The organizers of the Cannes Lions International Advertising Festival
have changed the definition of the
Titanium competition
Lions for the year 2006 and decided to add the
"Integrated" to be dropped. According to Terry Savage, Executive Chairman
of the festival, the Titanium Lion honors a unique idea
and cannot be squeezed into a conventional scheme. Integrated
Communication is therefore no longer a prerequisite for winning the prize.
For example, next year could be an excellent idea
that only uses a single media channel. One
additional innovation concerns the categories of the Titanium Prize, they
will be discontinued in 2006. The number of Titanium Lions that will be awarded is
still unrestricted, but the organizers are expecting a
small number, as the awards are only given to the best ideas.
are to become. The Titanium Grand Prix also continues to exist, but
becomes
This exclusive prize is only awarded every few years to groundbreaking ideas.
awarded.   

The communications agency Dr. Peter P.
Knobel has hired Eve Baumann and Irène Schellenberg as PR Consultants at
on board. Since October 1, Eve Baumann has strengthened the area of
Marketing Communications, where she handles food and lifestyle mandates.
supervised. During the past six years, she was responsible for Corporate
Communications at Kuoni Travel. Irène Schellenberg
joined Corporate Communications on November 1. She
studied political science at the University of St. Gallen, worked as an information officer at the
Directorate for Social Affairs and Security of the Canton of Zurich and subsequently as
Head of Communications in the Cantonal Department of Economic Affairs
Zurich active.

At www.blickpunktkmu.ch goes a new
Knowledge database for SMEs online. Divided into the headings Management,
Marketing & PR, Legal, Finance, IT & Communication and
infrastructure, the portal provides valuable input for everyday life in
small and medium-sized enterprises. After the associated magazine
(free to subscribe) has been on the market for a year, are now being
all contents as well as additional information such as
Event information also made available on the Internet free of charge.

The Swiss show "Joya rennt" will probably soon be shown in Germany. As the television magazine
TV2 reported, at least Viva Germany filmed this summer the
Pilot show, hosted by Gülcan Karahanci. According to the 23-year-old
will soon decide whether the show will definitely be included in the Viva program.
will be seen.

After 27 years in the Swiss
Television, the "Coop Studio" is coming to an end at the end of the year. The
Advertainment program is broadcast every Wednesday before the news at 7.30 pm.
to see. With a mix of reports, cooking recipes, studio guests and
The company has succeeded in reaching a broad regular audience,
writes the wholesaler. Due to new target group considerations in the
As part of the new advertising campaign "for me and you", the program
but now discontinued.
The new website will be launched at the beginning of 2006 and was
announced back in the summer. At the time, it was said that the second
Coop-Advertainment format, "telescoop", will be discontinued, the "Coop
Studio" will continue. As part of "for me and you", the
Major distributors increase short TV commercials for various target groups
use.
How much Coop pays for the ten-minute program with reports,
recipes, studio guests and offers, a Coop spokesperson did not want to explain to the SDA news agency.
He also left open the question of whether SF DRS could continue to count on the same income.
open. There will be redundancies among the few employees of the
Coop Studios, it was said.

The new website of Reinhold Werbeagentur AG has just gone online.
Zurich. It was designed by the web design team of "Station": www.bueroreinhold.ch.
It informs about the principles, the customers, the works, the team
and the structure of Reinhold. And here you can find of course also the
Latest News.
At the same time a new agency documentation was published: 32 pages
strong, four-color, simple and handy. It can be used by potential
Clients can be ordered immediately at .

The two ad screen network operators Flatspot
Media and ScreenImage join forces and market their platforms
"Casino-Line" and "Bars & Clubs Channel" together. Information,
In future, entertainment and commercials will be shown in over 60 bars, clubs and
casinos are broadcast on plasma screens in endless loops, such as the
For example at the Grand Casino Basel, the Palavrion in Zurich or the Loft
in Lucerne. By merging the two networks into one
Lifestyle channel with a monthly visitor frequency of over
650,000 people around 40 % of the target group of 18- to 40-year-olds
people can be reached. According to the press release, the
Cooperation within the stationary ad screen networks at the point of
Information achieved a market share of around 80 %.

Cisco Systems (Switzerland) makes Sensus
PR as its new partner for communication issues. The Zurich agency
thus supports the provider of Internet network technologies in
all aspects of public and media relations in Switzerland.
Sensus PR takes over from Jenni Kommunikation, which has been
was entrusted with communications work for Cisco Systems for many years.

Since November 1, the consulting team has included
of Wirz Advertising two new employees. Karin Krummenacher worked
during the past five years at Advico Young & Rubicam,
for clients such as Campari, UBS, Sunrise and Hakle. Urs
Hirschi has worked for Weber Harbeke for the past four years, overseeing
there Migros, Converium and Unique.

The two gay magazines 360° and Akut
are offering a combined discount for advertising customers from November. Through the
advertisers can now reach a readership of around 90,000 people.
reach people. Customers also have the opportunity to access a
database shared by the two titles, which contains 120,000 contacts.
(postal and Internet addresses).

Even after the third round of negotiations
negotiations with management regarding a fair social plan are the
Workers at the Meier Waser printing plant in Feuerthalen and the Huber printing plant in
Frauenfeld and her union, Comedia, are extremely dissatisfied. According to
According to a press release from Comedia, those responsible were
Namely, Tamedia, Huber, and Meier are not willing to offer generous
Regulations governing compensation payments during unemployment and for
To meet with early retirees. As of January 1, 2006, 71 employees will
both printing companies would be dependent on such an arrangement. Then
Huber & Co., publisher of the Thurgauer Zeitung and since
a month later, a subsidiary of Tamedia, the competitor of Meier Waser. As a result,
Forty-six people are losing their jobs at the printing plant in Feuerthalen.
Huber & Co. is also moving the printing of the
The Thurgauer Zeitung to the Tamedia printing center in Zurich. This will
An additional 15 full-time positions, distributed among 25 employees, were eliminated.
Comedia is calling on employers to take measures that will ensure as many as possible
save the jobs that are at risk.

The investor magazine Stocks presents itself
on its fifth birthday with new features. In the service and course section
the magazine now includes key figures such as relative strength, the
price/sales ratio or the price/book ratio. With
According to Stocks, investors should use this additional information in
be in a better position in future to "separate the wheat from the chaff in the
to "separate" the equity business and thus invest more successfully. In
the new issue, the reader will now also find a stock market compass in which
in which the Stocks editors analyze the most important macroeconomic
analyze factors influencing the stock market. The
Research section upgraded. All analyses on Swiss and
international equities are now based solely on the assessment and
Editor's rating. The investor magazine has also graphically
changed. Art Director Dino Caracciolo and his team have developed some
categories such as "Opinion Leader" or "Bull & Bear" visually
refreshed.