The Bernese advertising agency Maxomedia builds
further: As of the beginning of the year, Renato Di Rubbo and Lorenz
Killer the company's management. Di Rubbo (previously
Futurecom) will take over as head of consulting as of March 1, 2006,
while Killer (previously Lowe Direct) will retain his position as Head of Creative
as of January 1. The previous Chairman of the
Management, Michel Müller, is leaving the agency in mid-March to work in the
the management of the family holding company as part of a succession plan.
take over. Bernhard will continue to be a member of the Executive Board.
Herzig as Head of Technology and Roman Hirsbrunner. The latter has until
and in the coming year will take over the management of the
newly created position of agency manager.

The Swiss magazine Anthrazit has
its knowledge section "Life Digital" with the Swiss Internet provider
Bluewin has gained a new key partner from Swisscom Fixnet. From February
In 2006, the knowledge section of Anthrazit will feature themed pages that
Editorial team in cooperation with Swisscom Fixnet. With good
guides, the magazine is designed to help you get started in the digital world.
life, according to a press release. In addition to Swisscom
Fixnet are Credit Suisse, Hewlett-Packard, Motorola, Switzerland Tourism
and Swisscom Mobile key partners of the knowledge section.

After twelve years, Reinhard Vissa leaves
ProWerbe Holding as a partner and member of the Board of Directors.
its subsidiaries Proretail and Blue Spirit Communications.
He wants to give his career a new impetus, as it was stated in a
Press release means. As of 2006, Vissa will operate as an independent
Management coach in the areas of business development, marketing
and communication Companies and teams in development and
accompany change processes. Vissa's shares are held by his 
partner of many years, Martin Högger, who as sole owner of the
will remain with the holding company. The previous project manager Stefan Stettler
is the new managing director of Proretail. Stettler has already been
joined the company as a project manager at the beginning of 2004. Previously, he worked for
Portable Shop Switzerland and Jelmoli in Retail Marketing
worked. As before, Blue Spirit Communications will be led by Managing
partner Gerry Flückiger.

The Zurich branch of Euro RSCG
Worldwide was able to win a competitive presentation for the
Communication mandate for the Michel Fruchtsäfte brand of Rivella AG
to be successful. The new TV commercials are scheduled to go on air in Switzerland from mid-January.
on television, according to a press release.
The last Michel campaign was run two years ago by Sulzer Sutter
realized.

The jury of the competition for TV, cinema
and radio advertising of the New York Festivals has eight contributions from Swiss
agencies on the shortlist. Represented three times is the
Small agency Walker. Their spot series "Pizza", "Taxi" and "Garden" for
Powerflame won in the household products and "Best Humor" categories.
nominated, the "Gotthard" spot for Durgol Swiss Espresso in the
Best Original Music/Lyrics" category. Three finalists may also
Publicis report: The Swissinfo spot series "Rhino", "Giraffe" and
"Zebra" made it in the "Media Promotion: Broadcast" category,
"Zug" for Charles Vögele is nominated in the retail trade and the
"Lion" spot for Zurich Zoo as best computer/3D animation. In
Jung von Matt/Limmat (JvM) also has a chance in the latter category with the
Cell" spot for Interpharma. In addition, JvM is allowed to work on the "Soap
Opera"/"Super Quiz" for Bluewin.

Michelle Széchényi leaves after five
years of activity as Head of Marketing & Communication for Viva
Switzerland the company towards the end of the year. Széchényi had been
2000 for the Swiss music broadcaster and built up the division
Marketing and Communications as a separate department. Beginning of 2003
she also took over the Art Direction department and was in charge of the
On-air and off-air appearance of the station. She leaves the company
at his own request and, after a short sabbatical, would like to devote himself to new
challenges. Bettina Singeisen will succeed
Széchényi as of January 1, 2006. Singeisen previously worked for several years at
IP Multimedia (Switzerland) as Head of Communication & Events.

In the coming year, APG will be
personnel changes. Christian Senn will take over the position from 1.
January 2006, he took over the management of APG's Northwestern Switzerland branch, Matthias
Schmid becomes the new Head of Procurement at APG Northwestern Switzerland and Walter
R. Oeschger becomes Head of Logistics in mid-2006 as successor to Werner
Pletscher, who is leaving the company for reasons of age. Senn has been
joined the company in 2004 and was previously Head of Procurement for the
Northwestern Switzerland branch. Schmid will take over this position as his successor
take over. He has been working in procurement for four years at
APG. Oeschger, previously head of APG's Northwestern Switzerland branch, will take up his post as of
April 1, 2006 joined the APG Executive Board. The position as
He will take up his position as Head of Logistics APG based in Aarau on July 1, 2006.
Until then, Oeschger will be available to the company management for
special logistics projects, as described in a
Press release is called.

Stephan Wyss, Project Manager Advertising
Index Switzerland (AIS), the AG für Werbemedienforschung (Wemf) will be
at the end of March 2006. Wyss would like to work outside the
company to take on a new challenge, as stated in a
Communication means. The responsibilities for the AIS project will be redefined.
organized. Claudia Grossmann-Brugger will be the project manager of the
AIS data management to take over. She has been with Wemf for two years.
active in the AIS area. The newly created, cross-project
Position "Quality Assurance Statistics" is held by Rolf Blum
took over. In addition to his previous activities as project manager
of various statistics, Blum will in future also be responsible for the
be responsible for quality assurance at AIS. Carine Lins supervises
the communication and sales activities as marketing manager. She
will be responsible for customer service, sales and support by Marcel Bächler.
supported.

Radio 105 Network moves its headquarters from
Muttenz to Zurich. The operator of radio station 105 will take over as of 1.
January 2006 the new premises in the Puls 5 building in Zurich
to refer. On this occasion, the company name will also be changed to Music
First Network has changed. The reason for the move to Zurich is future
activities in the field of electronic media, reports the
company. One new project, for example, is Radio Monte Carlo,
explained Giuseppe Scaglione, Managing Director of Radio 105 and initiator
from Music First Network, told Advertising Week. "We will work with
this new regional language station went on air on January 26, 2006
and celebrate the launch with a big launch party in Zurich.
celebrate. I don't want to talk about the other projects yet," continues
Scaglione continues to expand. The marketing and sales department of Music
First Network is also to be expanded. Therefore, at the beginning of the year
four new employees.

Last Thursday, Isidor
Raposo resigns as editor-in-chief of the daily newspaper 24 Heures
Nord Vaudois Broye was announced. He has led the paper since September
2001, at that time still under the name La Presse Nord Vaudois.
The newspaper was taken over by Edipresse and published as a regional split in early 2005.
integrated into 24 Heures. Raposo explained his decision to La Liberté
resignation due to the heavy workload over the past two years. He was
very tired and needed rest. According to the report, a
Edipresse manager when announcing the resignation from a
Raposo's "blue future", which had led to speculation that
this in the future at Le Matin Bleu or also at 20 Minutes (with his
blue logo). Raposo denied this: He had several
opportunities open to me, not only in journalism, but before January
he does not decide anything.

At the request of the
the time limit for the antitrust review of the
Axel Springer/ProSiebenSat.1 merger project by January 20, 2006
extended. Originally, the authority had planned to issue a
to make a decision. The application was submitted last Friday
and approved on Monday, explained a spokeswoman for the
company told Netzeitung. Springer referred in the application
to the parallel investigation proceedings at the Commission on the
Determination of concentration in the media sector (KEK). This involves
in particular the establishment of an independent media advisory board.
According to the Netzeitung, the CEC will decide on the approval on January 10.
of the takeover. Springer will inform the Federal Cartel Office
submit a formal conditional offer at short notice.

(pr) Helping in the immediate vicinity. The
Circumstance that in the Argovia broadcast area many families on or under the
living at the subsistence level, has prompted Radio Argovia this year to
in the immediate vicinity: Listeners fulfill
Wishes of children from families living in poor conditions.
Families were targeted with the help of a wide variety of communities,
about the
Argovia homepage, the wish list was available afterwards and thus targeted
wishes are fulfilled. The daily visit to the families was for
the reporters not infrequently also an emotional burden: One was
shocked to see the poor conditions under which we, too, are operating in the
Broadcast area the people live in part. The more than 300 gifts are
distributed to the children before Christmas, logistical support
Radio Argovia receives support from Setz Transporte, Dintikon.

Caption:
Radio Argovia were presented with gifts for socially disadvantaged children
overflowed. Picture from left to right: Marina Dal Prà, Michel Erismann, Andrea Moser,
Nicole Meier