Public transport in the canton of Aargau is being given a new look. The aim is to position rail, bus, bus stops and ticket machines as an "integrated product" and make them more attractive to users, according to the press release. The appearance is uniform in fresh white with an "A-Wave design". A-Welle is the name of the fare network for most of the canton of Aargau and the Olten region. The purpose of the new design is to make the planned integral fare structure visible. Users should realize that their tickets are valid for all means of transport in the A-Wave. To ensure that the new appearance is not ruined by oversized advertising spaces on the vehicles, new guidelines for advertising lettering will be issued by the end of March. The Zofingen and Baden regions will be the first to use visually refreshed buses. Bus stops and ticket machines will be harmonized in the course of replacement purchases.

The websites of the Twinings tea brand in the
Switzerland, Germany and Austria will be adapting from mid-January.
the respective time of day morning, day or evening. The
Food company Wander AG is attempting with this
multisite concept to make the internet presence of their tea brand more appealing
to make. The sites contain
Assortment information, tips on tea culture and recipes. As
The technical basis is the content management system Open Text
Livelink. The internet service provider Unic Internet was responsible for the implementation.
Solutions.

The new magazine replaces the customer magazine "Strom", which is published by the Elektrizitätswerke des Kantons Zürich (EKZ). The new and slimmed-down format will be on display in mid-March, with a circulation of 265,000 copies published quarterly. Tamedia Production Services was invited to take part in the competitive presentation and impressed with its concept and design. As Key Account Manager Jürg Unterweger explained to Werbewoche, the design is modern and lifestyle-oriented, geared entirely to the focused target group. According to a market research study, decisions on electricity issues in the Zurich economic area are made by people between 30 and 50 years of age, the majority of whom are women. As a treat, the magazine, which aims to get in touch with its female readers, contains a Licktkonzept home story: a lighting designer from EKZ implements new lighting at readers' homes. The editorial and design work for "Saft&Kraft" is being carried out entirely by Tamedia. After clarification of the optimal printing location, printing will be carried out by Ziegler Druck. In order not to undermine the newly created image, care is now taken to ensure that advertisements have a connection to the topic of electricity.

Sony's digital channel AXN - The Action
Channel starts March 3 with American casino spectacle
World Poker Tour. 4,000 poker players from three continents shall
compete against each other. The AXN broadcast launch will take place in Berlin with blow-up
Motifs advertised at the Sony Center, reports SDA.

The Zofingen company for the realization
of art and architecture projects Smokeball now also operates a
Weblog. The aim is to provide customers and interested parties with more information on
projects more closely to the company. The blog contains
numerous images and an archive of past projects and is integrated into the
categories "work in progress", "art" and "commerce".
The "Off topic" category is amusing, where the picture of the
"Happy employee of the month" for a somewhat different
corporate image. Smokeball considers the blog to be a good
means to realize the, according to their own statements, varied work of their
company for posterity. The Basel PR agency Infam
provides editorial support for the weblog.

The second Corporate Communications Award
has been announced. We are looking for innovative concepts in the field of
integrated corporate communications. Robert Rivola, Head of
Communication of the Federal Office of Communications, said in his speech
at the award ceremony in 2005: "With this prize we now have
a yardstick, an assessment of the situation for the integrated
Corporate communications in Switzerland." Both teams and
Individuals from agencies, companies, institutions,
Organizations and public administrations can work with
communication concepts compete against each other. The submitted
Works must be submitted between January 2005 and the closing date of 31.
July 2006 must have been developed. The registration deadline is May 31
The award is organized together with universities of applied sciences, sponsors and
industry partners. The initiators of the tender are Roland
Bieri from the marketing agency Bi-Com and Jolanda Eggenschwiler from
of the PR Words agency in the canton of Solothurn.

The Bern-based PR agency Border
Crossing has a new project manager in Sabine Zeilinger for
media relations and campaigns on the team. Zeilinger previously worked as
Information Officer of the Swiss Disability Association Procap
as well as a journalist and PR editor. Border Crossing is a
specialized in media training, consulting and campaigns.
Small business with seven employees. The agency counts among
Among others, the State Secretariat for Economic Affairs and the Department of
defense, civil protection and sports among its customers.

When Hanspeter Lebrument, President of the Swiss Press Association, suggested to publishers at the Epiphany Conference at the beginning of January that they should forego press subsidies, he was obviously leaning far too far out of the window. At yesterday's meeting of the ten-member Presidium, he was in any case downright rebuffed. His motion, which sought a new legal basis for a uniform postal tariff system and called for the early abolition of the loyalty bonus to be examined, was rejected. On the other hand, the Executive Committee decided "unanimously" to stick to its previous position on the continuation and revision of indirect press subsidies, according to the press release. This means that Lebrument had to back down and even abandon his opinion - presumably to demonstrate unity and cohesion within the Executive Committee at a later date. Lebrument himself was unavailable for comment yesterday evening, but board member Guido Blumer, publisher of the Winterthur Stadtblatt, was. He had led the front of the small publishers and non-profit organizations against the President and submitted various motions in the run-up to yesterday's meeting to put Lebrument in his place. When asked, Blumer said that the President had been "brought back into the fold", and he also confirmed that the unanimous vote had indeed been achieved with Lebrument's vote. Blumer, who in his own words was himself surprised at so much unanimity in the board, which is dominated by large publishers, withdrew his proposals for a co-presidency in return. He also decided against calling an extraordinary general meeting to vote Lebrument out of office. His conclusion: "We have found each other again." In addition, "the President" will now endeavor not to brag any more. With the decision of the Executive Committee, the Distribution Department is now tasked with continuing the negotiations with Swiss Post, which the latter had broken off after Lebrument's speech. Last year, the Publishers' Association and Swiss Post drew up a model for implementing the motion of the State Policy Committee of the Council of States on press subsidies. It provides for a share of the distribution costs and is intended to ensure nationwide newspaper coverage regardless of distance. In addition, the additional costs incurred by Swiss Post for distribution in sparsely populated areas are to be compensated by the federal government. And thirdly, daily and weekly titles with small circulations would receive additional discounts.
The model developed shows that the parliamentary motion could very well be implemented, the association states in the communiqué. "Contrary to the Federal Council's decision last December to abolish indirect press subsidies, a corresponding revision of the Postal Act is sensible and possible."
Markus Knöpfli

Following the AZ Medien Group's positive experience with cross-media offerings on a project basis, a new "Crossmedia/Key Account" division has now been created at company management level. The "Online" and "Classifieds Marketplace" divisions have been integrated into the newly created division. The new division will be used to develop cross-media offerings and new customer solutions. The AZ Medien Group announced on Thursday that the main focus will be on the Aargauer Zeitung, the weekly newspapers, Radio Argovia, Tele M1/Tele Tell and azonline.ch. The new division will be headed by Christoph Marty, who has also been appointed a member of the Executive Board. Marty was previously Publishing Director of Aargauer Zeitung and Head of Magazines. These two functions have been reassigned. Sabine Galindo is the new Head of Publishing and a member of the extended Executive Board. She was previously responsible for reader marketing at Aargauer Zeitung. The Magazines division will be managed ad interim by Ueli Eckstein, Head of Print Media. Bruno Hollenweger, Managing Director of TeleTell, has also been appointed to the extended management of the electronic media.

The previous focus on men
Sporting goods manufacturer Nike has focused its latest campaign on the
target group of athletic dancers. The
The figurehead of the advertising campaign, entitled "tell me I'm not
an athlete" is the RnB singer Rihanna. Like the press release
reported, other sportswear companies such as Adidas serve the
target group of women for years, while Nike only ignited late.
has. In 2005, women's articles accounted for just 20 percent of Nike's sales.
of sales. "Adidas by Stella McCartney" has been associated with this brand since 2004.
Concept good in business. The American singer Missy Elliot advertises
for the German sports group for two years. Large trading houses
are now giving more space to women's sportswear, as women are more
Spend money on clothing.

The media group announced its results for the 2005 financial year on Thursday. Advertising and circulation revenues grew by 2.4 percent. According to preliminary figures, the net profit for the year amounted to EUR 231 million, which corresponds to an increase of around 56 percent compared to the previous year. Turnover stagnated at EUR 2.39 billion (previous year EUR 2.40 billion). Mathias Döpfner, CEO of Axel Springer AG, described the result in the press release as "the best Group result of all time, even better than the previous year's result, which was significantly affected by the profit from the Kirch settlement." The Group is in excellent health and intends to consistently pursue its strategic priorities - market leadership in the German-language core business, internationalization and digitization.

British Telecom, Virgin Mobile and
Microsoft want to open the first European
Digital TV offer for cell phones launch. Virgin Mobile customers can
expected to provide nationwide television reception starting in the middle of this year
for cell phones, as Pressetext.ch writes. To the offer
include five television channels, including BBC and BSkyB, and over 350
digital radio stations. They are to be broadcast by means of the
Digital Audio Broadcasting (DAB) technology coming to cell phones. British
Telecom developed the service together with Microsoft, while
Virgin acts as marketer.