(pr) Küsnacht / Munich, November 28, 2005. With the sporting live event, the
ProSieben last Saturday proved once again that sports can be
and entertainment go well together: "Das große TV total Turmspringen
2005" achieved a record rating in the advertising-relevant target group of 15- to
49-year-olds an average market share of 18 percent and
left the competition far behind in the search for millionaires and superstars.
was beaten. Among young viewers in the 15-24 age group, the
ProSieben with "Das große TV total Turmspringen 2005" with
score an average of almost 40 percent. The spectacular finale saw
even over 50 percent.

The initiator Raab himself jumped in both the individual and the
synchronous competition only fifth place in each case, but can probably
most exciting performance for themselves: With a hovercraft
the entertainer roared through the sold-out swimming pool.
and jumping hall in the Europasportpark Berlin before his fellow jumpers,
among others Elton, defending champion and ex-No-Angel Lucy Diakovskà,
Actress Annabelle Mandeng, Lars Börgeling and Danny Ecker,
BRAVO TV presenter BEN, citizen Lars Dietrich, Klaas Heufer-Umlauf,
Playmate Thessa Gierer, US5 stars Izzy and Michael, "Best of Formula
Eins" host Kai Böcking and "BIZZ" host Norbert Dobeleit to
"Eye of the Tiger" marched in.

Subsequently, the athletes delivered themselves a sporty top-class
Competition with Olympic quality. Jumps from the handstand, double
Backflips with screw included. In the process surprised newcomers like
Annabelle Mandeng, who in grace is not even surpassed by citizen Lars-Dietrich
could be outdone, who after all is a trained ballet dancer and
is a stuntman. Elton was particularly brave. Stefan Raab: "Elton has been
Hours apathetic." Despite fear of heights, the two decide at short notice at the
second synchronous run, from the three-meter board to the five-meter tower
to switch. The two had never made the jump from this height before
practiced, especially since it was Elton's first jump from the five-meter tower.

The highlight of the show was certainly the final jump by Oliver Pocher and
Stefan Raab, who was launched from a height of 16 meters from the ceiling scaffold of the hall into the
Basin jumped. Stefan (with foam protector in the crotch) landed on
the butt: "This much is certain: Tonight I'm not sitting down!"
This daring feat was an incentive for co-host Sonya Kraus, in the
Sailor suit also to jump from the tenner.
 
The jumper ranking in detail: 
 
Single
1st Lars Börgeling (87.6 points)
2nd Britta Kamrau (77.40 points)
3rd Kai Böcking (73.80 points)
4th Annabelle Mandeng (58.50 points)
5. Stefan Raab (32.40 points)

Synchronous
1st Danny Ecker / Lars Börgeling (73.20 points)
2nd Norbert Dobeleit / Kai Böcking (66.60 points)
3rd citizen Lars Dietrich / Ben (62.10 points)
4. mundstuhl (43.50 points)
5. Stefan Raab / Elton (42.75 points)

The Neue Zürcher Zeitung has found a replacement for
Editor-in-chief Hugo Bütler found: At the beginning of April Markus
Spillmann takes the helm. Provided that the hearing of the
editorial team did not raise any serious objections, according to a
Announcement. Spillmann is Head of the International Department at NZZ am
Sonntag since its launch in 2002 and is deputy to the
Editorial Director Felix E. Müller. Before that, he worked for the
Foreign desk of the NZZ, temporarily as correspondent in London.
Born in 1967, Spillmann studied Political Science, General
studied history and economics and was in command during
four years a staff battery in the air defense.

Good price opportunities for the Swiss
Advertising in the Eurobest 2005 creative competition: of the 740 works that
shortlisted by the jury, 29 of them come from Helvetia.
Production.
Spillmann Felser Leo Burnett was the most successful: their campaigns for
Baileys and National Versicherung were awarded a total of nine
nominated (the TV spot "Cliff" and the posters "Ikea", "H&M" and
"Milk" for National, the "Frappé" and "Mothers Finest" ads and
the "Latte", "Macchiato" and "Coffee" posters for Baileys).
Four finalists each are presented by Publicis ("Boxing" ad for
Nescafé, "Quicklunch" and "Real Love" posters for Maggi and "Slim
Fast" for Terre des Hommes), Ruf Lanz (pencils and telephone numbers
for McKinsey, poster and advertisement "Prince Charles" for Dolder Waldhaus)
and Walker (ads "soup bowl" and "sugar bowl" for WC duck,
Pizza" and "Garden" spots for Powerflame).
Euro RSCG placed twice: with the double spot "Effect" for
Peugeot and with the "Love Lips" for the AIDS campaign (as the only
Swiss entry in the Interactive category). Also two
Jung von Matt/Limmat can boast finalists, namely the advertisements
"No logo" and "Oldest clients" for Julius Baer.
There was one nomination each for Wirz ("Suncream" spot for Kuoni), Sulzer
Sutter (ad "Bookmark" for book & wine), Lowe (poster
"Christmas" for Amag/VW) and JWT+H+F (display "Tree" for
Knorr). The winners of the Eurobest Awards 2005 will be announced on Thursday
announced.

The American
Hard disk recorder manufacturer TiVo, which previously served the advertising industry
will offer advertising in future. A new service will
entice viewers to watch more TV commercials. This is how
TiVo customers have the option of targeting advertising by industry or
brand. This service will be available as early as spring 2006.
will be available, CEO Tom Rogers tells Adage.com. Whether the
It remains to be seen whether existing TiVo customers will approve of this innovation.
TiVo will certainly make friends with the TV advertising industry, however, and the
advertisers may be tempted to underestimate the entertainment value of their commercials.
increase.

Radio 24 has a new appearance in the
Internet. The website informs its users about the activities of the
radio program and provides audible contributions. Contents such as
News, Info 24 and Comedy can be called up again regardless of time.
can be used. However, this service is subject to a charge and can be used with the
Click & Buy payment system. Also introduced
a small range of podcasts. The website is supplemented with
News prepared by the editorial team of Tagesanzeiger.ch
will be. Responsible for the layout of the new online presence is the
Radio 24 web publisher Florian Brandt, for the development of the platform
the webmaster Roger Mühlemann.

The French-speaking Swiss women's magazine Femina
is launching three new specials on the market next year. Bound
Glossy magazines in unusual, varying formats shed light on the
100 pages of luxury and the finer things in life.
"Fashion" (published on 13.2. and 4.9.) presents in magazine format
trends from the world of fashion. "Forme" (27.3. and 25.9.) is dedicated to the
Themes of health, fitness and well-being. "Déco" (23.10.) is intended to
readers with ideas for a beautiful home. Realized
The five issues will each have a circulation of 25,000 copies.
copies. They are sold at newsstands and through selective distribution.
distributed.

The British advertising holding company WPP and the
investment company Hellman & Friedman (H&F) will not be a
takeover bid for the media and research group Aegis. This
they announced on Friday. On the same day, the London
the deadline set by the stock exchange supervisory authority for the two partners to submit their
had to make their intentions clear to Aegis. In a communication
Aegis, the parent company of the Carat media network, welcomed the fact that this
the uncertainty surrounding its future would be ended. WPP and H&F had
In September, we submitted a non-binding proposal to the management for a
acquisition. According to Aegis, the price was significantly below the
1.40 pounds per share, which Publicis had previously offered in a similar (and
also abandoned) proposal. WPP and
H&F was therefore informed on November 16 that this proposal was not
basis for continued dialog. Aegis shows itself
confident that its portfolio and its strategy as a
independent company creates significant value for its shareholders
can create.

Jörg Zintzmeyer to leave at the end of March 2006
the corporate identity agency Interbrand Zintzmeyer & Lux. He
remains Chairman of the Board of Directors until the next ordinary AGM in
The current CEO, Jürgen Häusler, and Diana Strebel as COO
will continue to lead the agency. Häusler was appointed operational
management as early as 2001, Strebel has been the
on board. Zintzmeyer's successor on the Board of Directors is not yet
determined. He intends to pursue further entrepreneurial plans outside of
Interbrand Zintzmeyer & Lux dedicate. The separation from the company
According to the press release, this will take place by best mutual agreement, which is also
documented in the continuation of the company name.

Tamedia stands by the personnel
The staffing of the French-speaking Swiss edition of 20 Minuten is still in its infancy,
speculates Le Matin Dimanche. With an advertisement in Le Matin and Le
Temps, the Zurich-based publishing house announced on Saturday that it was
for the expansion of its free newspaper. Until March 2006
around 40 people would have to be hired. A headhunter has been commissioned
to hire an editor-in-chief and a publishing director.
The latter can expect an annual salary of 300,000 francs, according to
the Sonntagsblatt from a well-informed source. Tamedia is
however, did not succeed in convincing Alain Jeannet, the editor-in-chief of
L'Hebdo, as publishing director for the free newspaper in French-speaking Switzerland.
win. The Le Temps correspondent Thierry Meier
but the latter denied this. Another name mentioned by Le Matin
Dimanche Christophe Passer, who heads the editorial team at L'Illustré.
David Haeberli is being discussed for the position of editor-in-chief, a
Le Temps journalist. According to reports, Tamdia is also involved in
Tristan Cerf is interested, reports Le Matin Dimanche. Cerf
also used to write for Le Temps and is now deputy editor-in-chief.
Editor-in-chief of the Migros magazine in French-speaking Switzerland. He denies
however, that Tamedia had contacted him. The media company
told Le Matin Dimanche with confidence. The
positively surprised by the great interest and is convinced that a
excellent team will come together, explained spokeswoman Eta
Pavlovic. The composition will be communicated in due course.

Fattening foods should be included in the
mass media may no longer be advertised. According to
SonntagsZeitung (SoZ), the new nutrition report, which experts for
Pascal Couchepin, Minister of Health. The report should
will be presented to the public on December 5. In addition to the advertising ban
a special tax on advertising to combat obesity.
for products that have a fattening potential,
reports the SoZ. Other proposed measures include a tightened
Declaration obligation for foodstuffs and the obligation of
mass media to participate in health campaigns. The authors,
including nutrition specialists such as Paolo Suter from the Zurich
University Hospital or Yves Schutz from Lausanne University Hospital,
are of the opinion that apparently only prevention is effective against obesity
could help. Children who are particularly affected by
advertising messages would literally be overrun, is the
it says in the nutrition report. The measures should be implemented as quickly as possible
The authors say: "However, this must be done without
a lengthy consultation process and without taking into account
Lobby interests happen!", the SoZ quotes from the report.
The Swiss Advertising Association was less than pleased with this attitude
(SW): This demand reflects the increasingly noticeable trend towards
confirms that certain circles are taking responsibility for individual
The idea is to blame commercial communication alone, it says
in a statement. After cigarettes and alcoholic beverages
As expected, foodstuffs have now also come under fire.
are advised. This will undermine the individual self-confidence of the population.
undermined and the sense of victimhood strengthened, which is the fault of the victim.
for their own behavior primarily with others, especially with the
advertising. The nutrition report will support the SW and the entire
communications industry in its fight against such exaggerated
regulatory measures, because there are still numerous other
products that could endanger health. These also threatened
consequently bans on advertising. In a liberal state, in
which market economy prevails, no one can accept without discussion,
emphasizes the SW.

Rolf Leeb takes over operational management
of the Winterthurer Landbote by editor-in-chief Rudolf Gerber, who has
tasks gradually until next May (cf. newsmail from
yesterday). This is reported by the Tages-Anzeiger. Leeb is project manager at
Contract Media, which, under the leadership of Sacha Widgorovits, has been
the most recent relaunch of the Landbote. That Gerber's resignation was only
two months after relaunching, the TA interprets as a sign of
for a not entirely voluntary departure. Even before Gerber, his
Peter Granwehr and Walter Bührer resigned as deputy members of the Board of Directors.
the TA further reported. There are various reasons for this:
On the one hand, diverging views on the implementation of the new
concept and Gerber's role, on the other hand, also the increased load on
of the editorial team through the relaunch.

The Basler Zeitung takes the
Results of a survey they conducted among their readers
had. A majority spoke out in favor of a daily
publication of the local supplement Regiomagazin, which is currently
is published once a week. From next year, the regional magazine
with an additional page in the regional section of the daily Baz
integrated, as editor-in-chief Ivo Bachmann announced in his newspaper
gave. At the same time, the land pages and, above all, the
reporting from the communities around Basel.