As reported by the Sonntagszeitung newspaper, Filippo Leutenegger is to become a political talk show host on private broadcaster Star TV. A 30 to 45-minute talk show with several guests is planned. The weekly show will be recorded in the studios in Schlieren and will start in the fall of 2006. Filippo Leutenegger, the former "Arena" presenter and editor-in-chief of Swiss television, has been toying with the idea of returning to TV for some time, according to the Sonntagszeitung. Last August, he had the private Swiss channel U1, which broadcasts in camera, investigated for Jean Frey, but then refrained from buying it. Leutenegger is considered Star TV's preferred candidate for the new political talk show. Star TV can be received by 80 percent of Swiss-German households and reaches between 500,000 and 600,000 viewers every day.

The successor standards to the DVD take
is taking shape. At the CES consumer electronics trade fair in Las
Vegas, playback devices and schedules of the two competing products
Blu-Ray and HD-DVD, as reported by SDA. Toshiba wants to
March, HD DVD devices will be launched in the USA for 499 and 799 dollars and will be available until
May will make 50 films available. In the whole of 2006, around 200
Strips must be tangible.
Sony's Blu-ray group plans to launch the first players on the market this summer.
to the market. A price is not yet known. In the industry
According to the SDA, it is assumed that these players will initially be somewhat more expensive.
will be. 20 films on Blu-ray discs have been announced for the first release.
Some Hollywood studios want to release films in both formats.
Game consoles will probably also play a key role in customer acceptance.
play an important role. Sony is equipping the upcoming PlayStation 3 with
Blu-Ray drive, Microsoft wants to add an external Blu-Ray drive to its Xbox 360.
Enclose HD DVD player.
Microsoft will possibly tip the scales in the battle between the two formats
as the NZZ reports. Last October, Bill Gates
in a student newspaper spoke out against Blu-Ray, because it contains a
copy protection that disenfranchises consumers. Microsoft
also wants to offer those PC manufacturers price reductions on
Windows licenses that will use HD-DVD, reported the
Electronic Engineering Times magazine according to NZZ. Dell and HP too
have turned their backs on Blu-Ray. Microsoft, however, had expressed its reluctance
was not developed because of the copy protection. Rather, the
company that Blue-Ray is using the programming language
Java is used.

Urs Lüchinger has the operational management
of the two online job exchanges Jobscout24.ch and Topjobs.ch
taken over. The Board of Directors of the umbrella company TopJobsScout24
had appointed the 39-year-old CEO as of December 1, 2005. 
Lüchinger was previously CEO of the Swiss division of Eurotax Glass's
International.

January 27 is the submission deadline for
the D&AD Awards 2006. Works from the Broadcast,
Print & Editorial, Digital & Wireless, 3D Design, Direct,
Branding, Integrated and Ambient can be viewed online at
http://www.dandad.org/awards06 can be submitted. The winners will be announced on May 24, 2006.
announced at an award ceremony.

The advertising volume of the German
consumer magazines remained 2.1 % below the previous year's figure in 2005. To the
However, at 4.9 %, the decline in the middle of 2005 was even greater.
more than twice as high. In 2004, the decline was still 3.6 %.
This is the result of the central advertising statistics of the Association of German
Magazine Publishers (VDZ). Overall, the analyzed
magazines placed 220,763 advertising pages last year.
At 24.7 %, the ratio of advertisements to editorial staff is
slightly lower than in the previous year (25.6 %). 80 % of the advertisements were
printed in four colors.
The Stern magazine published the most advertisements last year
(4,137) ahead of Focus (4,062) and Spiegel (3,671). Among the winners
According to W&V, the magazines with an increase of over 150 pages each were
Easyriders, Alles für die Frau, Manager Magazin, Karriere and iX.
Losses of more than 300 pages each had to be made by, among others, the
magazines Fit for Fun, Rtv, Amica and Sport Bild.
For 2006, magazine publishers expect a slight increase in the
advertising business. "We have gone from sinking to climbing again
transition. If the economy takes off in 2006, this will also benefit the
advertising investments," shared Holger Busch,
Managing Director Marketing Advertising of the VDZ. The association expects
The current year is expected to bring two percent growth in advertising revenues
in the case of consumer magazines.

The business program "Cash TV" reached
around 182,000 viewers last year, an increase of 17 %
compared to the previous year, according to the editorial team. The
Market share was 9.4 %. The subsequent "Cash Talk" attracted around
70,000 viewers in front of their television sets and achieved an increase
of 22 %; the market share was 7 %. On special
According to the communiqué, the "Cash Talk" program attracted 110,000 viewers.
with "Dream Job" winner Martin Bachofner. High ratings
The talks with investment guru Marc Faber were also very successful,
Coop Group CEO Hansueli Loosli and music entrepreneur DJ Bobo. Good
The monothematic special programs, such as the
"Swiss companies in Shanghai", "Phuket, three months after the Tsumani".
and "Real Estate in Switzerland".

Wirz Advertising has
Competitive presentation among three selected agencies the fashion brand
Bernie's won. The communication concept includes measures from
street posters, sale promotions, POS material and
Give-aways. The first implementations of the new campaign will be launched with the
launch of the spring and summer collection.

With the planned takeover of
ProSiebenSat.1 is apparently able to compete with the Axel Springer newspaper group.
help from abroad. The French television group TF1 is
is interested in acquiring a minority stake in the broadcasting group,
reports the German Handelsblatt. "If the cartel office Springer
to find a partner for the takeover of ProSiebenSat.1.
we would be interested in such participation. The
is one of the scenarios we are looking at," the newspaper quotes a
Insider. However, TF1 did not want to make any official comment on the subject
to hand in. Springer was dismissive: "That is not on the agenda at the moment.
Debate." In Germany, TF 1 is represented by the special-interest channel Eurosport
present.
French interest in the German television market is nothing new.
In spring 2003, the Group had already
ProSiebenSat.1 majority shareholder Haim Saban on an investment in
Germany's largest television group is negotiating, according to the Handelsblatt
continue.
In May of last year, the German stock market once again recorded over
speculated about TF1 acquiring a stake in ProSiebenSat.1, according to Reuters.de
writes. TF1 had denied this at the time. In December, it signaled
the French broadcasting chain is once again interested in entering the
ProSiebenSat.1 if Springer is not allowed to take over the company.
According to Handelsblatt, TF1 boss Patrick Le Lay and Saban have known each other since
years. There is a close relationship between the two. Saban has been in
2003 on the Supervisory Board of TF 1.

The Google search engine wants to use the
cell phone manufacturer Motorola. Together, the two
companies develop Internet content for cell phones, such as
Google Europe boss Nikesh Arora told the German newspaper Handelsblatt. In the
The Google logo will initially appear on the display for the next three years.
of Motorola cell phones. With one click, users can then access
the Internet search.
Google is also planning to introduce new offers. In the course of the
year, "mobile services with local content in Europe will be
offer", Arora continued. In Japan, the Internet company offers
already offer corresponding services, via which city maps and route planners
can be downloaded to the cell phone. This opens up new forms of local
search queries and local advertising. The cooperation with
According to the Handelsblatt, Motorola is of particular interest to Google because of the
growth in the market for mobile devices.

The Ringier publishing house is currently examining the
Takeover of the German cultural magazine Monopol. According to a report
the news agency SDA, the Swiss media company has
the purchase of a "substantial part of the assets" of the
Juno Verlag in Berlin, which publishes the title. Until now
Ringier publishes only the political magazine Cicero in Germany,
However, the company says it would like to expand its portfolio, reports
the SDA continues.

Until February 10, agencies can,
Companies, publishers and consultants from Switzerland, Germany and
Austria submitted their best works for the Comprix, the prize for
innovative healthcare communication. The following will be evaluated
Work by three expert juries, who present Gold Awards in 47 categories
can. Details can be found on the website.

The Zurich agency Spillmann Felser Leo
Burnett will take over the marketing activities for Goldbach in future
Media Group. The first campaigns should be visible in the 1st quarter of 2006.
be. Goldbach Media markets private, electronic media in the
TV, radio, ad screen, Internet and mobile.