The Biel-based film producer Twin Productions
and the Bern-based agency Siebensinn Communication & Idea-Networking
have a new joint customer. In a pitch, they have
won a three-year budget from Motosuisse. The association of Swiss
Motorcycle and scooter importers launches the campaign in collaboration with
with the Road Safety Fund (FVS) and the Cornu Master School
by Jacques Cornu. The aim is to reduce the number of fatal motorcycle accidents
around 30 %. The plan is to produce TV commercials and various
Below-the-line measures.

(pr) Blue-Infinity (b-i), a
professional services company headquartered in Geneva, has developed for
the recently renewed website of the prestige watch manufacturer Vacheron
Constantin wins the "Standard of Excellence" Web Award for the second time
preserved. Founded in 1755 and belonging to the Richemont Group (which also owns brands
such as Cartier, MontBlanc and Dunhil).
Vacheron Constantin is the oldest manufactory still in existence, which has its
250th anniversary celebrations. Vacheron Constantin unites
centuries-old craftsmanship with the latest innovations of the
Watchmaking technology to produce highly sophisticated timepieces. The new
Website is a tribute to the characteristic values - technology, design
and accuracy - of this watch manufacturer.
The Web Marketing Association (WMA), which has been in existence for nine years, is
an international organization formed by internet marketing, advertising
and design professionals has been founded, which has improved the quality of the
Advertising, marketing and promotional activities for websites
want to improve. The Standard of Excellence Web Award recognizes
websites such as the one from Vacheron Constantin, as they "set an example
is for the high quality standards that all corporate websites
should strive for".
For the 2005 WebAward, the WMA received more than 2,000 applications from 33
countries. The website designed by Blue-Infinity for Vacheron
Constantin was developed by a team of independent Internet professionals
assessed and based on the seven criteria design,
Innovation, content, technology, interactivity, text and
Ease of use rated.
,,Blue-Infinity's outstanding work and our dynamic
collaboration were decisive in achieving such a quality standard for
the Vacheron Constantin website," explained Isabelle
Hudovernik, Internet director of Vacheron Constantin. The unique
ability of b-i to combine the latest techniques with innovative
Integrating marketing skills helps leading organizations with
communicate with their customers. The Vacheron Constantin website
offers visitors from all over the world a luxurious online experience.
In view of the tough competition this year, we are pleased to be able to
that our work within our industry has been well received by our customers.
has been recognized," said Alex Inchbald, engagement manager of
b-i. ,,We are proud of the Vacheron Constantin website because it is
embodies our high quality standards ."

The Zurich agency Gyselroth für digitale
Media and Print has won IFES as a customer. The specialist department for
School evaluations IFES deals with quality management at schools.
Vocational and secondary schools. Gyselroth was entrusted with the development of the
corporate design. In a second step
designed all print products and realized a website.

From February 2006 Link, the
SRG Deutschschweiz's member magazine, in a new look. According to
a report in the November issue, several agencies were
have been invited to draw up proposals for the redesign. The
Medianovis won the race. The agency in Kilchberg ZH had already
once created a professional paper review for Link, which led to a
gentle renovation of the magazine. Her concept characterized
is characterized by a dynamic layout and a concise visual language,
it says. In future, more and above all colorful images will be used
be. As the relaunch must not result in any additional costs, the
The effort is offset by a reduced publication frequency: Instead of
eleven times Link will be published nine times a year in future.

In October, Dominik Graf won the
Advertising sales of the IT industry journal IT Reseller taken over.
He replaces Markus Stotz, who took over the title from the Thalwil-based publisher Compress
since its launch in 1997. Graf has been with the company for 17 years, with
a stint as an advertising canvasser for the lifestyle magazine
Seesicht, working in the Swiss IT industry. He worked among others
in sales of the PC manufacturer Victor and the Macintosh specialist
Ingeno, as managing director of the computer store at the University of Zurich, and as a
Sales Advisory Specialist for Middleware at IBM Switzerland.

Headline, the communication club
Aargau/Solothurn, has appointed the logistics group DHL Express (Switzerland) as its
has gained a new lead sponsor for its Corporate Communications award.
The prize was launched this year to mark the club's 50th anniversary
and will be put out to tender again next January. New partners have
Headline also found in French-speaking Switzerland: the business magazine Bilan
and the Lausanne-based translation company Tra&Doc. The previous
According to the communiqué, sponsors and partners will also remain on board.

The Gruner Brenneisen agency in Basel
Communications becomes a partner of the Reputation Institute with exclusive
rights for Switzerland. The Reputation Institute is a private
Research and consulting organization with the purpose of
Scientific research on the reputation of organizations
and to support companies in expanding the
professionalize reputation management. The European headquarters of the
company is in Denmark.
At the same time, Gruner Brenneisen Communications is expanding the
range of services and defines three areas of expertise: Corporate
Identity and Branding (Andres Gruner), Marketing Communication and
Crossmedia (Peter Brenneisen) as well as Reputation Management and Corporate
Communications (Rodolfo Ciucci). The focus will be increasingly on the
Classics and Life & Sciences customer segments. At the same time
the agency presents a new corporate design.

The Swissclick online platform is equipped with
Yahoo Germany and the online marketer Overture Services, a
cooperation. As part of this cooperation
Swissclick on all its existing classified platforms (Autoclick.ch,
Immoclick.ch, Jobclick.ch, Bazarclick.ch) and their web search
Swissclick.ch uses the Yahoo search index. This means that, in addition to the
worldwide and German-speaking countries for the first time.
localized
web search. Overture Services provides the
relevant commercial search results. The cooperation also includes the
Marketing of a specially designed Swissclick
Yahoo toolbar, which includes the following functionalities: direct
Access to all Yahoo services, fast Yahoo web search, access to
the personalizable "My Web" administration service, a
Pop-up blocker and anti-spy software.

The Swiss Marketing Day organized by Swiss
Markteting will not take place as previously announced on January 25, but
on March 14, 2006. Responsible for this postponement are
organizational reasons, as Benno Milz, advisor to the Board of Directors
of Swiss Marketing, when asked by Werbewoche. The event
is now taking place for the 9th time - and for the 2nd time at the KKL Lucerne.
stage, this time under the motto "Marketing-Provocation? Between
Trend and tradition". The event will also feature three companies and one
non-profit organization as the winner of the Marketing Trophy for its
success and their innovative strength.

As of December 2005, Brigitte Lopez leads the
advertising team at ChannelMedia in French-speaking Switzerland. She built
between 1994 and 1999 for Bolero the advertising market in French-speaking Switzerland
and has been responsible for marketing and sales for the last five years.
of all Ringier magazines in French-speaking Switzerland.
For ChannelMedia, Brigitte Lopez will, among other things, publish the magazines
Faces,
Icon, Abstract, Party News, Trend and Word maintain.

As of November 7, Max Gurtner becomes Head of
Corporate Communications at SRG. The previous Head ad interim,
Simon Meyer, remains SRG spokesman and deputy head of the
Corporate Communications. After studying economics and
Sociology, Gurtner headed the Sociology Department at the Gottlieb Duttweiler Institute.
PR and publications. After that, he was Head of Press, Head of Corporate
Communications and Investor Relations of the Roche Group, Head
Corporate Communications of ISL International and Head of Media and
PR of the Zurich Group. During the last three years, Gurtner supervised
as an independent communications consultant, he has held various mandates in the
business and in the public service. He teaches crisis communication,
Investor relations and international media relations at the Swiss
Public Relations Institute (SPRI), at the Swiss
Training Institute for Marketing, Advertising and Communication (SAWI), an
the Zurich School of Economics and Business Administration (HWZ) and at the
Swiss School of Journalism (MAZ).

Under the editorial direction of
National Councillor Toni Brunner launches a radio program on buureradio.ch,
which is aimed specifically at the rural population via the Internet.
is directed. From December 28, the farmers' radio station will broadcast a
24-hour music program, peppered with editorial and
entertaining broadcasting vehicles. Swiss folklore formations can
program by submitting musical contributions that are in line with the
station to the best of its ability. In addition to the musical
podium, buureradio.ch also wants to offer radio producers an opportunity to
actively participate. Interested parties can contact Toni Brunner directly at
(delivery address: Toni Brunner, Hundsrücken, Ebnat Kappel).