During the promotion, all Migros customers who demonstrate good taste will be rewarded: those who choose a piece of Emmentaler AOP Surchoix will have the chance to win a Toyota Yaris Hybrid Trend, one of five Flyer e-bikes or one of 100 Senne brunches at the Emmentaler show dairy.

A national poster campaign and advertisements draw attention to the campaign. The key visual shows the brand ambassador Sempach lifting the Toyota with great strength in his usual environment. The campaign has been on air since May 18 and will run until the end of the month.

Responsible at Emmentaler Switzerland: Sandra Jordi (Marketing/Communications). Responsible at Leo Burnett Switzerland: Axel Eckstein (ECD), Johannes Dörig, Isabelle Bühler (AD), Martin Arnold (text), Elodie Caucigh, Ivana Giannakis, Dominik Mätzener (consulting), Erasmo Palomba (art buying); Jonathan Heyer (photography); Red Department (image editing).
 

Lürzer's Archive enjoys a great reputation in the communications industry due to its strict selection criteria. Every two years, Lürzer's Archive publishes the book "200 Best Packaging Design worldwide". The 2015/2016 edition will be published next June. According to Lürzer's Archive, over 3000 works from 41 countries were submitted for it. Among the 200 best packaging designers, the expert jury also selected Swiss art director Catherine Martin, with her 63-piece design for the natural cosmetics line Moringa Pure (Werbewoche.ch reported). Catherine Martin has been working independently since 2012, mostly for direct clients.

They sit higher, have more space, are stronger and better protected - SUV drivers would have to be. If you sit in an SUV (which is usually not suitable for off-road use), you have ten times the chance of surviving a crash, as the Buffalo University evaluated once. But that's it for the advantages. SUVs are more expensive, thirstier, more cumbersome and more dangerous for other road users than other cars. And many people simply find them a bit ridiculous, especially in the city. But the common SUV driver cares very little about that, because in his tank he is invulnerable anyway. Even when the son-man gets a bit too close to the first date, he retains full control. "The car" does what it's told. Like most cars, actually. But very few are so well sovereign advertised. (hae)
 

This spring, despite strong competition from universities of applied sciences, around 100 candidates from all over Switzerland once again passed the demanding, practice-oriented exams for communications planners in Zurich (written) and Biel (oral). 82 percent of those tested from German-speaking Switzerland and 63 percent from French-speaking Switzerland passed the exams, thus demonstrating their skills not only in communication planning, media and production, the three main subjects.

Five graduates from German-speaking Switzerland did so particularly impressively. They shone with a final grade of more than 5.0, while in French-speaking Switzerland the best candidate achieved a grade point average of 4.6. The best result was achieved by Stefanie Huber from Schenkon with a fabulous final grade of 5.5, followed by Mirjam Küchler from Sarnen with 5.3, Deborah Marzo from Meilen with 5.2 and ex-aequo Cynthia Domfe from Zurich and Adrian Widmer from Untersiggenthal, both with an excellent 5.1.

With the successful graduates, the communications industry is gaining proven practitioners with a solid theoretical foundation. The hard-earned and well-deserved professional certificates will be awarded on June 26 in Fribourg by the president of the examination board, Urs Schneider, in the spirit of building bridges across the Röstigraben.

You can find out the names of all the successful graduates and more about continuing education in the communications industry at sw-ps.ch.

Rachel Honegger studied political science in Munich and then worked in the newsroom at RTL. In 2007, she moved to the news magazine "10 vor 10" as a deskwoman and editor before completing the SRF stage at "Schweiz aktuell" and "Einstein" from 2009 to 2011. She then worked for the health magazine "Puls".

Rachel Honegger has been back in the news since the beginning of the year, as a temporary correspondent in Bern for Sabine Gorgé, who is on maternity leave. She will take over the correspondent position permanently from August 2015. With Rachel Honegger, Sabine Gorgé and Mirjam Spreiter, the team of domestic TV correspondents for the Bern Fribourg region is once again complete.

According to the survey, a large majority (74%) expect that knowledge gained from big data will have a positive impact on their return on investment (ROI) within twelve months of implementation. More than half of the participating companies (56%) are already seeing business benefits from big data.

On behalf of Xerox, Forrester Consulting conducted a survey of 330 top-level business leaders in five Western European countries. This study revealed that it is mostly poor data quality and a lack of data literacy that stand in the way of potential business transformation using big data. "While business leaders understand that rooting out data-driven knowledge holds great potential for the business, the ground is still pretty rocky," says Craig Saunders, Director, Analytics Resource Center, Xerox Consulting and Analytics Services. "The ecosystem is full of challenges."

The study sheds light on the current state of big data in today's companies based on three important trends:

- Big data is the key to many decisions in 2015: three-fifths (61 percent) of the companies surveyed say that decisions made over the next year will be based on data-driven knowledge rather than on factors such as gut feeling, opinion and experience.

- Inaccurate data can be expensive: 70 percent of organizations are still dealing with inaccurate data records in their systems. 46 percent are of the opinion that these sometimes unusable data records have a negative impact on their business and urgently need to be revised.

- Data security and data protection: 37 percent of respondents stated that data security and data protection are one of the biggest challenges when implementing big data strategies.

"Although there are still challenges, the vast majority of companies are driving technology to make better use of big data in many different use cases," says Saunders. "Of course, there is still a wide range of issues that keep managers up late at night."
Challenges that influence the potential future success of big data strategies vary from country to country:

- 48 percent of German companies have problems with data quality - more than the European average of 34 percent

- Data security and privacy are also much more of a focus in Germany than in other European countries (47 percent compared to the average of 37 percent)

- In Belgium, the main concerns are a lack of user training (39 percent) and a lack of support from management (36 percent)

- In France, the lack of access to customer data and third-party data is an important issue (39 percent)

- 36 percent of respondents from the UK believe that a lack of user training is an obstacle to the successful implementation of a big data strategy

- In the Netherlands, the lack of access to internal data due to technical obstacles is the biggest challenge at 36 percent

"Datarati" set themselves apart

The study shows that only 20 percent of respondents demonstrate a high level of expertise in dealing with big data. Forrester calls these the "Datarati". In contrast, 31 percent clearly fall short of their expectations ("data laggards"). Most, namely 49 percent, are in between these two groups and are defined as "data discoverers". There is a clear difference between the data discoverers and the data laggards when it comes to data quality. Almost two-fifths (38%) of Datarati say that they never or almost never find incorrect or inaccurate information in their data, while only around one-fifth (19%) of Data Stragglers say the same. A third (33 percent) of datarati rely completely on big data analytics to make important business decisions. Only 17 percent of data laggards do this.

Partnerships help to overcome hurdles

Despite imprecise data, companies' goals with regard to big data remain high. By and large, companies expect big data solutions to change their business. This change can mean closer collaboration with customers (55%), an improvement in teamwork (54%) and better support for employee productivity (54%). "The majority of managing directors expect a return on investment after a short time. However, they are also aware that they need to break through many organizational silos to achieve this vision," says Saunders. More than half (55 percent) of respondents say that the processes needed for really good data quality are not yet advanced enough. To this end, 33 percent of respondents plan to hire more data officers in the next two years. 30 percent also plan to hire data governance developers and scientists who deal exclusively with the topic of data.

Some managing directors hope to make the desired progress by working with external experts. The study shows that 30 percent of participants want to work with external providers to accelerate their big data projects in the coming year. Three-fifths (59%) of the study participants would like to work with two different service providers, one of which would have the necessary in-depth industry knowledge, while the other would act as a specialist in data analysis.

"To make the most of the many opportunities that big data and data analytics offer, organizations need to make the right investments in their big data ecosystem - for example, in people, culture, systems and processes, or in the right choice of partners," says Saunders. "We're seeing this particularly well with many companies in industries as diverse as transportation and customer care that are using solutions based on Xerox data analytics research. They can access information in real time, understand complex data relationships and better predict future developments based on existing data."

About the study:

You can download the Xerox report on the study here download (english)
 

The Swiss Media Association is committed to print advertising and launches the website Printwirkt.ch under the slogan "The ad. Reaching everyone efficiently". Under the menu items "Impact," "Use," and "Planning," advertising clients will find a diverse mix of information on all aspects of print advertising. From an overview of planning options to studies on user acceptance of print advertising and the very specific advantages of trade media, everything can be found that speaks for the most important media type.

Printwirkt.ch
Pressperformante.ch
Impattostampa.ch

Responsible at the Swiss Media Association: Andreas Häuptli (Head of Marketing). Responsible at Leo Burnett Switzerland: Johannes Dörig, Pablo Schencke (creation), Isabelle Meier, Tobias Schoen (consulting); responsible at Update: Tanja Sahli (project management), Markus Hasler and Orkun Atasoy (programming).

The additional episode, and thus the ninth episode of the season, is called "The Bachelorette - After the Last Rose". The channel shows the first joint interview of the "Bachelorette" with her chosen one, in which the two reveal their plans for the future. Has the great love struck home with the two? The big reunion with the candidates will be hosted by "Bachelor" Rafael Beutl. The additional episode will be broadcast one week after the final show on Monday, June 22 at 8:15 p.m. on 3+.

The sculptures shown are creations of the artist Jérôme Berbier from Fribourg, which were assembled from old car, ship and motorcycle parts. The sculptures show by means of shadow effects the heart of the ASS service: The people behind the scenes.

Responsible at ASS: Marc Rossier (director), Fanny Dumas (assistant director). Responsible at Franz & René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Barbara Müller (Graphic Design), Sven Jungo (Graphic Design) Artist: Jérôme Berbier. Photography and post-production: Karim Nassar.
 

The sharing economy trend does not stop at "Holidays on wheels": Campanda.com offers over 21,000 motorhomes and caravans for rent in 600 cities and 32 countries. The online platform provides travelers with vehicles from both private and professional rental companies. In addition to the two existing shareholders B-to-V Partners and Atlantic Internet, the three investors Ringier Digital Ventures, Ecomobility Ventures and Accel Partners are also joining Campanda as of May 2015. The investment totaling five million euros is intended to accelerate the growth of the online marketplace even further, as detailed in a press release.

According to Ringier, the potential of the online marketplace, which was founded in 2013, is huge. There are around 16 million registered vehicles worldwide, which are not used for an average of eleven months a year. Interested travelers and motorhome and caravan owners find each other on Campanda: travelers benefit from the enormous selection of vehicles in 32 countries and providers earn money by renting out vehicles when they are not traveling with their caravan or camper themselves. Campanda takes care of the insurance, handover, vehicle service, security, payments and any damage in return for a commission.

David Hug, Managing Director Ringier Digital Ventures: "Campanda is entering one of the last unoccupied areas of the shared travel market. We see great potential for this online marketplace and want to establish it even more strongly, especially in Switzerland with Ringier's media reach." Chris Möller, founder of Campanda: "We are very happy to have three additional investors on board. Ringier Digital Ventures will be able to provide us with significant support, particularly in building up the business in Switzerland."

Founded in January 2015, the venture capital company Ringier Digital Ventures has an investment volume of CHF 30 million and plans to complete five to eight lead or co-investments per year.

For the first issue, the young editorial team tackled the topic of big data. On Saturday, the youth newspaper NZZ Toolbox will be published for the first time, the majority of whose creators are no older than 20. NZZ Toolbox is aimed at a readership aged 15 to 19. After NZZ.at, NZZ Geschichte and NZZ Selekt, NZZ Toolbox is the fourth new product to be launched by NZZ this year. NZZ Toolbox is included in the Saturday edition of the Neue Zürcher Zeitung at least four times a year and is intended to introduce a young target group to the NZZ world. Thanks to an exclusive partnership with the Zurich Banking Association Foundation, NZZ Toolbox is free of advertising.

By young people for young people

NZZ Toolbox was developed together with young people from the very beginning. They were involved in setting the topics and developing the layout. Ronald Schenkel, Head of Future Audience: "When we had the idea for a youth newspaper, it was clear to us that we could only realize such a project in close cooperation with young people. We held various workshops to find out how young readers perceive the information on offer. We discovered that they are definitely interested in events that move the world. However, they are mainly confronted with media that simplify topics inappropriately or simply do not give them access." NZZ Toolbox closes a gap in the Swiss media market by addressing a key point of criticism from the target readership. Existing journalistic offerings are not clear enough for young readers and often require too much knowledge. NZZ Toolbox sees itself as a toolbox that equips its readers with the information they need to have a say on important topics from the fields of politics, economics, ecology, society and culture and to follow them up. Each issue is therefore dedicated to a key topic. The editorial team explains the most important terms, backgrounds and players and prepares the topic journalistically with questions relevant to the target group.

Big Data in a fresh layout

The first issue of the new youth supplement is dedicated to the topic of big data. The young journalists have examined the various facets of big data with an open mind. Experienced NZZ editors accompanied and supported them in the research and implementation of the articles. The result: research on the value of a personal online profile in the digital age, an article on the work that normal users do for large companies, a Whatsapp interview with a young fiber optic cable operator, a graphic on the world's largest data centers and much more. The layout of NZZ Toolbox is deliberately simple and impresses with its clear reader guidance and meaningful images. The fresh design was developed by the graphic design duo Völlm + Walthert in collaboration with young people aged between 15 and 19.

Scientific interest in NZZ Toolbox

The new youth supplement has already aroused scientific interest before its launch. Five students from the Institute for Systemic Management and Public Governance (IMP) at the University of St. Gallen are investigating how young people would like to be addressed by the NZZ. The research project, which will run for a total of three semesters, is now halfway through. Ronald Schenkel, Head of Future Audience: "We will use the results of this study to continuously develop our product and tailor it even more precisely to the needs of the young target group."

Print and digital

Young people read print products when they are available. That's why "NZZ Toolbox" is published as a print supplement to the Saturday edition of the "Neue Zürcher Zeitung" and will therefore be available to the whole family at the weekend. The e-paper is also available as a download on the CYP.ch platform for apprentices from the banking sector. A direct exchange on current and future topics also takes place on various social media platforms: Facebook.com/nzztoolbox, Instagram.com/nzztoolbox and in a Whatsapp group NZZ Toolbox (save 079 193 93 79 on your smartphone and send the message "Start").
 

Euro crisis, negative interest rates, profit warnings - anyone observing the ups and downs of the financial markets has to ask themselves where and how they can still safely invest their money today. The new Löwenbräu Black campaign by Weber Harbeke Partners now offers a solution. Under the title "Investing with vision," advertisements, mailings, banners, and landing pages promote the last remaining freehold apartments in the residential tower designed by architects Gigion/Guyer and Atelier with the arguments investment and quality of life.

Responsible at PSP Properties: Stephan Lüdi (Director Asset Management). Responsible at Rhombus Partner Real Estate: Patrick Rieffel (CEO), Rita Plüer (Acquisition and Sales). Responsible at Weber Harbeke Partners, Zurich: Thomas Harbeke (CD), Thomas Schicker (AD), Janina Frei (graphics), Christian Sidow (text), Karin Both, Guido Zehnder (consulting). Responsible at Generation Media: Stephan Kümin (Media).