On January 9, 2006, the former
Publishing Director of Basler Zeitung Daniel Sommer takes over the management of the
Zehnder-Verlag. The publishing expert is now responsible for 24 titles with
responsible for a total circulation of around 750,000 copies. "As
first I would like to visit the individual titles and get to know their makers.
learn. I will then initiate a market analysis",
Sommer said at the request of Werbewoche. The personnel
Restructuring takes place in the course of the handover of the publishing house from Rolf-Peter
Zehnder to the company Zehnder Print, which for six years has been his
son Andreas Zehnder.

The Wemf studies MACH Basic and MACH
Consumer will be supplemented by MACH Radar from 2007. According to a
In addition to the socio-demographic data and the
Consumer behavior of private individuals now also includes the psychographic
Description offered to the readership. MACH Radar is based on the
MarketRadar from the market research institute Demoscope. Wemf plans to
however, to double the number of interviews to around 23,000 and also to
readers in Ticino. For publishers, agencies and
In addition, the advertising client retains the possibility of
Demoscope additional surveys, such as the performance monitoring of entire
campaigns or specific investigations. The first
Publication of MACH Radar is scheduled for autumn 2007, the last
The second issue of MedienRadar will be published towards the end of 2006.

Claude Longchamp has been the
new director of the Research Institute for Politics, Communication and
Society gfs.bern. As the SDA reports, he draws
new responsible for finance, research and development and is
continues to be responsible for customer relations. Since 1993, Longchamp has been part of the
Management, and since 1997 to the Board of Directors. The
gfs.bern management with Lukas Golder and Urs Bieri.

For the takeover of ProSiebenSat1 Media AG, Springer is prepared to sell its five TV magazines with a circulation of 3.5 million copies. Springer CEO Mathias Döpfner has made a contractual commitment to do so if this is necessary for antitrust approval of the multi-million euro deal. Springer also put all family magazines, the financial title "Euro", the Berliner Wochenblatt and its holdings in the publishing houses Jahr Top Special, Family Media and Cora up for sale. Springer is also prepared to sell the Internet bookstore buecher.de and its shares in three local TV stations and six private radio stations. According to a statement from SDA, Springer is offering to divest itself of all cross-shareholdings with the Bertelsmann media group in order to dispel concerns about the TV advertising market and an emerging duopoly. In a letter from the press group to the Federal Cartel Office, which is available to the Süddeutsche Zeitung, the main concern is to allay fears that Germany's largest press group could combine its newspapers, such as Bild, with TV programs following a takeover of the largest commercial TV station chain. As the SZ reports, Springer is responding to these fears of the Cartel Office and the media authority KEK with five commitments that are to be included in the broadcasting licenses for the TV programs. Four of the commitments deal with the fact that Bild will not be protected by television - or that there will be no "Bild TV". The fifth measure is that TV advertising time will be marketed separately from advertising and that there will be no cross-promotion. If newspapers and TV channels drew attention to each other and sold joint advertising, this could bring the Springer papers more advertising and readers. The Cartel Office intends to decide on the planned takeover on January 20, the media authority KEK on January 10.

The two contracts between the copyright society ProLitteris and the user organizations for the use of protected works expire at the end of 2006. According to the demands of Pro Litteris, levies are to be increased by around 10 percent in the area of copies and by around 40 percent in the area of in-house electronic networks. According to Viscom, Pro Litteris justifies its demand with the fact that copying has increased and company networks are now used much more intensively, which means that the proportion of protected works used has also increased. Viscom, which will represent the interests of visual communication companies in the upcoming renegotiations, wants to prevent what it considers to be unjustified additional costs for the industry.

Last year, at least 68
Journalists and media workers killed during or because of their work
died, as the organization Reporters Without Borders reports.
This is an increase of ten people. It is most dangerous for
Media professionals still in Iraq, 24 reporters killed there
Life. In addition to the violence, the increasing censorship is causing a stir: With
over 1000 censored or banned media, the number climbed in the
by over 60 percent compared to 2004. This is mainly due to
especially the disastrous state of press freedom in Nepal. More than the
half of the cases were recorded there.

According to the Farner Communication Index
The Swiss economy continued to grow strongly in 2006.
communications sector. The index reaches the second highest
value since measurement began in 2003. Only in the previous year was it
slightly higher. Four out of five Swiss companies have
Communication budgets increased or at least at the previous year's level
remain unchanged. 27% of the Swiss companies surveyed expect the
During the course of the year, a further increase in the
Communication expenditure. Only 14% are planning to reduce their budget. The
Above-average growth in investments for events. The Farner
Communication Index is published by the opinion research institute Isopublic in the
annually on behalf of Farner Consulting and is based on a
representative survey of the 500 largest Swiss companies.

Mercedes Benz is the most
brand in the US rap business. Exactly 100 times Mercedes was
2005 in
Song lyrics integrated, reports Adage.com. Nike is in the lead with 63 mentions
in second place, closely followed by Cadillac, last year's winner.
Car brands are generally popular in US rap. So there are
Bentley, Rolls Royce and Cheverolet are also in the top 10.
Rapper 50 Cent leads the list of the "biggest brands" with 17 brand mentions.
brand-droppers". Ludacris and The Game are in second place with 13 mentions.
second place. The figures are based on a survey by the advertising agency
Agenda in
San Francisco, which for the third time has conducted the American
Brandstand has published. Agenda analyzed 106 songs that were released in 2005
were in the top 20.

Swiss Television (SF) will be offering the program from 4.
January 2006 the program "Kassensturz" on the Internet free of charge as
Download. A few hours after the broadcast, the program can be viewed on
PC/Mac or on a mobile video podcast player. One
40-minute program requires up to 200 MB of storage space. The
knowledge magazine "MTW" has been available as a podcast since October 2005.
available. According to SF, 7,000 to 8,000 people per program are to benefit from
make use of this offer.

With immediate effect, the agency Fink &
Fuchs Public Relations handles press relations for the software company
Macromedia in the Germany, Austria and Switzerland region.
In addition, Adobe is supported in Switzerland by Piar. The
Change in responsibilities is a consequence of the assumption of
Macromedia by Adobe in April of last year.

Basel West, the Basel agency for
Corporate Communications has won a number of new mandates:
Arcoplan Generalplaner AG, Baloise Fund Invest, psychiatric clinic
Sonnenhalde in Riehen, the first Swiss YMCA hostel in Basel and
Wenger, also in Basel.

After a pitch, General Motors awards
Europe awarded the promotion account for Opel to the Amsterdam agency 180.
This put 180 ahead of DLKW in London and McCann Erickson in
Frankfurt, as reported by the industry service Horizont.at. With the
promotion in 30 European countries starting in April, the
Opel's entire model range. The following are used
TV commercials, advertisements and outdoor advertising with a media volume of around 40
million euros. A further 20 million euros will be invested in a campaign for
invested in individual Opel models.