Advertisements Although the amount in Swiss francs is falling for some advertising rates, print is becoming more expensive overall and in relation to performance. 
in the direction of "lower prices and easier handling" in 2006.
Publimedia, the seller of the print genre, was able to make this statement on 27.
September at the Publimedia Forum. But the same applies this year:
The matter is by no means quite so clear-cut.
A number of daily newspapers are indeed reducing their rates for
a page in four colors - by up to 10 percent. However, this has
primarily to do with the switch to the new tariff model. This will take place before
mainly in the German-speaking part of Switzerland, because most French-speaking
newspapers have already switched earlier. The change includes
Among other things, the introduction of a color millimeter price as a new basis.
However, this is often dimensioned in such a way that it is a full-page,
four-color advertisement (1/1vf) would be more expensive than today. But since
many daily newspapers also introduce fixed formats at the same time, which
are up to 24 percent cheaper than the millimeter price,
the surcharge is not so obvious. Because the discount on
fixed formats means that some titles, for example, have their
1/1vf advertisements in 2006 even compared to the current rate
more favorably. However, this only applies to fixed formats, intermediate formats
are becoming much more expensive in some cases. The Alpha job advertisement presents this as
only title that is reasonably open: its new color millimeter rate
increases the price of the 1/1vf advertisement by 5 percent, but this is not relevant here.
because this format is hardly ever booked. Thanks to
Fixed format discount reduced to a half or quarter page
Alpha but the more common job formats compared to today.
However, it should be noted that newspapers in particular
tend to lose readers. Thus, in some places, the estates come to
Fixed formats are merely equivalent to a stable thousand reader price (TLP).
However, not even that applies to the magazines: they leave in the
rates at the previous level, even though they have in some cases significantly
readership losses. They are therefore driving their TLP into
the height. This is clearly the case with Facts, Tele, Gesundheit Sprechstunde,
Health Tip, Glückspost, Illustré, TV-Star and Femina, but also
in Coopération and Cooperazione as well as in the German and
French edition of the TCS magazine Touring - to name but a few
name. Cash is an exception. It is similar to its current
7.8 percent loss in reach with a 10 percent reduction in
tariff. Bon à savoir is also down by 5.4%, while performance
however, fell by 8.5 percent.

Weltwoche becomes cheaper
What is also striking: Weltwoche, whose readership declined in the
confidence interval (-4.8 percent), nevertheless reduces the tariff by
2 percent. No other magazine title does that. Whether the Jean Frey
This measure gives the publishing house a further, internally different
anticipates the looming loss of reach?
It is also interesting to see what is happening at the Zurich regional newspapers:
Zürichsee-Zeitung, Zürcher Oberländer and Zürcher Unterländer reduce
their sw and vf tariffs by 5 to 10 percent. They do this even though they
have only recorded small losses and even gains in readership. The
The reason should be clear: The three newspapers are also arming themselves for
collective bargaining level against the new Tagi splits. They can also use the
Züriland-Kombi more competitive now that this is no longer the case.
with the combination 1 of Landbote, Thurgauer Zeitung and Schaffhauser
News can be combined to form the Kombi Nordostschweiz. What the
Thurgauer Zeitung will do in terms of tariffs is not yet known.
not clear (see box), the Landbote and the Schaffhauser
News, for its part, offers its fixed format 1/1vf by 9.3
or 1.8 percent cheaper.
But back to the general collective bargaining trends: while the publishers
hardly compensate for reduced services with falling prices, pass on
They immediately pass on increased reach to customers - in the form of higher
Tariffs. This is the case with the NZZ am Sonntag, the NZZ Folio, the
Anzeiger St.Gallen, PME Magazine, Il Caffè, La Regione Ticino
and 20 minutes. But there are exceptions here too, such as 24 Heures and the
Migros Magazine: They are leaving their tariffs unchanged despite significant
Readership growth at the previous level. However, there are also some
few titles that, despite constant or even declining performance
will become more expensive. The Walliser Bote, for example, will increase by 2 percent and the
observers by 0.6 percent. The Walliser Bote justifies this with
increased paper prices.    

Several tariffs are still outstanding
The following titles are not yet ready with their 2006 tariffs: Blick,
SonntagsBlick, Aargauer Zeitung, Thurgauer Zeitung, Metropool and
various free titles. It is also interesting to note that the Basel
newspaper as a P-directed title does not switch to the new rate model.
The Tages-Anzeiger is also not changing immediately, but has already announced this.
in the course of next year. The changeover will take place as soon as
is at peace with its split strategy. Some smaller newspapers, such as
Example the Schaffhauser Nachrichten
or the Freiburger Nachrichten, are taking the first steps in the direction of
new tariff model, but they cannot yet offer a color millimeter tariff.
because they are not through
appear largely in four colors.

Markus Knöpfli

Frederik Stucki, Secretary General of the European Association of Private Radio Broadcasters (AER) and editorial director of Radio Canal 3 (Biel) and ExtraBern, sees absolutely no
The need to get on board with digital radio as quickly as possible
jump in. WW: When will Canal 3 and ExtraBern's programs be broadcast digitally?
Frederik Stucki: As soon as the
Digital distribution no longer requires us to jump into a barrel without
Invest in the market. At this time, it is unclear when this will happen
could be.

WW: That
Bakom recently surveyed radio broadcasters about their needs regarding
called for further expansion of DAB digital radio. How did you
Have you taken a position?
Frederik Stucki: We
have expressed serious concerns and asked whether DAB is even still
can be seriously considered as a future standard. In the case of the
But when it comes to digitalization, we definitely want to be part of it.

WW: Why the reservations?
Frederik Stucki: Who
Anyone who has looked around abroad has long since realized that when it comes to digital...
There are more cost-effective technologies for radio transmission that offer greater potential. The
The fact that major players are turning away from DAB shows that, in principle, DAB is
dead.

WW: Then why conduct a needs assessment?
Frederik Stucki: The
Bakom is under pressure. The large SRG, in particular, has in recent
has invested a lot of money in DAB over the years and therefore has a vital interest in,
that this technology will somehow manage to catch on and pay off after all
does.

WW: DAB seems to have caught on in the United Kingdom.
Frederik Stucki: DAB
isn't a success story there either, but was met with
a massive marketing effort and a lot of window-dressing, resulting in a minimal
Market share of five percent.

WW: If not DAB, what is supposed to replace the FM technology commonly used today?
Frederik Stucki: That
FM stations will disappear from the airwaves in the foreseeable future,
I doubt it. Why turn off something that works? As long as it
Since digital broadcasting offers no clear benefit to the listener, there is
There's no reason to switch. For now, it's still the case that with DAB
suffers a loss compared to FM: fewer stations, poorer
Reception in buildings.

WW: What are your thoughts on the future of radio?
Frederik Stucki: One way or another, the future lies in simulcasting—that is, the simultaneous broadcast of a program
about various technologies. With the mobile receiver, I listen to
I listen to the radio on FM, at home via cable, and at the office I listen to Internet radio
and at the vacation home, perhaps through one of the digital platforms.

WW: Which new technology will be the first to gain widespread acceptance?
Frederik Stucki: In the Short Term
It seems that only those things that appeal to both broadcasters and
gives listeners as much freedom of choice as possible and does not
incurs excessive additional costs. Specifically, this means: models that
Those based on FM could gain traction in the initial phase.

WW: You're referring to HD Radio, which is being tested by Radio Sunshine.
Frederik Stucki: The
is certainly an interesting option for private radio stations, since the existing
frequency band is used and the existing FM broadcasts with
is supplemented by digital channels. The original product is available
continues in its usual form. Only those who benefit from the added value
If you want to take advantage of this, you'll need a new device. Those are the «early
»Adopters" who can take the lead here.   

Interview: Nick Lüthi

The Zurich advertising agency Ruf Lanz provides
The future for Radio Energy Zurich advertising. The first campaign
will be shown in spring 2005. The marketing and program manager
of the station, Dani Büchi, is satisfied with the cooperation: "We
quickly realized that we were on the same creative wavelength."
The previous budget holder was Euro RSCG Switzerland.

Newspapers The Jungfrau Zeitung in the Bernese Oberland is bucking the trend in the sector. The latest market research study shows that after two years, Gossweiler Media
AG, publisher of the Jungfrau Zeitung in Interlaken, for the second time.
its unique product in Switzerland, the Jungfrau Zeitung, through the
IHA-GfK Market
research institute. She did not do this through
the Mach Basic of Wemf, because the decisive factor for Wemf is the
Economic area 22 three times the area of the publishing
catchment area of the Jungfrau Zeitung and thus takes it out of the
falls into the grid. As is well known, the sheet works according to the concept of
Mikrozeitung, which was founded by publisher Urs Gossweiler. The
editorial and advertising content is prepared in this way,
that, regardless of the medium and location, they can be printed on paper or
can be distributed electronically. With uncompromising focus
to a precisely defined small-scale catchment area - in the case of the
Jungfrau Zeitung the so-called microcosm Jungfrau in the Bernese
Oberland - the paper has been well received in the market by 67 percent of readers.
and readers over a period of five years and against all odds.
Downward trend in the Swiss print media, commuter newspapers once
excluded.
With a reach of 67 percent, the Jungfrau Zeitung is in first place according to the
IHA-GfK study clearly ahead of the Berner Oberländer, the daily newspaper from
Espace (53%), ahead of the Sonntagszeitungen (22%), Blick (16%)
as well as Berner Zeitung (14%) and Bund (11%). The paper itself has the
(Gratis-)Anzeiger Amt Interlaken (64 %). 61 percent of the
respondents read all eight issues of the Tuesdays and Fridays
newspaper. The publisher also holds the Jungfrau Zeitung
twice a year, which is not the case with other Gossweiler print titles.
already has a long tradition, because paper, printing and postage would otherwise be
The subscription price would be too expensive, and I
could no longer subscribe to the NZZ or Tagi alongside it," says Gossweiler.
With 50,000 inhabitants in the microcosm of Jungfrau, it didn't take long for
the topics, unless you become tabloidish and disruptive.
family disputes to the public, which becomes dubious.
In addition, the online presence is becoming more important every year. Most
Local newspaper concepts therefore tend towards one-off
Publication. The attention paid to the Jungfrau Zeitung online
has increased massively. On the one hand, this is due to the fact that the paper has been
full licensee of the micro-newspaper concept, and on the other hand
in the severe weather catastrophe last August. Although not
representative, it is "astonishing that 14000 unique clients in a
area with 25000 households were recorded", whereby during four
critical days only via the online edition and SF 1 information
were available. The headquarters of Gossweiler Media AG in
Brienz was also flooded and cut off from the environment, the server
offline for 33 hours, a problem that was not solved until disembarkation.
of the same across the lake to Interlaken. "But the
Internet is still not strong enough for me to take the publishing lead with
could take over a single print edition per week," says the
Publisher on publication frequency.
The survey has a small peculiarity: Although 78 percent
(+4%) of respondents believe that the paper provides reliable information, the
credibility by 3 percent (to 78%). This is a verdict of the
conservative audience against editor-in-chief Stefan Regez.
the front page of the Jungfrau Zeitung, which has already been the
Switzerland's accession to the EU. Apparently the publisher is pleased
Nevertheless: "There is nothing wrong with the fact that it is becoming more profiled and pointed.
to counter this."
The IHA-GfK media usage study, which asked the same questions as
also carried out two years ago on around 500 people, forms
the interests of the public in the catchment area in detail and
brings a range of other data to light. For example, there is a
strong increase of 14 percent in interest in global topics.
"This is an extreme reflection of globalization in an extreme
conservative area," says Gossweiler. Nevertheless, the
Interest in local topics increased by 2 percent to a remarkable 90 percent,
which further increases the dominance of the paper in its catchment area.
illustrated. What is also striking is the collapse of cantonal topics that
domain of regional newspapers, by 9 percent to 67 percent, which can be seen in
I did not expect such drama. However, the trend of interest shows
clearly moving in the direction of electronic media, while print is in the local,
cantonal, national and international level.
The micro-newspaper is a phenomenon that has been observed several times in parts of
but never consistently copied outside Gossweiler Media AG.
was implemented. Negotiations took place with the Zug press, Jean Frey
was interested, and the regional splits of the Mittelland Zeitung
by Peter Wanner are inspired by local fanatic Gossweiler. The
publisher who is aware of the potential of his concept and who
himself would like to cover the map of Europe with microcosms, also came across
in Germany, but so far without any concrete
Results. But alongside the free newspapers, the micro-newspaper is a
coherent response to the downward trend in the newspaper business.

René Worni

Online trading "If I can no longer read Weltwoche, I'll bring the
kill me!", a reader recently threatened his favorite newspaper (Weltwoche
42/2005).
Is further evidence needed that the
The readers' letters section is the most interesting section of the print media? Then
at most the following lines to Schweizer Illustrierte: "I
I find it indelicate that you put Roger Federer unshaven on the cover.
bring." Serious opinions on even more serious topics. A treasure trove for
any professional complaint management - you would think. Advertiser
notoriously overlook such letters. This is also proven by the
(!) eBay model Nils.
Truly! Have our well-paid photographers lost every aesthetic
Lost sensitivity? Why are more and more advertising motifs sprouting
Three-day beards? Does this have to do with the fact that their wearers are relatively cool?
have a full head of hair and a firm chair? Or that they have a convertible
their shoes are gladly made of crocodile and are of true style and
testify to taste?
Well, with our illustrative object we can confidently answer all the questions.
and assume that Nils has finally given up his tranny alter ego.
wants to hang up the nail. With respect, dear creative team, but the
The ex-Joan Collins double's pleasing change of life does not reach
the quality of a window-leaking Aphex Twin and therefore lends itself
only for the psychiatrist's couch. But hardly for buyer protection advertising
from eBay. Your head-shaking (la).

Digital radio With DAB, the
digital future of radio to have a technology and a name.
Now things are different. Some translate DAB as "dead and buried"
- Dead and buried. Once again, "DAB digital radio"
and "breakthrough" are often mentioned in the same breath. Since
At the beginning of the year, optimistic assessments of the
Prospects for the success of DAB (Digital Audio Broadcasting). In particular
SRG is confident. Since 1999, the
Switzerland has a digital transmitter network in operation. Around sixty percent of the
of the country's population are covered by DAB - and the trend is increasing.
The future of radio is a reality in the Mittelland. But so far you can hear
only SRG programs. According to optimistic estimates, the
only a few thousand devices for receiving digital radio in the whole of Switzerland.
in use. Buying a new radio receiver just because it has the
technology that will one day replace FM, it is recommended that
hardly at present. In addition to the limited choice of channels, the
poor reception inside the building against DAB.

Silver lining on the horizon
Now there seems to be some movement in the matter. SRG,
Radio marketer Radiotele and Tamedia reached an agreement on June 16.
"Letter of Intent" on how they will tackle the dormant
technology. Furthermore, in additional regions
the network for the first digital transmitter chain. Further interviewed
all relevant players in the Swiss radio market
according to their wishes and needs in connection with the further
Expansion of the DAB network. The Biel authority plans to present the results shortly.
present. As soon as this silver lining appears on the horizon
new trouble looms. DAB is no longer alone. Numerous
Other technologies are in the starting blocks. Individual European
Broadcasters have already said goodbye to DAB. For example
the Medienanstalt Berlin-Brandenburg. "DAB is still only a medium
for audiophile specialists", is the scathing verdict from
Potsdam. Instead, they are now relying on a technology that is
digital television has been developed. In Finland, the
partners involved decided last February to continue the
DAB transmission.
"FM radio will one day not be dominated by a single digital standard.
because every technology has its strengths and weaknesses",
predicts Marcel Regnotto, Head of Section at Bakom. Nevertheless
SRG continues to rely on first-generation digital radio. But
The company is now hoping for the (financial) commitment of partners from the
private media world. "If only our programs were distributed digitally
DAB has no chance in Switzerland," says Marc Savary,
Radio Coordinator at SRG. Accordingly, nothing works if the
private radio stations are also on board. The recently awarded "Letter of
Intent" initiated a loose partnership with the Zurich-based
Media house Tamedia signaled where Savary and his people
Identifying (market) potential for DAB success. Andreas Meili, as Head of
responsible for electronic media in the Group Management Board of Tamedia
for the operation of Radio 24, sees the language-regional broadcasting
of his channel a "conceivable scenario". Pushed to the edge
The smaller, regionally oriented private radio stations see themselves in this position. Because the
Bakom's roadmap for the next expansion step is to establish the
regional radio stations, some private radio stations are now even calling for
a ban on advertising for Radio 24, Basilisk & Co. should these
will one day be heard digitally throughout German-speaking Switzerland.

Sunshine goes its own way
But the criticism of DAB from private broadcasters does not stop there.
Individuals are putting their money where their mouth is. Markus Ruoss, founder and
majority shareholder of Radio Sunshine, is testing with his station in the
HD radio for the next two years. The standard registered in the USA
technology uses the existing FM frequency and supplements it with
additional digital services. Bakom is also showing interest in the
Trial operation in central Switzerland. "We see this development
no contradiction to the previous digital radio strategy, after all
we have approved the Sunshine trial," says the
Bakom.
The variety also brings advantages for the consumer, says Marcel
Regnotto: Depending on your life situation and (media) consumption needs, the
The right device is ready and delivers the desired content,
whether on the road or at home. What prevails can become the
cannot be said at the present time. "On the one hand, all newer
technical standards are undergoing further development," knows
Regnotto. On the other hand, Switzerland's size and the
geographical location is heavily dependent on international agreements.
For this reason, all stakeholders are hoping that next May's conference in Geneva
international frequency planning conference RRC 06
Decisions that are in line with their strategies.

Nick Lüthi

Germany's pay-TV channel Premiere has
achieved a significant jump in profits in the third quarter. The
Net profit rose from EUR 5.4 million in the previous year to
to 48.7 million euros in the same period of the previous year, as reported by the SDA. The
Operating profit (EBITDA) increased by almost 40% to 60.6 million euros.
climbed. Turnover increased from 242.2 million to 272.6 million
euros. For 2005 as a whole, Premiere aims to achieve sales of over 1.1
billion euros (previous year: 985 million euros). EBITDA is expected to reach
130 to 140 million euros (82.8 million in the previous year).
This year, for the first time in the company's history, black
figures will be written. In its future growth plans, the
Premiere is primarily aimed at a greater restriction of the
Bundesliga soccer broadcasts on free TV. When the Bundesliga starts on
Saturday and Sunday only from 10 p.m. onwards, this could lead to
a significant increase in subscribers at Premiere and more revenue
for football.

The member marketing initiative of the
six SRG member companies in German-speaking Switzerland has appointed five new
TV commercials for the Mitreden.ch campaign were launched. For the commercials
well-known faces from the SRG environment, such as Hans Schenker, Isabelle von Siebenthal, Roman Kilchsperger and Chris von Rohr. With trenchant theses, they will
motivate the audience to form a differentiated opinion. Analogous to the new
The website Mitreden.ch was also given a new look with the
Appearance. Mitreden.ch has been supplemented by a protected
Members area, through which members can participate in promotions and prize draws.
subscribe to the Inside SRG newsletter or receive the access data
of the opinion platform. "We do not make forecasts
with regard to future membership figures," explains Remo Peduzzi, Head of
"Our goal, however, is to create a new member
rejuvenated audience," Peduzzi continues. The
Zurich agency Die Texter realized the TV commercials. For the new
Philip Schwindl from Schwindl Ehrliche Grafik was responsible for the design.

The Swiss cable network company
Cablecom plans to reduce its 1750 jobs by about 15 %.
Cablecom plans to, according to a statement,
these positions by the end of 2006 through natural attrition,
Reduce early retirements and layoffs. By the end of 2005
Around 80 notices of termination issued
become. Most of the business areas were affected by the
However, the upcoming job cuts will not be affected, writes
Cablecom. The Network units will be reorganized
Management and Technology, the support functions and the upper
Management. "We will, within the framework of our elaborated social plan.
Do our utmost to implement the job cuts in a socially responsible manner
and keep the number of layoffs to a minimum."
Rudolf Fischer, Managing Director of Cablecom, commented on the
Restructuring.

(pr) The
Communication scientist Mark Eisenegger from the Fög research department
Public and Society of the University of Zurich was honored for its
Dissertation Reputation in the media society with the Factiva
Content Intelligence Award. The prize, awarded for the first time
honors innovative doctoral theses in the field of
organizational communication.
Factiva, one of the world's leading providers of news
and Business Information, has won the Factiva
Content Intelligence Award to the Zurich communication scientist
Mark Eisenegger was awarded the prize. Eisenegger, Head of Issues Monitoring and
Reputation Analytics of the Fög, was
October 20, 2005 in Frankfurt for his dissertation Reputation in the Media Society.
 
The prize is aimed at authors of doctoral theses who
Work "Addressing topics relating to information processes in companies and
develop trend-setting and practical solutions". It
This is an international prize that is awarded to
is aimed at the entire German-speaking
area (Switzerland, Germany, Austria).
 
Numerous scientists have applied for the prize.
Scientists from the fields of information sciences,
Computer science, economics, social sciences and humanities. Evaluated
The dissertations were reviewed by a high-caliber panel of experts.
scientific jury of experts. Honored was
not only the author himself, but also the leading
Institute, i.e. the Fög - Research Division for the Public Sphere and
Society of the University of Zurich, which supports the work and
has promoted.
In his dissertation, which is now also available in book form
Reputation in the Media Society, Mark Eisenegger examines the
significantly increased vulnerability of the reputation of economic
organizations. He can provide empirical evidence that reputation building and
-loss in modern media societies is subject to very specific regularities
follow. With issues monitoring, the author
also presents an innovative procedure that is based on scientifically sound
Analysis of powerful, public communication dynamics serves
and organizations in a position to improve their communication management
early and effectively
these dynamics.
Literature reference: Eisenegger, Mark (2005). Reputation in the
Media Society. Constitution - Issues Monitoring - Issues
Management. Wiesbaden, VS Verlag für Sozialwissenschaften.

(pr) Behind the name "Tweakfest" hides
a new festival for digital lifestyle and media art, the
on November 9 and 10, 2005 at the Academy of Art and Design
Zurich will take place. At Tweakfest, science meets,
entertainment and art collide and try to find out who
how to learn what from whom.
The festival was brought to life by the Association for Digital Culture, in
which brings together professionals from all areas of communication.
have: among other things, employees of advertising, PR and
and new media agencies as well as freelancers and artists.
Artist.
Thus, an agency is not responsible for the campaign,
but a loose network of agencies and freelancers. Sony's Aibo was
raised to be a guide dog and stands for the fusion of technology
and everyday life - and is therefore an ideal ambassador for Zurich's new
Festival, which managers, scientists, creatives and artists
should be equally appealing.
Communication tools before and at the festival: posters, advertisements, PR, flyers,
Reactive projections, plasma screen designs, 360 degree presentation,
Audio Jingle, Email Marketing, Banners, Website Tweakfest.ch
Client: Association for Digital Culture, Zurich. Project manager: Patrick Hofer. Head of communications: Marion Marxer
Agencies: CODE.CH™, Betabong, Headbanger, Michi Rüegg, shiftTHINK, Büro Nord, Jenni Kommunikation, reactiveshop, Palindrom.
AD: Reto Gehrig, Text: Michi Rüegg, graphic design: Ryosuke Kawaguchi,
Ilana Aharon, project assistance: Noemi Schmid. Photo: Oliver Nanzig.
Retouches: Markus Graf, Bildwerk. Web design: Pierre Rebetez, Severin
Klaus, Carole Hoffmann. Banner design: Chris Wyer. Plasma Screen
Design: Cyrill Weiss. Audio design: Joe Schwyter.
360 degree projection design: Pierre Rebetez. and Cyrill Weiss.
Reactive projection design: Petra Trefzger.

(pr) Phonak's new top model demands an equal case
for storage.
Phonak is currently launching its latest, smallest and at the same time
technologically most sophisticated high-end hearing system. The new
"microSavia" not only sets through
its minimal size new standards in the world of hearing aids. Therefore
the case for the new device should also meet the highest standards.
and make a clear statement about style and aesthetics.
Concerns. Factor Design was chosen after a pitch as the agency
selected, which at the same time aesthetically and functionally most convincing
Concept presented.
"The point for us was to design a case that could be seen at the board meeting
on the table as much as the glasses case or the MP3 player on the train.
Player. Wearers of modern digital hearing systems should not hide with it
have to" says Roman Müller, Managing Director of Factor Design Zurich.
The housing can accommodate two hearing aids including batteries, a
Cleaning wire is also integrated. The devices are stably
held and are very easy to extract. The importance of the
functional aspects can be used with a device that can also be used by older
People used is not valued highly enough. Phonak performs
thus not only about the hearing aid, but also about the functionality
and aesthetics of the case contribute to the improvement of the
Quality of life of hearing impaired people.
About Factor Design:
Factor Design is the specialist for branding, corporate and packaging design.
The agency was founded in 1993 and today serves a wide range of
Customers: From Apple and Disney to C&A, Brockhaus, Phonak or the
Swiss Cancer League. Factor Design ranked 1st in the Horizon Ranking in 2004
of design agencies, in 2005 the agency was "Rising Star of the Year" and
most creative design agency in Page magazine's creative ranking. At the three
locations in Hamburg, San Francisco and Zurich, 44 people work on clear,
individual design solutions.