Infoweek and Monster cooperate

The Swiss IT magazine and the online job board share job listings and articles.

The Swiss IT magazine InfoWeek works
with the online job market Monster.ch. The section thus offers
"Careers" on the Infoweek.ch website now offers its readers the
Possibility of finding IT and telecommunications jobs in Switzerland
to look for. According to a press release, users will be able to 
This means an average of around 700 current ICT jobs in Switzerland
are available. In return, InfoWeek on Monster.ch with
be present in editorial contributions. Monster.ch belongs to the
Monster network, a global online job market, and has been active in the
Switzerland launched the online platform Jobpilot.ch around one and a half years ago.
taken over. InfoWeek is published fortnightly and is supported by the
Compress Information Group.

Strongest advertising September for five years

Gross advertising spending in Switzerland increased by 4.8 % in September compared with the same month a year earlier.

Gross advertising investment in the
Switzerland increased by 4.8 % in September compared to the same month last year.
increased. According to the Media Focus survey, a total of 328.4
million francs were spent. This is the
advertising-intensive September for five years, according to a
communication, and the second strongest since measurements began (1990).
Advertising investments were particularly increased in the markets
Watches/jewelry (+54.5 %), transport (+51.8 %) and consumer electronics
(+33.7 %). Tourism also recorded a significant increase in expenditure (+22.7 %),
Pharmaceuticals/healthcare (+22.4 %), telecommunications (+21.5 %), clothing
(19.0 %) and furnishings/furniture (+17.1 %). In contrast, the sectors
Energy (-28.4 %), Tobacco Products (-25.1 %), IT (-24.8 %) and
food (-23.8 percent) reduced their spending considerably.

Faces new with ten issues

From 2006, the people and lifestyle magazine Faces will be published with ten issues per year instead of the previous eight and will take part in MACH Basic 2006.

The people and lifestyle magazine Faces
will be published with ten issues per year from 2006 instead of the previous eight.
The magazine, which since the beginning of the year has only been available at newsstands and by subscription
according to a press release, increased in the fourth quarter of
the following year. With the ten annual
issues and a circulation of 45,000 copies (according to media data)
it fulfills the conditions for participation in MACH Basic 2006.

IG Adscreen elects new board

Fredy Grau from IP Multimedia is the new president of the interest group.

At the last meeting of the
Interest Group Adscreen, Fredy Grau from IP Multimedia
was unanimously elected as the new President. He was previously
Vice President of the IG and replaces Roger Baur of Cinecom as President.
from. As Head of Business Development, Grau has been responsible for the ad screen medium since
from the very beginning and, together with Baur, founded the
Community of interests. Roger Baur will leave Cinecom at the end of October
but will be available to IG Adscreen in an advisory capacity until the end of the year.
to the side. The function of Vice President will now be assumed by Andreas
Etter, Head of Marketing Communications at Swiss Post. Elected to the Board of Directors
Guido Stillhard was also appointed. He is head of the IG working group
Technical Solutions and works as General Manager Sales &
Marketing Multimedia Solutions of John Lay Electronics AG.

20 minutes starts four months behind schedule

The Tamedia Board of Directors has approved the expansion of 20 Minuten into French-speaking Switzerland. 20 minutes is to be will be launched in March 2006 with two regional editions for Geneva and Lausanne.

The Tamedia Board of Directors has approved the
Expansion of 20 Minuten into French-speaking Switzerland approved. 20 minutes is to
in March 2006 with two regional editions for Geneva and Lausanne.
If this date remains, the commuter newspaper of the Zurich
Le Matin Bleu a lead of four percent over its competitor Le Matin Bleu.
to five months. The first issue of the Edipresse title is scheduled for
announced for October 31.
20 minutes starts with a total circulation of 120,000 copies,
as Tamedia announced. Distribution will take place "via the usual channels".
The commuter magazine will have around 30 editorial staff and ten
publishing employees. With the project management in the
Markus Eisenhut was entrusted with the development phase. Eisenhut was from October
2001 to November 2003 Editor-in-chief of 20 Minuten. After joining
of Tamedia, he had to give way to the current incumbent Marco Boselli.
Before joining Pendlerblatt, Eisenhut had already worked for
Tamedia, as head of news at the SonntagsZeitung and head of the
Service of the Tages-Anzeiger.
The move by 20 Minuten into French-speaking Switzerland marks the first time in
Switzerland's first cross-language daily newspaper, published in Basel, Bern,
Lucerne, St. Gallen, Zurich, Geneva and Lausanne, writes
Tamedia. The paper is aimed at a young, urban and affluent target group.
target group. The content of the French edition of the
German-speaking countries: In addition to the domestic and foreign news section, 20
minutes publish two pages of local news every day.
The focus is on regional stories from Geneva and Lausanne.
In addition, a whole range of tried-and-tested information elements for
the region should be included, it continues. This includes the
events calendar "what's up", a cinema section and the local
Weather news. The newspaper is supplemented by the daily sports section,
two pages from the people and entertainment sector, one page for
the Internet generation and weekly pages from the areas of
Cinema, lifestyle, interactive and games.

SF DRS wants to optimize the exchange between editorial staff and sponsors 

Swiss television network DRS is reorganizing its sponsorship division.

Swiss Television DRS organizes
the sponsoring department. The aim is to "promote the strong emotions between
the television audience and partners from the advertising industry.
more closely", according to a press release. The
SF-DRS Sponsoring under the management of Adrian Brugger now consists of
the functions field service, sponsoring consulting, sponsoring services
and telephone services. The aim is to provide internal and external partners
faster information about existing and new program projects
receive. The proximity of sponsoring partners to the program is to be optimized
and the exchange between editorial offices and partners should be strengthened.
The company is also striving to expand "networked communication" within the
the programs, events, online platform and the
public relations measures. In addition to the SF-DRS-specific formats
The department is also responsible for marketing and coordinating the
national sponsorship projects with TSR and TSI. In
In this area, SF DRS intends to promote cross-media projects in the
Optimize cooperation with Publisuisse.

Viva Switzerland records best market share since launch

On Saturday, the youth channel achieved an average daily rating of 5.5 % among its core target audience.

Last weekend, Viva
Switzerland's highest market share since it began broadcasting in 1999.
core target group of 15- to 29-year-olds, the youth channel achieved the highest
Saturday average daily viewer ratings of 5.5 %. The frontrunner was the
program "All Access - Hottest Rockstar Wifes", which was watched by a total of 21,800
people were followed. Also "The Fabulous Life of Leonardo Di Caprio"
achieved exceptionally high viewer numbers. Overall, this
format was watched by 20,200 people. The audience figures were calculated by
Publica Data collected.

ADC celebrates 30 years in the guise of 20 minutes

The newspaper for the ADC Festival will be published in the same layout as the commuter newspaper.

Next year, the Art Directors Club
Switzerland 30 years old. The ADC is not celebrating a special anniversary,
but, as usual, there is the ADC Festival at the end of January with the accompanying
Newspaper. This year, the commemorative newspaper will be published in the layout of the commuter newspaper 20
minutes - under the title "30 Years" - and, according to the press release, from the pens of the best
creative minds in the country. Alexander Jaggy is the editor-in-chief
"30 years" is not only intended to give the ADC
allow a review of the past 12 months, but also a
a little further back. The first copies of the festival newspaper are
distributed on the evening of the award ceremony. The magazine will also be
enclosed with the trade press.

Urban development highlight: AZ Medienhaus opened

The six-story residential and commercial building at the domicile of the former "Aargauer Tagblatt" was realized by the Baden architects Burkard, Meyer. The client is Peter Wanner, publisher and delegate of the AZ Medien Group.

New architectural jewel in the
Aargau's cantonal capital: On Bahnhofstrasse in Aarau on
Friday, the AZ Medienhaus was officially opened. In the
exceptional new building, a total of
35 million francs invested.
(pr) Three years after the building application and
One and a half years after the foundation stone was laid, AZ Medienhaus is
has been opened. The six-story residential and commercial building on the
Domicile of the former "Aargauer Tagblatt" has been
Architects Burkard, Meyer realized. The client is Peter Wanner,
Publisher and Delegate of the AZ Medien Group.

The AZ Medien Group uses half of the building itself. Thus the
Radio Argovia, the Meissner bookstore, the AZ store and the
regional editorial office of the Aargauer Zeitung. Among the third-party tenants
includes, among others, the Swiss Federal Health Insurance Fund EGK and, as of
In mid-December, also the Hirslanden Medical Training Center. At
top floor are comfortable city apartments.

An additional attraction is the new restaurant EINSTEIN in the
first floor of the AZ Medienhaus. The name "EINSTEIN" is a tribute to
the Nobel Prize winner and former Aarau cantonal schoolboy Albert
Einstein. The interior design of the restaurant is the work of
Master of hotel and gastronomy architecture, Pia Schmid, responsible.

According to Peter Wanner, the name "AZ Medienhaus" is intended to be a program: "At the
Aarau's Bahnhofstrasse, a house has been built to house media.
This house is at the same time a medium itself - a place of encounter,
of communication and conviviality. It offers a stimulating
Atmosphere in an Aesthetic Environment."

Zurich supports tennis tournament as tourism marketing

The Zurich City Council wants to support the Zurich Open with CHF 200,000 for each of the next three years. The decision of the city parliament is still pending.

The Zurich City Council wants to
Zurich Open tennis tournament (formerly Swisscom Challenge) in the
will provide CHF 200,000 for each of the next three years. This was announced by
Mayor Elmar Ledergerber at a media conference after the
tournament. However, the city parliament still has to approve these subsidies.
approve, writes the SDA. A "lively discussion" is to be expected.
Ledergerber's media spokesman Sven Frauenfelder explained
told the news agency. The organizers of the tennis tournament had
After the withdrawal of Swisscom as a major sponsor, the city of
Zurich for support; the City Council considers the subsidy
for the event as a good contribution to promoting tourism. It was
The money granted is not a gift, but a payment.
investment, Ledergerber explained. With such commitments
Zurich should be made better known as a tourist city, for example through
the TV broadcasts that are broadcast worldwide. There are still
further ideas to better sell the tourist city of Zurich, said
Media spokesman Frauenfelder told SDA. The aim is to make various not yet
ideas into a marketing concept one day.

The Burgdorf Saturday paper is to become a gazette supplement

The project to launch a second free newspaper for Burgdorf and the surrounding area is taking a new turn.

The project of a second free newspaper
for Burgdorf and the surrounding area takes a new turn. The Burgdorf
Samstagsblatt was launched as an alternative to the
Free publication from Burgdorfer Tagblatt and Aemme Zytig launched,
was on the brink of collapse in September, however, when the
cooperative, only 150 share certificates were issued instead of the required 1000.
subscribed, plus 70 patrons. Now there are efforts to ensure that the
Samstagsblatt the weekly official gazette of the Burgdorf region
is to be settled, as reported by the daily newspaper Der Bund. With the
The publisher of the Anzeiger, Anzeiger Region Burgdorf AG, is, according to
Samstagsblatt President Res Zbinden talks underway. The
Cooperative members of his planned newspaper also agree.
Since the
Anzeiger is published on Thursday, the paper would have to be renamed.
be realized. According to the President of Anzeiger AG, Markus Grimm, the
discussions have so far been of a rather informal nature, in November the
matter before the Board of Directors. The Anzeiger had participated in a
concept for a separate supplement, which, in addition to the paid
community and association information provided for a free editorial section.
"A cooperation with the Samstagsblatt could be interesting for us here.
", Grimm is quoted as saying in the Bund. A personal entanglement
would have to be solved first, however: Grimm also belongs to the
Board of Directors of Burgdorfer Tagblatt AG, which publishes the Aemme Zytig
publishes. If the supplement materializes, Grimm would withdraw from the
withdraw from the board. 

Kenan Sahin joins Aseantic as consultant

Sahin was previously the CEO of Visual Design in Biel.

Kenan Sahin is the new advisor of the Bieler
company Aseantic, which specializes in strategic Internet consulting, e-commerce and
specializes in online marketing. Sahin has been with the
Internet business like his new employer and also brings nearly
20 years of customer service experience with, shares Aseantic in a
Communiqué with. Until recently, he was CEO of Visual Design in Biel.
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