The Zurich branch of Euro RSCG Worldwide was the only Swiss agency to win gold at this year's AME International Marketing Efficiency Awards in New York. The award went to the "Great things begin with a letter" campaign for Swiss Post. The PostMail campaign focuses on cross-media and the linking of classic and creative channels, including Switzerland's first advertising stamp. The campaign also won Goldbach Media's Crossmedia Award, which was presented for the first time.

As part of the Europe-wide "Reader's Digest Pegasus Award" study, Reader's Digest asked 1,100 Swiss readers to name the most trustworthy profession. According to the press release, 97 percent voted for the fire department. Right behind them were nurses, pilots, pharmacists and doctors. Lagging far behind and even behind lawyers and tax officials are journalists and advertisers with 35 and 31 percent respectively. However, these two professions are still ahead of car salesmen and politicians.

The Board of the Zurich Press Association has
decided to again entrust Frey Communications with the organization of the
Zurich Press Ball. The PR agency had organized the ball in 2005
organized for the first time - successfully. Ball guests and the median were over the
successful "come back", after the ball was dropped in 2004.
had to be canceled for financial reasons, according to a
Media release.

(pr) At its meeting on January 26, 2006, the Board of the Association of Swiss Private Radio Stations unanimously approved the applications for admission and reinstatement of Radio Pilatus, Capital FM, Radio Aktuell, Swiss Music Radio and Toxic.fm. The five radio stations had submitted the corresponding applications between December 21, 2005 and January 20, 2006. Radio Pilatus, Capital FM (successor station to the Bernese private radio station Radio Extra Bern) and Radio Aktuell were already long-standing members of the VSP, but left the VSP in March 2004 due to dissatisfaction with the association's management. Swiss Music Radio and Toxic.fm are joining the VSP for the first time, and with the five new members, the VSP once again has 25 members. At the General Assembly on March 23, 2006, there will be a change of President, as announced at the General Assembly a year ago. After 20 years on the Board, the last 10 of which as President, Günter Heuberger will not be standing for a further term of office. The VSP Board will announce the proposed successor(s) to the presidency at the end of February 2006.

Car trading via the Internet is steadily increasing, and in the USA car dealers seem to be
the Internet as an advertising space for longer and longer. The media company
Tribune puts the decline in the print car ad business at 16
percent. And other large media groups such as Lee Enterprises and McClatchy are also reporting high losses, according to research by horizont.at. Although the trend of advertising money migrating to the internet is
not new, but so far at least the automotive sector has been able to
newspaper business. Looking at the 2005 WEMF figures for the
classified ads in the automotive market, a trend can also be seen in Switzerland: Compared to the previous year, the advertising volume
for commercial print advertisements in the automotive market by 0.56 percent
decreased. Online advertising, on the other hand, increased by 2.75%.
"We mainly advertise our second-hand cars on the Internet," said the
Car dealer Emil Frey at the request of Werbewoche. For Amag
online advertising is becoming an increasingly important component, explained
Marketing Manager Manuela Kaurinovic: "The lion's share of our
However, advertising budgets are still invested in traditional areas such as
Print, poster and TV advertising."

Stephan Müller-Kniestedt takes over as of 1.
February the operational management of the Internet service provider Unic Internet
Solutions. He replaces the departing Heiner Grüter. Müller-Kniestedt
is a qualified operating and production engineer and started in 2001 as a
Partner at Unic Internet Solutions, he has been COO since 2003.

With a circulation of over 132,000 copies and several regional editions, the subscription newspaper that dominates Central Switzerland has a new weekly magazine, "montag". "Montag" is published in tabloid format and its 24 pages are dedicated to young topics with reports, interviews, service pages on consumer electronics and more, tips, cartoons and a sex guide. "The magazine is aimed at all people who are interested in young topics," says Arno Renggli, Head of Culture and Society, to Werbewoche. The target group was defined as 20 to 25-year-olds. With "Montag", the Neue Luzerner Zeitung has massively expanded its commitment to youth marketing. "Montag" replaces the previously monthly magazine "Take off", which was well used by young readers and in schools. However, the Neue Luzerner Zeitung is not only offering a new weekend publication for the young and young at heart: In addition to the weekend magazine "Plus", the Saturday edition has been supplemented since the middle of the month by an additional bundle with a focus topic.

The agency Numéro10 won the pitch for the
event marketing measures for the launch of Nescafé Mild in Switzerland. From March
the Bern-based company has developed a co-partnership concept with Marionnaud.
on its feet. According to the event marketing measures
media release, the focus will be on a tasting campaign.

For months, Beat Alder and
Peter Kleiber for the free Basel Stadt-Zytig title - now also before
Court. According to the ruling, Hermann Welti and Peter Kleiber have until
February 6 at the latest, two computers and a customer file in the
court building, reports the Basler Zeitung.
The background to the dispute is the rift between Alder and
Kleiber, who had both worked for the Stadt-Zytig. In November
Alder, founder and former editor-in-chief of the
Stadt-Zytig, with publisher Rolf-Peter Zehnder and was
on sick leave. In the meantime, Kleiber founded Rawevo Productions and
has been publishing the Stadt-Zytig since the end of the year under the name Stadt-Zeitung
himself. Alder then founded Verbal Medien AG, with the
The aim is to take over the Stadt-Zytig again - by legal means.
An end to the dispute is not yet in sight. 

The St. Gallen radio station Toxic.fm presents
with new sound packaging and new slogans from February 1. The
Sound layout is intended to emphasize the positioning of the transmitter as a progessive
Music radio and an important element in the original culture of St. Gallen
is reflected in the slogans, according to a press release. For the slogans
Toxic.fm focus on the personal touch, they tell anecdotes from life
the listener.

The communications agency Kobalt deepens
its cooperation with the CommWorld agency network. This means that the
Lucerne agency to a European network in which the
entrepreneur-led advertising agencies from 19 countries are represented.

Publicatdata counted 2005 for the
More viewers than ever before for regional broadcaster Tele M1: 175,000
viewers a day watched the M1 program. Four years ago,
before the redesign and restructuring, it was still 143,000
viewers per day, writes the Aargauer Zeitung. Most popular vessel:
The news program "Aktuell" with almost 70,000 viewers daily.