Outdoor advertising ComRo Rohner has also massively expanded poster printing with the move to a new building in Rain LU. There is currently a growing demand
for large-format prints of the highest quality; these should be
can still be viewed at close range. This is where
digital large-format printing, which has become increasingly popular in recent years.
and opened up new market segments. The corresponding
Machines have also entered new performance dimensions both in terms of
in terms of both quality and output speed.

It is precisely such printing systems, which also print digital data directly and
can thus be output without an additional printing form, the ComRo
Rohner AG (ComRo). For reasons of space and in order to remain a
the company, which was founded in 1996, has been
moved into a newly built production hall in 2006 and at the same time
improved the production workflow. With the move from Kriens to
Rain, also in Lucerne, was also given a new
large-format digital printing system from Scitex Vision, which ComRo
mainly for poster printing. "For the turbojet
we have been interested in for some time. We would have liked to have
location due to lack of space," explains
Silvan Rohner, Managing Director and owner of ComRo Rohner AG, which works with
The relocation was followed by an investment in machinery.

Competing with the offset
Rohner explains the decision in favor of the new printing system with the ideal
Combination of quality and speed: "We are very satisfied with our
The new wide-format printer is able to print runs of up to 300
copies to compete with screen and offset printing." Rohner,
which assumes that poster print runs will continue to fall, sees the
Turbojet is also the ideal machine to meet the requirements for
retailer imprints, changing subjects, different formats and
individualized posters. "Qualitatively", that is
Rohner is convinced that "the print result is on a par with offset printing,
if not superior. Especially for small to medium print runs
and/or changing subjects, printing systems such as the Turbojet are
unrivaled."

The large format printer, which can be used to print uncoated papers, banner
and canvas materials can also be printed on self-adhesive vinyl
can use LC and LM in addition to the CMYK scala colors.
Light versions of cyan and magenta inks, which enable fine gradients to be achieved.
and above all the skin tones that are critical for human perception
can be reproduced particularly well. Rohner nevertheless speaks of a
Four-color printer "with extended possibilities", because the light colors
per se are not additional colors - which is a question of definition.
and ultimately insignificant.

Thanks to various advantages of printing systems such as the Turbojet, the
digital poster printing continues to gain ground. How ComRo prints
F12 illuminated posters with the Turbojet thanks to the maximum 1.63 x 3.6 m
large format in one piece. F12 posters are produced according to the requirements for
example, the poster company APG produced in two parts, which
compared to the conventional three-part production to several
advantages: Less waste, shorter set-up times and faster
production times and only one overlap instead of two. "We would
even print the F12 posters in one piece if this is required by APG
would be possible," explains the 36-year-old pioneer of digital
poster printing. In addition to the main F12, F4 and
F200 street posters, ComRo also prints six-part, APG-compliant
GF posters.

As a special feature, ComRo also offers so-called GF-BigRotation.
Printed on vinyl, these large four-piece stickers are applied to a
mounting plate provided by APG. In contrast
These advertising spaces are updated much less frequently than posters.
For this reason, the billposting company changes or "rotates" the
Location.
 

On the safe side thanks to Proof
For data delivery, ComRo favors "open" layout data instead of
PDF data. To this end, the company has published on its website comro.ch
layout templates, where the data upload is also possible.
can take place. The reason is of a technical nature: in
In cooperation with the manufacturer, a cutting system is currently being
The system ensures the exact and fully automatic trimming of the posters.
is possible. However, this requires special elements to be
which are recognized by an optical system and which can be
enable precise all-round cutting in the first place. "For this workflow
open data is better suited than PDF documents, because otherwise the
PDF data into the layout templates in a further work step
have to be placed," explains Rohner. "In addition, we can also
correct the one or other error if a mistake is made.
imposes such an approach."

As a further requirement for a professional output, ComRo demands a
color proof. Otherwise, the house standard according to
Euroscale printed (optical color correction according to perception,
print operator included). A proof is particularly important for demanding
subjects, which includes decorative elements or skin tones.

Vehicle and façade advertising
New substrates and waterproof inks offer new advertising opportunities
in the entire outdoor area. Thanks to the three now ideal
coordinated components digital printing system, printing substrate
and ink can now be used for sophisticated, full-color advertising in places where
where this would have been unthinkable years ago.

ComRo also covers this outdoor advertising sector. In addition to the Turbojet
installed a total of seven additional printers in Rain. "Our
Printing systems cover different requirements, print on
different materials and therefore also use different
inks. This means we can select the ideal ink for every requirement.
printing system." ComRo is therefore able to use a Roland
Permasol large format printer vinyl films in very high quality.
resolution, which means that vehicles, shop windows and the like can be
can be labeled. Short runs are printed on two X2 printers
produced by Xerox. The Grandjet super-wide printers (3.2 m
web width) and XL-Jet (5 m), such as the Turbojet from Scitex Vision, sets new standards.
ComRo, among other things, for the production of grid materials for
the cladding of buildings, advertising tarpaulins and large format textiles.
In addition, there are sublimation printers for printing on textiles for
Flags, banners and the like.

ComRo offers the right solution for the wide range of output options.
equipment and/or the installation of advertising panels. Skilled
Lettering artists and trained employees with manual skills
Finally, they skillfully attach the outdoor advertising materials to buildings
or facades, on vehicles or at trade fair stands, as advertising boards on
sports facilities or as visual protection at construction sites. The range includes
finishing, laminating or mounting as well as the application of
mounting systems.

Up to 400 m2/hour
The Turbojet from Scitex Vision is a roll-to-sheet machine that
offers two different modes: the production mode (336 dpi resolution)
and the high quality mode (448 dpi). Within these two
production types, there are further options for fine-tuning the
quality and the printing speed, which ranges from 200 to 400 m2/hour.
is sufficient. The Turbojet uses solvent-based printing inks that are suitable for
are optimized for light fastness and for indoor and outdoor applications.
can be used. In addition to ComRo Rohner, since November 2005
A turbojet is also in operation at Christinger Partner in Schlieren.

Scitex Vision is a leading supplier of large format
digital printing systems. The provider of printing systems supplies a
wide range of digital printing machines and consumables for
industrial applications, including large format and
packaging printing and for printing on textiles. Scitex Vision
employs around 500 people. The company was founded in November
Acquired by the Hewlett-Packard Company (HP) in 2005.

Jürgen Franck

Private radio stations The electricity supplier EBM wants to sell its stake in NW1. For some time now, the Basel region's
Electricity supplier Elektra Birseck Münchenstein (EBM) intends to withdraw from its
50 percent commitment to the Basel-based private broadcaster NW1 from
Radio Basilisk founder Christian Heeb to leave the company "as quickly as possible", as
EBM Director Hans Büttiker recently told the Basellandschaftliche Zeitung newspaper
said. He is negotiating "with interested domestic parties".

In addition to financial investors and personalities from Basel, the
Basler Zeitung Medien (BZM), Tamedia, the NZZ and AZ Medien in
Question. No statement was available from the NZZ, the other
wave off.

At BZM, the aim with Heeb since the sale of Radio
Basilisk will no longer do business with Tamedia. The focus is on cooperation
with TeleBasel, says BZM CEO Beat Meyer. He also believes that the
region cannot cope with two TVs. An opinion shared by Andreas Meili,
Head of Electronic Media at Tamedia, shares. He and Florenz
Schaffner from AZ Medien (Tele M1, TeleTell) want to wait for the
new RTVA and the new invitation to tender for TV licenses.

Nevertheless, Schaffner is the most interested party, as he was
but in January at NW1 and spoke "without obligation" with Heeb, as he
says himself. What's more, two years ago he still had a
The company applied for an extension of the territory to Basel, but on the advice of the
Bakom withdrew again. "Never say never," he says.

The last possible interested party in NW1 is TeleBasel, or rather its
The sponsor, the cable network foundation. It is true that an agreement was reached with NW1 about
cooperations and even "about a reconstitution of the sponsorship
of NW1 analogous to the "Basel foundation model", so
Foundation President Heinrich Löffler. "But without result." He was too
ready for further talks.

Markus Knöpfli

Switzerland is represented with four entries in the final of the Rose d'Or, the world's largest TV entertainment festival. "Yello - Electropop Made in Switzerland" (SF) is nominated in the music category, "Edelmais & Co." (SF) in the comedy category and "SA AAA... Find me a man" (Polivideo) in the reality show category. "White Flag" (Abrahami-Netz-TV) has also been nominated for the Social Awareness Award, which since 2005 has honored TV entertainment programmes that deal with social issues in our society at a high level. At this year's festival, 112 programs in 8 categories will be competing for one of the coveted golden roses. 35 countries are taking part in this year's Rose d'Or, including Chile, Argentina and Serbia-Montenegro. The festival is being held for the 46th time and will take place in Lucerne from April 25 to 30, 2006.

According to Technorati, there are more than 27 million blogs worldwide, with a new one being added every second. On March 2, 2006, that of TV presenter Kurt Aeschbacher will have to be added to the list, as he is launching a personal weblog, according to Kleinreport. The aim is to give the public an exclusive insight behind the scenes and into the life of the celebrity. Aeschbacher will also provide an insight into his ideas, dreams and thoughts. It will also be possible to get in touch with Aeschbacher via www.aeschbacher.sf.tv.

Sport Are these advertisers doped up? So fast
can be advertising: With a half-page ad in the SonntagsBlick
Spillmann Felser Leo Burnett on the current events in Turin
reacts. Toko wax is very popular at the Olympic Games.
racing service. That is why the manufacturer immediately introduced the latest
Doping cases in Turin to be the subject of a complaint - 
ideally placed between two articles about the first female doping offender
and a doping raid on Austrian biathletes.

Internet "Added value" in the crossfire: Following the publishers' complaint, OFCOM is investigating SRG's web activities.
The translation usually leaves a lot of room for interpretation.
Anyone can fill the empty formula with whatever content they like. Like this
Some things can obviously also be categorized as "added value".
subsume. SRG SSR thus describes the strategic cornerstone
of their Internet commitment. Added value, is the translation of "Added
Value". In terms of SRG Internet offerings, this means that the websites
of radio and television should complement their audio and video programs.
No more and no less. SRG quote: "The added-value approach
guarantees that the online offerings will not be placed alongside radio and
develop television into an independent third media product and
thereby competing with publishers."

Quite independent
It is not easy to define the point at which a media product
is independent. The web content of Radio DRS and the Tagesschau of
SF can also be watched by those who do not own a radio or television set.
calls. A person is by no means poorly informed if they are only in the
SRG network.

Swiss publishers see it that way too. And this realization prepares
them little joy. News on the web is the business of the newspaper houses,
but this is the opinion of the Swiss Press Association. The "added value" principle
on the news portal of the Tagesschau, which is the most
The offer that was criticized was indeed lived up to, but in a perverted form.
"It's not the Internet content that adds value to the television program,
Instead, the film contributions complement the text-heavy news offering," says
Hanspeter Kellermüller, Legal Consultant at the Swiss Press Association.
A look at Tagesschau-Online confirms this impression. Numerous
News articles are available without reference to a movie article from a
current or archived SF news program on the website. The
Most of the text material comes from news agencies and the
The pictures were not taken by SF in-house photographers, but
Keystone Reporter.

In mid-December, the Swiss Press Association therefore applied to Bakom
Complaint filed. SRG is currently preparing its statement
to the authorities in Biel. Until a decision is made, it may still be
months.

For SF editor-in-chief Ueli Haldimann, his online news service
clearly within the "added value" strategy, as he emphasizes - not
without even thinking about the "puny" and "miserable" news sites.
of many regional newspapers. "Every newspaper chlütterlet something
to itself," Haldimann announced in mid-December on the
SRG member portal mitreden.ch with.

Eloquent silence
The online departments of other SRG companies are
irritated by the idiosyncratic interpretation of the term "added value"
from SF. With an open visor, television is facing a lawsuit from publishers.
ran into. Anyone who leans as far out of the window as sf.tv,
should not be surprised by the reaction that has now taken place, says one
Senior employee who does not want to read his name here.

Nobody wants to talk openly about the subject. Loyalty to the
Employer first. But the communications departments of radio
and television are not prepared to comment on the online activities of their
company to take a stand. SRG media spokesman Simon Meyer writes
simply commented: "The offer is in line with our strategy of added value.
value", or: "With SRG SSR's Internet offerings, we create value for our customers.
added value for fee payers without any additional burden." As this
the publishers' complaint is pending with the Federal Office of Communications, the
more precise information at the present time.

It works with the radio
Although the publishers' lawsuit covers all of SRG's internet activities
the trigger for going to the supervisory authority was clearly the
new television news portal, more precisely: the expansion and development of the
Daily news and sports sections.

Other business units take a more pragmatic approach and define the
formula "added value" is more restrictive, or closer to the
actual wording (see above). On the website you will find
by Radio DRS (www.drs.ch) only contributions that refer to a broadcasted
refer to the program. The added value here is the possibility of
precise access to an archived program, if necessary
introduced with a current agency text. The only reference in
direction of the problematized "full-fledged news portal", is
a news ticker with agency reports that are published without editorial support
on the page.
  

Nick Lüthi

Let the professionals do it
In addition to all possible explanations for the
different approaches of radio and television to the medium
Internet, the visual appearance of the websites already speaks
volumes. Here is the image medium: bright, saturated colors, large images, heads,
Makers, self-presentation in weblogs. There the radio: sober, white.
The charm of a natural yogurt, but one with sugar. What you see,
is what you get. With wiki and podcast, you are technologically at
front line, but is not moving in the direction of the news business
the publisher.

Against this background, there is probably little that can be done to change the situation.
Experts in the field are of the opinion that the
"added value" principle has survived: Why an ambitious
editorial team when they successfully launch a new medium.
opens up? This would mean letting the professionals do what they
but under conditions that do not favor competition.
distort. (nl)

Fashion If you only know Cannes from
geography lessons or from the Cannes reels, knows that
at most what the three-S program stands for: Sea, Sex and Sun. Bravo,
trois points pour le candidat. But does he also know what has been done to death?
means to amuse? A devastating gap if you work in the advertising world.
and still wants to be considered credible. All those who have
have only reached three points here, I therefore recommend the
new work by the bumbling Sisley hope photographer Terry Richardson as a
Further training course.
Terry is the essence of the seaside resort with the thoroughness of a
the trail of the promiscuous all-round explorer and shows his
compassionate results in the spring-summer catalog. At the
curvy Croisette, he came across, among others, a certain Kate
M. and her Chihuahua and personally convinced himself of their
qualities - sometimes on the terrace of the Carlton, sometimes inside on the
Table in the suite or then on a sleek racing boat. Who wants to
catalog curious about the breathtaking scenario of the festival city
This year, the creative team of his advertising agency
to the Côte d'Azur. Brush up on your French beforehand
a little. For Terry, lesson one was enough: Patti LaBelle's
"Voulez vous coucher avec moi ce soir?" I wish you already now
bonne chance! (la)

Print In the course of a cross-share
the commercial printing activities of the Vogt-Schild Group with AZ Print
merged. The first measures have already been implemented.In the middle of last year, the four
Media houses AZ Media Group (publisher of the Aargauer Zeitung),
Vogt-Schild Group (Solothurner Zeitung), Dietschi AG
(Oltener Tagblatt) and Zofinger Tagblatt AG (Zofinger Tagblatt) announced
that they will support the model and the cooperation "Mittelland
Zeitung" for an unlimited period and even want to expand it. As a result
the AZ Media Group acquired the shares held by PubliGroupe/Publicitas.
35-percent stake in the Vogt-Schild Group acquired, in the
In return, AZ Medien has transferred the advertising management for the newspaper sector to the
PubliGroupe transferred.

In addition to these publishing decisions, AZ Medien and
Vogt-Schild at the end of June about a merger and realignment
of its print activities. AZ Medien, for example, has acquired 25 percent
in the new commercial printing company Vogt-Schild Druck AG, in which
in which VS Holding AG holds 75 percent. The interest in the newspaper printing
is exactly the opposite, with AZ Medien holding the majority here (see chart).

"With this step, Aarau has the lead in newspaper printing and Derendingen
took the lead in commercial printing," summarizes Rolf Steiner,
Managing Director of Vogt-Schild Druck AG, which has since added new
participation ratios together and adds: "For this purpose, a
Mutual Risk Sharing Agreed."

Summary of three sites
With this rebuild at Vogt-Schild Druck, concrete measures have already been
has taken place. Thus, by the end of 2005, the previous
Vogt-Schild's commercial printing activities in the approximately five kilometer
headquarters in Derendingen, Germany. Also parts
of the former AZ Print (formerly the commercial printing division of AZ Medien),
have already been relocated from Aarau to Derendingen. In addition to field service
and office staff and prepress specialists,
already working in Derendingen, the area is currently being
print finishing transferred. This transfer is scheduled to take place by the end of
March will be completely finished.

The sheetfed and web offset presses in Aarau at this site would be
no longer renewed and according to the timetable by the end of 2008 at the latest.
be shut down. The service life of the machines dictate here how
will continue to be produced in Aarau for a long time. "This measure is a
Consolidation. Our main aim is to eliminate overcapacities from the
market," says Steiner, explaining this step, which from 2007 onwards will be
invest again, but in no case the printing capacities
wants to increase.

Realignment Commercial Printing
With the merging of the office departments of the locations
Solothurn, Derendingen and Aarau, organizational changes were made at the same time.
changes have been made. Since then, Vogt-Schild Druck has been relying on two
Area teams (East/West) made up of employees from Sales,
the back office and from prepress. "With this
step, we have simultaneously optimized customer service," explains
Rolf Steiner a first, already realized advantage of the
Reorganization. In order to provide even better customer service in the
regions of Zurich and eastern Switzerland, is expected to be the
existing Zurich sales office by one person.

Focus on periodicals
All these measures go hand in hand with the business strategy of Vogt-Schild
Druck AG to establish itself as the first address in the field of the production of
periodicals. To this end, the company intends to do even more like
previously act as general contractor. At the center of activities
stands the complete realization of magazines of the own publishing house
and of customer magazines as well as periodical publications. The
Offer extends from project management through production, shipping
and logistics through to subscription management, editorial
Support up to the collection of charges. Do not neglect, but
Vogt-Schild Druck AG wants to constantly optimize the
Production processes: "The industrialized production of smaller
and medium runs, we want to continue to drive them forward," emphasizes Rolf
Steiner.

Better purchasing conditions thanks to larger volume
As a result of the merger of the three sites, the company will be
and thus as a larger buyer from suppliers in the future also from
can benefit from better purchasing conditions.

But Steiner puts these potential savings into perspective: "The better
Conditions for paper, ink and the like will hardly suffice,
to compensate for the current price increases. We therefore see ourselves
forced to pass them on." Here, too, Steiner relies on the
comprehensive advice: It is particularly important here, he says, to provide customers with
to show alternatives and to search for a solution with the customer.

Jürgen Franck

Guest commentary The publishers' association is by no means divided, as Norbert Neininger knows, and Hanspeter Lebrument would be well advised to
before the last Presiding Committee meeting at the plants of the
Elizabethan crown lawyers. They wrote to the king
two bodies: the natural, and therefore mortal, and one
supra-personal, who is never hungry, sweats or passes away, it is
the official body that is transferred from person to person. This
principle of distinguishing between the public function and the
The President would have called upon the people who hold them
could, indeed must. After all, at the Epiphany meeting he had his
public body, the presidential body, and what remained was the
the actually existing private Lebrument, and he pleaded for the
To the amazement of all for the end of direct or indirect
Press promotion.

Now - apart from the cartoon controversy - we no longer live in the
Middle Ages, and the astute distinction between private and
public person has been lost; even militia presidents are
always in office, especially at the Epiphany. What follows,
is quickly told: Astonished or outraged, but definitely irritated,
colleagues, members and journalists reacted until the
Association's Executive Committee brought things back on track. Unanimously
The association's leadership confirmed last week what was never in question.
the course taken will be continued, the publishers are in favor of
indirect press funding. Unanimously? How so? Well, this time
had the one, the public body of the president's hand
while the other remained motionless.

"Retour à la collegialité chez les éditeurs", reported "La Liberté"
and the "Neue Zürcher Zeitung" said, "Publishers' association whistles
Lebrument back." And now everyone wants to know what it was really like.
Well then: The publisher's board of directors does not consist of pastors' daughters or
Crown lawyers, and the ten men are friends of frank words. Whether and
how much the president's cap has been washed over it.
report, I am forbidden by our decision to maintain discretion and thus the
Censorship. Just this much: The windows on Baumackerstrasse remained
open for once to keep the temperatures at a tolerable level.
and questions of content and form were discussed at length
...

So no split and no scandal either. Then relief in the
Association, but disappointment among the industry services: there is no
extraordinary general meeting, and the demand for a
Co-Presidents are also off the table. We don't need presidents either
have, as we now know, two bodies in one.

Norbert Neininger is a member of the board of the Swiss Press Association and CEO of Schaffhauser Nachrichten.

Crossmedia After the AZ Media Group
already had a number of positive project-related experiences with
cross-media offerings, is now logically being expanded at the level of
management a new "Crossmedia/Key Account" division
created. The "Online" and "Classifieds Marketplace" areas have been
integrated into this newly created area. With the new area
cross-media offerings and new customer solutions are to be developed.
This entails personnel changes: the new division will be headed by
Christoph Marty, who will also be appointed to the
member of the Executive Board. Marty was previously
Publishing Director of the Aargauer Zeitung and Head of Magazines. This
Both functions were newly assigned. New publishing director and
Sabine Galindo became a member of the extended Executive Board. She was
previously for the reader marketing division of the Aargauer Zeitung
responsible. The Magazines division will be managed ad interim by Ueli
Eckstein, Head of Print Media. Bruno Hollenweger,
Managing Director TeleTell, was newly appointed to the extended
management of the electronic media.

Fairness The 2005 activity report of the Fairness Commission shows an increase in questionable administrative offers.
Fairness Commission under the sign of a new trend: over a quarter of
of all 234 complaints concerned offers for so-called registers and
Directories.

They come across as serious administrative offers. Often also with
an official-looking Swiss cross. And they arrive by e-mail, post
or fax. With a simple signature you can register your company in
register, which is intended to help make the company better known and
to make them more successful. So far so good.

The application forms are all designed in a similar way, whether they are for commercial
and business, tourism or gastronomy. In particular, they are
written and presented in such a way that something essential is easily
overlooked: The entry in the register is associated with steep costs of around 800
francs, an amount that is only disclosed in the small print.
is mentioned.

Time and again, people fall for these so-called offers and
sign in the belief that it is a free entry. About a
A quarter of all complaints submitted to the
The complaints received by the Fair Trading Commission concern such complaints. Whereby
Focus on around ten different shipping companies from Germany and abroad
of the legal claim. The question was not answered,
whether they are reputable registers or not: The
The Fairness Commission only had to assess whether the commercial
communication contradicts its principles or other standards.

What is sexist?
Of particular interest in the new activity report is the
Section on sexist advertising. This topic concerns the
Commission on Fair Trading on a regular basis and has led to him receiving a
is the subject of a separate and illustrated section in the activity report:
On the basis of various complaints that were approved or rejected
the Commission's judgment practice is explained.

Piero Schäfer

Viva is launching its own cell phone package in Germany from March. Having already offered a Viva tariff and a Viva prepaid package with on-demand content, the music channel is now offering a cell phone package with pre-installed content, as reported by the German magazine Werben & Verkaufen. In addition to the Sony Ericsson K300i, the package includes pre-installed Viva ringtones, games and a direct link to the Viva cell phone portal. The Viva cell phone is available for around 120 euros. "Such an offer is not yet planned in Switzerland," explained Eliza Garbacik from Viva Switzerland to Werbewoche.