The Grünbaum Koblasa Livingmedia agency has won the overall account for Betty Bossi's 50th anniversary celebrations. It prevailed in a competitive presentation. The anniversary celebrations will take place in Zurich in summer 2006. Grünbaum Koblasa Livingmedia specializes in marketing and events and employs 6 people in Zurich's Hardturmstrasse.

(pr) SoftCare GmbH, a leading developer of workflow solutions for the publishing industry, announces that version 5.6 of the K4 Publishing System is now available. The popular editorial system for Adobe InDesign and Adobe InCopy has become even faster with the integration of Adobe InDesign Server CS2. The new version also offers improved connectivity to other systems. With these and other innovations in K4 version 5.6, workflows can be designed even more flexibly for more efficient and cost-effective production.With the new InDesign Server CS2, Adobe has developed a high-performance server version of InDesign. As a pilot partner of Adobe Systems, SoftCare is using the InDesign Server to handle specific standardized processes in order to further increase system speed. These include the creation of preview images and PDF files for production monitoring, also via the Internet. The PDF files thus supplement the previous JPEG previews. Every K4 standard system now includes a limited license for InDesign Server for these purposes.
Additionally, almost any asset management system can now be connected to K4. Standard connections for FotoStation from FotoWare, Visono MAM as well as for myCONTENT from picturesafe are already available. After transferring the images to K4, captions and credits can be dynamically transferred to text frames on the page, which automatically move with the corresponding image frame or adjust in size when the layout is changed. This simplifies page layout and reduces errors. After completion of the output, image lists can be output for commercial evaluation.
K4 version 5.6 offers additional options for further increasing production reliability and shortening correction cycles. In the new version, parts of the functionality of Adobe InDesign and InCopy can now be hidden. For example, editors can be prevented from manually formatting text parts instead of using prepared character and paragraph formats. With the new optional K4 Revision Manager plug-in, SoftCare gives users even more control over article text development and allows changes to be easily rolled back between any article versions.
"We are constantly working to make editorial workflows faster and more efficient with K4 and to simplify the installation and maintenance of the system," says Andreas Schrader, Managing Director of SoftCare. "K4 version 5.6 is another milestone in this process, enabling layout artists and editors to further reduce administrative overhead while freeing up more time for their core tasks."
Decision-makers and IT managers from the publishing environment and corporate publishing can get to know K4 version 5.6 in March and April at an international roadshow that will make stops in Germany, Austria and Switzerland, the Netherlands and Russia, among other countries. K4 will also be on display at international trade shows such as NEXPO, America East and IPEX. Dates and registration options can be found at www.K4PublishingSystem.de.
K4 Publishing System version 5.6 is now available from qualified system integrators worldwide. Customers running version 5.0 or higher will receive the update free of charge as part of their maintenance contract. K4 supports Mac OS X and Windows clients in mixed network environments. The server platform can be Mac OS X, Windows, Sun Solaris and Linux.

Tobias Mengis (31) will take up the position on March 20.
newly created position as Key Account Manager Online-to-print at
Jobwinner.ch. This was announced by the Corporate Communications department of Tamedia
of Werbewoche. Mengis comes from the Südkurier media house in
Germany, where he held the position of Head of New Media.

As reported by Wemf AG für Werbemittelforschung on Thursday, advertising revenue from daily and weekly press fell by 9.2 percent in January. Advertising fell by as much as 18.7 percent compared to the same month last year, while job advertisements increased by 6.9 percent. Revenues in the financial and business press also shrank by 4.4 percent. The general press recorded a drop of 4.5 percent. Advertising pages in the specialty press fell by 7.8 percent and those in the trade press by 7.6 percent. Only the Sunday newspapers were able to celebrate, with an increase of 4.9 percent.

While the overall advertising market remained at the December level of 166 points, advertising investments in electronic media increased by one index point overall. As a result, electronic media now reached 319 index points. They owe this growth to TV, which increased by one point from 323 to 324. Advertising investment in radio fell by 2 index points to 250, internet by one index point to 177 and teletext by 10 index points to 153. The Goldbach Electronic Media Index (GEMI) is based on data published by Media Focus.

A private individual is registered as the holder of the domain names www.schweiz.ch, www.suisse.ch and www.svizzera.ch with the official domain registrar Switch. After several years of unsuccessful attempts by the Federal Chancellery to persuade the holder to voluntarily transfer the domain name to the Swiss Confederation, it initiated proceedings with the official dispute resolution body for domain names, the World Intellectual Property Organization (WIPO), on Thursday. According to the Federal Administration, it is maintaining the Swiss Confederation's right to its domain names. The domain names Schweiz.ch, Suisse.ch and Svizzera.ch are of central importance as the national entry portal for the Swiss Confederation. The domains in question have belonged to a Zurich resident since 1995, who offers T-shirts, information and links on Swiss politics and history and additional services such as currency calculators and freemail on the sites. The Confederation has a good chance with its request under Swiss law. Back in 2002, the Federal Court awarded Luzern.ch to the city of Lucerne without compensation. Also in 2002, the Montana Betriebs AG institute on the Zugerberg had to hand over the domain Montana.ch to the municipality of the same name in Valais. The reason: by using Montana.ch, the institute in central Switzerland created a risk of confusion that would infringe the naming rights of the Valais municipality, reports Sda.

The leading French television group
In 2005, TF1 reported a 5.2 percent increase in net profit to
euros were generated. Revenue increased by 0.9 percent to 2.874
billion euros, while advertising revenues only grew by 0.1
percent to 1.648 billion euros. Income from the
other activities of the company, namely the television station
Eurosport, the satellite television TPS and video distribution, increased
by 1.9 percent. Higher production costs led to a reduction
operating profit by 3.3 percent to 370.2 million euros, writes
the Neue Zürcher Zeitung. For 2008, the target of increasing the
operating margin of the Group, which currently stands at 12.9 percent.
amounts to. The main shareholder of TF 1 is the telecommunications and construction group
Bouygues with a stake of 42.9 percent.

Radio figures After its relaunch, Radio Capital FM had all its Radiocontrol data blocked until May.
ExtraBern on Capital FM: Operators, pool partners and competitors
are waiting for data from Radiocontrol (RC) to be able to read initial market trends.
can. However, due to the system, these can only be saved 18 days after the measurement date at the earliest.
be published. This means that the data from the start date of January 23, i.e.
on February 11.

But there are no figures from Capital FM. "We have collected our data from
of Publica Data for us and everyone else until mid-May,
when representative figures are available for the first time," explains Marc Friedli,
Director of Capital FM. No one should be confronted with non-representative
numbers can be misused. "When it comes to RC data, we are
currently flying blind," he confirms. Feeling disoriented
But Friedli doesn't: "We did extensive research before the start.
market research, are now receiving very good feedback, are conducting
monthly music tests and are therefore convinced that we have the
Do the right thing," he says.

Andreas Meili, head of the Swiss Radio Pool, who also heads the
Capital FM belongs to. "After everything that has been done at Capital FM
has, the program is certainly better, customers should therefore
benefit," says Meili. Nevertheless, Meili is "no friend of
Data locks". "It is not a disadvantage if market partners and
Competitors can't see where you stand, even after a relaunch",
he said.
Martin Freiburghaus, director of Capital FM competitor BE1,
can only agree with her. "It would be exciting to see how our
competitors," he says. After all, the company's own data on
he evaluated the first week after January 23. "They are
not representative, but BE1 does not appear to be losing listeners.
On the contrary."   

Markus Knöpfli

Orange8 Interactive developed the new website, with which the ski resort wants to present itself as close, sunny and up-to-date. "Nothing is closer" is the new slogan. All information about and around the ski resort was made available on the website. Cross-media elements are used for advertising. Streetcar advertising, SMS snow reports and radio sports are used to attract winter sports enthusiasts both to the ski area and to the website. On the latter, a newsletter (with a competition until the end of February), e-cards and extensive photo galleries of past events ensure clicks.

The Polish publisher Agora Verlag withdrew its tabloid newspaper from the market on Thursday; "Nowy Dzien" did not achieve the planned circulation. This means that the German Axel Springer publishing house has won the battle for the Polish tabloid newspaper market. Novy Dzien was launched on November 14, 2005 and was conceived as a response to Springer's "Fakt", which has been published since 2003. However, the planned circulation of 250,000 copies was never achieved. In December, 178,000 copies were sold, with a downward trend. Fakt, on the other hand, stabilized its paid circulation at around 500,000 copies. From spring, Agora Verlag will also have to fight for the circulation of its flagship, the national subscription newspaper "Gazeta Wyborcza". As reported by Der Standard, Springer Verlag decided last week to launch a planned rival product on the market at the beginning of April.

The demand from companies for international brand management and capital goods branding has increased, and companies are once again investing heavily in the development of their brands. This is what Zurich-based brand specialist Metadesign wrote in a press release on Wednesday. The reasons given for the increase in activity are that companies are faced with the challenge of formulating simple, comprehensible statements in order to be better perceived by the competition. Above all, the question arises as to how brands should behave in different cultural circles in order to gain profile, strength and clarity. Metadesign has felt the increased brand awareness in numerous account wins in recent months. These include Bucher Industries, Migrosbank, Lufthansa, BenQ Siemens and Deutsche Messe. DHL and Deutsche Post were added in January.

Basel-based TV and film production company Allcomm Productions and cinema marketer Cinecom are launching "New Talents". Film talents - directors, writers, technicians, actresses, music designers - will be given the opportunity to create a two-minute long movie spot for advertising clients. In contrast to conventional commercials, these will be short feature films, documentaries or experimental films, said Allcomm Managing Director Mike Helmy. The films are to be shown to cinema audiences before the main film or during the interval. According to Cinecom sales manager Daniel Pauletto, the aim is not to replace existing cinema advertising, but to provide an additional form of advertising. Allcom selects and supervises the young filmmakers and is the link between the client and the talent. According to the communiqué, the production company will provide quality control and ensure that "creativity does not come before the message".