Swisscom Mobile is expanding its range of television services for cell phones. Swisscom customers can use
Replay TV now also includes repeats, summaries and highlights of some programs
watch. The first formats to be broadcast will be programs from SF DRS and
Sat.1/ProSieben offered. The "Tagesschau" and "Meteo" will be
made available all day as reruns, such as a
announcement. The range of replay TV formats
is to be continuously expanded. Among other things, programs will soon be
from HBO and Disney will also be available. A channel for Uefa is also in preparation
Champions League. Abroad, the use of Replay TV
not possible.

Alexander Jaggy joins the company from 1.
As of January 1, 2006, he is a shareholder in the Zurich agency Jung von Matt/Limmat.
The shares are now divided between the managing director Dominique von
Matt, the Executive Creative Director Alexander Jaggy and the Jung von
Matt AG in Hamburg. However, Von Matt continues to hold a
Majority shareholding. "The partnership is a logical consequence
from the successful cooperation in recent years and our
ambitious goals for the future," explains von Matt. Jaggy has been
He joined the agency as creative director in 2001. He previously worked at
GGK Zurich, Springer & Jacoby and Jung von Matt in Zurich, among others.
Hamburg and Springer & Jacoby London.

The Media Award of the Quality in
Journalism goes to the European Journalism Observatory this year
(EJO) of the University of Lugano. The prize was awarded for the third time this year.
It is awarded for the third time and honors quality assurance initiatives. The
Institute conducts media research, but is mainly concerned with
transfer of research and cooperates with media editorial offices. EJO
publishes the journalistic work on its website in
German, Italian and English. The institute in Lugano is thus
bridges within Europe and achieves high synergies, justifies
the jury made its decision.
Recognition was given to the observer for his handbook and his
editorial management instrument E-Tool as well as the
Swiss Radio DRS for its mission statement and the Bieler Tagblatt, where
a review of the sheet is carried out before it is printed. This year
MAZ Director Sylvia Egli von Matt, the Head of the Media Institute of the
Swiss Press Association, Karl Lüönd, media professor Roger Blum,
SR-DRS Head of Information Marco Färber, DRS editor Karin Müller and
the author and initiator of the Media Award Michael Walther on the jury
represent.

Lanz Events from Herrliberg launches the
information platform Event-coach.ch. The online portal is aimed at
Event managers, agency employees and people who are involved with the
organization of events, as described in a
Press release means. Newcomers to event management should thus have access
to checklists and a detailed introduction to the industry
while insiders benefit from the business event calendar
should. The platform also offers further links and ideas
for further education. For the most part, use is free of charge. Certain
However, information or downloads of documents are subject to a charge.

Most award trophies are good for
exclusively to catch dust. The award, which Publicis
Zurich from Donald Gunn. It looks good on the
coffee table and can serve as a source of inspiration if necessary. The
former chief creative officer of Leo Burnett annually evaluates the major
international advertising competitions and presents the rankings of the
award-winning agencies, clients and work as the Gunn Report between two
book covers (plus showreel). The CDs and CEOs of the most successful
Agencies will be sent a personal copy. In Switzerland
this year is Publicis. It contributed 50 % to the total of four
points that Switzerland was able to achieve as an advertising market. Ins
However, neither will make it into the top ranking. The country list is
is led by the USA with 196 points and ends with Hong Kong and
Portugal in 25th place with nine points. The most awarded agency is
Almap BBDO in Brazil (34 points), the hurdle for the top 50 is
again at nine points.

Ringier makes earlier reports official:
The Zurich media company is launching a new magazine with the working title
Schweizer Illustrierte Young. The monthly magazine is published for the
for the first time at the end of February and is aimed at the young and young at heart.
Swiss woman, according to the media company. Content
the new magazine focuses on fashion, beauty and stars. The aim is to
the magazine fashion sections, cosmetics and beauty tips in every price range
and styling trends. In addition, the Career,
culture, medicine, psychology, cars and travel.
Schweizer Illustrierte Young is an independent magazine, but is intended to be
also represent a supplement to the SI. The layout and the
editorial contributions will, however, differ significantly from the SI
differentiate. SI's contacts with domestic and foreign celebrities
However, they are to be used for the comprehensive Society section of SI Young
Ringer writes. The new magazine will be published by an independent
editorial team, which is currently still being filled. Therefore
who will take over as editor-in-chief in the future, explained
Ringier media spokesman Marco Castellaneta told Werbewoche.
Responsible for the project are the SI publishing director Urs Heller
(project manager), SI editor-in-chief Marc Walder and Thomas Passen
(Head of Readership & Advertising Market Magazines German-speaking Switzerland).

The Football World Cup 06 in
Germany will not have a significant impact on the advertising volume of
numerous corporations. This is what the organization predicts
Advertisers in the German Brands Association (OWM), which includes over 70 German
companies, including Unilever, Beiersdorf, Daimler
Chrysler, Siemens and Tchibo. In a survey of the
OWM members, 80 % of respondents said that the World Cup had no influence
on their advertising volume. Only 3 % found that their advertising volume
is strongly influenced by the World Cup. 47 % of respondents stated that
their company's communication strategy because of the World Cup
is changed, 45 % assume a slight change. The
The survey also revealed that 63 % expects an increase in the number of
sales development and 56 % expect a better earnings situation. Nevertheless
Almost 70 % of the survey participants estimate the advertising volume of their
company as constant in 2006 as well. An increase is seen
only 14 %. Although the World Cup will encourage many companies to
advertising, but the additional expense is offset in the course of the
the rest of the year, said OWM Chairwoman Margret Buhse to
of the association meeting, according to the Pressetext news agency. The organization presented the media
the fact that the price of the products and services
Overall budgets of most advertisers do not increase despite the World Cup
will increase significantly. 

On the occasion of the donation on the part of the
Benetton Group from a significant area of land in Patagonia to
in favor of the indigenous populations, is launching an ambitious
Online media experiment in seven languages. Open for thoughts, ideas
and collaboration, in connection with the world and the "others". (pr) Benetton Talk: the group of companies
acts, communicates what it does. And listens: follows attentively
the opinions from all over the world. The new website benettontalk.com
opens a dialogue with the young web people on a topic so
importance of how the country and the indigenous populations
represent. In January 2006, for example, Benetton will present the local
Provincial government of Chubut in Patagonia (Argentina) an area of
7,500 hectares handed over for use by the indigenous population. A
symbolic gesture of social responsibility, with which a contribution to the
Dialogue in the historical legal dispute between the Mapuche people and
to be provided to the Argentine state.

On this topic, benettontalk.com leads a conversation with the
web community to tell stories and to be told stories, in order to
to deepen thoughts and to call for understanding, to sum up
to put together different things in all their diversity.
"All based on one portal", as stated by the publisher on the homepage
explained, "as the web is a good way to create a dialogue
and to prevent dialogue from becoming monologue. Not only
because the Internet enables interactive communication, but also
because it intrinsically forces one to "connect" with others."

Visitors of benettontalk.com have access to the two
Main sectors, real, independent websites, which are in regular
distances change the topic, they can read the news and view photos and
Watch, download, and email videos to friends; or
deepen the topics via a large selection of relevant links and
above all, present their own ideas and thoughts, establish a dialogue with the
Guide website.

In addition to the theme of land and of indigenous populations in
Patagonia and in the world, treats and deepens the multimedia
Narration - text in seven languages (besides Italian in English,
French, Spanish, Arabic, Japanese, Chinese), a gallery
of pictures and videos, music - also the problem of the from extinction
languages affected. Two issues that share a common, urgent
need for protection and attention, so as not to create a
part of the geography and history of mankind irretrievably to
lose

In 2006, the adventure benettontalk.com with content such as the
genetic richness of life, childhood overshadowed by wars and
other global topics continued.

Sector 1: Patagonia Talk and the Donation of Land in Patagonia
This sector begins with a historic announcement: the
Donation of various territories in Patagonia to the
Argentine authorities by Benetton so that they can be used for the benefit of the
native population are managed. The narrative also includes
the correspondence between Luciano Benetton and the Argentinian
Nobel Prize winner Adolfo Pérez Esquivel, who played the role of a
passionate interlocutor has taken over.
Then follows a look at similar situations in the world, and it becomes
told of the historical lawsuit filed by the Australian
Indigenous people brought against their government last October
became and with which the possession of an extensive territory of
Western Australia, including the city of Perth is required. As
the transfer of ownership of nearly 700,000 hectares of land to four
indigenous ethnic groups of Venezuela by President Hugo
Chavez.
Finally back to Patagonia, to better understand the region
understand, more than any other in the Western imagination, as a
Land anchored on the edge of the earth and on the border with the populated world
is. Treated are the travel descriptions of great explorers like
Darwin and writers like Chatwin (travel diaries) as well as the
Everyday life on the huge plantations (On the Estanzia), the map of the
indigenous ethnic groups in Argentina and the cosmic worldview
of the Mapuche: the time, the land, healing, but also the sun, stars
and the music.

Sector 2: Babel Words
According to recent Unesco estimates, one person dies every two weeks in the
Language from. By the end of our century, half of the people living on the
Earth spoken idioms - 6,912 according to Ethnologue - have disappeared.
Languages die when they are no longer spoken. Thus today
the endangered languages those that are only spoken by old people
spoken and no longer taught to children, due to external
influences or by circumstances within the community, caused by
the change in the economic-social environment in which they are
have arisen.
Babel Words tells about some of these endangered languages: Defaka,
the language of a small ethnic group in southwestern Nigeria;
Dyirbal, an Aboriginal people in the northeastern region of Australia.
Queensland; Eyak, a language spoken in Alaska, whose
Fate closely linked to Marie Smith, who is well over eighty years old
is the only person by whom it is still spoken.
The Voices on the Net subsector presents some interesting
Websites to support highly endangered languages, through
Transcripts and dictionaries, sound recordings, images and videos available in the
Web of languages and cultures tell.

The cast of the SF-DRS series "Lüthi und
Blanc" have to accept wage losses. Due to a change in planning
the performers will earn less next year, in at least one
case even by half, reported the SonntagsBlick. The actors
will only be paid for the actual shooting days. According to
SonntagBlick, they feel unfairly treated because of this: "We
have helped to build up the "Lüthi und Blanc" brand and are excellent
advertising medium", says Gilles Tschudi, alias series villain Michael Frick
quoted. Some actors would even have to work in the months without filming.
receive unemployment benefits, said another team member.
Peter-Christian Fueter, member of the management board of the production company
C-Films, sees things somewhat differently: "There can be no question of wage cuts.
At most, there will be wage adjustments," he told the
Advertising Week. "We plan for the long term and therefore have fewer days to
which the actors ultimately do not participate in after all.
work." For the individual day of filming, however, the actors would always
still earn the same amount and continue to receive flat-rate contracts,
emphasized Fueter. The total wage bill for the crew will even increase.
Fueter also qualified the SonntagsBlick's statement that it is uncertain
how long "Lüthi und Blanc" will continue to run. "That's courant normal.
It was always the case that SF DRS announced in the summer whether the series would be broadcast in the
will still be produced the following year." The following are secured
Filming currently scheduled until the end of 2006.
Carole Scheidegger

Bruno Claude, President and Chief
Executive Officer (CEO) of Cablecom, is stepping down with immediate effect. He was
in November 2003 to the Board of Directors of the cable network company
elected. The focus of his activities was to ensure
Refinancing, turnaround and strategic realignment, such as
Cablecom announces. Ad interim, Herb Hribar, until now Chief
Operating Officer, the responsibility as Managing Director until the
Appointment of a successor. Nevertheless, the responsibilities will
by Rudolf Fischer, the Managing Director since last January,
will not change. He will remain with Cablecom and report to Hribar.

Ringier Romandie expands its
double magazine Montres Passion/Watch World. From 2006
the magazine four times a year instead of twice and also deals with
with the topic of jewelry. To this end, the editorial team is to be expanded, as
in a press release. A new layout has also been announced.
Montres Passion/Watch World is published with a print run of 90,000 copies.
French and 100,000 German copies. It will be the
Business newspaper Cash and the consumer magazine L'Hebdo settled
and is also available at newsstands.

When purchasing everyday items
Swiss people attach particular importance to the following factors
Quality and product performance. This is shown by a study by the Institute
IHA-GfK on behalf of the Promarca association. On a scale of importance
from one to ten, the two factors mentioned are in the average of the
six product groups surveyed between eight and nine. Slightly less
The 500 respondents placed the greatest emphasis (seven to eight) on actions and
price level. Brand appeal, on the other hand, is between five and six,
brand awareness is just under five.

According to Promarca's commentary on the study
23 % of those surveyed describe themselves as brand fans who, whenever
shopping for branded goods. The choice between brands, promotions
and low-cost offers, 30 % would have proved to be a brand-oriented
declared. Although Promarca has labeled these results
"Branded articles are very popular", it apparently interests a
majority of consumers do not particularly care which label their
cations. The criteria according to which the respondents
choose their shopping location: Good accessibility is first and foremost (from
two thirds), followed by good quality. Actions and
only about one third mention particularly low prices, branded articles
are in second-last place - still ahead of private labels.

However, this disregard for brands is put into perspective when concretely
is asked about the last purchase. This results in quite
different results depending on the product group. While for yoghurts
only 15 % chose a branded product and 50 % chose a private label of the
trade, opted for the branded article 48 % for shower products
and only 23 % for the private label.

The favorite brands named by the study participants are
Finally, we assume that consumers will be able to see the contrast
between a branded article and a trademark is not so clear-cut
represents. While the Coop's own plants are always in the back rows
Migros takes two top places. In the
The Migros brand Total (21 %) and the Migros brand
Persil (20 %) in a neck-and-neck race. Migros is ahead by a nose
also ahead of Toni (21 %) for yogurts (32 %). With the coffee machines
the wholesaler, together with Mio Star and Delizio, has at least
13 %, but is beaten by far by Nespresso (37 %). Good beats
Migros was also successful in chocolate, where Frey took third place with 18 %.
is behind Lindt (30 %) and Cailler (20 %). Nothing to report
In contrast, Aproz in soft drinks: While Coca-Cola dominates (30 %)
and Rivella holds the Swiss flag high with 15 %, the
Migros drink with 3 %.

Stefano Monachesi