the Royal Bank of Scotland Group before
"Folio" of RAG Aktiengesellschaft from Germany.

The Credit Suisse employee magazine is published in the four
Languages German, English, French and Italian in one
Total circulation of 33,000 copies worldwide. Two years ago
one" was awarded the prestigious Feiea prize. In the Feiea,
which is celebrating its 50th anniversary this year, has twelve
associations for internal communication. In each
of these countries will be preselected - a maximum of three
Publications per country may be forwarded to the main jury.
Around 40 magazines from Switzerland alone took part in the competition.
participated. In the final round, "one" was able to beat 25 competitors from
Europe. For the third time in a row, "one" also won the
Silver Pen of the Swiss Association for Internal Communication
svik. The Golden Pen went to "Domo Ringier" from the publishing house
Ringier, the magazine of Bühler AG, was awarded the bronze pen.
excellent.

ADC welcomes seven new members

This year, 15 applicants submitted their best work to apply for ADC membership.

The Art Directors Club Switzerland has
seven new members this year. Found worthy
were Bene Abegglen (Contexta), Axel Eckstein (Jung von Matt/Limmat),
Ralph Halder (Publicis), John Leuppi (Wirz Werbung), Martin
Lötscher (Soda Magazin), Thomas Schöb (Ruf Lanz) and Pius Walker
(Walker advertising agency). 15 interested parties had applied for the
applied for membership. The admissions committee assessed the
candidates on the basis of their previous work. As
According to the guidelines, new members are accepted "who have a
substantial
creative contribution to several works honored by ADC Switzerland
or in any other way in the environment of advertising or
design has achieved outstanding results". Responsible for the selection
The following six members of the Executive Board and five ADC members are responsible: Peter
Brönnimann, Michael Conrad, Beat Egger, Markus Gut, Valentina Herrmann,
Daniel Krieg, Andréas Netthoevel, Andreas Prokesch, Markus Ruf,
Hanspeter
Schweizer and Barbara Strahm.

Kall gives 20 minutes four years

The Tamedia CEO is leaving the door open for minority partners in the commuter newspaper.

Group CEO Martin Kall is convinced,
that Tamedia has the necessary know-how to realize 20 minutes on its own.
realize. But if another publisher really wanted to do something about the
commuter newspaper, the company is prepared to contribute a
minority shareholder, said Kall in an interview with Le Temps.
He answered the question about the paper's budget evasively: "The
The Swiss-German edition took four years to reach the black market.
figures; they are prepared to hold out just as long with 20 minutes. That
a third party to launch a free title in French-speaking Switzerland
The Tamedia boss does not believe that this will happen. Especially as, in his eyes, it is already
there is an established free newspaper: Le Matin orange. Le Matin
currently registers 4.7 readers per issue, an enormous number in the
compared to Blick (2.7 ) or 20 minutes (2.5), explained Kall:
"This means that 80 % of readers read Le Matin for free."
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