The Xmedia Group reorganizes the
management structure of its two companies Xmedia and Xmedia Annoncen. Benno
Burkhardt, who most recently served as managing director at Tetrade, is
new CEO of Xmedia. Andrea Luder, who until now was a member of the
management of Xmedia, will take over the management of the
Management of Xmedia Annoncen.

The Baden-based communications agency Mach has
successfully passed the CMS II quality certification.
The CMS standard was developed in 1997 by the British Agency Association
PRCA, CMS II is now to be introduced as a global standard. PR and other communications agencies will be able to use a series of
business, organizational and content-related criteria.
To date, seven agencies in Switzerland have
Certification process passed.

After Premiere acquired the broadcasting rights
for the German Soccer League, the pay-TV channel is dedicated to the
motorsport. A dedicated motorsport channel is already being planned,
Premiere Sport board member Hans Mahr explained to the
news magazine Focus. Other sports that are played in Germany
enjoy great popularity are to be included in the program.
Furthermore, it cannot be ruled out that the sports betting channel Win in
be converted to a free-to-air transmitter in order to
Champions League games, Mahr continues. In August
In 2005, Premiere acquired all rights to the Champions League from the
the coming season, also for broadcasting on free TV, as was
in a press release.

The registration deadline for Europe's Corporate
The "Best of Corporate Publishing" (BPC) publishing competition begins on
January 16, 2006: Until March 10, companies from the
German-speaking countries can apply to the BCP with their publications. The
Awards for Corporate Communications will be presented on June 28 at the
following the international BCP Congress in Munich. The
Application documents and participation requirements will be available from January 16.
available online.

Simon Heusser, the former
Weltwoche editor-in-chief, has been a journalistic advisor since the beginning of the year.
at the pharmaceutical group Novartis. Heusser will work as an editorial consultant in the
Global Media Realations team to be active. According to Persoenlich.com
Heusser have received offers from various media companies. In June
Last year, after a year as Weltwoche editor-in-chief, he was
unexpectedly resigned from his post.

The American trade magazine of the
Advertising Age" (AdAge) selects the best advertising companies in an annual report.
the agency of the year. BBDO was chosen for 2005.
One of the reasons for AdAge's choice is its success in new business,
BBDO achieved an increase of more than one billion US dollars in 2005
in billings and growth of over 15 percent. In addition
with Bank of America, Lowe's, Mitsubishi Motors North America,
Motorola, eBay and E-Trade a respectable list of new customers. The
Bank of America's budget gain was the largest customer change in the
year in the US advertising industry. However, BBDO also recorded creative
Successes with various Lions in Cannes. Previous agencies of the year
were Crispin Porter & Bogusky in 2004, Berlin Cameron/Red Cell in 2003,
2002 Deutsch and 2001 Ogilvy & Mather Worldwide.

Publiconnect, the business unit of
Publicitas, is launching "Publisherconnect", a fully integrated online
Classified ad marketplace solution. With this solution, all classified ads can be
are covered. There is also a comprehensive connection to the
proven Publicitas systems and processes, as stated in the press release.
means. As a hub between the advertisers and the online and offline
Print media and publishers use a content management system, the
Processing and publication of category advertisements online to print and
Print to online is guaranteed without media discontinuity. Publisherconnect
was created by pooling the resources of the entire PubliGroupe and
is on a par with the current market-leading platforms.
"Classified advertisements generate a significant volume in the
Press advertising. As a universal intermediary, we want to secure this market
and expand it further," the press release quotes Otto Meier, CEO of
Publicitas. Publiconnect adopts the new online marketplace solution in the
The system will go live during the first quarter of 2006. The first partners to sign up are
the St. Galler Tagblatt and the Société Neuchâteloise de la Presse
(limpartial.ch, lexpress.ch, archebdo.ch, lacote.ch) for
Publisherconnect decided.

The Basel advertising agency Kreisvier
Communications expands the management team and distributes the
Responsibilities new to seven people. Anja Ginter (Art
Director), Sven Kahler (Art Director) and Christian Jost
(consulting group leader) are newly responsible for the operational area
responsible. They complement the existing team of Nannette Graf, Karo
Hafner, Pat Gloor and Rony Hauser.

In spring 2006, the new
Luxury automobile magazine Prestige Cars, published by Prestige Verlag
is published. The new magazine is aimed at passionate
Drivers who are brand-, pleasure- and success-oriented and who are interested in
all those interested in luxury, according to a press release
is called. The trade journal is published every two months and goes out with
with a print run of 50,000 copies. The Prestige publishing house
based in Hamburg, was founded in November 2005 by Jan-Christopher Sierks
founded. Sierks is planning further publications with Prestige Verlag
in the premium segment.

The public television channels
of French-speaking Switzerland have a new look. The cube logo has been
replaced by the lettering TSR with a curved "S". This
appears in a different color depending on the channel. In red for
the general logo, in blue for TSR1 and in orange for TSR2. With the
website is in green. The logo also features the
The lettering "télévision suisse" was added. In addition to the logos, the
announcement sequences for advertising and programs as well as the design of the
Tagesschau studios redesigned. The relaunch cost around one
million francs and was designed by in-house graphic designer Pierre-Richard
Preti was realized. The cubes, which have now been replaced, were used in 1997 with the launch of TSR2
has been introduced. During the redesign of the graphic
This is the sixth revision of the corporate design.

As reported by the NZZ am Sonntag,
the Zurich daily newspaper Tages-Anzeiger will be launching the
in all probability four new regional editions. The Tages-Anzeiger
currently publishes a regional edition on the left bank of Lake Zurich. New
splits on the right bank of Lake Zurich, in the Zurich Oberland, in the
Unterland and in the city of Zurich. The
NZZaS quotes the editor-in-chief Peter Hartmeier, according to whom all four
regional editions will be introduced at the same time. A definitive
However, the Board of Directors has not yet made a decision. The
The creation of the regional editions is the only way for the "Tagi" to remain
Zurich area to grow.
With the launch of the new regional edition
Tages-Anzeiger is creating around three dozen new jobs for
Journalists in the external editorial offices. At the headquarters on Werdstrasse
some jobs would be eliminated in return. "There will be a relocation
give", the NZZaS quotes Peter Hartmeier.

The first wireless billboards have been erected on Berlin's Kurfirstendamm. As Spiegel online reports, the advertising is transmitted to cell phones via the Bluetooth interface. Anyone with Bluetooth switched on will receive the message: "A download is ready for you" and anyone who downloads the content will receive the matching trailer for the movie poster or product details for the Dolby surround sound system advertised at the bus stop or perhaps a discount coupon for a cup of coffee from the coffee house on the corner.
Behind this is the German outdoor advertising company Wall AG, which has discovered Bluetooth as an additional medium for marketing. Bluetooth is the first step in the direction of electronic billboards, Spiegel online quotes Daniel Wall, Wall AG's Chief Marketing Officer. The test run for the new advertising option took place at three locations in Berlin at the end of September, and acceptance was unexpectedly high with 1223 downloads from 26,205 passers-by with open Bluetooth interfaces. Wall has no data protection concerns: the company adheres to the guidelines, the download must be approved by the customer and no additional advertising text messages are sent. Wall is now planning 25 more Bluetooth transmitters for the beginning of 2006.