Internet Matthias Kappeler, Head of the
opinion research institute Isopublic, does not trust online surveys.
He pointed out several weaknesses of this type of survey to the SDA.
The main problem is that not everyone has access to the Internet,
why such surveys are not representative of the population as a whole.
could be. However, Kappeler also has doubts if only
Internet users should be surveyed. Younger people are more likely to have access
to the Internet. It is also known that progressive thinkers use the Internet
were more likely to use them. Another problem is the choice of
website. For example, sbb.ch is hardly ever visited by people who
are always traveling by car. According to Kappeler, the
multiple participations the results.
Kappeler conceded that some errors with corresponding weighting
can be corrected. However, this would make the results less
informative value because the groups are getting smaller, he said. (mk)

Audiovision Dr. W. A. Günther has been providing audio and video technology for creative people for seventy years. "We were always looking ahead and therefore never had time to look back.
documenting the past," says Willy Günther. The current boss
the company known at all trade fairs, events and in the production sector
for video, audio and congress technology has therefore organized a special event to celebrate its 70th anniversary.
company anniversary can be researched in many different ways.

Like the one-man business founded in Winterthur in 1933, W.A.
Günther became a nationally recognized brand and developed into a
small "multi", tells the book "In the beginning was
the cosmos". Seven decades of Dr. W. A. Günther AG show how enormously
much has changed in audio and video technology during this time. WAG
has always been at the forefront here. Enriched is the
Chronicle with many names of loyal WAG customers who have contributed to the company's creative
have made history with their work: music, radio and
Infotainment history. The technical spectrum ranges from the first
Recordings via large loudspeaker systems at the time of the Second World War
World War II to today's digital video. The book written by Felix Weber
The book is illustrated with over 200 photos. Available from NZZ Buchverlag
or in bookstores.    

Andreas Panzeri

In the beginning was the cosmos by Felix Weber. NZZ Verlag, Zurich 2006, Fr. 32.

Insurance companies Wirz and Wirz are moving - and taking photos for Mobiliar.
Wirz Werbung talked to director Ernst Wirz
(not related) two new films for the
Schweizer-Mobiliar insurance companies. These are already Spot
Numbers 10 and 11 with the amusing damage sketches "Dear furniture ...".
The agency team around AD Andrea Reinhart, copywriter/concept developer Thomas
Kurzmeyer and CD Matthias Freuler therefore felt challenged, despite
of the familiar basic concept once again an unforeseeable
to stage the action.

The filmmakers make it exciting in the "Relocation" spot. A family looks at the
The street-side residents watch with interest as all their household goods are packed into a
train carriage is loaded. The audience waits in vain for a
a major lapse on the part of the extremely hectic reinsmen. It happens until the
departure of the transporter, which is not relevant for insurance purposes.
could be relevant. The punch line comes when the train carriage
has departed - and suddenly a second one arrives, namely the
right ...

"A situation that actually occurred with a Mobiliar customer.
has happened before," says Matthias Freuler. Because it belongs
the concept of the spot series that all filmed damage sketches, although
must be as humorous as possible, but still realistic.  

Firstly, things turn out differently and ...
The second spot, "Photographer", also plays with a theme previously
series has never been shown before. A photographer is to shoot for a
auction of a valuable porcelain collection. Meticulous
the 400 parts are laid out on the floor. Of course, everyone expects it,
that at some point a ladder or one of the installed spotlights
falls over and crashes onto the porcelain. But the 08/15 expectation is
deceived. Instead, there is a short circuit in the flash unit.
The picture remains black for a full 12 seconds. And the photographer stands
in the middle of the 400 parts ... The most stupid place surprised
The unfortunate raven has no choice but to find his way through the dark.
the porcelain to the nearest light switch.

"This effect with shattering porcelain in 12 seconds of darkness
will have a particularly rewarding effect in the cinema," hopes Freuler.
The gag happens in your head. The stylistic device and the story of the movie should
can also appeal to a younger audience. Internet users are such
Pictures familiar, where for auctions for example on Ebay whole
Collections in the same layout as here in the movie for
presentations.

The director Ernst Wirz from Wirz + Fraefel had already given the
the first Mobiliar spot. It all started with the
garage door. Matthias Freuler, who was still working for
Publicis, together with Jean Etienne Aebi, looked after Mobiliar.
Meanwhile, after the switch to Wirz Werbung, small retouches to the
basic concept. The loud clatter of the typewriter
was replaced by a more discrete computer keyboard and thus
This also significantly enhances the sound level of the plot.
With a new sound design, JingleJungle has succeeded in making the old
Film idea despite the already often varied basic pattern still
fresh and contemporary.

Andreas Panzeri

Growth of 60 percent in four years
months, the fastest-growing company according to its own
Switzerland's event portal Usgang.ch. Thanks to the expansion of the portal for
nightlife from Zurich to Bern, Basel, St. Gallen, Lucerne and the
The Ticino region recorded 66 percent more visits and 52 percent more
Reach achieved. According to WEMF, the site was viewed 539,000 times.
Net Audit measurement visited in January 2006. Surveys by Usgang.ch
are intended to prove that users of the portal have a higher
household income and are 25 years old on average.
Usgang.ch offers information about events and pictures of the
nightlife. The company has 17 employees and over 100
Photographers.

Pharma By addressing a young and
active target group, ViznerBorel has relaunched Gly-Coramin - a
energy-boosting chewable tablet - at the beginning of February.
Pharmacists and chemists alike were impressed by the original store display.
were "thrilled" and had made use of the promotion offer,
according to the agency. The broken snowboard displays with partly
torn edges are intended to increase the product benefit of Gly-Coramin
dramatize: more energy. The campaign is flanked by a broad
wildlife poster campaign. To be continued...

Culture Switzerland's appearance at the
Although the World Expo in Aichi, Japan, ended at the end of 2005, the
Pro Helvetia's cultural events program, however, will continue until
at the end of 2006. Under the project title: 0406 Swiss Contemporary Arts
Since the beginning of 2004 and until the end of this year, the Foundation presents
cultural highlights from the fields of visual arts, music, dance,
Theater, film and literature in various cities in Japan. The
cultural offer communicates the Zurich TBS Identity with a
Project booklet, which is in Japanese and English throughout.
was conceived and is characterized by a design that is strongly based on
is tailored to the viewing habits of the Japanese audience.

German media companies are forming
the resistance to FIFA's brand restrictions. How the world
magazines and journals have started to publish alternative and
to develop counter logos. This is also intended to help companies with small
advertising budgets the opportunity to exploit the World Cup potential. Thus
for example, the trade journal Werben & Verkaufen offers interested parties
a free alternative logo. The world football association wants to
restrictive rules not only for official logos such as "Celebrating
Faces" or the mascot "Goleo VI", but also with
the use of more than 70 so-called word marks such as "World Cup",
"Germany 2006" and "World Cup beer". The simple abbreviation WM may
confectionery manufacturers according to Fifa, writes Die Welt.
Numerous German advertisers can be contacted about their activities at
legal advice for the 2006 World Cup. Fifa's trademark restrictions
The 15 official sponsors and the six national sponsors are primarily
Protect sponsors who pay 700 million euros to participate in the
major event. So far, FIFA lawyers have
identified 1,200 trademark infringements worldwide and 150 of them were
brought to court.

Newspaper portals The competition among
According to the usage statistics, the advertising market for online newspapers is tough. Currently advertising
two of the Tamedia Group's news addresses went offline at the same time.
online portal of the Tages-Anzeiger at the same time as the publisher's internal
competition from 20min.ch launched a campaign. There is no
strategic calculation, assures advertising manager Dominique von Albertini.
The different implementations alone and the fact that
20 Minuten ran a campaign for its online portal back in 2005
shows that the approaches are different.

For the first time, the Tages-Anzeiger, integrated in the
umbrella brand strategy, its online product and its editorial team. With the
The aim is to communicate the latest, competent and detailed
increase the frequency of reporting. The fact that this accentuation
also strengthens the image of the print product is clear. That the implementation,
as JvM-CD Alexander Jaggy explains, generously and with a
reduced representation, too. In the four motifs
the advantages with criteria such as local and national proximity
additionally enriched. Creating a link to the location of the event
well-known buildings such as the Bundeshaus or the stock exchange. The assembled
leased line dramatizes the speed and reliability of the
News.

The only international motif, the Allianz Arena in Munich, recognizes the
the expansion potential of the Jung-von-Matt campaign. But whether it is still
There is still no word on whether there will be a second wave, says von Albertini. Meanwhile
surprises Euro RSCG with its witty low-budget campaign for
20min.ch. The online version of the commuter newspaper attracts readers with the
continuously updated lists on its Internet pages, which
were recently renewed and tidied up. In the current Olympic theme
for example, the lofty medal hopes of the
Swiss winter sports enthusiasts revised downwards.

Luca Aloisi

TV The TeleNewsCombi had capacity bottlenecks in 2005. There are still problems with the parallel combi in French-speaking Switzerland.
Sales of the TeleNewsCombi (TNC), the
advertising combos of seven local TVs, increased by 45% in 2005 compared to 2004.
percent and "exceeded the 10 million mark for the first time". This
says TNC Managing Director and Radiotele owner Bruno Oetterli: "The
TNC has made the breakthrough." It even reached the limits of its capacity:
In the second half of 2005, the jointly marketed advertising blocks were
booked out several times.

The TNC has 4 of the permitted 12 minutes of advertising time per hour -
and also per day due to the repetition loops. "We are discussing
now know what to do," says Oetterli. But the broadcasters hardly want to
advertising time to the TNC. The reason: a national campaign
they earn less than at a local store because of the combined discount.
customers, and most broadcasters deliberately draw their main revenue from
the local market. Oetterli nevertheless sees further potential: for example in the
cross-media marketing of the broadcaster's own teletext offerings and the
TV websites. TeleSüdostschweiz is the eighth new addition.
member the TNC cover. Nevertheless, the TNC rate remains the same
as in the second half of 2005 - not least because of the Olympics and
Football World Cup, during which local TVs may lose viewers.

In contrast, progress in French-speaking Switzerland has been slow. For half a year
The RomandieNewsCombi (RNC) exists, but Geneva is missing (WW 5/06) -
primarily for political reasons (Hersant-Edipresse). After all, the
Fronts: "It is possible that TV Léman Bleu will join the RNC from July 1",
says Oetterli. However, a joint company of the
stations as well as one contract each with marketer Radiotele and with the
SRG marketer Publisuisse. The latter is necessary for the activation
of the RNC with the Publisuisse booking tool Publiplan. "The contracts are
but not yet signed," says Oetterli.
   

Markus Knöpfli

Published regularly since 1995, the
The "Global Media Monitoring Project" study shows that 79 percent of
Media coverage in the press, radio and television in 76 countries
is dedicated to men. Women only appear in 21 percent of
reporting, whereby the female gender is mainly represented in the
Radio is underrepresented with just 17 percent. In the press and
Women are featured in about 20 percent of television reporting.
The SDA reports. In journalism, women are also
underrepresented, as only 29 percent of the total of 13,000 analyzed
contributions come from women. Only in television news studios does the
situation is different, where 57 percent of contributions are moderated by women.
be. According to SDA, the study concludes that the
Representation of women in the media has increased only slightly since 1995
which is a reflection of the existing inequality between the sexes.
interpreted.

Music First GmbH has commissioned an expert opinion on the question of whether Bakom's approach is legally correct. According to a press release from Music First, OFCOM wanted to limit itself to the subsequent granting of a legal hearing on the financial basis of DJ Radio instead of assessing the case of youth radio in its entirety. Bakom did not want to give the other competitors the opportunity to supplement their application. Giuseppe Scaglione, Managing Director of Radio 105 and initiator of Music First, does not agree with such an approach and refers to a sentence in the Federal Council's decision: "After granting the legal hearing, DETEC will have to assess the existence of the licensing requirements once again, whereby party statements are to be measured with the same yardstick."

The Zurich advertising agency Hochspannung has
in a competitive presentation against three competitors
and wins the advertising budget of the Internet search portal
serach.ch. High-voltage is to create a new communication presence and
Advertising measures for advertising customers and end users of the Swiss Post
search portal. Initial work will begin in March
be seen and heard.