The provider of energy-efficient solutions for the construction, operation and maintenance of technical building systems is committed to its own Website high standards. The company is part of Engie (formerly GDF SUEZ), one of the world's largest energy producers and service providers. In terms of design, Cofely Switzerland therefore had to adhere entirely to its specifications when relaunching its website. In terms of content, however, the company emphasized its individual strengths in relation to the needs of the Swiss market.

Directly addressed, quickly to the point

Cofely was supported in this by C-Factor. As a first step, the Zurich-based agency developed a text and image concept that expresses Cofely's expertise and consulting strength at first glance. Visitors to the new website are addressed directly, quickly recognize the advantages of a partnership with Cofely and can easily contact the company's experts at any time. In addition, the web texts are consistently geared towards mobile use of the website.

Employer presence optimized

Based on this text concept, C-Factor wrote most of the texts for the new Cofely website. In addition to content about the company and its range of products and services, content was also created to position Cofely even better as an employer. Based on this, C-Factor also optimized the structure and texts of Cofely's job advertisements. "We used the relaunch of our website to take a big step forward in describing our services and strengths," says Philip Wernli, Head of Communications at Cofely Switzerland. "C-Factor made an important contribution to this conceptually and with professional web texts."

Responsible at Cofely: Philip Wernli (Head of Communications) and Andrea Schwander (Project Manager Communications). Responsible at C-Factor: Julia Guran, Philipp Metzler and Roger Welti.
 

In addition, the product managers from 20 Minuten and Tagesanzeiger.ch/Newsnet are joining the Digital Advertising & Services team, as Tamedia writes in a press release on Tuesday.

Overall responsibility for Digital Advertising & Services is assumed by Sylvia Epaillard (Image). The 34-year-old was previously Head of Technology and Product Development within Digital Advertising & Services. Before joining Tamedia in October 2014, Sylvia Epaillard worked for the French-speaking Swiss gaming publisher Miniclip and previously for Google in Dublin. She succeeds Stephan Obwegeser, who left Tamedia at the end of May.

The other tasks of the Digital Advertising & Services division will be redistributed. The PPN sales team now reports to Marco GasserHead of Advertising Market 20 Minuten. The Ad Operations team now reports to Denise Eggenberger, Head of Advertising Operations. The Newsnet back office and now also the 20 Minuten back office continue to report to her.

Thanks to close cooperation between the news platforms 20 Minuten and Newsnet in digital advertising, investments in digital advertising marketing can be bundled even better in future and the expansion of the offering can be driven forward, the press release continues.

Image: Linkedin.ch

On Monday, Federal Councillor Doris Leuthard, together with SBB CEO Andreas Meyer and Renzo Simoni, CEO of Alptransit, as well as representatives of the cantons of Uri and Ticino, presented the start of the countdown to the opening celebrations for the new Gotthard Base Tunnel. At 57 kilometers, the world's longest railroad tunnel will be celebrated with a large public event at the beginning of June 2016 and will be put into operation by SBB as scheduled from December 2016.

In order to effectively celebrate the anticipation of this milestone in Swiss transport policy, the countdown year will also be accompanied by various forms of communication. The centerpiece is the "Through and across Switzerland" campaign, which was designed and implemented by the Zurich-based Rod agency on behalf of the Federal Office of Transport, SBB and Alptransit AG. In the first phase of the campaign, the focus is on the extraordinary structure, which can only be opened after 17 years of construction thanks to a forward-looking pioneering spirit and unwavering energy.

"Through and through Switzerland" is the motto of the campaign, which focuses on attributes that have made it possible to overcome this enormous challenge and are commonly attributed as typical characteristics of Switzerland. The tone of the campaign is also Swiss - "Switzerland is going its own way. And connects the whole of Europe" is one headline, not without a wink. Another subject shows former Federal Councillors Moritz Leuenberger and Adolf Ogi in a hearty embrace after the breakthrough. "In Switzerland, people are politely distant. Unless you meet in the middle of a mountain," reads the headline.

Responsible at SBB: Kathrin Amacker (Head of Communication and Public Affairs SBB); Reto Meissner (Head of Marketing Communication SBB); Stefanie Widmer (Communication Manager SBB); Franziska Pasqua, Media Strategy SBB; Monika Rohrer (Project Manager Alptransit). Responsible agency: Rod Communication. Production film: Shining Pictures; Director: Humbi Entress.

Process designed, planned and implemented the measures surrounding the 20th anniversary of the Swiss vacation airline together with the Edelweiss team. A short making-of film provides insights into the development process. The starting point for the conception of the Zeppelin tour was the communicative guiding idea of Edelweiss "Let go and take off". The entire campaign has already received a great response in the press and social media and is accompanied by various competitions.

"The tour with the Edelweiss Zeppelin is extremely demanding in terms of planning and logistics. We are pleased that everything has gone smoothly so far and are overwhelmed by the positive reactions among our target audience," says Corinne Römer, Marketing Manager and Project Manager at Edelweiss Air.

Throughout the summer, the Edelweiss Zeppelin will be king in the Swiss skies, flying after Zurich also from Basel/Münchenstein, Interlaken BE, Sitterdorf TG, Grenchen SO and Birrfeld AG. A Zeppelin tour of this size has never been seen before in Swiss aviation history.
 

Among other things, you can prevent the company from saving which terms you type into Google search or which videos you watch on YouTube. Google evaluates this information in order to display personalized advertising to users. The new options apply to all users, regardless of whether they have a Google account or not. For users without a Google account, the settings are collected on the MyAccount.Google.com website under the "Tools available now" link. If you have a Google account, for example with the email service Gmail or the video platform YouTube, you can access the overview page via the account settings. There you can restrict the information that Google stores about your surfing and search activities. Data protectionists have repeatedly criticized Google for combining information about its users into profiles. Advertising via Google on other websites can also be restricted: Users can specify that no information about their interests or age is used for this purpose. Users can also switch off the analysis of their location, which could be particularly interesting for owners of smartphones with Google's Android operating system. However, this data collection is not switched on from the outset: Android users have to agree to it when setting up their smartphone. (SDA)

The 2015/2016 edition of 365°, entitled "It pays off." explores the question of how technological developments are shaping our lives and work. The annual issue presents projects that demonstrate the multi-faceted impact of technological innovations on our society. One of them examines how authorities and electricity suppliers are prepared for the increasing demand for electric cars. After all, the need for charging stations will increase significantly, especially in the Basel area. And how can comfort, energy and cost efficiency be reconciled in building technology planning? The new Swisscom Businesspark building in Ittingen achieves this balancing act with flying colors. The magazine also answers the question of why there is less congestion on Austrian roads. Discussions with experts and an interview with the company management round off the magazine's range of topics. Thanks to the varied mix of articles, interviews and project reports, the result is a reader-friendly annual magazine.

The "Brief notes" section is also integrated into the current issue as a separate, small-format booklet. This allows other Ernst Basler + Partner projects that are independent of the annual theme to be presented without cutting through the central theme of the annual magazine. The magazine, which is published once a year, is also online available.

Responsible at Ernst Basler + Partner: Carolyn Bodmer (Member of the Executive Board); Kerstin Krage (Head of Corporate Communications); Cornelia Büttner (Head of Editorial). Responsible at TBS & Partner: Beat Aeschlimann (overall responsibility); Claudio Caravina (AD); Eva Friedli (project management); Christian Senti (photography); Corina Vögele (illustration); Micha Steinmann (image processing); Andreas Gloor, Mara Weber (polygraphy).
 

With 5,800 employees in 22 branches, Vebego is one of the leading providers of customized facility services in Switzerland and the Principality of Liechtenstein and is part of the internationally active Vebego Group. Brandpulse was commissioned by Vebego as part of a corporate strategy process to develop the brand structure and define the brand strategy. In a next step, the positioning was elaborated, a claim developed and the brand design evolutionarily revised.

A new visual world embodies the new range of services offered, which is reflected in the newly developed target group brochures. Finally, a corporate film, also developed by Brandpulse, gets to the heart of the new brand messages for employees and target groups.
 

Environment Minister Doris Leuthard has two souls in her chest. On the one hand, she immediately initiated the nuclear phase-out after Fukushima and fought courageously for the energy transition in the National Council. On the other hand, she is extremely hesitant about Switzerland's climate protection goals. That is why the Climate Alliance, made up of more than 60 Swiss NGOs, launched a signature collection of a special kind.

Since December of last year, St. Doris, the inner voice of Doris Leuthard, has been soliciting support on Facebook, Twitter and via e-mail under the motto: Please help me turn the environment minister into a climate protection patron. Because a big decision is coming up in 2015. At the end of the year, a new climate agreement must be reached at the climate conference in Paris. 107,765 people have responded to their regular calls and signed the petition for a fair climate policy for Switzerland. The handover took place on May 28 in Bern.

Now that so many supporters have taken on the role of climate conscience, St. Doris is withdrawing from the public eye and closing her social media profiles. Of course, not without thanking Doris Leuthard in an open letter for the great support and talking to her conscience one last time (see below).

Responsible at Climate Alliance: Patrick Hofstetter (overall responsibility). Responsible at Spina's Civil Voices: Lorenz Spinas (overall responsibility), Miriam Fischer (concept/AD), Tom Malecha/Anne Boxleitner (concept/text), Mareike Biegert/Nadin Runne (consulting).

According to Guinness World Records, Hiltl is the first vegetarian restaurant in the world (since 1898). Because meat eaters have also long enjoyed vegetarian food at Hiltl, Ruf Lanz showed well-known carnivores such as lions, tigers, wolves and pumas with buck teeth in an award-winning campaign in 2010. According to the motto: Everyone likes to eat vegetarian here. Owner Rolf Hiltl comments: "The campaign was extremely popular with our guests, and even today they still ask for the postcards from back then. That's why we decided to do a new edition." A total of seven new subjects will be used over the next few weeks on postcards, advertisements, and posters, as well as online.

Responsible at Hiltl: Rolf Hiltl (overall responsibility), Marsha Lehmann, Amber Turgeman (marketing + communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Laura Hofer, Dave Schellenberg (Graphics), Pascal Trütsch (Consulting). Image editing: Dave Schellenberg.

The countdown to June 11, 2015 starts on Monday, when the winners of the Crossmedia Awards will be honored at Zurich's Komplex 457 and duly celebrated at the subsequent Goldbach Award Night.

Preparations are in full swing for the Crossmedia Award, which is endowed with 10,000 Swiss francs and will once again influence the creative ranking of Werbewoche this year. The independent Expert jury led by Marco Taborelli (Marco Taborelli Consulting), has nominated the following ten remarkable cross-media campaigns for the shortlist (case studies below):

The campaign that ultimately convinced the jury with its innovative and intelligent networking of cossmedia content will be announced on June 11, 2015, when Joiz presenter Gülsha Adilji and Goldbach Group CEO Michi Frank will jointly present the Crossmedia Award, heralding another legendary Goldbach Award Night. If you would like to experience the final yourself and attend the Award Night live, please register at Goldbachgroup.com to. Werbewoche is the media partner of the award.
 

Recently, at this point reports on an artist who, in protest against unrepaired potholes in England, spray-painted penises around the "cyclist traps," thereby miraculously prompting the authorities to take action.

As mentioned earlier, road damage is a serious problem in just about every country outside of Switzerland—one that bothers, annoys, and endangers the public day in and day out. That’s because in many places, nothing is being done about it. The result is damaged cars, frustrated drivers, and cyclists taking falls.

The same is true in Panama. In this Central American country, the television station Tele Metro has taken on the issue—knowing exactly what’s bothering viewers. They came up with a pretty clever solution devised by the agency P4 Ogilvy & Mather Panama City. Potholes on the main thoroughfares were equipped with sensors. Every time a car drives right through a sensor-equipped pothole, the device sends a Tweet, addressed to the responsible department. Nearly 1,000 tweets have already been sent, and the strategy—backed by the public and the media—seems to be paying off. Little by little, the gaps are disappearing. It just goes to show once again: If you don’t have a Twitter account these days, you’re hardly noticed. (hae)
 

Instead of hot scenes in the opponent's penalty area, the FC Basel stars caused a stir in the photo studio. And not just through their presence. After all, FC Basel 1893 presented the new Adidas home shirt for the 2015/2016 season.

A group photo of Frei, Delgado and Calla in the new home jersey was shot especially for a Big Poster. These were mounted on the outside of the stadium and at the fan store on the last matchday of the season, while FCB ran in on the pitch in the new kit and new shoes. Pictures were therefore also taken especially for social media use, showing the players with the new X and Ace soccer shoes.

The photo shoot was organized by Valencia. "The players did a great job," said Nadine Gschwend, Junior Art Director and responsible for the shoot, "and you can see that in the pictures." The style of the pictures, by the way, is in line with the specifications Adidas sets for all clubs worldwide that are equipped by the sports brand. The timing of this project was also sporty: the images had to be selected, edited and prepared for printing practically overnight. The fans were not to see the new jersey and shoes for the first time until the last game of the current season.

A total of seven players from the Swiss champions joined hands in Tobias R. Dürring's photo studio. In addition to those mentioned above, Philipp Degen, Walter Samuel, Fabian Schär and Adama Traoré were also in attendance.

Responsible at Adidas: Guido Mazzolani (Brand Marketing/PR Manager), Marius Kienzler (Sports Marketing Manager Football). Responsible at FC Basel: Florian Hamann (Head of Merchandising & Licensing). Responsible at Valencia Communication: Iraklis Hungerberg, Eliane Weisskopf (Consulting), Tommy Schilling (Creative Director), Nadine Gschwend (Junior Art Director). Photo: Tobias R. Dürring, Najet Zinbi (styling), Sturm (image editing). Production Big Poster: Hauser Advertising.