The Berner Zeitung is planning a partial reorganization whereby business and culture will no longer be separate sections of the newspaper. Economic and cultural topics will now be placed on the national or regional pages, depending on whether the news is of interest to the whole of Switzerland or only locally. The aim is to give the newspaper a more reliable structure, according to SDA editor-in-chief Michael Hug. The fragmented departmental structures are to be broken up in order to improve cooperation between the subject areas. The newspaper should have a stable appearance across all editions and be tailored to the audience interested in the respective regional sections. However, the time of implementation is not yet clear, nor has the final word been spoken. No jobs are to be lost.

The dice have been cast at the Art Directors Club Switzerland. The best works in the categories of advertising, outdoor advertising, design, film, photography/illustration, new media, radio and sales promotion were judged from 1123 entries. 178 entries were shortlisted, from which the gold, silver and bronze winners were selected. Gold was only awarded once in the Film category for the Suisse Lotto spot series by RiveGauche\TBWA. Silver in the same category went to
Spillmann/Felser/Leo Burnett for the Feldschlösschen zipper and Ruf Lanz for the Suva/bfu spot. Spillmann/Felser/Leo Burnett AG were once again delighted to win bronze with Helvetas Gerechtigkeitsbrunnen. Peugeot Zapp Spot for Euro RSCG Switzerland and Contexta for Swisscom Beck & Bondi and Swisscom Brown & Bondi also took bronze, while there was no gold in the advertising category, but four silver awards.
Jung von Matt/Limmat for Julius Baer and again for Panasonic, Spillmann/Felser/Leo Burnett for National Versicherung and Ruf Lanz for Suva are the winners. Bronze was awarded 10 times in this category.
Spillmann/Felser/Leo Burnett for National Versicherung were among the silver winners, alongside Jung von Matt/Limmat for SBB. In the Design Zürcher category, Wirz Werbung for Brockenhaus took silver, while bronze was awarded three times.
And in the New Media category
Euro RSCG for www.lovelife.ch silver, bronze was awarded 2 times.more about the individual works from Thursday in the new advertising week or at www.adc.ch.

The eastern Swiss Internet television provider
SwissregioTV launches on February 1 with a program for the region
Zurich. The makers focus primarily on infotainment from the
areas of business, politics and associations, reports the
SDA news agency. According to Managing Director Claudio De Cataldo
The approximately 5000 spectators a day currently watch up to half a
million videos viewed per month. He expects an increase to
million and sees great potential in the digital market.
information and advertising market. SwissregioTV was launched last year in the
Eastern Switzerland. Already are St. Gallen, Fürstenland, Appenzellerland,
Toggenburg and Rhine Valley online. By the end of 2006, further regions
such as Berne, Basel, Graubünden and Central Switzerland.

The Berlin publishing house Zenodot takes up the challenge and prints Wikipedia. With an editorial team of 25, the pioneering feat is to be accomplished within 4 years. The first of the planned 100 volumes is to be published in October under the name "WP 1.0", each volume will contain around 800 pages of information. From 2007 onwards, 2 volumes will be published every month and the encyclopaedia should be completed in December 2010. According to the publisher's website, a total of around half a million keywords will have to be processed in this time so that the printed Wikipedia can keep up with the quality of a standard printed work. This is because with printed material, the reader is more likely to expect something stable and reliable. To this end, a scientific advisory board of experts will review and validate the content. Nevertheless, the printed version retains one outstanding feature: All articles and images are licensed under the GNU Free Documentation License. This license allows articles from the encyclopaedia to be edited and redistributed without having to obtain permission from the respective authors. At the end of 2005, Zenodot Verlag began publishing paperbacks on individual topics based on Wikipedia articles in the WikiPress series.

Since online food supplier LeShop started working with Migros, things have been looking up. In the 2005 financial year, sales increased by 45 percent and reached the CHF 47.1 million mark. If the trend continues, the company will be in the black for the first time in a quarter, the communiqué reports. This would give Switzerland a second profitable online supermarket in Europe after the British Tesco. Coop also reported a 50 percent increase in online sales to 25 million Swiss francs. As the NZZ am Sonntag reported, Switzerland is one of the most dynamic markets for online shopping. Although only in fifth place in an international comparison, growth is the fastest. The UK, the leader in Internet shopping, has a market share of 1.3 percent (Switzerland 0.2 percent). LeShop is focusing on the development of the Internet and is slowly mutating from an online supermarket to an online shopping center: clothing, perfumery, jewelry and Do It + Garden items are already on offer. The former pioneering company LeShop now employs around 100 people and has achieved strategic importance for Migros. The opening of a second logistics center in western Switzerland is planned for summer 2006.

In 2005, SF 1 increased its audience
lost one percentage point of market share in the previous year, while SF 2 lost
Loss of 0.4 percentage points. This was reported by the SonntagsZeitung at
Reference to the latest viewer figures from SRG subsidiary Publica
Data. SF1's market share is therefore 23.8% (compared to 26
percent in 2003). Never before in the last five years have
SF 1 and 2 together have such a small share of the total TV market. Also 19 of
23 selected programs, including Tagesschau, Kassensturz, Arena,
Lüthi and Blanc and the Sportpanorama lost ground compared to the
previous year's market shares. The SonntagsZeitung compares the current
figures with the figures for 2003.
Tagesschau suffered the biggest loss with a decline of 5 percent. This
A negative trend can only be observed in German-speaking Switzerland,
In 2005, Télévision Suisse Romande reported a gain in market share of
1.3 percentage points. The SonntagsZeitung sees the reason for the
ratings in the person of program director Ingrid Deltenere, who left the station on January 5.
Peter Schellenberg's office in 2004, but already with a declining
quotas. Deltenere told the SonntagsZeitung
No position on the balance sheet and development at Schweizer Fernsehen
refer. The SonntagsZeitung quotes SF head of press Urs Durrer, who referred to
the ongoing optimization process. This year, the
Broadcasts Rundschau, Quer, MTW, Arena, Meteo and Glanz & Gloria
visually renewed and improved in terms of content. The sports programs
are adapted to the new appearance.

"du" is published as a complete work from 1941 to
today and for its outstanding design with the Design Award of the
Federal Republic of Germany in silver. On February 10, the
editors to accept the prize, a nice birthday present for
the 65th anniversary. The Design Award is the only official
German design award. It is used to recognize international
Excellence in the field of product and communication design
excellent. The
By the way, the 65th anniversary issue of "du" in March is dedicated to
Johann Sebastian Bach. Because Bach cannot be ignored in the Mozart year
can do without.

Two Swiss agencies have participated in the
renowned New York Festivals in the supreme discipline of Film & Video
Competition medals. The expert jury awarded Futurecom and
Condor Communications.
Futurecom brought in a launch film for the new
IWC's Ingenieur watch family in the Sales/Product Sales category
a Silver World Medal. "The joy of receiving this award is very
big," Futurecom CEO Andreas Widmer told Werbewoche.
"It's always a unique feeling when we are also on the
can hold their own on the international stage." For the whole team, the
The production of the four-and-a-half-minute film was a challenge among
was under enormous time pressure. Around the theme "Element Earth
a composition of clock animations, images of nature and graphic
sequences were shown. The film was presented for the first time at the Geneva Salon
International de la Haute Horlogerie 2005.
used at the POS, at exhibitions, events and on the website of the
Schaffhausen watch manufacturer. "It is a mixture of image and
product presentation movie," explained Widmer.
 
This is the sixth film project of this kind that Futurecom has realized
for IWC. The agency was responsible for the concept and the creative lead.
Production and post-production took over as with previous orders
Frame Eleven, the sound design is by Alex Kirschner. "A great
team worked intensively on this project," emphasized Widmer. Two
Creative Directors had traveled to New York to receive the medal.
to accept the award. The glamor of the New York Festivals is Futurecom
not a stranger to the IWC: in 2005, an IWC film was awarded a Gold World Medal.
honored.
With the film "An almost perfect plan", Condor Communications has created a
Bronze medal in the Educational category. "We are delighted
especially because we told a story in our movie. I
I am convinced that our medium is predestined for stories and that
I think it's great that this has now also been recognized," said Felix
Courvoisier from Condor told Advertising Week. The 20-minute movie
was organized by Chocosuisse, the Association of Swiss
chocolate manufacturer. It is now being used in schools and
used for further training by chocolate companies. "We were impressed by the
initial idea development through to production for the entire film
responsible," Courvoisier continued. In the form of a story
the film conveys a lot of information.
 
Filmmaker Christian Neu is responsible for the book and overall direction.
responsible. Michael Steiner, director of "My name is Eugen"
and "Grounding", directed the play scenes. In doing so, he
can count on the talent of three substitute Eugens. The
Young actors would have been used in "Eugen" if one of the
four main actors would have failed. "We have been working with
Michael Steiner together," explained Courvoisier. The award-winning film
is available in five different language versions; the Swiss German
version was written by Michael Sauter, the screenwriter of "Achtung,
Ready, Charlie!".

The pay-TV channel Premiere has been broadcasting
Saturday in HDTV (High Definition TV). For high-definition television
in MPEG4/H.264 and DVB-S2 format requires a corresponding
subscription, a special receiver and a flat screen that
supports this technology. Premiere is after a field test with
1000 subscribers confident that the HD program will be well received
is. 86 percent of test participants felt that the picture quality was clearly
better than that of a conventional television picture. Premiere has in the
Switzerland no broadcasting rights, a future change would have to be discussed.
Teleclub will decide, according to the press release. In Germany, ProSieben HD and Sat.1 HD have been broadcasting sporadically in HD quality since last year.

On March 14, the Marketing Trophy 06
at the KKL Lucerne. Now the eight-member jury of four
categories, a total of 16 companies were nominated. The companies nominated by Swiss
Marketing SMC award ceremony takes place on the occasion of the
Swiss Marketing Day 06. The Marketing Trophy honors
market performance of companies that serve as role models for the
Swiss economy.
Nominees in the small company category (up to 49 employees):
Bio Plus AG - Partner Program Genuine Organic
Pat Says Now AG - Innovative computer mice
Avo Session - Basel AG - Premium Music Festival
Swissphone Audio-optic AG - Lynix ear we go.
Nominees in the medium-sized companies category (50 to 299 employees):
Burkhardt AG bookbindery - Bookfactory
Arwa AG - Repositioning of arwa as a brand for architecture
Diwisa SA - Xellent Swiss Vodka, the Spirit of Switzerland
Putzfrauenvermittlung.ch AG - the name says it all
Nominees in the large companies category (over 300 employees & groups):
Schwyzer Kantonalbank - Kabi-Club
Migros - Anna's Best goes India
Trisa AG - Sonicpower
Georg Fischer Piping Systems (Switzerland) Ltd - iFIT, the 50/50 formula
Nominees in the Nonprofit Organizations category:
Municipality of Schaan - Commission for Safe Routes to School Project Safe for Children
BSZ Foundation - Gasthaus Pluspunkt, Brunnen
Lucerne Joinery Association - J75, Products that fit
Stadtbus Winterthur - New corporate image of Winterthur's public transport company

Finally an answer to all the nagging
MSN now wants to address fundamental issues in the online advertising universe with a new
site: At www.advertising.msn.de you will find topics such as "Why
Online advertising?". The answer is, as is so often the case with the really
important questions in life, both astonishingly obvious and
The Internet is "the new mass medium". Furthermore
comprehensive information on the wide range of advertising opportunities in the
Internet and, of course, on MSN - fundamental discussions should be
own interests cannot be excluded.   

At the beginning of January, the German publisher Auer Verlag
Comenius Verlag AG was taken over by LZ Medien Holding. The
However, the takeover only affects the area of teaching materials. The
Book business remains with LZ Medien and is managed by LZ Fachverlag AG
will be continued. In the future, this will also include certain publishing and
carry out administrative work for Comenius. The Board of Directors of the
LZ Medien has decided to focus more strongly on its core businesses.
and have therefore signed a partnership for the
teaching materials business, according to a press release. The Auer
Verlag in Donauwörth specializes in textbooks and belongs to the
Klett Group.