Seco had received a large number of complaints from consumers about Suissephone (Werbewoche.ch reported). The complaint was that customers had received unsolicited advertising calls from the company despite a star entry in the telephone directory. Many of those called also claimed that Suissephone created a risk of confusion with Swisscom's services. After a warning failed to have any effect, Seco filed a civil suit against Suissephone before the Commercial Court of the Canton of Zurich. With the involvement of the commercial court, a settlement was finally reached in which Suissephone agreed to various obligations. (SDA)

In 2001, Neininger became a member of the board of the Swiss Media Association. In 2013, he was named Publisher of the Year by the industry magazine *Schweizer Journalist*. After studying mathematics, he began his journalistic career by attending the Ringier School of Journalism. He then became an editor at the *Schaffhauser Nachrichten*. Starting in 1983, Neininger helped establish Radio Munot, one of Switzerland’s first private radio stations. He subsequently became editor-in-chief and later publisher of the Schaffhauser Nachrichten. Until his death, he wrote a weekly column in the newspaper titled «Vordergässli,» commenting on regional, national, and international events. This column was published without fail for 21 years. In 2001, Neininger became a board member of the Swiss Media Association. In 2007, he also caused a sensation nationwide and beyond Switzerland’s borders when he launched «Teleblocher,» Switzerland’s first internet television project. His live commentary on Twitter about the latest «Tatort» episodes continued to attract attention right up until the end. Neinninger’s death was first reported on Persoenlich.com.

Struggle for Independence

When asked, Hanspeter Lebrument, president of the Swiss Publishers Association, spoke of a «great loss.» Neininger had been an important member of the association. Lebrument had held in-depth discussions with him. «He was one of the first in Switzerland to recognize the opportunities offered by the Internet,» said Lebrument. At the same time, however, the Schaffhausen native was also a traditionalist with very federalist views. «It was always important to him that Schaffhausen go its own way.» Norbert Neininger leaves a huge void in the canton, said Schaffhausen Cantonal President Ernst Landolt (SVP) on Saturday evening. He had lost a good friend, and Schaffhausen had lost a defining figure. Neininger had been very important in shaping public opinion. «He made great contributions.» Landolt emphasized that Neininger had always given a voice to a wide variety of opinions in his media outlets. «Diversity of opinion was a major concern for him.» Neininger’s fight for the independence of the Schaffhauser Nachrichten was also admirable, said the President of the Cantonal Government. (SDA/hae)

Image: Keystone

Salt CEO Andsjö contrasts the cost of the name change with annual marketing expenses: These amounted to an average of 55 million francs, "plus around 30 million francs in our stores, all this for a brand that no longer belonged to us," Andsjö said in an interview published by the French-speaking Swiss newspaper Le Temps on Saturday. The new name will also allow the mobile operator to save on license payments. To use the Orange brand, the company previously had to pay 20 million francs a year to former owner France Télécom, which owns the brand. Asked about the relationship with the new owner, Frenchman Xavier Niel, Andsjö said he had not had much contact with him so far. Niel has introduced himself to all employees and has been involved in the rebranding, but that is all, Andsjö said. Meetings with Niel take place monthly, he said.

737 possible names evaluated

After the takeover by Niel, Orange Switzerland had renamed itself Salt on April 23. The name change had taken some time: The search for the new name began more than a year earlier, as Andsjö had announced at the launch event in April. Over time, 737 possible brand names were evaluated. Six concepts were looked at more closely, two were developed further and finally one was selected. For this, 1300 customers were surveyed. The company wants to score points with subscriptions that allow unlimited use within Switzerland. The existing Orange subscriptions will remain valid, Andsjö said at the launch. A radical change in the tariff structure was never intended. Andsjö thus rejected speculation about a price war that had circulated after the takeover by Niel. (SDA)

The editor-in-chief of the daily newspaper La Liberté succeeds Valérie Boagno, who had held the position since 2006. She stepped down because she is no longer in a leadership role within the industry. She was the CEO of the newspaper Le Temps. Her 58-year-old successor, Mauron, has been at the helm of Saint-Paul since 2011. Prior to that, he headed the Fribourg Economic Development Agency for several years. In light of the current challenges facing the press, the industry must present a united front, Mauron said in his inaugural address. (SDA)

Image: Laliberte.ch

As we all know, masters aren’t born—they’re made. The same goes for tattoo artists. However, unlike in other professions, the «learning by doing» approach isn’t really recommended in this field. At least not from the perspective of the «guinea pigs,» who then have to live with the results of that training for the rest of their lives. But logically, a budding tattoo artist’s best friend can’t expect a masterpiece if the artist has only been poking around on oranges or chicken before.

For Tattoo Magazine, the Brazilian agency Lew’Lara\TBWA has now come up with a solution, offering plenty of practice opportunities with the «Skin Book»: Each page of the book is made of synthetic skin and depicts a part of the human body. The artificial skin is designed to feel like real skin and to be worked on in a similar way. Even so, it won’t allow for an infinite number of practice runs, as the «Skin Book» is being published in a limited edition. At the very least, however, it should help prevent the most glaring mistakes—the first human test run will come soon enough. (hae)
 

According to the press release, the aim of the study was to empirically measure and prove the sales effects and efficiency (ROI) of online advertising in terms of transparent market intelligence. To this end, the OVK, in cooperation with the market research institute Nielsen, examined the topic from two perspectives: Customer-specific modeling results using the example of the two product brands Steinofen and Piccolinis of the Wagner umbrella brand (Nestlé) on the one hand and a database analysis of 69 marketing mix modeling projects/campaigns on the other. The results for Wagner show that the additional turnover generated by online campaigns, including umbrella brand effects, is almost three times higher in relation to gross advertising expenditure. Here, display advertising has the relatively highest return on investment (ROI) of all online advertising forms used.

Measurable umbrella brand effects through online advertising

Based on three years of data, the study uses the example of the Wagner brands Steinofen and Piccolins to show that online advertising transports umbrella brand effects - investments in other Wagner brands have had an overall positive impact on ROI. In principle, the additional revenue generated by online advertising, including the umbrella brand effect, is disproportionately high in relation to gross advertising expenditure: while online accounted for only 9.6% of gross advertising expenditure, more than a quarter (25.9%) of additional media revenue is attributable to this online share. Even without the umbrella brand effect, online's share of additional media sales (25.9%) is higher than its share of gross advertising expenditure (23.3%). Overall, the online ROI without umbrella brand effects is almost half as high (44%) as the total media ROI. In a comparison of all forms of online advertising, display pays off the most and achieves a 79% higher ROI than the average. Conclusion: From an efficiency point of view, online advertising measures should be prioritized in the media mix.

Offline sales effects through online advertising

Based on the analysis of the specific examples of stone ovens and Piccolinis from the Wagner umbrella brand, the second part of the study, the database analysis, also focused exclusively on fast-moving consumer goods (FMCG). The analysis of 69 campaigns with a total of several million consumer purchase contacts in Germany shows that online achieves significant offline sales effects - and does so efficiently: while online advertising achieves an average gross ROI of 0.72 euros per euro invested, the best third of the projects and campaigns examined benefit from an ROI of 1.86 euros per euro invested. The invested online budget achieves its optimum effect with flight lengths of around ten weeks. Adjusted for brand size, it can be seen that online advertising also generates good ROIs for smaller brands.

Markus Frank (Microsoft Advertising), Deputy Chairman of the OVK: "The results illustrate the extremely positive sales effects and associated good ROI of online advertising and that offline sales can only be successful if online is integrated into the media mix. From an efficiency point of view, online advertising must even be prioritized. This study creates a clear increase in transparency with regard to the actual impact of online advertising and makes a significant contribution to clarifying the market in terms of the performance of online display advertising."

Antje Witgen (Nestlé Wagner): "The study confirms the importance of digital media for efficient brand building. Nestlé Wagner is driving forward the use of appropriate online forms of advertising; the detailed results of the OVK are therefore a further criterion for optimizing our overall and online media mix."

About the methodology of the online sales study

Methodologically, the study consists of two parts. The first part comprises the results of individual modeling. For this purpose, the sales performance is analyzed by taking into account and calculating the relevant performance values (additional sales, ROI). Independent variables are also included in the model: Media, retail promotion (price promotions, flyers/daily newspaper ads, display), distribution, range width, normal price changes, promotional prices and other factors (seasonality, temperature, holidays). The data for the second part of the study comes from a database analysis of over 69 Nielsen modeling projects to determine sales performance. The focus here is on working out the performance of online advertising in relation to online ROI. The database contains the results of marketing mix projects that Nielsen has carried out on behalf of clients in Germany since 2002. Data from three years was taken into account for each project.

In addition to the competencies of conception, graphics and realization, Relounge focuses on live communication. Following its own credo "We tell your story. Creatively and emotionally.", the new agency connects people with brands in effective productions. As a kick-off for the new agency, Relounge is responsible for the event management for the 150th anniversary of the Swiss Red Cross in 2016 on behalf of the communications agency Renzen Communications.

In collaboration with Youcinema, Relounge will open a new event location in the heart of Olten. The 1932 built cinema Capitol will be officially opened in November 2015 after a reconstruction as a modular location with film, stage and meeting. Relounge's main responsibility is the cultural orientation of the event location and the Olten Cabaret Days could be won as the first festival partner.
 

25 years ago, the transport companies of the canton of Zurich merged to form the Zurich Transport Association (ZVV). The bus, train, streetcar and boat timetables were coordinated. And there was one ticket for everything. Suddenly you could travel quickly and easily throughout the canton to work, to school or to go out. The anniversary film shows the enthusiasm of the people of the Zurich Oberland for the new freedom to travel. It also pays homage to the clothing and hairstyle fashions of the time. The film can currently be seen on various news portals.

Responsible at VZO: Werner Trachsel (Director), Joe Schmid (Head of Marketing and Quality) Adrian Suter (Marketing Project Manager). Film production: Simon Nagel (Producer/Director), Eric Andreae (Director Ass.), Aminta Iseppi (Production Manager), Jan Mettler (Camera), Marcel Oesch (Camera Ass.), Cyril Schäublin (Sound), Jessica Schmid (Set Design), Benjamin Dieterle (Set Design Ass.), Irene Schweizer (costume), Laura Stocker, Anna Gerber (costume ass.), Ana Rasic (make-up), Beatriz Vazquez, Anja Eberhard (make-up ass.), Natascha Beller, Jelena Vujovic (runner). Idea: Forster Ehrler.
 

Andreas Binder, chairman of the board of directors of the Forum, told the news agency sda that there had already been intensive discussions with the police behind the scenes on Thursday about the security situation. It had also been considered to cancel the event. The security authorities had recommended the postponement after analyzing the situation, a spokesman for the Lucerne police said on request. There were individual participants whose safety could be endangered. The spokesman did not want to say which persons were involved. He did not comment on details and the nature of the threat.

The list of speakers at this year's Swiss Media Forum includes Bassem Youssef. The satirist from Egypt has clashed in the past with President Mubarak, the Muslim Brotherhood and President Sisi, among others. Also taking part in the forum is Jorn Mikkelsen, editor-in-chief of the Danish daily Jyllands-Posten. The latter has published controversial Muhammad cartoons in the past. The Swiss Media Forum is taking place for the fifth time. The two-day event brings together top representatives of the Swiss media industry. Participants also include foreign media chiefs. (SDA)

 

#SMF15 security problem has beautiful aspects - see picture pic.twitter.com/3bYeFOKdsI

- Hannes Britschgi (@hannesbritschgi) May 29, 2015

The Bolero brand, which has existed for 25 years, is to be strengthened, according to the statement. Bolero and Bolero Men will therefore become new national titles, replacing Edelweiss and L'Hebdo Men in French-speaking Switzerland (Werbewoche.ch reported). Under the leadership of Alexandre Lanz, the former editor-in-chief of the monthly women's magazine Edelweiss, a team of four journalists in Lausanne is ensuring that French-speaking Switzerland will continue to be prominently represented in the new, national titles Bolero and Bolero Men. The independent monthly title SI Style will remain a magazine for the German-speaking Swiss readership. The Fashion Factory is now also working for Schweizer Illustrierte, producing four pages a week on fashion, beauty, stars and lifestyle for the magazine section from August 21.

Sabina Hanselmann-Diethelm, Editor-in-Chief of SI Style, will be responsible for all Fashion Factory magazines in the future. Sithara Atasoy, previously Editor-in-Chief of Bolero, will remain with the magazine as Senior Editor with her own section. Marianne Eschbach, Deputy Editor-in-Chief of Bolero, has decided to leave the magazine. In total, around 40 employees will work for Fashion Factory.

Bolero is being revised in terms of concept and content at the same time as the reorganization. The first issue in the new look will appear on August 12. The first Bolero in French-speaking Switzerland appears on August 26. The first Bolero Men - also in the new look - appears on September 2, in French-speaking Switzerland on September 9.

On the subject: Ringier bundles women's magazines