The advertising agency Festland has been active since 1.
January 2006 new member of the Association of Swiss Advertising and
Communication agencies BSW. The agency with offices in St. Gallen and
Zurich was founded in 1995 and has 19 employees. Mainland
develops classic, direct and digital communication, as is the case in
according to a press release.

The new Christmas lighting for the
Zurich's Bahnhofstrasse arouses emotions. Good and bad. The
The majority of the population still rejects the plant for the time being. But how
do the professionals judge? Every year, the Raymond Loewy Foundation invites 30
of top designers from all over the world for the traditional Design Summit in
St.Moritz. During a stopover in Zurich, the international
Stars of Design also took a look at Bahnhofstrasse.
Werbewoche was there and gathered expert opinions on the new
Zurich landmark captured.
crazy

Michael Erlhoff, Professor of Design History and Theory at the International School of Design in Cologne:
"I think the new decorations for Christmas are completely bonkers, because
Christmas is also kitschy. It has to be that way and Zurich had a
the most beautiful Christmas lights in the world. From January
I find the new decoration excellent as a general
Street lighting. Wonderful idea, this could be a trademark for
Be Zurich. But really not for Christmas."

beautiful
Lisa Strausfeld, Pentagram Agency, New York:
"I love it. It shows me once again that European design has a lot to offer.
is better than American. Strict, elegant, beautifully executed."

fantastic
Ruedi Baur, Atelier Intégral, Head of the Institute of Design at the Zurich School of Art and Design:
"I think it's absolutely fantastic that the city of Zurich is doing something like this.
and that the industry itself wanted to finance something like this. The
Lighting shows a new dimension in what Christmas lighting can be
could. I understand that this triggers discussions. But that is with
This is the case with all new things. News can never be immediately
please. I am sure that in two years' time, the new lighting
be accepted and represent Zurich. People abroad will talk about it
and suddenly Zurich will even be proud of it. In every
case, the new light is a thousand times better than the bears from the last
Summer."

technological
Cheng-Neng Kuan, founder of the Department of Industrial Design at Shih-Chien University in Taiwan:
"It is technologically interesting as an installation - but it falls short of
its purpose of arousing a little emotion at Christmas. Too cold."

cool
Jörg Zintzmeyer, Zintzmeyer & Lux, Zurich, designer of the current Swiss banknotes:
"I think it's a beautiful work of art. It's also brilliant that something like this
can be financed at all. I think that's great. But I think
also that Christmas is kitsch. And it can also be a bit
Have lights and be beautiful. But you can't have everything
at the same time. It has become too cool for me, but let's give
give the object its chance."

sterile
Pia Bech Mathiesen, Director of Design Danish State Railwys:
"When I saw pictures of the design for the first time in Denmark,
I thought: Wow, that looks interesting. When I then put the decoration in
reality, I thought: What a shame that Zurich has something like this!
for Christmas. I think it's too sterile. Christmas is
is a matter for the heart and triggers the most people's
romantic longings. The new light cannot do that. It is a
great installation. However, this should not compete with
all the other old-fashioned lights on Bahnhofstrasse.
Too much blue light that does not match the warm light of the other
decorations on the facades of the commercial buildings. I would like to
get to know the intention of the designer. But if the intention is a
was a big controversy, then the experiment was a success."

takes some getting used to
Paolo Tumminelli, Milan, designer for Alfa Romeo, Rosenthal, Ferrari, Versace.
"I didn't like it as Christmas lighting. The
Christmas atmosphere does not come across. As a lighting concept
on the other hand, I really like it. In the public area, every novelty is
but a reason for disappointment. This was also the case in Milan with
a marvelous monument by Aldo Rossi, which today is much loved.
becomes. Everything takes time."

brave
Hanspeter Danuser, Traffic Director St. Moritz:
"I think the lighting is great. Elegant and above all: "it
makes the difference". Unlike everyone else, just like more than
twenty years ago, when the old decoration was introduced. It speaks
for Zurich for once again daring to do something innovative. The old
Zurich pattern we have also adopted in St.Moritz and we too
now have something new here in front of the Hotel Palace. What impresses me is that
Zurich always wants to set new trends. Cool city."

exciting
Garth Walker, Orange Juice Design, Ogilvy South Africa:
"I think it's fantastic. I can't understand why people are upset about it."

Lars Müller, publicist for design literature in Baden:
"The lighting would look better if all the other lights on Bahnhofstrasse were switched off."

avant-garde
Johann Tomforde, Managing Director hymer/idc Innovation and Design Center, Professor in Pforzheim:
"Zurich is a bit in search of cosmopolitan standards. Some
Things here are excellent, lots of subculture. But now you have to
not at any price with an avant-garde design element
try to evoke a pre-Christmas atmosphere in a different way."

Survey: Andreas Panzeri

The Basel advertising agencies IPW Marketing
and Schenk Müller & Partner (SMP) will be cooperating from January 2006 in the area of
of large orders. The agencies work under the name "Dreiland".
in future on a project or mandate-related basis. The three
Agency owner Markus Zimmermann from IPW as well as Rolf Schenk and
Hannes Müller from SMP are confident that the joint
resources synergies, as detailed in a press release. The
However, both companies will remain independent.

With the latest edition, the
Weltwoche is making some changes that will improve the content and
visually even more attractive. One of the aspirations is to
find their way around better and faster, thanks in part to the
redesigned table of contents. The proven magazine structure remains,
with minor changes. The new opening is striking
to the cultural pages, which contain personal details, notes and recommendations
begin. In addition, from this issue onwards, the number of sections
reduced. Weltwoche is also saying goodbye to some of its
Columnists, including Serge Gaillard, James Hamilton-Paterson,
Constantin Seibt and Christian Seiler. At the end of the issue
The first portrait in quotes belongs to pop star Madonna.
Personnel changes:
As of January 5, Andreas Dietrich is
Markus Somm is the new deputy editor-in-chief of Weltwoche.
Dietrich has been working as a page turner in recent months. The
Eugen Sorg will be the new head of the foreign department. He succeeds
Ernst Kindhauser, who is the
management at his own request.

The dating platform Datingpoint.ch will be
February 2006 will also be accessible from Espace.ch. Already
Datingpoint.ch is integrated into Azonline.ch, Suedostschweiz.ch and
Usgang.ch. As stated in the press release, the
online platform, the classifieds business, since print contact ads are directly
can be posted from Datingpoint.ch. Datingpoint.ch is operated by
Service Provider CSC Communication Service Center in Uitikon.

Welcome to the New Year! As of now
the Newsmail will be published daily again. New on board as
The online editor is Kathrin Fischer. She replaces Stefano Monachesi,
who left us at the end of the year. Kathrin Fischer has, in addition to a
Study of German and journalism via the diploma to the
Web publisher and was in the last
years as a content manager and editor for various companies.
and media active.

NZZ am Sonntag launches on January 8
a special kind of literature offer. In collaboration with the
company getAbstract, she offers her readers a selection of
of 10 classics of world literature in summarized form in
handy brochures. Together with this campaign, a
NZZ-am-Sonntag subscription for 10 weeks.
When asked by Werbewoche whether any sequels are planned, he explained
Andreas Häuptli, Marketing Publisher Newspapers: "Of course we are doing a
next time will depend on how much the campaign appeals to our readers.
and readers. But the story costs us something. Unfortunately
we did not find any sponsors in the first round last fall.
who would have supported this idea." Without the support
of partners, it is unlikely that the action will be continued.
come. When asked whether there were any discussions in the online area regarding
of a possible partnership with getAbstract, said Häuptli:
"Yes, there are these conversations."
Kathrin Fischer

Via Immo.beta.search.ch you can now
Search and find current Swiss real estate offers free of charge. The
national search engine, a subsidiary of Swiss Post, offers searches for
map service and telephone book provide users with a complete
Overview of the domestic real estate market with rental and
properties for sale. The online real estate service aggregates 27 Swiss
online real estate search services, which offer a total of around 80,000 rental and
properties for sale and plots of land. For the developers
the coordination of the design of the graphical user interface with the
The representation of the objects poses a particular challenge. Therefore
initially put a beta version online by the end of January.
Change requests from users are continuously monitored via an integrated
Feedback form accepted. Planned are the installation of
other functions such as RSS feed, mail notifications,
Print versions and PDF files with favorites lists.

Roger Müller will become the new
Advertising Manager of the Swiss editions Das Beste and Sélection of
Reader's Digest. Most recently, Müller was responsible for the advertising management of
Swiss Magazine, the in-flight magazine of Swiss International Airlines. Previously
he worked as an advertising manager and independent advertising consultant. Reader's
Digest Switzerland is a subsidiary of the internationally active
publishing and direct marketing company Reader's Digest. The
Monthly magazine published worldwide with a circulation of 23 million
copies, in 49 editions and in 20 languages. In Switzerland
the monthly circulation is around 185,000 copies.

The SDA subsidiary News aktuell Schweiz
is now offering the journalist database Mediatlas. Press spokesperson
and PR agencies are to have access to 475,000
have detailed contact information for journalists and media worldwide.
In order to ensure that the contacts are up to date, the users and
Researchers in constant dialog. For updating the
Contact details in German-speaking countries are provided by the DPA subsidiary News
News aktuell and News aktuell Switzerland have set up their own team, which is now
is part of a global research network. All contacts offer
Details such as main topics and activities of the journalist.
In addition, the keyword search and the search assistant
serve to select the right distributors from 1500 topics for the
media relations.

After the small agency ZB Werbung
in November - with Denis Jeitziner as the new head of the
partner, copywriter and concept developer as well as Franzisca Ellenberger for the
customer management - is now also adding customers. From the
Feusi schools in Bern, the agency was awarded a number of
Communication measures surrounding the launch of their new logo
entrusted. For Haas Gartenbau, also in Bern, ZB Werbung designs
has a new look and is promoting its 125th anniversary. In addition
it is implementing various measures for the Shoppi Tivoli shopping center
in Spreitenbach. ZB Werbung has offices in Berne and Zurich.
represent.

The specialist for special advertising formats
Propaganda has expanded its team by three employees. Ramona Merki
takes over the management of the marketing and sales team. The graduate
Marketing planner was previously Communication Manager at IP Multimedia
active. The new Head of Flyer Distribution will be Désirée
Schaufelberger. Thomas Lüthy is the new head of the poster sites project.