The advertising festival in Cannes will be held from 1.
January 2006 with Penny Reid as new Chief Executive Officer (CEO)
one. Reid most recently worked as Chairman at Tequila London. Before that he was
She has worked for Saatchi & Saatchi, BMPDDB and TBWA/GGT. Terry Savage,
the former CEO of Cannes Lions, has been appointed by the British media group
Emap, who took over the festival last year, to the
Executive Chairman.

The Guide Company, Zürcher Verlagshaus von
City and Event Guides, crosses national borders. This is how the
companies in the future with the publication of the Graz Guide.
be present in Austria. The business model of The Guide Company
is based on licenses granted to foreign interested parties and partners.
This is also the case with the Grazer Woche, which is now available with the guide in the
pocket format through Graz. The company plans to expand its
international offering. "The negotiations with further
foreign partners are in full swing," explains Ursin Mirer,
Chairman of the Board of Directors of The Guide Company. The publishing house
currently publishes city and event guides for over 13 cities and
destinations in Switzerland. These can be found on the website
can be downloaded.

The rum brand Bacardi has
Young & Rubicam (Y&R) with a global advertising campaign.
Y&R will manage the campaign from its offices in New York and London.
According to Adage.com, the agency is only responsible for the creative area. Media planning, internet advertising and
Below-the-line activities would not be managed by Y&R. The
Budget for the global advertising campaign is set at 160 million dollars
estimated.

(pr) AdLINK acquires CibleClick Performance SA, a leading company
in the field of affiliate marketing in France. The subsidiary
of AdLINK, affilinet GmbH is thus expanding its position as one of the leading
leading affiliate marketing company in Europe.
The Management Board and Supervisory Board of AdLINK Internet Media AG have today
decided, via its subsidiary affilinet GmbH, to continue
In 2006, 75% acquired a majority interest in CibleClick in two stages
Performances S.A., one of the leading providers of performance-based
Online Marketing in France.
CibleClick offers a full service in the affiliate sector.
Marketing. The CibleClick affiliate network has a
sophisticated product and comprehensive services for more than
200 advertising customers (advertisers) and over 25,000 publishers.
Together with the national companies in Germany and England
affilinet is thus represented in the three most important European markets
and develop into one of the leading networks in Europe.
For 2005, CibleClick expects sales of approximately 13.5
million and a positive EBIT. The purchase price for the 75% is based on
the EBIT adjusted for net debt for the year 2005.
installment of the purchase price of just over EUR 10 million will be paid before the end of this
year, the lower remainder is paid after the financial statements of
CibleClick for 2005. The founders and some employees remain with the company.
25 % participate in CibleClick and forward CibleClick.
The parties have call and put options on the founders' shares.
agreed. The purchase price for the remaining 25 % has been paid to the
CibleClick's future results. The financing
is financed from own funds and with the support of United Internet
AG, the parent company of AdLINK Internet Media AG, to
market conditions. In Switzerland, the
Gold-bachmedia Group 50% in the Swiss branch of AdLINK.

The internet marketer Adlink has launched a
developed a new system. The profile and behavior-based
Geo-targeting is intended to help advertisers target their target group more precisely.
to be able to address them. In contrast to targeting, which is based on the
IP address of the user is supported, the risk of error of
dynamically assigned IP addresses with this method. The base
for the new system are the stored geographical data or
the geographical search behavior of users (zip codes and cantons).
This information is entered into the banner tag using key words
and forwarded to the ad server. This records the
values and can deliver the advertising material booked accordingly. The
Users are thus shown the advertising material that matches their profile or
usage behavior in a geographically targeted manner.

In addition to Scholz & Friends, a
second interested party for the German advertising agency Springer & Jacoby
reported: Elephant Seven AG announced on Friday that it has acquired a
made a limited and conditional takeover offer. Elephant Seven
is an agency for e-business and integrated communication with five
branches in Germany and one in Barcelona. Piquant about the
History: Elephant Seven was originally the online subsidiary of
Springer & Jacoby, founded in 1996, was sold at the end of 2002 to
Digital Advertising AG, which was sold after the
merger took on the name Elephant Seven.

The major bank UBS has entered into a partnership
with the European football association Uefa. It supports
the 2008 European Football Championship in Austria and Switzerland as the
one of four national sponsors. Three more are still being sought.
As part of the agreement, UBS will receive the rights to the
marketing program for the 2008 European Championship in Switzerland, Uefa announced.
This includes the complete range of brands, logos and graphic designs.
elements. To this end, the bank also takes care of ticketing and
Premium hospitality packages for end consumers, customers and employees.
UBS, for its part, writes that it will use this partnership to
"official bank" of EM and plans to offer its customers attractive promotions.
to offer. With the national promotion program, Uefa wants to create a
exclusive group of companies that contribute with their service to
contribute to holding the tournament. "The support of the
of the most important companies in the two host countries is crucial to
to bring this event closer to the fans," said Uefa.

In November, the Publicitas Index of the
Advertising expenditure in the daily press up 0.1 points to 93.2 points
decreased. This continues the weak negative trend of recent years.
months. It should be noted that despite this decline, the number of jobs
and real estate advertisements have risen remarkably, comments the advertising broker
Publicitas. The volume of occasional advertisements also corresponds to
thanks to the information provided in connection with the last votes.
political advertisements was roughly the same as the previous year's volume. In the commercial
However, as in the previous months, national customers showed advertising
low momentum, which has a negative impact on index performance.
The index of job advertisements rose from 132.8 to 134.8 points.
Its repeatedly positive development reflects the
upswing in the main sectors of the economy and its
representative of the country as a whole, writes Publicitas.

Büchi Labortechnik AG in Flawil
develops, produces and distributes analytical devices for laboratories in
the chemical, pharmaceutical and food industries. For the global
communication of its brand, the company sought to
new partner for the competition presentation. The
Zurich advertising agency Weber Harbeke. The first works are available from
2006 in the international trade press.

The industry association for out-of-home advertising
(AWS) is taking up the fight against wild posters in Swiss cities.
on. Rampant billposting is a burden on outdoor advertising companies.
loss of sales in the millions, according to AWS. The association
argues that out-of-home advertisers are partners of the
Municipalities and cities comply with existing ordinances and laws
have to pay fees for the concession contracts and are faced with high
financial investments for the urban development classification of the
advertising facilities. Wild posters, on the other hand, cause
not only financial disadvantages, but also damages the image of the entire
advertising industry. The AWS has therefore adopted a catalog of measures.
The first priority is to hold talks with the cities concerned, as
According to the AWS, they have the legal means to prevent the illegal
to put an end to wild posters.

The waves in the editorial office of
Swiss News Agency (SDA) have smoothed out. The
The Board of Directors has adopted operating regulations that
basically at the level of the former CLA 2000 for journalists and
the technical editorial staff and in individual points
even goes slightly beyond this, as the trade unions Comedia and
Imprint. Just under a month ago, the two
trade unions to the public in order to make up for the lack of commitment of the
SDA management on social partnership.
"We can live with the content of the regulations that have now been accepted",
said Impressum Central Secretary Urs Thalmann to Werbewoche.
"It is regrettable that the legally binding form of a
company CLAs was achieved. Nevertheless, the editorial committee of the
SDA to co-sign the new regulations." In addition, the BoD
assured that the prepared paper will be available for at least five years.
will apply. The solution was initiated by the Executive Board at the BoD
got through.
Still under discussion are the salary regulations, which will be published at the end of November.
was a talking point. A first version presented by the management,
was rejected by a majority of the editorial team.
No industrial action has been taken. In a ballot
a majority of SDA editors were in favor of a work stoppage
voted in favor. However, a qualified majority was not achieved,
according to the trade unions. As the adopted regulations
is also considered to be materially good, the workforce
to a continuation of the conflict.
Carole Scheidegger

Every day, 18.5 million people worldwide read editions of the free newspaper family Metro. This corresponds to an increase of 22 % compared to the previous year, according to the
TNS Worldwide Readership Survey" revealed. Metro achieved 2.3
million readers in cities where the company already had a presence. In addition, one million readers in new
developed locations. The media company entered Russia for the first time,
Portugal and Ireland. The study also showed that the same
more women than men read Metro, 74 % are under 50 years old, 52 %
have a higher education and 59 % of readers use the
Use the Internet.